Crazy "new" people in the property market: as long as there is a "room ticket" in hand, use it up first.

Editor's Note: In 2020, China's real estate market experienced ups and downs, including three red lines: epidemic shutdown, tens of thousands of people shaking their numbers, lightning explosion of long-term rental apartments, overheating in some cities and financing supervision. In this year full of uncertainty, the property market in China has once again "skyrocketed", and the ecology of the real estate market has also changed imperceptibly. Times have changed, which is the feeling of many real estate developers in 2020. At the end of the year and the beginning of the year, Time Finance launched a series of reports on "Ukiyo-e Painting of Real Estate", and selected some representative individuals in the industry. Their experiences may make you feel more empathetic about the changes in real estate this year.

Innovation is destined to be the key word of the property market in 2020.

Originally, this is a stock trading term, which means that investors use funds to participate in the subscription of new shares. If they win the lottery, they can buy the upcoming shares at a low price, sell them at a high price after listing and make a sum of money. Nowadays, the price limit in domestic hot cities is strict, and the prices of new and second-hand houses are seriously upside down. Under the expectation of buying and earning, the lottery in the property market has gradually become popular.

In the context of the central bank releasing water, Shenzhen's fiery property market is not an isolated case. The phenomenon of "ten thousand people shaking" spans more than half of China and spreads in hot cities such as Hangzhou, Shanghai, Nanjing, Ningbo, Chengdu and An. When countless buyers waiting to enter the market with money encounter arbitrage space brought by strict price limit, crazy innovation has a strong distortion of reality, which brings heat to the overall property market and makes it more difficult to buy a house.

For the buyers in these cities, no matter what the purpose of buying a house is, what stage of life they are in, and how much the budget for buying a house is, they are treated equally in the lottery policy, and buying a house has become a killing luck. The reincarnation of lottery tickets has become their most authentic 2020 buying experience.

Finally got on the bus. At the moment when he finally chose the house, Bo Huang had only this feeling in his heart.

From mid-20 19 to May this year, more than 20 buildings were waiting for the lottery for nearly a year. After repeated hopes, Bo Huang finally settled down in Nanwo, Xiaoshan, Hangzhou.

At most, this is a "suitable" house, not a "satisfactory" house. Bo Huang told Time Finance that from the moment the result of the lottery was announced to the morning of the house selection day three days later, his heart had been wavering between buying and not buying. No matter the convenience of transportation, the surrounding facilities or the price, the project has no great advantage, but if we miss this opportunity, no one can predict when it will be rolled up next time.

"It is too difficult to buy a satisfactory house in Hangzhou, and there is not enough porridge to eat. At this stage, the Hangzhou property market is not a candidate at all, but a candidate. "

Bo Huang, who graduated from computer science three years ago and came to Hangzhou to be a "code farmer", successfully settled in the last node where recent graduates settled, and had the idea of buying a house here. His story is very common in Hangzhou. Relying on the vigorous development of internet-related industries and the relatively loose settlement policy, Hangzhou has ushered in a large influx of people.

The data shows that since 20 15, the number of newly added permanent residents in Hangzhou has been soaring, and it continues to surge, showing a growing stamina. From 20 15 to 20 19, the annual population of Hangzhou increased by a step, namely126,000,170,000, 280,000, 338,000 and 554,000 respectively. By the end of 20 19, the permanent population of Hangzhou has successfully exceeded10 million.

However, the slightly increased supply of new houses is still difficult to adapt to the rapidly growing population demand, and the arbitrage space hidden behind the strict price limit makes this city a "city that shakes the number all the year round".

According to the statistics of Zhejiang Online Network, in the first half of 2020, Hangzhou * * won the pre-sale certificate of 4 1 1 piece (233 times). Behind the source of nearly 50,000 suites, more than 370,000 groups of buyers registered to shake the number, and 95,000 groups of families without houses participated. Among them, the hot scene of ten thousand people shaking appeared five times, involving projects such as Sunac City, Heguang Dust Collection, Happiness Lane and Xixi Mansion; The winning rate of new house lottery is less than 2%, as many as 10 times.

Behind the hot property market in Hangzhou, there are many buyers who hold money to enter the market. Buying a house has become a killing luck. Among more than 20 registered projects in Bo Huang, the lowest winning rate is less than 5%, and the highest is still less than 50%. At the most intensive time, Bo Huang has to wait for the lottery results of three or four properties a week.

"Every time it's like buying a lottery ticket, from the initial expectation, to the uneasiness before the results come out, and then to the illusion after the query results come out, many times the obviously bad projects can't be shaken in the end."

Time and time again, Bo Huang has fallen into the strange circle of "registering, waiting for the result, and then registering". In this process, he can only constantly lower his requirements, repeatedly register every intentional property, and hope for luck.

Therefore, when shaking to an unsatisfied project, even if it is tangled again, Bo Huang can make a decision immediately when standing at the scene of house selection. He doesn't want to go back and buy a house that keeps shaking and his hopes are dashed.

"Choosing a house is actually the same as choosing a person. Don't always think about waiting for the best person. If there is a suitable one, you must start. " Looking back on this long year, Bo Huang finally concluded that getting on the bus first is more important than anything else.

When Bo Huang finally completed a series of procedures such as online signing and began to pay back the mortgage, Yan Ting, who was 160 kilometers away, started her own difficult road of looking at the house in Shanghai.

The Shanghai property market, which has been sideways for three years, has ushered in a new round of rising prices this year. According to the data of Ke Holdings Inc, the average listing price of second-hand houses in Shanghai rose from 52,300 yuan/square meter at the end of 20 19 to 58,200 yuan/square meter at the end of 2020, with an increase of 1 1.3%.

Feeling the pressure of soaring housing prices in Shanghai, Yan Ting put the demand for housing ahead. At first, she aimed at the second-hand house near Shanghai Outer Ring Road or Ring Road, looking for a three-bedroom apartment near the subway, with an age of 10 year. She knew that the Shanghai school district was very precious, so she didn't regard the school district as a hard indicator from the beginning.

But she still found it difficult to meet these requirements at the same time according to her overall budget of about 5-6 million. From Xinzhuang, Zhuanqiao, Meilong and Changqiao, we can see Nanxiang, Shangda, * * Kang, Dachang and Gucun. From south to north, Yan Ting traveled all over Shanghai. Finally, it is found that affordable housing is generally seriously damaged, and all aspects are satisfactory, including taxes and fees, commissions and so on. , is beyond the scope of tolerance.

What's more, she has no experience in buying a house, and it is difficult for her to negotiate the price. From time to time, she will encounter the phenomenon that the landlord repents and jumps the price and is bought after two days' hesitation. In contrast, the new house under the price limit is obviously a more suitable choice. Considering that the process is clear and the price is relatively low, Yan Ting, who has experienced repeated difficulties in the price of second-hand houses, also joined the "army" with her friends and played a new lottery.

She still remembers that the first project she registered was the very popular China Nuclear Power Jin Yue Building. This project, with only 3 18 suites and an average price of 60,000 yuan/square meter, realized 1350 groups in five days, effectively recognized 1332 groups, and the recognition rate was as high as 424%. Only 1 out of every 4 people finally got the good luck of buying a house, and Yan Ting unexpectedly missed the project.

Tired scenes have been happening in Shanghai this year. When the price of second-hand houses jumps all the way up, the new houses under the price limit are even hotter. According to the data of Shanghai Zhongyuan Research Institute, in 2020, the 7 17000 group was recognized by customers in the whole city, and the overall recognition rate was 1 17%, up 66 percentage points year-on-year. Customers are enthusiastic about buying houses, and thousands of people shake their numbers on many plates. The sunshine times of the project reached 49 times in the whole year, up by 227% year-on-year.

Yan Ting has no good luck in winning the lottery. In the fiery Shanghai property market, she can only join the reincarnation of the lottery without hesitation. At that time, there was a bottleneck in Yan Ting's work. Both new and second-hand houses take up too much energy. After a while, she finally chose to resign and concentrate on buying a house.

"Thinking about work is not smooth. If you want to buy a second-hand house, you may not be able to keep up with the increase in house prices. It is better to simply solve the big problem of buying a house at one time, and you can learn something to improve yourself in your spare time. "

Since August, Yan Ting has been focusing on new housing projects in Huacao, Pujiang, Shangda and * * * Kang. She watched more than a dozen projects from beginning to end, and three of them took part in the registration, but in the end they failed to win the lottery. Of course, there is no new market that does not shake the number. Under the divided market, there are still many new markets in Shanghai that are unsalable. But in Yan Ting's view, the recognition rate of a project can explain the problems behind it.

"I saw that the discs that don't need to be shaken are basically suburban discs, with neither industry nor education, and some even don't even have subways. The commuting time is too long, the supporting facilities can't keep up, and life is inconvenient, not to mention these factors that will become unsalable in future replacement. "

Fortunately, she was lucky in the end. Not long after she resigned, after four or five times of lottery, she successfully shook a new plate in Baoshan. Yan Ting is quite satisfied with this suite except that it is nearly 2 kilometers away from the subway.

"Although the house I finally got on the bus was not perfect, I got on the bus happily under the comprehensive blessing of various factors such as high market and suitable self-occupation. At present, the second-hand prices in the region are upside down, and it will certainly not be too difficult to replace them. As long as I can be on an equal footing with the market in the future, I will be satisfied. "

At the scene of the new house lottery for price-limited houses, in addition to young customers like Bo Huang and Yan Ting, there are many buyers who have entered the fierce new house market based on investment demand. They are interested in the large-scale luxury house market with large apartment and high total price, hoping to maximize the use of valuable room tickets and funds in their hands and win greater benefits.

In the new feast in 2020, the first phase of Shenzhen Huarun Runxi is destined to be an unavoidable name. There is a price difference of more than 50,000 yuan between new houses and second-hand houses in the same property. If you are lucky enough to win the lottery, the book of any suite will float at least 5 million yuan, which is called winning the lottery. Behind the huge benefits, a large number of investors have been born to buy houses on their behalf. According to the Economic Observer, some senior investors have revealed that the shareholding ratio of Runxi Phase I may exceed 80%.

Xiao Li is one of them. He has two properties under his name and participated in this new feast through the quota of his younger brother. Although the house ranked above 1900 was not selected successfully in the end, this did not affect Xiao Li's quick attention to the subsequent online celebrity projects such as Longguang Qianhaitianjing and Shajing Coastal City.

He described himself as a Sanda champion and would register a new house with arbitrage space and "fight all the way down". In 20 19, after his last quota was contributed to the fourth phase of the luxury peninsula city-state in Shekou, Shenzhen, he began to invest in real estate with his younger brother.

Xiao Li, who is almost forty years old, is an out-and-out successful person to the outside world. After graduating from vocational college 20 years ago, he entered the automobile sales industry and now owns his own famous automobile dealership. 20 15, successfully entered the American trade industry in partnership with friends, caught up with the times and gained a lot.

He told Time Finance that looking back, buying a house was better than doing anything. "I have been doing industry and business conscientiously for so many years, and the money I earned is nothing compared with those who speculate in real estate in earlier years, and I have not bought a house reliably."

In his early years, due to the demand for self-occupation, Xiao Li once bought a house with a total price of one million in Shatoujiao, Yantian. At that time, the price of Nanshan was still around 20 thousand, but he felt it was too far away because he lived in Luohu all the year round. Years later, his property in Yantian was sold at a total price of more than 4 million yuan, quadrupling, while the Nanshan property bought by friends with the same funds made a profit of10 million.

"I never believed that the house would rise like this before. I just want to live by myself, with convenient life and better scenery. I basically didn't consider the investment demand. However, in recent years, it is not unusual to see the housing price in Shenzhen rise from 20,000 to 30,000 to 890,000, and even now it is10,200,000. I can't understand it. "

Although Xiao Li feels that the housing prices in Shenzhen are too high to understand, he also firmly believes that buying a house in Shenzhen is still the best choice. He doesn't want to miss the opportunity to make a fortune in the property market that he missed before. Moreover, because of my brother's status as a houseless household, he still holds a valuable 30% down payment qualification. Xiao Li still hopes to increase the leverage of buying a house and try to buy the best.

"I will continue to buy, only continue to buy", Xiao Li told Time Finance, as long as there are room tickets in my hand, I will use them first.