Double 1 1 promotion planning activity plan

In order to ensure a high starting point, high quality and high level of activities, it is often necessary to make an activity plan in advance. The activity plan is the strategy of the whole activity, which can point out the direction for the activity. So do you understand the activity plan? The following is a sample essay (generally 6 articles) on the promotion and planning activities of Shuang 1 1 compiled by me for your reference, hoping to help friends in need.

Double 1 1 promotion planning activity plan 1 activity theme:

Low price storm, looting by the whole people

Activity time:

20xx 1 65438+1October 9th-20xx165438+1October1.

Activity content:

50% off the audience, the ultimate carnival (20xx year165438+1October 1 1)

20xx 1 1 day 1 1 day 10, 50% off sales, low-cost storm, sweeping the city!

(Note: The whole audience must be involved in the activity to achieve the cluster effect. )

Activity 2 presents lucky shopping (20xx year 1 65438+1October 9-165438+1October/).

Customers who shop in XXXX during the activity can participate in the lucky draw if the amount of a single memo reaches 1 1 yuan.

First prize: 1 brand smart phone, worth111yuan.

Second prize: 2 XX supermarket shopping cards with a value of11yuan.

Third prize, 6 vacuum thermos cups, one worth 60 yuan.

Fourth prize, 20 soul mates, worth 30 yuan's roll paper.

Participation prizes: 2000 exquisite gifts, one for 2 yuan.

(Note: The lucky draw is to scratch the card as soon as it is opened, and the gifts are given in kind. )

Activity 3: Double the sweetness of a person's holiday (20xx year165438+1October 1 1)

Give 0 yuan+1 yuan lollipops after shopping (2 yuan/root, 200 copies).

Over 1 1 1 yuan+1 1 yuan, give 2 boxes of chocolates (25 yuan/box, 40 copies).

Sweetness is limited until the gift arrives. )

Estimated activity cost:

1. The estimated cost of the lottery scratch card is 1000 yuan, and the winning fee is 8000 yuan, totaling 9000 yuan.

2. Double sweet activities. Estimated activity cost 1500 yuan.

3, posters and advertising costs 5000 yuan.

The estimated total cost of this activity is 15500 yuan.

(Note: 7,000 yuan can be shared by the merchants, and the cost sharing will be finalized in consultation with the merchants in the early stage of the event to facilitate the smooth development of the event. )

Activity promotion:

1, advertising, using newspapers to put in 2 issues 3-5 days in advance.

2, large-scale facade advertising and supermarket DM single-phase combination, so as to attract customers.

3. Broadcast in supermarkets and promotion in different places. , increase publicity.

4. Use floor stickers, flags and publicity signs, plus festive music to create a good atmosphere for activities.

Double 1 1 Promotion Planning Activity Plan II Activity Theme:

Liang Xiu will accompany you on Valentine's Day.

Activity time:

20xx 165438+ 10/0/~ 1 65438+10/.

Location:

Xx beauty salon

Active object:

Show all new and old single female customers.

Activity purpose:

It coincides with "Singles' Day", in order to make all single female customers feel beautiful and warm in this festival and get a wonderful experience. During the "Singles' Day", combined with the season, climate and other issues, the beauty salon hereby launched promotional products such as hydrating, anti-drying and repairing, which were widely welcomed by female friends. I hope to take this opportunity to establish a harmonious and warm communication platform with customers. It can bring more new friends to Xiujing and increase the consumption market share of beauty salons.

Activity promotion:

1, "Singles' Day" was originally a festival spread from the Internet, so the publicity should focus on network publicity planning. First of all, the publicity information about this event was published in Liang Xiu Beauty Salon official website, WeChat circle of friends, WeChat WeChat official account and other channels. Publish the activity content on the internet about two weeks in advance.

2. During the activity, leaflets and coupons will be distributed in crowded places, streets and major commercial roads.

3. As long as customers spend a certain amount in the store two weeks before the event, they will issue holiday coupons and experience coupons. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon.

Precautions:

1, do a good job of registration at the front desk and record the customer's name and information.

2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.

Activity content:

1. beauty salon members can enjoy a 20% discount and get a skin care experience coupon when they participate in this activity. If the points in the membership card reach 500 points or above, you can experience a moisturizing and hydrating project in the store for free with the membership card.

2. Non-member customers can enjoy 8.8% discount directly when they spend 288 yuan in the store during the activity. And give Xiujing a membership card and a skin care sample provided by Xiujing.

Double 1 1 promotion planning activity plan 3 theme: dare to wholesale at half price? This is only 1 day, the best discount in history-1%discount+half price+gift.

Objective: to give back to the old members at a loss and thank the friends who have supported us for many years (this activity is very strong and only for members who have received our notice)

Activity time: 20xx165438+1October 1 1: 00-24: 00.

Ali: In order to give back to new and old members, Ali Distribution specially participated in the online shopping carnival of Double 1 1, which was synchronized with the activities of Tmall Double 1 1! The boss gave back to Ali members with tears, which was cheap and good, and definitely earned! It is suggested that physical stores properly stock up and boldly meet the brilliant harvest season!

There are many benefits for the event:

1. All members: all products are greatly reduced in price (1 discount+half price+the lowest in history), and some products are limited to two batches! Please put it in the shopping cart as soon as possible and buy it as soon as possible!

2. All members: give 1 gift when the order is over 5,000 yuan, give 2 gifts when the order is over 1W, and give 4 gifts when the order is over 2 weeks. The list of gifts will be announced three days before the event.

3. Large wholesale members: cash coupons for orders over 5W in 500 yuan and 2W in 200 yuan, with cash coupons over 1W 100 yuan, can be recharged to the pre-deposit center immediately and can be used after the date of 65438+February 1 1 (cash coupons are capped in 500 yuan).

4. Large-scale wholesale member: parcel logistics over 2W (it is impossible to specify a logistics line, so customers should pay first after arrival, and then contact customer service to refund the freight to the pre-deposit account).

5. Dealer members: First-class dealers who place more than 30 orders during the activity can apply to customer service for upgrading senior distribution and enjoy permanent senior distribution rights. Note: The online dealer activity time is extended to 165438+ 10165438+10/3.

6. Distributor members: Senior distributors who place more than 40 orders during the event will receive the warm gift package of Ali Distribution Carnival Shopping Festival, and the gift list will be announced three days before the event. Note: The online dealer activity time is extended to 165438+ 10165438+10/3.

7. There is no threshold for 9 yuan to deliver all products during the event. The products shipped from 9 yuan in the order can be exempted from the first weight. Just contact customer service to modify the freight.

Commitment:

First, the active products are all genuine, and if they are fake, they will lose ten.

Second, the product is the latest arrival, and the shelf life will be more than 2 years. If there is a special date, the product will be specified!

Third, this activity order enjoys the corresponding after-sales terms to ensure that your every purchase is guaranteed!

Fourth, regardless of the size of the activity order, we will issue it in the order of payment and ensure that it will be issued within 12 working days after the activity! Please don't attend the event for urgent orders!

Special reminder: please stock up the special goods in moderation during the activity. Don't grab a shot maliciously or hoard goods excessively, so as to avoid problems such as poor cash flow. The double 1 1 live goods have no quality problems and cannot be returned. Please understand.

After-sales service tracking:

1. Customers whose order amount exceeds 5K will notify the delivery order number by SMS after delivery. Please pay attention to the receipt and place an order within 48 hours after receipt. If you have any questions, please contact us in time to facilitate after-sales.

Second, if there is a shortage after receiving the goods, the customer service will follow up in time and contact for replacement or refund, which will definitely reassure you.

Three. Procedures for collecting discounts from dealers in Articles 5 and 6:

1. The first-class dealer directly provides the customer service with the name of the member and the actual order quantity during the activity, and the customer service will review and upgrade the membership level within 3 working days;

2. Senior distribution members who are eligible to receive gift packages can place orders directly, and 8 yuan will pay the freight. It is recommended to send it together with the receipt.

Suggestions for participating in the activity:

1. The opening hours of the event are1October 20xx11:001:00. It is suggested that members who need to buy should add the goods they need to your shopping cart in advance, so that they will not be robbed because of the network speed problem!

Second, only those who take photos and pay during the activity can enjoy the discount of this activity. If the bank card has a limit, it is recommended to recharge it to the member's pre-deposit account in advance to avoid delaying payment and grabbing goods!

Third, if you want to grab the treasures of several stores at the same time, I suggest you find more friends to help you shoot! So as not to miss the opportunity.

Four: strong activity, many customers and limited inventory of specialty products. By then, more customers will place orders at the same time. If there is a shortage, a unified refund will be given after the event.

Five, ding-dong! 165438+1October 1 1 24 o'clock in the morning, the event is over, the discount is gone, wait another year! Our customer service has no right to adjust the price. Please don't embarrass our customer service. Because: I can't do it!

1: postage

As the most common preferential activity, it saves postage for consumers. During the Double Eleven activities, how many consumers will send postage cards within X years?

2: Discount

Limited time or limited discount is mainly to increase the buyer's sense of urgency and purchase pleasure. On the day of the Double Eleven event, some products will be discounted for a limited time, and of course, some discount activities can also be done. Can be done in conjunction with the horse racing time node.

give gifts

Collection courtesy can be used during preheating to increase the weight of the goods. On the day of the Double Eleven event, you can buy the highest amount of user activity gifts, such as sending a local gold.

4: Complete restore

The function of full reduction in the daily operation of the store is to improve the unit price of customers and the joint sales rate of goods. As a buyer, I did enjoy the discount. For example, the full reduction activity on the day of the Double Eleven can be designed as: 499 minus 100 minus 899 minus 200 minus 1299 minus 300 and so on.

5: Full delivery

Double Eleven activities will be delivered when they are full, and several activities will be scheduled when they are full.

6: Trial

Trial is generally suitable for maintaining the reputation of goods when new products are launched. In order to maintain the evaluation and rating of the products after the launch of the new Double Eleven products, in addition to participating in the official trial platform activities, we can also launch the trial activities of old users in the store. This activity can last until 10.

7: Coupon

When consumers buy, they will give coupons to users every time they spend a certain amount or number of times, which will prompt users to come to you for consumption next time, and of course, the purpose of promotion will be achieved. 10 to the pre-heating stage of the Double Eleven, it is necessary to issue discounts for use on the same day of the Double Eleven, and three grades can be set. 20 yuan is not limited to 50 yuan, 100 yuan.

At different time nodes, there are some differences in the ways of activities. For example, during the 10 period and the warm-up period, besides full reduction and discount, coupons and trials are more in line with this stage.

8: VIP activities

VIP activities have two main purposes, one is to recruit new members, and the other is to give back to old members. In fact, the ultimate goal of these two ways is to bring new members, activate old members and precipitate loyal members. During the warm-up period of 10 and Double Eleven, VIP activities should be carried out continuously. If the store has a large membership base, in addition to recruiting new members, the focus should be on the activation of old members.

9: Lucky Draw

Lottery promotion is also a common method used by Taobao sellers. The lottery should be open, fair and just, and the prizes should be attractive to everyone, so that more users will be interested in the promotion activities.

10: Test

Quiz activity is also a common method used by Taobao sellers. For example, after a new product is put on the market, you can launch a sales price test and set the upper and lower limits. As long as the price guessed by the user is within this numerical range, you can enjoy a 50% discount on the purchase price.

Double 1 1 Promotion planning activity plan 4 I. Purpose of the activity:

Singles Day is an entertainment program for young people. 65438+1 October 1 is Little Singles Day, 65438+1 October1and165438+1October1is Middle Singles Day. This activity revolves around the main line of "Shopping on Singles' Day", fully highlighting the holiday characteristics of Singles' Day entertainment and impressing consumers with very human activities. Through the promotion activities of otaku series products, we will strive to win the peak of sales volume, personalized word of mouth and price word of mouth, and truly deepen our holiday market.

Second, the activity time:

20xx 1 65438+1October 9-20xx165438+1October1.

Third, the theme of the event:

"Ode to Happy Bachelor, and the ceremony will be overwhelming."

Four. Activities:

"Happiness is in Liansheng, and bachelors buy big."

1, during the "Ode to Happy Singles Day" activities, super shocking prices were launched every day. Let customers feel the tangible benefits. And promote the instant noodle products that the single otaku otaku group loves.

2. "Joint students send affection, and bachelors give gifts". Anyone who has shopped all over 200 yuan in this supermarket will receive a beautiful gift and apply for a Liansheng supermarket membership card for free. (Gifts imply fashionable items, such as personalized jewelry)

3, "Ode to Happy Luck" The lucky turntable keeps turning, and the gift is sent again! Customers who shop all over 66 yuan in this supermarket have the opportunity to turn the wheel of fortune once, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.

4. "Ode to Joy Member" launched hundreds of member products, which made members feel that there is a substantial difference between getting a membership card and not getting a membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Liansheng's membership card become one of the essential items.

5, "Ode to Happy Fashion" fashion home textiles also give gifts, and happy coupons can't stop! Anyone who spends over 100 yuan on home textile shopping can get a home textile shopping voucher from 20 yuan. 200 yuan can get two shopping tickets, and so on!

Verb (abbreviation of verb) coordination of activities;

Purchasing Department: Negotiate with suppliers about the appropriateness of activities and gifts.

Operation office: provide site and pile.

Planning department: venue layout, poster production and distribution, activity supervision and implementation.

Cost budget of intransitive verbs:

The gift cost is xx million, the publicity cost is xx million, and the personnel cost is xx million.

Double 1 1 Promotion planning activity plan 5 activity theme 1

Activity name: I pay for the movie, and Singles Day gives you a warm dedication!

Activity time: 20xx years165438+1October 1 1.

Activity introduction

Publicity: With the slogan "You concentrate on being your sweetheart, and I'll do the rest", try to cater to the urgent mood of couples to create romance. If you can honor your promise of giving away movie tickets on time and create opportunities to praise his girlfriend's beauty in front of her boyfriend, his boyfriend will probably support his girlfriend for beauty treatment and even buy her beauty treatment. Couples in the circle of friends are likely to become new customers of this beauty salon.

Activity content:

1, contact the cinema in advance and buy movie tickets at low peak hours;

2. During the activity, the top 20 people who open any treatment cards can get two tickets for Valentine's Day movies, a rose and a pack of lovers' plums.

Activity theme 2

Activity name: Singles Day, we make you not lonely!

Activity time: 20xx years165438+1October 1 1.

Activity introduction

Purpose of the activity: Take double 1 1 as the promotion theme, and highlight the experience price of "1 1" yuan consumption regardless of cost, so as to make customers feel the beauty salon special and attract more new customers.

Activity content:

On the day of the 1. activity, customers who hold the 1 1 yuan deduction card can pay 1 1 yuan to enjoy the care items designated by the beauty salon.

2. All registered customers who participate in this activity can get small gifts prepared by the beauty salon.

Activity theme 3

Activity name: 1 1 beautiful beautiful and happy family.

Activity time: 20xx 1 65438+1October 6-20xx165438+1October.

Activity introduction

Activity description: Do a beauty treatment in the beauty salon and send an enlarged family photo to make the customer's family feel identity with the beauty salon she consumes.

Purpose of the activity: to extend services and promote re-consumption.

Publicity methods: expand the influence of beauty salons in the eyes of customers, and let more family-based social groups give good feedback to beauty salons; This kind of publicity can not only achieve economic benefits, but also achieve certain social benefits.

Activity content:

1. Customers who spend a certain amount in our store can get a family photo (no negative) provided by the photography center for free;

2. reach an agreement with the photography center in advance to print the name or greeting of the beauty salon on the customer's family photo;

3. Create warmth through such activities, gain the support of customers' families for their consumption, and tap social resources.

Activity theme: "Single Carnival Night"

Activity background: On this day every year, do you feel lonely, busy with work, and have been used to single life, which makes our life very bad? Your melancholy eyes show your yearning for a better life! However, there is nothing you can do. So now there is a good opportunity, then join our activities, release your long-lost passion and give yourself a chance to relax. Heavy psychology needs to be released, lonely heart needs comfort from friends, and plain life needs a little excitement and romance. We advocate health, happiness, self-confidence and fashion to make life better! No matter what kind of psychology you hold to look at our activities, please experience them with an open mind first. We will try our best to bring happiness to everyone.

Activity time: 1 65438+1October1night "6.00pm 1 1.40"

Venue: confirm the participants before the KTV number for dinner, and then confirm the location).

Campaign slogan: Long live friends, single and innocent.

Activity fee: AA system, 50 yuan in advance, Ms. 30 (more refunds and less supplements)

Activity content:

1: entertainment games

2. Sad love song showdown

3. Singles Day highlight "Carnival Night"

Matters needing attention

1: All personnel must take good care of public goods and compensate for any damage.

2. All activities in the evening should obey the arrangement of the organizer.

3. All violent, vulgar and obscene words and deeds are prohibited, and offenders are cleared on the spot. No mercy.

Registered items:

1: After registration, we will send the activity process to the participants' email.

Please register with your real name and tell us your real contact information.

Please discuss the arrangement of specific activities in a group of forums.

In order to make the activities closer to lonely bachelors, we are now asking all QQ users for their opinions on the party activities. Take out your passion and ideas, and let's have a romantic and warm Singles' Day. Anyone who makes good suggestions will be rewarded. Anyone who can come on the day of the event should register here first! More exciting waiting for you!

Tips:

Participants:

1, 18-30 single men and women (please respect yourself if you are married).

2. Have a relatively stable job and a fixed income.

3. All contestants are not allowed to have obscene actions or foul language.

4. If you quit during the activity, you must report to the management for approval before you can leave, and the paid activity fee will not be refunded.

5. Take good care of your personal belongings. Please don't bring valuables, so as not to lose them at your own risk.

If you attend this party, it means that you have agreed to the above related activities.

Double 1 1 Promotion planning activity plan 6 I. Marketing purpose:

Carry out large-scale promotional activities during Singles Day holiday to improve product sales and market competitiveness, expand the popularity of this farmhouse, stimulate consumption channels, and effectively grasp the customer information of consumers.

Second, the marketing objectives:

1. A successful consumer group who transferred from flying school to major (please stay in the dormitory, usually 4 people, each with a 50 yuan or so).

2. Year-end parties between students' union and various club classes (about club 10, about 30 classes, about each 30 yuan).

3. The general consumer groups of the Flight Academy. Social consumer groups

Third, marketing time.

20xx165438+1October1~ 20xx165438+1October/5 (the promotion interval can be advanced or extended as needed to ensure maximum contact with consumers).

Fourth, marketing and publicity methods.

1. Discount promotion: discount and reduce prices, use powerful and effective price tools, and adopt multiple preferential combinations for publicity.

2. Drinks and drinks promotion: Eat well and have fun! It's better to drink drinks like this!

3. Singles Day cultural propaganda: Use the momentum caused by the influence of holiday activities to highlight strong brands and strong marketing styles.

4.VIP membership card promotion: if you spend RMB or group consumption, you will get a VIP membership card and get a discount.

5. SMS group sending platform publicity: send SMS about the activity to all students of the flight academy.

6. Telemarketing: Call the President of the Student Union and the President of the Association of the General School of Flying Academy to promote the reunion dinner. 7. On the day before and during the activity, distribute leaflets in the most crowded passages (snack street or school gate) to convey the first-hand information of the activity to consumers. Requirements: Good image and temperament, neat dress, and obvious signs of this farmhouse. (It is recommended to unify clothes).

Verb (abbreviation for verb) marketing theme

Advocate the attitude of single, happy and positive young people.

6. Promotional products:

Regal ktv happy water

Seven. Specific marketing activities:

1, mode:

(1) food discount, stimulate consumption.

(2) This activity mainly uses drinks to promote products, and XX local characteristic telecommunications to carry out different food collocation sales and holiday gift packages.

2. Singles Day package will be launched, and all individual consumers can enjoy discounts.

Eight. personnel arrangement

This activity is operated by our farmhouse as planned. In order to ensure the smooth implementation of this activity, we need to appoint someone to be responsible for two details in the implementation of the activity:

1. During the single-page distribution activity, the staff will distribute leaflets in the channel with the largest traffic at the activity venue during business hours every day, and be responsible for conveying the first-hand information of the activity to consumers. The requirements are: good image and temperament, neat dress, and obvious signs of this farmhouse.

2. Competition manager:

In order to ensure the orderly activities, it is necessary to designate a special person to manage the competition materials, lottery and prizes, so as to avoid unnecessary disputes and affect the brand image.