Notice of the General Office of the Ministry of Commerce on Doing a Good Job in the Consumer Market during the Spring Festival of 20021New Year's Day

In order to adapt to the changes in residents' consumption habits and upgrade their quality, tap consumption hotspots and growth points, further release residents' consumption potential, and promote a stable economic start in the first quarter, the relevant work is hereby notified as follows.

First, adjust measures to local conditions to meet the holiday consumption needs of residents. Insist on stabilizing and expanding consumption under the condition of normalization of epidemic prevention and control, implement the local main responsibility, prevent simplification, "one size fits all" and "layers of overweight" prevention and control, and minimize the impact on people's production and life. Low-risk areas should ensure short-distance reasonable flow and normal consumption activities in urban and rural residential areas. Effectively strengthen the supply of living materials to ensure that daily necessities are not out of stock or out of service. Comply with the needs of reunion between the elderly and their children's places of residence, and do a good job in the traditional and intelligent, online and offline travel services of special groups such as the elderly. Orderly allocate public transport capacity, and actively provide non-contact and less-gathered consumption items and social services to facilitate residents' home consumption. Innovate and enrich the New Year's Eve dinner, encourage the provision of multi-category packages, independent catering, online booking of New Year's Eve dinner ingredients and other services, and encourage the production and sale of semi-finished products and "clean dishes listed".

Second, create an upgraded version of online holiday consumption. Guide e-commerce to start the "no-fight" mode during the Spring Festival, and hold online promotion activities such as purchasing new year's goods and catching up with big gatherings. Combined with the characteristics of festivals, more customized, intelligent and green products will be introduced, and high-quality and characteristic products such as brand agricultural products, geographical indication products and time-honored brands will be promoted. Carry out various forms of promotional activities, and where conditions permit, joint enterprises can issue consumer vouchers and Huimin vouchers. Support family consumption of filial piety culture and encourage the launch of "one-stop shopping" cheap new year gift packages for the elderly, children and other groups. Maintain the market order in Spring Festival travel rush, and prohibit unfair competition, "choosing one from the other", "killing big data" and selling infringing, fake and shoddy goods.

Third, effectively expand county rural consumption. Support the development of new energy vehicles to the countryside, encourage qualified places to develop green smart home appliances to the countryside, and promote rural residents' consumption by making profits and reducing the down payment ratio. Guide production enterprises to actively develop consumer goods, household appliances, building materials, furniture, automobiles, etc. It is suitable for rural market and promotes the upgrading of rural durable consumer goods. Accelerate the penetration of county rural e-commerce system and express logistics distribution system, support large-scale business circulation enterprises, e-commerce platforms and other service enterprises to extend to the countryside, and accelerate brand consumption and quality consumption to enter the countryside. Expand the coverage of rural e-commerce and enrich village-level commercial outlets such as express delivery and agricultural products brokerage. To meet the needs of rural residents for convenient consumption and nearby sales. Improve the service quality of rural tourism, leisure agriculture, healthy old-age care and homestay economy, and launch a number of rural tourism routes with folk themes during the Spring Festival to attract urban residents to spend in rural areas while improving epidemic prevention and control measures.

Fourth, according to the situation, expand residents' consumption of ice and snow. In combination with holding a simple, safe and wonderful Winter Olympics and Paralympic Games, we will actively implement the action plan for the development of ice and snow tourism, vigorously expand the ice and snow competition performance market, build ice and snow sports brand events, further enhance the participation of ice and snow consumption in the north, and fully tap the potential of ice and snow consumption in the south. Strengthen the promotion of ice and snow tourism boutique routes, and enrich the supply of ice and snow tourism products in Zhou Bianyou and nearby places. Strengthen the construction of ice and snow tourism facilities, and promote the creation of indoor and outdoor ice and snow consumption scenes integrating fitness and leisure, competition performance, sports training and cultural experience. Carry out colorful ice and snow consumption activities, optimize transportation and communication, equipment sales and leasing, emergency rescue and other services, and encourage the reduction of ticket prices and parking fees.