There are no employees who are poorly managed, only those who are not motivated!

Management often complains that employees are not well cared for, or are not loyal enough to leave their jobs easily; Either there is no execution and no sense of responsibility. However, have you ever thought that the root cause may not be employees, but that your motivation is not in place?

So, how can we effectively motivate subordinates? This paper mainly takes marketing as an example to illustrate.

First, pay attention to the career of subordinates.

1, ignite the passion of subordinates and gain more confidence.

As we all know, marketing is a passionate undertaking. Usually a passionate marketing team will be full of energy. Because of passion, anything is possible. Then, as a boss, you have the obligation to ignite the passion of your subordinates with your own passion and build a team full of energy and passion.

Only by igniting the passion of subordinates can the whole team go through a difficult time, break through all the resistance and obstacles from the external environment and usher in the dawn of victory.

The process of marketing is to endure a lot of processes that you can't stand, and finally you can succeed. So, give yourself more passion every day and encourage your subordinates. Even if there are 100 difficulties in the work process, there should be10/methods to make the team full of confidence.

2, create learning opportunities for subordinates, innovative work.

Marketing is still a challenging industry. As a marketer, we should be good at meeting challenges, dare to meet challenges and work creatively. To achieve the goal of innovation, marketers need to keep learning and making progress, arm themselves with knowledge and enrich themselves.

Any excellent team is a learning team, and only a learning team can continuously accumulate the motivation for sustainable development.

As the saying goes, "a flower is not spring, and a hundred flowers bloom in spring." While constantly learning and improving, the boss should also assume the responsibility of creating learning opportunities for his subordinates and arrange various training activities to improve everyone's comprehensive quality.

In addition, bosses should be more coaches and less referees to lead everyone to make progress together. This is the wisest thing for the boss to do.

3. Encourage subordinates to think independently and work as a team.

Usually subordinates are dependent and will push the responsibility up layer by layer. This irresponsible practice of "children crying for their mothers" will inevitably lead to the decline of team execution.

Then, the boss should encourage his subordinates to think independently and work as a team.

On the one hand, we encourage you to ask questions with answers, solve your own problems, do your own thing and go your own way.

On the other hand, we should correctly treat and fully integrate the suggestions and opinions of subordinates, give them the opportunity to participate in team management, help subordinates establish correct values and sense of ownership, and improve everyone's independent thinking and independent combat ability.

At the same time, the boss should encourage the "small Zhuge meeting" between teams, give everyone the opportunity to speak freely, improve everyone's teamwork spirit, and urge everyone to brainstorm, learn from each other's strengths, and make common development and progress.

4. Adjust your post according to your personality and do the work that suits you.

Geniuses are few, and talents are cultivated by superiors. A piece of land is not suitable for growing wheat, you can try to grow beans; Beans are not easy to grow, so you can grow melons and fruits; If melons and fruits don't grow well, you can plant peanuts. Anyway, one thing is appropriate. Because of a piece of land, there are always seeds suitable for it, and there will always be gains that belong to it.

In other words, whether subordinates can become talents depends on the management of superiors. If the boss can combine the actual situation of the team and the personality of the subordinates to help them realize their self-worth in the right position, then they can make the best of their talents and do their best to "cross the ocean and show their magical powers."

But promotion opportunities are reserved for those who are prepared. If subordinates really can't find their proper position in the team, it's not far from elimination.

5. The boss makes a mountain out of a molehill, making a mountain out of a molehill, and making subordinates take the right path.

In work, mistakes are inevitable, but they can be minimized. The boss should try his best to let his subordinates go the right way and do the right thing.

In the daily management of a team, subordinates make a little mistake and have a little problem, such as making a mistake, the difference of a few cents in the account book and so on. On the surface, it seems insignificant, but it is entirely possible to form a bad habit. At this time, the boss had better start with the details, and might as well make a mountain out of a molehill, so that everyone can be vigilant at any time to prevent delaying the opportunity; But once you make a big mistake, you have to make a mountain out of a molehill Everyone should calm down, calm down, actively try to make up for it, help each other and overcome difficulties. Because it is meaningless to investigate the responsibility at this time, it will only delay the fighter plane and make it worse.

In fact, every subordinate is a "good steel" and the boss's idea is a "mold". Helping subordinates to plan their careers is an important part of their spiritual motivation methods. Everyone has their own goals. The auxiliary function of the boss is like "traffic rules", which can correct the deviated direction, change the wrong behavior and make subordinates realize their ideals faster and more stably.

Second, pay attention to the spiritual needs and mental journey of subordinates:

1. Create a harmonious and warm family atmosphere.

A team is like a family, and often happy families are basically the same, that is, family members have a sense of belonging and security, and family members have a sense of responsibility and dedication. These factors should complement each other and influence each other.

Then, the boss of this "home" is the parents. He tried to shape the family atmosphere with his parents' mind and courage, and made everyone's strength into a "fist", which was precise and powerful, generating endless energy and making everyone work hard to achieve the goal of * * *.

2. Know how to trust, support and encourage, and be the strong backing of subordinates.

The opinions and suggestions of subordinates are of great significance for the boss to make correct decisions. Therefore, the boss must be kind to the opinions and suggestions of his subordinates and respect their ideas and plans, which will create a positive development atmosphere of mutual understanding, mutual trust, mutual support and mutual encouragement.

The boss needs to play such three roles: backer, navigator and ladder, so that everyone can gain a sense of stability and accomplishment, and there will be no worries at work, so that they can let go of their hands and feet and forge ahead, and the difficulties will be solved. This not only improves the prestige of the boss, but also strengthens the combat effectiveness of the team, and the business development naturally comes naturally.

3. Scientific application of praise and criticism

A tuned message commented on the "boss" and "manager" like this: "The boss is a long-faced person, and the manager is a person who is often unreasonable." In fact, this practice of the boss is not desirable in the long run. The boss should be good at using praise and criticism, turn praise and criticism into "tools", supervise and promote the development of subordinates, which is conducive to the development of subordinates.

Sometimes, severity is a deeper love, and criticism may be the greatest wealth; If a subordinate has no training value, I believe that as a boss, you are unwilling to spend time and energy criticizing him. However, technical encouragement is also a very good way of spiritual encouragement, which will inevitably amplify the effect many times.

Therefore, at work, the boss should praise more and criticize less, encourage more and condemn less, and pay attention to cultivating everyone's conscious thinking, independent work and spontaneous execution, so that everyone can grow up in the process of accepting criticism and praise.

4. Love should be principled and responsible, and the system is a ruler.

If a team wants to develop healthily and improve steadily, it is necessary to establish a fair, open and just environment, so the love for the boss should be principled and responsible. This kind of love is based on the system, which is the code of conduct that everyone must abide by. In other words, the boss should support rather than connive at his subordinates, help rather than connive at them, and use the system to regulate and restrain everyone's behavior.

Contradictions in a team often exist objectively, which mainly depends on the attitude towards contradictions and the methods to deal with problems. Contradictions within a marketing company are mainly reflected in the contradiction between the boss and subordinates, the contradiction between the financial department and the business department, the contradiction between salesmen and so on. If these contradictions are not effectively solved, subordinates will not be balanced and teams will not be harmonious.

Therefore, the system is also a very important part of the boss's spiritual motivation. "Without rules, there would be no Fiona Fang". With the system, all subordinates know what to do and what to do, which effectively stops the inertia of employees and stimulates their enthusiasm. In this way, they naturally get twice the result with half the effort.

5. Take advantage of the anniversary of subordinates to enhance feelings.

Everyone has their own important anniversaries, including birthdays, wedding anniversaries, promotion days and other important dates, which is a good opportunity for the boss to enhance his feelings. At this time, the boss can further close the relationship and friendship with his subordinates by telephone, SMS, email, QQ, party and gifts.

In fact, subordinates don't care much about the material contribution of superiors. What is important is a kind of spiritual comfort, which makes subordinates feel respected, cared for and understood.

6. Form the interaction and close contact between the marketing team and subordinate families.

Sometimes, subordinates can bring emotions from their families to work, and they can also bring emotions from work to their families. These two emotions influence and interfere with each other. Being in a good mood today is good for the team and family; But if you are in a bad mood, the consequences are self-evident.

Employees are the greatest wealth of a team, and being kind and respectful to subordinates has become the top priority in building a harmonious team. As a boss, how to arouse everyone's enthusiasm through spiritual encouragement is not only a method, but also a kind of knowledge. The happiness of subordinates is based on the love and responsibility of superiors, who pay attention to detail management and process control, understand their mentality and adjust their mental state so that everyone can "100 watt light bulb"

100 watt light ",then the success of this team is just around the corner.