Beauty salon activity plan

In order to ensure a high starting point, high quality and high level of things or work, it is often necessary to make detailed preparations in advance, and planning is the most complicated one. How should the plan be made? The following is the beauty salon activity plan I collected for you. Welcome to learn from it, I hope it will help you.

Beauty salon activity plan 1 1, send a haircut card to give back to old customers.

All customers who are big heads in our store will be given six fixed business cards (validity period 1 month). The purpose of this is to attract passengers and increase the number of passengers in the store.

2, perm 0 yuan, reverse film to take home.

Customers who buy plastic sheets in the store will get a 1 perm, such as a set of plastic sheets in 380 yuan, which is worth a perm in 280 yuan, which can stimulate customers to do a perm, enhance the popularity of dyeing and perm in the store, and bring more passengers to the nursing department.

Three, three people, free.

Shops can launch multi-person activities on appropriate holidays, 1 person is free, which is beneficial for customers to walk together and introduce each other.

4. Marketing Alliance

Make some free (or ultra-low-cost) feeling cards and send them to peripheral units in different industries (such as beauty salons, cosmetics stores, brand clothing stores and other places where groups with spending power often appear).

5. Lottery activities

All new and old customers who often come to the store can enjoy a year-end lottery, or in the name of festivals and celebrations, the winning rate in the lottery box must be high (free haircut, 20% discount on dyeing and perm, free blackhead removal for 3 times, etc.). )

6. Send a nursing suit after dyeing.

For customers who want to dye their hair, we can suggest that they make our designated hair dyeing package and then give them a nursing package. For example, 88 yuan's perm and hair dyeing in the shop are also 88 yuan's grade. If it's perming and dyeing, it's 176 yuan. This is to immediately advise the customer to make a hair dyeing package of 198 yuan, and there is also a nursing package worth giving away from 88 yuan, which is equivalent to spending 66 yuan to do a full-head hair dyeing.

7. Cooperate with nearby supermarkets and hypermarkets.

Reach an agreement with the person in charge of the mall. Customers who buy a certain amount of goods in the mall can go to the hair salon for a haircut and blackhead removal with the receipt.

8. Valentine's Day activities

Shops can launch beautiful couples' hairstyles on Valentine's Day and give them politely (such as chocolate and roses). )

9. Time-sharing promotion method

Shops can come to the store for a free haircut (or an ultra-low discount activity) at some time every day to make up for the zero income when the store is cold. For example, 10- 15:00, the haircut is free every day, but the shampoo fee is paid as usual (or the haircut only accepts 7 yuan (simple Chinese shampoo+haircut) and other activities to attract customers) to give economic benefits in the leisure time;

10, send photos for modeling.

You can attract young customers to make different shapes by giving them big stickers, and guide consumers to spend crazily.

1 1. Recharge milk.

If customers recharge a certain amount in the store, they can give away a box of milk, so that customers can feel that the promotion activities in the store are real and can give benefits to customers, instead of simply giving away their own items in the store;

12. Customers come to the store to wash their hair 15 times a month and get a free perm.

Through such promotional activities, several purposes can be achieved.

(1). We can set the price of free perms at 300 to 500 yuan, which can change customers' consumption habits in the future and improve their consumption level.

(2) Shorten the consumption cycle. Customers may perm their hair once every three months, but because of the free perm in the store, the perm cycle is shortened and changed to once every two months.

(3) Old guests bring guests. Activity design is not limited to washing your own hair. A customer washes it less than fifteen times a month. So old customers will bring friends and family to the store to wash their hair, and these people will become new customers.

13. Customers with perms care and dye their hair on the same day and enjoy the preferential package.

A set of all-round romantic lossless perm original price ss yuan+beauty hair dye original price xx yuan. The original price of ginger therapy is xxxx yuan package discount.

B set of universal romantic lossless perm original price xx yuan+ginger hair care original price xx yuan package discount

14, haircut card discount card activity:

Wash, cut and blow the card three times, with a special price of xx yuan, and send a film worth xx. Anyone who buys VIP on the same day can buy a beautiful youth hair dye for only xx yuan (excluding washing, cutting and blowing, which expires on the same day of the month).

15, stored-value card preferential scheme

Copper card vip:

Stored value 1000 yuan, actual consumption amount 1200 yuan.

Silver card vip:

Stored value 1600 yuan, and actual consumption amount is xx yuan.

Gold card VIP:

Stored value 3000, actual consumption 4000.

Platinum VIP:

The stored value is 5000 yuan, and the actual consumption is 7200 yuan (only 10 consumer).

16, introducing points reward activities

For members who are already in the store, it can be publicized as follows: all customers who are introduced to the store through members, quote the card number and name of the members, and immediately enjoy the corresponding preferential treatment. In addition, members can get points. The more points, the more benefits members enjoy. This can stimulate old customers to bring new customers, become shop assistants and realize inaction sales;

17, Thanksgiving promotion

For the members of the store, members can bring their relatives to the store to do hairdressing projects (except some high-consumption projects) on Father's Day, Mother's Day or Children's Day, and they can enjoy free, so that the store is full of human feelings and wins word of mouth;

18, free trial promotion

Free sample fitting promotion is a promotion method launched by hair salons to attract new customers or develop new projects, so that customers can feel the consumption first.

Usage: The hair salon gathers customers with certain needs and gives them a free trial at a given time, so that customers can experience the effect of cultivating customers to become the main customers first. Then do the next free trial and enter the next cycle.

19, consumption bonus promotion

Consumption points are a method adopted by hair salons to give back to old customers, so that old customers can get some gifts from hair salons after spending a certain amount, thus promoting customers to continue spending and bringing them a kind of spiritual comfort.

How to use it: hair salons should first set certain points, so that a certain number of consumers can get certain points, and then they can get products, gifts, treatment courses and so on. Give it away in the store, and you can also participate in other preferential activities.

Special note: the amount is not necessarily too high, and you can get a small rebate or a large rebate.

20. Number of promotions

Frequency promotion is a change of the most regular promotion of hair salons, and it is an incidental promotion after customers consume, which makes customers feel that there are more discounts and can stabilize the hair salon as an old customer.

How to use it: A hair salon can set up a hairdressing program designated by the hair salon for free after the first haircut, and a promotion section for several times after the first haircut.

2 1, discount promotion

Discount has always been an important means of business promotion, which has a strong effect of attracting attention and stimulating the desire to buy, and the effect is immediate.

Usage: Discount promotion is the most commonly used promotion method in hair salons. In view of this promotion method, hair salons launch different discount products according to different seasons and festivals, stimulate customers' consumption desire with some low-priced products, and promote the sales of other products, or let customers try a discount promotion method when launching new projects.

Zhengzhou Biaobang Beauty Salon School specially reminds: When the hairdressing salon sells at a discount, if the business project is the lasting project and basic guarantee project of the beauty salon, try not to discount, but try to give customers appropriate discounts on development projects or supporting products to promote consumption.

Beauty salon activity plan 2 1, activity name:

Fashion Show Competition (tentative name)

2. The purpose of the activity:

With the theme of "Fresh and Fashion Campus Show"

3. Activity objectives:

(1) Students: enrich college life, provide a fresh platform for students to actively participate in it, and achieve the effect of communication platform.

(2) Customers: enter the campus in a friendly way, and promote the relationship with students in an interactive way, so as to better enter the campus market and improve visibility.

4. The specific process of the activity:

(1) At least half a month in advance, vigorously promote this activity with the help of the campus fashion newspaper media and the "Admire Campus" website to prepare for the start of the activity.

(2) Professional group: draw lots in barbershops that meet campus consumption standards, give advertising space with fixed page size at half price in newspapers, and merchants provide hairstyles designed in their own stores (taking students at school as models will be better recognized by students, so that students can really participate and improve their credibility), and display photos side by side with store names in our company's newspapers (here, we also advertise for merchants). At that time, our company will provide a special activity column. (Merchants can also provide short text to introduce the design concept. )

(3) Non-professional group: Let students from all schools participate and design by themselves, so that their colors and hairstyles can be freely displayed. However, we must take photos by mobile phones or other digital products with the theme of "fresh and fashionable campus", and send them to our company's mobile phone, email or website dedicated to receiving pictures with their signatures, leaving our own specific contact information after sending them, so that we can contact in time and issue prizes after winning the prize.

(4) Interactive participation of the whole people. Our company guarantees the printing and distribution of newspapers. During the activity, anyone who sees this information can participate in this activity. The voting method is: choose the design you think, the professional group and the non-professional group will judge separately, and everyone has the right to vote (but each mobile phone number or website member can only vote once a day). We will count the votes in a "transparent" way, and all businesses and students can supervise.

(5) Set a deadline at the beginning of the activity. After the deadline, all votes cast are invalid, and the deadline is the deadline. The winner of this activity is determined according to the number of votes, and the winner is the winner.

5. Award setting:

Champion award: one in the professional group and one in the non-professional group; Merit award: three non-professional groups.

6, reward content:

Professional group: advertising fees can be waived during the event, which is equivalent to free publicity to improve visibility. Non-professional group: the champion can get the xx Excellence Award provided by the professional group champion shop for free, and can get the corresponding gifts provided by other barbershops.

Beauty salon activity plan 3 activity background

Mid-Autumn Festival is one of the three traditional festivals in China. Mid-Autumn Festival activities take "Mid-Autumn Festival is stronger" as the main activity line of the hairdressing shop, highlighting holiday characteristics such as "reunion", "gift giving" and "family affection", striving for the peak of hairdressing project sales, at the same time bringing guests experience and creating a good reputation of the hairdressing shop.

I-word duration

Activity content

During the activity, only 19 yuan is required for the specified perming, dyeing and napping projects. Send a 45-day long effect warranty period. During the warranty period, if the guests are dissatisfied or deformed, they can go to the hairdressing shop to redo it for free.

history

great discount

During the activity, the guests bought a hardcover pre-perm care set of Ang's styling, and they only needed to add 50 yuan to get a perm or hair dye worth 280 yuan.

Customers who buy Ang's Oil Control and Balance Shampoo (750ml) only need 265,438+08 yuan, and 40 yuan can get a perm or a perm worth 220 yuan.

Guests who buy Ang's Oil Control and Balance Shampoo (320ml) can get a perm or a perm worth 180 yuan just by 128 yuan +20 yuan.

Dye heat

promote

During the Mid-Autumn Festival, when the membership card is recharged in 300 yuan, you can enjoy a 7.5% discount, and then you can dye your hair or perm it once.

You can enjoy a 7.5% discount if you recharge your membership card in 500 yuan at one time, and send it in three times after dyeing.

If the membership card is recharged to 1000 yuan at one time, you can enjoy a 30% discount, send it for four times, and then send a bottle of Ang's styling nourishing and moisturizing shampoo.

You can enjoy a 6.5% discount when the membership card is recharged to 20xx yuan at one time, and you can get a set of Ang's styling hardcover care and a bottle of Ang's styling nourishing and moisturizing shampoo.

top up

Send, send.

Activities to be prepared

1. SMS promotion. With the help of SMS group sending platform, the preferential activities of the hairdressing salon are transmitted to the guests in the form of short messages through the guest files of the hairdressing salon.

2. WeChat friends circle promotion. Make a poster of Mid-Autumn Festival Hairdressing Salon, and the guests will forward the poster to the circle of friends and get 50 praises. When they arrive at the store, they can enjoy the head SPA for free with screenshots.

3. WeChat official account promotion. Send a tweet on the official WeChat account of the hair salon in advance to inform the discount.

4. Leaflet publicity.

Beauty salon activity program 4 I. Theme of the activity

Celebrating the 1 1 National Day, the hairdresser keeps giving gifts and surprises!

Second, the activity time

Xx, XX, XX to xx, xx, xx

III. Purpose of the activity

1, through this National Day promotion, improve the popularity and brand influence of hair salons; Increase new customers and stabilize old customers; Stimulate customers' desire for national day consumption and increase the turnover of hair salons; Let customers have a good impression and enhance the brand image.

Four. Activity content

(1) Hairdressing Package with Big Discount

On the day of the activity, the hairdresser launched a hairdressing package of RMB xxxx, including hair washing, cutting, blowing, dyeing, ion perming, styling and other hairdressing activities, so as to create a full range of services for customers entering the store on National Day, and at the same time, attach a statement that they can do it again for free if they are dissatisfied with it for one week, so that customers can enjoy quality service.

(2) Limited hairdressing package

Nowadays, many merchants like to make limited edition promotional packages to win the favor of customers. Indeed, many customers will be attracted by the limited edition. At this point, the hairdresser can also introduce the top ten customers into the store on the day of the event, and then enjoy the hairdressing package of xxxx yuan, including haircut, ceramic perm, nursing care and, of course, small gifts carefully selected by the hairdresser.

(3) Group purchase hairdressing package

Nowadays, many young people like to buy things online. Not only are the prices favorable, but the quality is also guaranteed. Therefore, some hair salons will also do holiday group buying promotions on the group buying website, so doing a good job in the promotion content is to attract customers' desire to group buying.

The hairdresser can return the promotion of xx yuan when spending over xxxx yuan on National Day, or the top 20 customers can enjoy the high-end hairdressing products improved by the hairdresser.

(iv) Family Hairdressing Package

As we all know, we all need a haircut and hair care, so the hair salon can launch a family hairdressing package for parents to take their children to have a haircut. Hair salons can also let hairdressers design some mother-daughter hairstyles or father-son hairstyles to drive the whole family to have a haircut together.

Matters needing attention in the popularization of verbs (abbreviation of verb)

1. We should ensure the quality and safety of all hair products before holding promotional activities in the hair salon to avoid harming the safety of customers.

All the staff in the hair salon should know their job responsibilities well in advance, that is, know what to do in the promotion activities to avoid confusion.

3. After the hairdresser has made the promotion plan, it is necessary to start some activities, such as making booths, posters, or microblog promotion, so that customers can understand the promotion content of the hairdresser.

Successful promotion of beauty salon activity plan 5 (1):

Customers come to the store to wash their hair fifteen times a month and get a free perm.

Through such promotional activities, several purposes can be achieved.

1. We can set the price of free perms at 300 to 500 yuan, which can change customers' consumption habits in the future and improve their consumption level.

2. Shorten the consumption cycle. Customers may perm their hair once every three months, but because of the free perm in the store, the perm cycle is shortened and changed to once every two months.

3. Old guests bring guests. Activity design is not limited to washing your own hair. A customer washes it less than fifteen times a month. So old customers will bring friends and family to the store to wash their hair, and these people will become new customers.

4. Increase the name of the designer and the popularity of the store. If the old guest is satisfied with the designer's service, the guest he brings will definitely name the designer's service, which can increase the naming degree. When carrying out this activity, it may be necessary to publicize it through the media (leaflets, etc.). ), this will cause a shock in the business circle, and as a result of word of mouth, the popularity of the store will also increase invisibly.

Such activities are bound to mobilize all the manpower in the store, and the number of guests coming to the store to wash their hair will increase, and the store will be busier, but in order to achieve the purpose of promotion, the service quality must be more exquisite. Perm is free, but you should be more diligent than usual. All mobilization will definitely boost morale and achieve the effect of increasing team spirit.

6. When the whole activity is completed, the skills of employees will be improved.

Many people may suspect that a free perm may cause losses in the store, which is not worth the loss. Actually, it is not, because the customer will not reduce the number of perms because you give him a free perm, and he may change from four times a year to five times a year. In addition, the boss only needs to pay more perming water and assistant bonus, the amount is probably from 50 yuan to 80 yuan, but he can get great benefits with such a small cost, because the number of times customers come to wash their hair is greatly increased, and the profit is far higher than the cost of perming.

For such activities, the boss does not have to worry about the cost, but can improve the performance, the performance of the designer can increase, and the bonus of the assistant is expected to increase.

(2) Failure case of promotion: 60% discount on perm.

Discount activities that are considered to improve performance have the following disadvantages:

1 Reduce in-store income. The original price of a perm may be 200 yuan, because it is 60% off, so it is 120 yuan, and the store lost 80 yuan's income.

2. Discount is not attractive. For an old customer, he has never come to the shop to have his hair permed because of the discount. He probably wanted to have his hair permed. For a new customer, discount is not attractive because there are too many discount activities like this.

3. The consumption level has dropped. Originally, guests might be used to perming 200 yuan's hair, but now they just need 120 yuan. In this way, his consumption habits may become 150 yuan, and his consumption level will decline.

4. the cycle is extended. Guests originally need to come to the store for a perm every once in a while, but because the store regularly holds promotional discounts every year, guests will deliberately wait until the discount period before perm, which invisibly prolongs the perm cycle.

Important matters to be mastered in discount activities

If the promotion activities are not set properly, it will not only fail to promote sales, but also lead to the opposite effect. However, the case of [60% off perm] mentioned above is not completely infeasible. If we can master several elements, we can still turn resistance into help, turn negative into positive, and achieve the goal of improving performance.

1. Improve the consumption level of customers. Customers used to burn 200 yuan. At this time, we can suggest that he change to 500 yuan. He can enjoy better service without spending a dime more. From then on, the loss of discount will be balanced by increasing the unit price of consumption, so that the income in the store will not decrease.

2. Old guests must be born to old guests, that is, guests bring guests to the store for consumption. We must find ways to get old guests to bring new guests during the discount period, so that the implementation of this activity is meaningful.

3. Don't inform the customer in advance. If customers know the news of the discount in advance, it is likely that customers will wait until the discount before perm, thus prolonging the consumption cycle.

If the guests only know that it is a discount period when they come to the store, they will probably have a perm in advance, which will shorten the consumption cycle and achieve the purpose of discount promotion.

If you can't grasp the above three points, you are doomed to fail. It is better not to implement it, lest the loss outweigh the gain. In the past, many hair salons successfully implemented discount promotions, but some failed. That's the reason. In addition, discount promotion may lead to a rapid increase in the number of tourists in the current month, but the number of tourists in the first two months has decreased significantly, which must be carefully considered when implementing discount activities.