Planning writing topics

1. What are the questions asked when interviewing copywriters?

I also like writing, and I went to a company to interview for copywriting last month. Although my current job has nothing to do with that company, But I will tell you the questions they asked me, hoping it can be of some help.

First of all, I must introduce myself. I have been to many homes like this, which requires you to grasp the key points, such as copywriting. , when introducing, highlight your writing creativity, etc. You also like writing, so you can highlight this aspect.

There is a difference between copywriting and writing, especially for advertising. Just writing is of little use. I will definitely ask you what you think of advertising copywriting. Which of the advertisements you have seen do you like better? , what are their characteristics, and why do you think these advertising copies are good.

Many current positions require experience. It is best to just have works. If you don’t have works, you may want to prepare some questions like this: What do you think your writing is better and creative? Vocabulary or sentences, what are the meanings and brilliance of these words and sentences...

Also, if this advertising company mainly targets local people, maybe you need to understand the following characteristics of local people and what kind of creativity they have , their thinking is suitable for them, what type of people they are, and what do you know about the local culture.

Also, what type of articles or books do you prefer, what type of articles or books are you good at writing, are there any books you particularly like or recommend to them, etc. ...

Anyway, that’s the main part of the copywriting. I haven’t thought of anything else. It’s probably all about text and creativity. I wish you good luck and a successful interview:) 2. How to write a good copywriting title

1. Attract with "profit".

Different from other types of articles, soft articles are generally articles published by merchants to promote products and brands, so they must be tempting with "profit" and directly indicate your profit points in the title! 2. Greedy people with “newness”. People are always interested in new people and new things. This is human nature. Grasping this characteristic and creating newsworthy soft articles will often cause a huge sensation, especially when spread on the Internet. For more reprints, the words commonly used in news headlines here include: surprise, first time, first time, leading, innovation, finally, flourishing, undercurrent! 3. Move people with "emotion".

People are all animals with emotions. When writing this title, the author must put his own emotions into it! 4. Move people with "things". Story-type titles are also more likely to touch people and attract people to read.

5. Use "suspense" to attract people. When the TV series "Insidious" was aired, the ratings were very popular. Why did this drama attract everyone's attention? It was largely because of the exciting plots one after another, because you can never guess where the plot of the next episode will go. The same is true for writing soft articles. From the title, the foreshadowing is laid, making readers read the text out of surprise and suspicion.

Such titles should be interesting, inspiring, and suspenseful, and should trigger responses in the text. 6. Be charming with "secret".

Just like suspense, everyone likes to hear all kinds of truths, and human beings’ instinct for knowledge also makes everyone prefer to explore unknown secrets. Therefore, the title of the secret often attracts more attention. If you pay attention to the CCTV Spring Festival Gala, you will find that as soon as the magic is over every year, there will be a wave of revelations on the Internet, and related posts will also become hot.

Commonly used keywords for this type of title: secret, secret, truth, behind the scenes, trick, etc. 7. Use "danger" to scare people. Threatening titles were first seen in soft articles about health care products. They attract readers' attention to the soft articles through threats. Especially for patients with certain diseases, reading the relevant soft articles can even trigger screams! Later on, this intimidation technique also began to change to stating a certain fact, and the fact provided could make others realize that their previous understanding was wrong, or create a sense of crisis.

8. Call people with "ask". How to use soft article titles to make readers feel closer? The simplest way is to say hello, just like what Chinese people will ask when they meet, "Have you eaten?" Obviously, using the form of dialogue, asking questions, or calling them by their first name is often more attractive to readers. Maybe some people who are not the ones you asked the question will pay attention to this soft article because they are strange.

9. Use "fun" to surround people.

A good soft article title will often be remembered by readers after reading it. This is due to the language used by the soft article creator.

Vivid, humorous, and witty language can make the title lively and playful. Appropriate rhetorical techniques and homophonic effects can make readers have endless aftertaste after reading, and even be willing to spread word of mouth. 10. Move people with "discussion".

Suggestive titles are titles we often see, especially when doing promotional activities. Such inspiring titles are more common. However, if a suggestive title wants to break out of the norm, it needs the next step. Instead of hard work, the author suggests starting from the fact that people have a rebellious mentality and not letting them do anything. In this way, readers will often think about what to do. 11. Borrow “celebrity”.

Everything about celebrities is of concern to the public, whether it is their work, their lives, or their interests, etc. If the things or products you promote can be close to the celebrities , using celebrity gimmicks, will definitely attract the attention of many readers. I remember that during the Beijing Olympics, Lin Dan threw his shoes into the audience after winning the championship. The next day, Lin Dan's championship shoes appeared on Taobao for no less than 10,000 yuan. This is the star effect.

12. Borrow an "excellent person". In the information society, in addition to public celebrities, there are some recognized experts in all walks of life, such as Teacher Wu Wei in the SEO field and authors in the field of soft articles. With the help of these experts or these well-known institutions, voices can be heard from their mouths. , attract everyone’s attention! 13. Borrow "hot spots".

Seize popular events and news in society and use them as the source of soft article titles. Through the public's attention to social hot spots, we can guide readers to pay attention to soft articles and increase the click-through rate and reprint rate of soft articles. , soft article writers can use Baidu’s search rankings to pay attention to recent popular events. The hot spots here range from the Olympic Games, the World Cup, Shenzhou VI to the sky, to the labor shortage in the society, the rush of flower reservations for Christmas, etc.

14. Borrow "pop". During the time on the Internet, some popular words will appear every once in a while, from Hold to live in the past two years, you know, to Can't afford to hurt, and won't give you 100 yuan, to the recent Jackie Chan's spoken word DUANG~ ~DUANG~~, using these popular words with high frequency can also attract readers' attention to a certain extent.

15. Borrow “culture”. Use poetry, idioms and allusions, ancient Chinese, proverbs, sayings, colloquialisms, professional terminology in the industry, commonly used military expressions, foreign languages ??and dialects, names of people and places, movies, TV dramas, songs, etc. to create soft article titles, improve the "cultural accomplishment" of the soft article, and reduce It smells like advertising! 16. Exaggeration.

Use an exaggerated or even extreme view of something or a certain point of view to attract readers' attention and then become interested in the content promoted by the soft article. 17. Historical type.

China has a history of 5,000 years. Mentioning the most XX history and XX dynasties will often cause a sensation and concern. Taking advantage of this feature, when writing soft article titles, you can use the most XX things in history to achieve the purpose of attracting readers.

18. Contrast type. This type of soft article title shows its superiority by comparing it with itself or its peers, so that readers can have a deep understanding of the uniqueness of the product or service to be promoted by the soft article.

From the comparative soft article title, we can also evolve and create changing soft article titles and selective soft article titles. 19. Digital type.

How powerful are numbers, what kind of psychological collision can numbers bring to people, and how great the effect of huge data will be. These questions do not need to be answered. We only need to think carefully when we encounter numbers. How shocked our hearts are. Shock one's soul from numbers, find answers to curiosity from numbers, and get a kind of power from numbers.

Beijing track brand. 3. How to write an advertising plan

1. Planning and creativity originate from cultural heritage, born from the collision of thinking and the accumulation of experience.

2. Planning always requires new ideas and direct marketing and sales. 3. Planning and creativity require practitioners to be experts, not immortals; to solve problems rather than turning stones into gold.

4. Planning creativity is an intelligent industry that combines team organizational behavior, expert behavior, and industrial process behavior. It is a long-term and lasting undertaking.

2. Writing of planning manuscripts 1. The most taboo thing is to be empty and work behind closed doors.

Second, avoid using rhetoric and being flashy. Three taboos include poor writing skills and miscellaneous words.

2. Articles are the external manifestation of thinking. Poor manuscripts will cause irreparable damage to the company's image. 3. The position of planner is always faced with all kinds of new things, requiring practitioners to understand the project as deeply as possible in the shortest time.

4. Planning cannot be separated from in-depth and detailed investigation and research. Planners must first conduct "crash learning" in relevant fields before writing a manuscript, so as to turn from ignorance to expert as soon as possible.

For example, if you don't know "one paper and three cuts", you don't know Wu Guanzhong, and you don't know the market price of his works, you can't even write a "Large Pen Meeting of Fifty Famous Painters to Commemorate the 50th Anniversary of the Peaceful Liberation of Tibet". It was planned by the well-known painter PEN Club. Today, there are only about twenty well-known painters in the country. Just to commemorate the 50th anniversary, the title "Fifty Famous Painters" has been dragged out. The title has already attracted ridicule from experts, let alone getting business.

Only after investigation and research, going out to understand the situation, and having something in mind before you start writing can you write a good planning copy. 5. There are many methods of investigation and research.

The most effective way is to visit senior experts in the industry, in addition to reviewing literature, conducting interviews with customers, etc. 6. Planners should always pay attention to current affairs and news policies, so as to find highlights that are in line with the times, avoid unnecessary taboos, and gain customer recognition.

3. The copywriting should be entered in a standardized format, and good and well-trained office habits should be developed. Planning manuscripts for customers should generally use the header, page corner, and page number in the form specified by the company, and Use standard Word and Excel document formatting and numbering. If you print formal documents such as agreements, you should generally follow the principle of "use boldface for the title and use Song Dynasty for the main text".

When typing on the computer, write an appropriate and easy-to-distinguish file name and save it, rather than typing out a name at will. When sending an E-mail, you should also write an appropriate and easily distinguishable email subject name to make it easier for customers to read.

It is prohibited to send E-mails without subject or with arbitrary subject. Completed manuscripts should be deleted promptly or saved in personal folders, and computer data should be cleaned regularly. 4. Looking for a thesis from the Department of Advertising. The title is Advertising Copywriting Planning Perspective.

The author chooses an industry and gives an example of advertising copywriting planning. The eyes of a cup with different colors are the same cup.

A cup has hundreds of pronunciations in the mouths of different nationalities. Therefore, good design does not require translation, good copywriting can only be local! The speaking rights of 4A Office belong to English, Hong Kong-based Cantonese, and Taiwanese-based Minnan.

The context of the Chinese market belongs only to Chinese and Chinese dialects and slang. Therefore, a good copywriter must respect the mother tongue, and a copywriter who relies on foreigners to respect himself must be a traitor in the copywriting.

It’s okay to include foreign letters in Chinese characters. The internationalization of copywriting style is inevitable.

The ideology must be modern! modern! Postmodern! Copywriting in local languages ??must not be “local”! The key thing is whether you are writing in the Chinese context and sense of language! This article provides some understanding and evaluation of the grammar of Chinese copywriting. It is only aimed at the People's Republic of China and the domestic market, it only belongs to Luo Dazuo personally, and it must not be applied to the whole world! Wear Ogilvy, Leo Burnett, Sun Dawei or Xu Shunying's glasses and you will definitely be disappointed! 1 words are better than words.

Words are better than words. Words are better than sentences.

Single sentences are better than complex sentences. Words with just one word or phrase are the best! If the space is what you want to say, be sure not to press the second key! If you have less to say than spaces, throw away your keyboard altogether! Advertising copy is spoken and spoken, not pictographic and written.

Advertising copy is the addition and multiplication of interest, and the subtraction and division of reading! Of course, the above rules also hold true in reverse, as long as you can earn readers’ questions and attention! 2 Nouns are better than verbs! Verbs are better than adverbs! The worst adjective! Good copywriters can use onomatopoeia for titles to create a series of creative ideas! Bad copywriting removes its adjectives and there’s nothing left! A bunch of adjectives cannot inspire design and graphics! The vividness and image of words cannot be replaced by pictures! Advertising is not an elegant art, but it is definitely not an adjective arena or a bragging contest! 3. The most failed copywriting is the subject, predicate, guest, introduction and sub-sigh of all the places! Advertising copy has its own grammar or anti-grammar. Advertising copywriting is better than being correct, innovation is better than rules.

Advertising copywriting is by no means a sentence-making assignment for primary school students! Of course, explanatory and introductory texts and a few special texts are excluded. Remember, if you can resist the customer's temptation - it is best not to have a complete sentence in the newspaper copy! 4. The art form closest to advertising copywriting is modern poetry. Advertising copywriting, like modern poetry, is a branched style. Advertising copywriting and modern poetry both emphasize the leaping creativity of text and language. Advertising copywriting, like modern poetry, must be short! — but with a full erection! A newspaper without branches is doomed to fail! A copywriter who cannot branch out is doomed to fail! When writing advertising copy, you must remember: you are not writing an article, you are just writing a line of words. 5 Advertising copy does not have punctuation marks. That is to say: there is no need for logic between sentences in advertising copy. If punctuation is necessary: ??then that is Please use periods more often.

In other words: You should try to finish the sentence with a short sentence (a word or a phrase is better) that can be filled with a period. Some advertising copy contains more periods between words.

If you find in an advertising copy that there are only periods and the end of a sentence, please pay attention. That is the sense of the sentence and the speed of speech, not the semantics and logic! 6. Which person is the ad copy in? No matter what person is used in the poem, it is always in the first person. Behind the novels and dramas, there is a narrator. Advertisements. The famous poet Ouyang Jianghe asked: "Who is speaking?!" If you have to answer: the advertising copy is a second-person advertisement. Copywriters speak from the perspective of consumer psychology. They are not a person or a group. 7 "Writing" or "speaking". One of my Hong Kong directors once made a slip of the tongue and said "requiring a paragraph of copywriting" instead of "requiring a paragraph of speech". In fact, , in many cases, advertising copy should be a piece of speech rather than a piece of text.

Good advertising copy should be auditory, interesting, and colloquial. The reason is simple: it has excellent communication. The first thing about advertising copywriting is that your copywriting should not only make people remember it in their minds, but also mobilize their mouths so that they can speak it out. They not only like to say it themselves, but also love to say it to others, so that it can become popular. Spread it.

Luo Dazuo Chinese Grammar Dictionary (classic repost) A cup has hundreds of pronunciations in the mouths of different nationalities.

Therefore, good design does not require translation, and good copywriting can only be local! The right to speak of 4A Office belongs to the context of the Chinese market: English, Hong Kong-based Cantonese, and Taiwanese-based Minnan. It only belongs to Chinese and Chinese dialects and slang.

Therefore, good copywriting must respect the mother tongue, and copywriting that relies on foreigners must be traitors. There is no problem in including foreign letters in Chinese characters. >

The internationalization of copywriting style is inevitable. The ideology must be modern! The copywriting in the local language must not be "local"! The key is whether you are in the Chinese context and language. Write here! This article has some understanding and criticism of the grammar of Chinese copywriting.

It is only for the People's Republic of China and the domestic market. It belongs to Luo Dazuo personally and must not be generalized. ! If you look at Ogilvy, Leo Burnett, Sun Dawei or Xu Shunying, words are better than words.

Words are better than sentences. Compound sentences are best.

If the space is what you want to say, don’t press the second key! Throw away your keyboard completely! Advertising copy is spoken and spoken, not pictographic and written.

Advertising copy is the addition and multiplication of interest, the subtraction and division of reading! Of course, the above rules also hold true in reverse, as long as you can earn readers’ questions and attention! 2 Nouns are better than verbs! Verbs are better than adverbs! The worst adjective! Good copywriters can use onomatopoeia for titles to create a series of creative ideas! Bad copywriting removes its adjectives and there’s nothing left! A bunch of adjectives cannot inspire design and graphics! The vividness and image of words cannot be replaced by pictures! Advertising is not an elegant art, but it is definitely not an adjective arena or a bragging contest! 3. The most failed copywriting is the subject, predicate, guest, introduction and sub-sigh of all the places! Advertising copy has its own grammar or anti-grammar.

Advertising copywriting is more wonderful than correct and innovative than rules. 5. I want to write a plan, but I don’t know what theme to choose.

1. Write the name of the plan as specifically as possible, such as "*Year*Month**University** Activity Plan" ", place it in the center of the page. Of course, you can write the main title and then write this as a subtitle below.

2. Activity background: This part of the content should be focused on the following items according to the characteristics of the plan; the specific items include: basic situation introduction, main implementation objects, recent status, organizational departments, and activity development causes, social impacts, and related purpose motivations. Secondly, the environmental characteristics of the problem should be explained, mainly considering the inherent strengths, weaknesses, opportunities, threats and other factors of the environment, and making a comprehensive analysis (SWOT analysis) of it, focusing on the various factors of the environmental analysis, and analyzing the past Describe the current situation in detail and make plans based on predictions of the situation.

If the environment is unclear, it should be supplemented by analysis through investigation and research. 3. Purpose, significance and goals of the activity: The purpose and significance of the activity should be clearly expressed in concise and clear language; when stating the key points of the activity, the core composition or uniqueness of the planning of the activity and the resulting significance (economic benefits, social benefits, media effects, etc.) should be clearly written.

The activity goals should be specific and need to meet the importance, feasibility, and timeliness. IV. Resource needs: List the required human resources and material resources, including the places where they will be used, such as classrooms or activity centers. All listed in detail. It can be divided into two parts: existing resources and required resources.

5. Activity development: As the main text of the plan, the expression should be concise and clear, making it easy for people to understand, but the expression should be exhaustive, and every imaginable thing should be written down without omission. In this part, it is not limited to textual expressions, but can also include statistical charts, etc.; the planned work items should be arranged in chronological order, and drawing an implementation schedule will help with plan verification.

The organizational configuration of personnel, activity objects, corresponding rights and responsibilities, time and place should also be explained in this section, and the emergency response procedures implemented should also be considered in this section. Here we can provide some reference aspects: venue layout, reception room, guest seating, sponsorship methods, contract agreements, media support, campus publicity, advertising production, hosting, leadership speeches, emcee, venue services, electronic background, lighting, sound, camera, Information liaison, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, pick-up and drop-off vehicles, post-event clean-up personnel, group photos, catering and entertainment, follow-up contact, etc.

Please adjust according to the actual situation. 6. Expenditure budget: After detailed and careful calculation based on the actual situation, the various expenses of the activities are listed in a clear and concise form.

7. Issues and details that should be paid attention to during the activities: Changes in the internal and external environment will inevitably bring some uncertainties to the implementation of the plan. Therefore, whether there are contingency measures when the environment changes, What is the probability of loss, how much loss will be caused, emergency measures, etc. should also be explained in the planning. 8. Activity person in charge and main participants: Indicate the organizer, names of participants, guests, and units (if it is a group planning, the name of the group and person in charge should be indicated).

Note: 1. This planning book provides basic reference aspects. Small planning books can be filled in directly; large planning books can be designed by themselves without sticking to tables, striving for detailed content and beautiful pages; 2. It can be specially provided for The cover page of the planning book should be simple and dignified; the planning book can be packaged, such as using a designed logo as the header, with pictures and text, etc.; 3. If there are attachments, they can be attached to the back of the planning book, or they can be bound separately; 4. The planning book It needs to be bound from the long side of the paper; 5. A large planning book can have several sub-planning books. Attached: Basic steps for conducting a university event: 1. If you want to organize an event, plan it first.

Planning is the context of organizing an event, and a good plan is the prerequisite for success. 2. Get support.

Obtaining the recognition and support of your leaders is a very necessary thing; if you obtain the support of large-scale media, your activities will become particularly easy to handle, and most likely they will be successful. 3. Organize task groups and assign personnel responsibilities.

Rights and responsibilities correspond to each other, and everyone must be very clear about their responsibilities. Note that tasks should be assigned on a person-by-person basis, rather than saying "you guys will do it", as this will basically not be done well.

There are several directions: command center, outreach sponsorship group, on-site working group, publicity media group, on-site order, etiquette reception group, and emergency personnel. Print out a list of responsibilities and responsibilities so that everyone can see them clearly.

Moreover, we meet once a day to report progress in a timely manner in order to process various information; 4. Sponsorship or other funding sources: Find sponsors, negotiate arduously with them, and finally obtain an agreement that both parties can agree on. This is required by the activity. With funds, everything is easy to handle; note: the advertising cannot be too excessive, and the negotiation must be within the scope, otherwise the commercial taste may cause the party to fail! 5. Combine resources.

There are many props and items that you need to find as soon as possible. Just like an RPG game, you need to know how to obtain resources and combine them.

6. Carry out publicity. It is the job of advertisements, posters or other media to whet the appetite of participants.

7. There must be a command center on site responsible for timely dispatch; 8. During the process, there must be at least one way for all staff to communicate. Such as mobile phone text messages, notes or gestures.

9. Special reminder: those in charge, child care workers, and those who create the atmosphere must make special arrangements. This is a must if you want to run a good event.

10. Carefully send away the senior figures participating in the event without losing any etiquette. Remember to pay tribute to those who work hard but are unknown! Your glory, they are the true creators. Of course, you should also appreciate your own success. This is a general outline for writing a marketing plan. I don’t know if it will be helpful to you! Event planning is a very important part of advertising activities. Good event planning will play a role in promoting the company's brand building and product sales, and a highly operable plan requires a highly executable plan. book, so the writing of a planning book is very important. This article briefly analyzes the relevant content of event planning through several points of attention in the planning book.

Event planning is an effective action for a company or enterprise to increase sales and increase market share in the short term, if it is creative and has good executability and operability. 6. How to write the format of the business plan?

Standard format of the business plan May 2000 Confidentiality Commitment The content of this business plan involves the company’s business secrets and will only be disclosed to investors with investment intentions.

The company requires the project manager of the investment company to make the following commitments when receiving this business plan: Keep this business plan properly, and shall not disclose the information involved in this business plan to a third party without the consent of the company. The Company’s trade secrets.

Signature of project manager: Date of receipt: Date of receipt: Year, month and day Project number Project manager (the above items are filled in by BTII company) Business plan (preparation reference) Project name Project unit address Telephone Fax Email Contact person [Company name] [Date ] Table of Contents Summary……………………………………………………4 Part 1 Basic Information of the Company………………………………5 Part 2 Company Management…………………………………………8 Part 3 Products/Services………………………………10 Part 4 Research and Development………… ………………11 Part 5 Industry and Market Situation ……………… 12 Part 6 Marketing Strategy ……………………………… 14 Part 7 Product Manufacturing…………………………………………15 Part 8 Management…………………………………………16 Part 9 Financing Description… ………………………………17 Part 10 Financial Plan………………………………18 Part 11 Risk Control………… ………………19 Part 12 Project Implementation Progress ……………… 19 Part 13 Others ……………………………… …19 List of reference materials………………………………20 Preparation instructions……………………………………21 Summary description: within two pages Complete this summary.

[Abstract content reference] 1. Basic information of the company (company name, establishment time, registration area, registered capital, major shareholders, share ratio, main business, sales revenue, gross profit, Net profit, company location, phone number, fax, contact person.) 2. Information about the main managers (name, gender, age, place of origin, education/degree, graduation school, political outlook, years of experience in the industry, main experience and business performance. )

3. Product/service description (product/service introduction, product technical level, product novelty, advancement and uniqueness, product competitive advantage.) 4. Research and development (existing Technical achievements and technical level, technical level, competitiveness and external cooperation of the R&D team, R&D funds already invested and future investment plans, incentive mechanism for R&D personnel)

5. Industry and market (industry). History and prospects, market size and growth trends, industry competitors and the company's competitive advantages, market sales forecast in the next three years) 6. Marketing strategy (planned strategies and possible strategies in terms of price, promotion, establishment of sales network, etc.) Operability and effectiveness, incentive mechanism for sales staff.)

7. Product manufacturing (production methods, production equipment, quality assurance, cost control.) 8. Management (organizational setup, employee stock ownership, Labor contract, intellectual property management, personnel plan.)

9. Financing description (capital demand, purpose, use plan, proposed transfer of shares, investor rights, exit method.) 10. Financial forecast (future Sales revenue, profits, return on assets, etc. in 3 or 5 years)

11. Risk control (possible risks during project implementation and planned control measures.) Part 1. Basic information of the company. Basic information of the company. Situation: Company name Date of establishment Registered capital Actual amount of capital in which cash amount intangible assets account for % of shares Registered location Company nature: Please fill in the company nature, such as: limited company, joint stock company, partnership, sole proprietorship, etc., and explain among them Proportion of state-owned components and proportion of foreign investment.

Company history: Explain the main business and equity since the company was established. Changes in the company’s basic conditions such as registered capital, and explain the reasons for these changes.

Current situation of the company’s main shareholders: List the names of current shareholders and their capital contributions, as shown in the table below: Name of shareholder Capital contribution Capital contribution form Share ratio Contact person Contact number Party A Party B Party C Party D Party E Party E Current company Internal department setup: Use an organizational chart to represent the company's sole proprietorship, holding, shareholding, and unincorporated institutions: Use a graphical representation, such as: The business that the company has operated includes,,,,. The company's current business operations are:,,,,.

The current main business is . The company's current employee situation: For example: it has employees, including managers and production workers; among the managers, there are people with a college degree or above, accounting for % of the total employees, there are people with a bachelor's degree or above, accounting for % of the total employees, and a master's degree ( There are people with intermediate professional titles) and above, accounting for % of the total number of employees, and there are people with doctorate degrees (including senior professional titles) and above, accounting for % of the total number of employees; The best list is as follows: Number of employees Junior college education Bachelor's degree Master's degree (intermediate professional title) Ph.D. (Senior professional title) Headcount ratio Headcount ratio Headcount ratio Headcount ratio Management personnel Production workers Company operating and financial history: List description: (Unit: 10,000 yuan) Project sales revenue in the first 1 year, 2 years ago, 3 years ago, gross profit, net profit, total assets, total assets Debt to net assets Debt ratio Return on net assets The company's goals to be achieved in the near future and in the next 3 to 5 years (industry status, sales revenue, market share, product brand and company stock listing, etc.): The company's development in the near future and in the next 3 to 5 years square.