What is the most effective marketing method for exporting cross-border e-commerce?

Social media and e-mail are used by many enterprises as tools to promote products. These two promotional products are often very restrictive. Only when certain conditions are met can the promotional information be accepted by users. When faced with various promotional tools, many enterprises will ignore this promotional tool-international short message. When international SMS is used as a tool for enterprises to promote products and brands, what effect can it achieve? Today, I will take the cross-border e-commerce industry as an example, and Niu Yunxin will tell you about it.

What is international SMS marketing?

International short message marketing refers to the information notification of activities promotion, news notification, product update and so on by enterprises using mass short messages. The advantages of sending short messages in groups are higher acceptance rate of users and lower promotion cost of enterprises.

International SMS marketing is accepted by most enterprises, and people will prefer international SMS marketing to email promotion. The data shows that the receiving rate of short messages is as high as 82%, while the successful receiving rate of emails is only 20%.

What should cross-border e-commerce enterprises do in international SMS marketing?

1. Be familiar with and understand the points that should be paid attention to when sending short messages in groups.

First of all, there is a certain word limit for mass texting, and enterprises must pay attention to this when using mass texting to promote it. The maximum number of words for group SMS is 70 characters. When writing short messages, if you exceed this number, you will be charged according to two short messages. Enterprises must pay attention when editing short messages.

Secondly, there are special symbols. If enterprises add special symbols when editing short messages, users will not display them when receiving short messages, but will only display garbled codes, which will easily cause certain reading obstacles to users.

Finally, the SMS tag. Companies must add labels when writing short messages. On the one hand, users will feel more at ease when they see labels, and on the other hand, they can play a role in publicity and promotion.

2. Collect and organize user information

There must be more than one channel for enterprises to promote and collect user information. Before mass SMS promotion, enterprises can use Niuxin Yun Yun communication platform to sort and classify user information according to users' preferences, consumption level or gender. When promoting, they can customize different promotion schemes according to different types of users, and implement automatic marketing, and the promotion effect will be better.

Write promotional copy

It takes some time to write a copy, and the quality of the copy directly determines whether the promotion effect of the enterprise is of high quality. Writing a copy must first set a good theme. A short message should have only one subject. With too many topics, users don't know what the information pushed by the enterprise is.

Secondly, the content of the copy needs to be attractive. If the content of the copy is the same, I believe that users are not interested in reading. On the contrary, if the content of the short message is attractive, users will be more willing to click and read, and they will learn more about the products they are interested in.

In the preferential activities, the information of the enterprise should also be attractive enough. Whether it is full reduction or discount, users must feel that there are cheap prices to take, and the prices of products bought in peacetime are far from each other, and the opportunity is rare. This promotion is considered a success.

4. Set a suitable promotion time

Don't arbitrarily set the time for enterprises to send short messages, but plan the sending time. If you choose busy hours, users will not have much time to know the details of the activities, and they will be disgusted by the interruption of enterprises. For example, enterprises send short messages when users are resting, so that users have more time to know the details of activities, thus improving the transaction rate.