Model advertising contract

Advertising implantation refers to the integration of representative audio-visual brand symbols of products and services into film and television or stage products, leaving a considerable impression on the audience in order to achieve marketing purposes. The following is the "Advertising Contract Template" I compiled for you, for reference only, I hope you like it! For more details, please click to view.

Model Advertising Contract 1 Party A:

Party B:

And: 1. Party A is a limited liability company established in People's Republic of China (PRC) according to law, with legal qualification to shoot film and television works, and is now preparing to shoot the film "";

2. Party B is a limited liability company established in People's Republic of China (PRC) according to law, with legal advertising business qualifications, a large number of excellent media talents and rich advertiser resources;

3. In order to integrate the superior resources of both parties and maximize the interests of both parties, both parties confirm that Party B will make use of the media resources of Party A's filming of ""to sign an advertiser consistent with the plot of the film, and facilitate the signing of the contract by both parties;

Based on the principles of voluntariness, equality, mutual benefit, honesty and credibility, Party A and Party B have reached the following agreement on cooperation through full friendly consultation for common compliance:

I. Contents of cooperation

1. Party B uses its own resources to provide Party A with the opportunity to sign a film contract with potential advertisers, so as to facilitate Party A to sign a contract with relevant advertisers.

2. Both parties shall implement this agreement according to the following agreements:

(1) Party A shall provide Party B with the following information within X days after the signing of this Agreement:

A. screenplay;

B. film advertising planning materials;

C. Market data such as box office statistics of films shot and distributed by Party A;

D. A letter of authorization from Party A authorizing Party B to solicit advertising business consistent with the movie plot.

(2) Requirements for advertisers: The advertising provided by Party B to Party A will not fundamentally affect the theme and style of the film.

(3) Both Party B and Party A have signed a tripartite agreement with advertisers.

3. Both parties shall distribute the income according to the agreement.

Second, the term of cooperation.

The cooperation matters in this agreement shall be from the date of the month to the date of the month.

Three. Principles and payment of income distribution

1, distribution principle

Based on the cooperation purpose of this agreement, Party A and Party B shall distribute the income according to the amount of the tripartite agreement signed by both parties and advertisers in a ratio of 6: 4.

Step 2 pay

The payment method of the above money will be stipulated in the tripartite agreement signed between Party A and Party B and the advertiser, and the remuneration will be paid according to the corresponding agreement.

Four. rights and duties

(I) Rights and obligations of Party A

1, promising that it has legal rights to film shooting and advertising operation.

2. The legality and validity of the information promised to Party B. ..

3. Enjoy the distribution right of cooperation income according to the agreement.

4. Party A shall keep confidential Party B's commercial or technical information, data, documents, data and other confidential information. What is learned in the course of cooperation shall not be disclosed to a third party without the consent of Party B; The confidentiality obligation shall be legal and effective within two years after the termination of this agreement.

(II) Rights and obligations of Party B

1. Party B shall truthfully report to Party A the matters related to the signing of this Agreement.

2. Have the right to sign a tripartite agreement with Party A in the name of the signatory.

3. Enjoy the distribution right of cooperation income according to the agreement.

4. Party B shall keep confidential the information, materials, documents, data, materials and other confidential information about Party A's movie script, Party A's advertising creativity, operation mode and so on, and shall not disclose it to a third party without Party A's permission; The confidentiality obligation shall be legal and effective within two years after the termination of this agreement.

Verb (abbreviation of verb) liability for breach of contract

1. If one party fails to distribute the income as agreed, the observant party has the right to demand the defaulting party to pay the corresponding income immediately, and has the right to demand the defaulting party to make compensation according to the amount that should be paid but actually not paid, from the date of payment to the date of actual payment, according to the bank's overdue loan interest rate for the same period.

2. If Party A unilaterally solicits advertisers to sign contracts with Party B in violation of this agreement, Party B still enjoys the right to distribute according to the distribution principles agreed in this agreement based on this cooperation, and has the right to demand Party A to pay a penalty of 65,438+00% of the corresponding amount.

3. If either party violates the confidentiality clause in this Agreement and causes losses to the other party, the observant party has the right to demand the defaulting party to pay RMB 654.38+10,000 as liquidated damages, and has the right to demand that it immediately stop the infringement. If the liquidated damages are insufficient to make up for the losses caused by the breaching party's breach of contract, the observant party has the right to continue to recover from the breaching party.

Notification of intransitive verbs; pay attention to

During the performance of this agreement, both parties shall use the contact address specified in this agreement as the contact method:

Party a:? Contact address: Postal code:

Contact person: Tel: E-mail:

Party b:? Contact address: Postal code:

Contact person: Tel: E-mail:

If the above information is changed, it shall notify the other party in writing within three days after the change. All responsibilities arising from the failure of the changing party to make the other party aware of the information change shall be borne by the changing party itself.

Seven. Alteration and dissolution of the agreement

1. This agreement can be modified if both parties reach an agreement through consultation.

2. If both parties reach an agreement through consultation, this agreement can be dissolved.

3. In the course of cooperation between both parties, in case of any of the following circumstances, the observant party may terminate this agreement or require the defaulting party to continue to perform it:

(1) The purpose of the agreement cannot be achieved due to force majeure;

(two) before the expiration of the performance period, one party clearly indicated or indicated by his own behavior that he would not perform the main debt;

(3) One party delays the performance of the principal debt and fails to perform it within a reasonable period after being urged;

(4) One party delays the performance of debts or commits other breach of contract, which makes it impossible to achieve the purpose of the agreement;

(5) Other circumstances stipulated by law.

Eight. force majeure

Force majeure refers to objective circumstances that people cannot foresee, avoid and overcome, including natural disasters, government actions and social abnormal events. In case of force majeure or major adjustment of policies and regulations of the state and relevant departments, which makes it impossible to continue to perform this agreement in whole or in part, one party shall notify the other party within 5 days after learning of the occurrence of force majeure and try its best to take necessary measures to reduce the possible losses to the other party; Both parties shall, based on the principle of equality and mutual benefit, determine countermeasures through consultation, reasonably share possible losses or terminate this agreement, and do not hold each other accountable.

Nine. Settlement of disputes

Disputes arising from the performance of this agreement shall be settled by both parties through consultation. If negotiation fails, either party has the right to bring a lawsuit to the people's court where the plaintiff is located.

X. others

1. For matters not covered in this agreement, both parties shall reach an agreement through equal consultation and sign a supplementary agreement, which has the same legal effect as this agreement.

2. This agreement shall come into effect after being signed and sealed by both parties.

3. This agreement is made in quadruplicate, two for each party, with the same legal effect.

Party A: Party B:

Authorized representative: authorized representative:

Date of signing: Date of signing:

Model Advertising Contract 2 Party A:

Party B:

According to the Contract Law of People's Republic of China (PRC) and other relevant laws and regulations, Party A and Party B, on the basis of equality and voluntariness, have reached the following contract terms through consultation on the matter that Party A entrusts Party B to put advertisements in the TV series ""for common compliance.

Article 1: Party B is a professional company whose main business is brand content implantation, and is willing to cooperate in accordance with this contract, make reasonable allocation, selection and careful plot design of its media resources, and show the products, brands, LOGO, slogans or enterprise names of Party A's enterprises in the TV series invested and produced by its partners (hereinafter referred to as brand implantation).

Before signing this contract, Party A has fully understood the basic story of the TV series to be branded through Party B's introduction and materials, and confirmed that the cooperation agreed in this agreement is conducive to the promotion and publicity of its products and brands; In order to sign and perform this contract, Party B gave the brand implantation resources of this drama to Party A, and therefore gave up or refused other cooperation opportunities with Party A in brand implantation in the same industry.

Implanted brand name:

Article 2: Basic Conditions for Implanting Carrier

1, title: ""

2. Number of episodes: 30 episodes

3. Founder: xxx, etc.

4. First broadcast platform: 4 provincial TV stations; The second broadcast platform: satellite TV broadcast.

5. Estimated broadcast time of the first round: 20xx winter vacation.

Article 3: Forms and costs of cooperation

Form of cooperation: chief sponsor of beverage; Cost: 1.3 million.

1. As stipulated in this contract, Party A's brand elements will be embedded in the drama in the form of plot display, sound display and props display, with a cumulative duration of not less than 600 seconds (10 minute). Please refer to the annex of the contract for specific contents and exhibition forms.

2. As the chief sponsor, the sponsoring company will appear on a single screen at the end of each episode.

3. Sponsor enterprises to participate in various publicity activities and press conferences of this drama.

At the beginning of each episode of this TV series, the name of the main leader of an enterprise unit is presented as a producer or planner.

At the end of each episode of this drama, the product logo and enterprise name are highlighted.

6. According to the needs of the plot, shoot at the scene of the chief producer.

7. The main leaders of the main sponsors and related persons attended the TV series launching ceremony and press conference. The leaders of the main sponsors spoke, and the news media professionals mentioned the support and role of enterprises in the play.

8. If this TV series wins the prize, the main leaders of the main sponsors will attend the award ceremony, share the support and role of the successful shooting of the drama, and make trophies for the exclusive sponsors.

9. Make live shooting tidbits or online short plays related to the chief sponsor for Internet video-on-demand promotion.

10, a publicity material produced in the name of the crew and reflecting the name of the chief sponsor.

1 1, enterprise leaders or related personnel (only 1 person) can reasonably participate in some roles according to the plot;

12, 10 sets of full drama CDs were presented to the chief sponsor.

13. On the VCD and DVD of this play, subtitles are used as marketing.

14, the brochure is equipped with corporate image advertisements and text propaganda.

15. Contact relevant leaders and celebrities to write inscriptions for this unit.

Article 4: Advertising Fees and Payment Methods

1. The advertising fee paid by Party A to Party B: totally RMB 65,438+RMB 300,000 (RMB 1,300,000).

2. Payment method of advertising fee: Party A will pay in two installments and remit the advertising fee to Party B's bank account.

3. Bank information of Party B:

In the first stage, 70% shall be paid within 7 working days after the contract comes into effect, totaling 9 10000 yuan (￥ nine hundred and ten thousand yuan only).

In the second stage, after the TV series agreed in this contract has passed the government audit, Party B shall pay 30%, 390,000 yuan (￥ 390,000 yuan) within 7 working days after providing Party A with the license documents for the release of the drama and the written documents for the broadcast arrangement of the first broadcast TV station.

4. Bank information of Party B:

Account name:

Bank of deposit:

Account number:

Article 5: Responsibilities and Obligations of Party A

1. Party A guarantees to pay the expenses to Party B on time according to the amount stipulated in the rights and interests of this contract.

2. Party A is responsible for providing all props, materials and objects required for TV drama shooting agreed in this contract, including but not limited to corporate LOGO and standard colors, standard characters, trademark registration certificate, patent certificate, advertising materials portrait license contract, promotional pictures, posters and other related documents and objects.

3. Party A guarantees that it has the legal and independent right to operate the products and/or services that need advertising; Ensure the legality and authenticity of the proposed content implantation scheme and the materials and information provided; Party A guarantees that it legally owns its trademark, trade name, enterprise name, logo, technological achievements and other intellectual property rights and related rights, and will not infringe on the legal rights or public interests of third parties. Party A shall independently bear the illegal or tort liability caused by the above commitments.

4. During the filming process, it is necessary to increase the rights and interests beyond the advertising scope of the confirmed brand content, and both parties shall negotiate the price paid by Party A separately; At the request of Party A, Party A shall be responsible for the increased cost of TV dramas due to the modification of confirmed advertising forms of brand contents such as plots, props and sounds.

5. The brand implantation of Party A's customers is carried out in the play, but it does not constitute the plot and picture in which the actors endorse the brand implantation or allow Party A to use the brand implantation; In order to avoid legal disputes related to the actor's portrait right, Party A shall not intercept the characters in the play for print and audio-visual advertisements without authorization. Otherwise, it will constitute a breach of contract and infringe on the portrait of the actor, and Party A shall bear the relevant legal responsibilities alone and pay the corresponding compensation.

Article 6: Responsibilities and Obligations of Party B

1. Party B shall be responsible for the specific implementation guarantee of Party A's brand elements in the play, supervise the production of product placement advertisements, and coordinate and handle the differences of opinions arising in the filming process.

2. Party B promises to assist and supervise the producers and implant Party A's brand into the play in a natural and obvious way as far as possible. But TV plays belong to art, and the director's artistic re-creation should be respected.

3. Party B promises that the TV series promoted by Party A with brand content will be broadcast free of charge through DVD distribution and online video.

4. Party B shall submit Party A's brand implantation progress report and related materials to Party A in the form of written fax or email in time.

Article 7: Liability for breach of contract

1. If Party A fails to perform its responsibilities, resulting in Party A being unable to enjoy the various brand content dissemination or broadcasting services described in this contract, Party A may require Party B to compensate for the economic losses of the unfulfilled part and pay 2%-5% of the total payable amount of unfulfilled rights and interests as liquidated damages.

2. When all the content implanted by Party A is broadcast in the TV series agreed in this contract, if the broadcast time does not reach the requirement of not less than 65,438+00 minutes agreed in this agreement, Party B shall provide other TV series or movie resources or publicity resources of this drama on its own company platform, and after being approved by Party A, Party B shall make and broadcast this TV series free of charge.

3. If the TV series agreed in this contract cannot be broadcast within 65,438+08 months from the date of broadcasting, Party B promises that Party A can refuse to pay the remaining amount of this contract, and at the same time, Party B will provide other TV series or movie resources on its own company platform, and with the consent of Party A, make and broadcast the paid part of this contract free of charge.

4. Party A shall, according to Party B's requirements, provide some materials and objects needed for advertising execution on time ... If Party A fails to meet the requirements on time or the materials provided do not meet the requirements, Party A shall be responsible for the increase of TV drama cost and pay 2%-5% of the total contract amount to Party B as liquidated damages.

Article 8: Provisions on Protection of Trade Secrets

1. In the course of cooperation, Party A and Party B do not engage in business contact, negotiation or learn business secrets such as customer quotation information or partner business model; Either party shall not disclose any information and details of this contract and related contracts signed before to a third party in any form. If any losses are caused, the breaching party shall compensate the other party. Party B's secret information includes but is not limited to scripts, audio and video, images and technical materials.

2. In view of the confidentiality requirements in the process of TV drama shooting, all the shooting materials must be authorized by the production company. Party A shall strictly abide by the shooting discipline when participating in the activities related to the crew or coming to the shooting site, and shall not shoot any materials without permission, and shall not release the specific contents shot by the crew through any channels.

3. The confidentiality obligations of both parties under this contract extend to the employees and staff employed by both parties. If its employees and staff violate the confidentiality obligations of this contract or disclose business secrets, Party A shall be liable for breach of contract.

Article 9: Force Majeure

In case of force majeure, the party suffering from force majeure shall not be responsible for the failure to perform or timely perform this contract, but shall inform the other party of the reason of force majeure within 14 days and take all necessary measures to reduce losses.

Article 10: Other matters

1. Party A agrees and confirms that it will not acquire any intellectual property rights related to the drama due to the signing or performance of this agreement, and all and complete intellectual property rights of the drama belong to the producer of the drama. The producer does not need to obtain the consent of Party A, and does not need to pay any fees for any form of global distribution or commercial development of the play. Without the prior written consent of the producer and Party B, Party A shall not use any part of the play in any way, regardless of whether it contains scenes showing Party A's products.

2. The annexes to this contract are an integral part of this contract and are equally binding on both parties according to its provisions.

3. The modification of this contract or its annexes can only be made through a written agreement signed by the legal representatives or authorized representatives of both parties.

Article 1 1: communication and delivery

1. The contact persons designated by Party A and Party B and their contact information, as well as the delivery and confirmation of relevant documents under this contract, can be served by contacting the contact persons designated by the other party. When delivered in person, delivery shall be deemed as delivery; If it is delivered by mail or express delivery, the recipient shall be deemed to have delivered it when he receives the mail; If it is delivered by e-mail, it shall be delivered if the e-mail is successfully sent and the other party's reply (including automatic reply) is received.

2. If either party changes its contact person and contact information, it shall inform the other party in advance, otherwise it will be effectively served if it is delivered to the original contact person and contact information.

Article 12: Matters not covered in this contract shall be settled by both parties through friendly negotiation. If negotiation fails, either party has the right to bring a lawsuit to the court with jurisdiction in the place where the contract is signed.

Article 13: Term of the contract: it shall come into effect after being signed and sealed by both parties, and shall be automatically terminated upon completion of performance by both parties.

Article 14: For matters not covered in this contract, Party A and Party B may reach a written agreement through further negotiation. Such written agreements and the confirmation documents of both parties and their staff on the specific conditions and expenses during the performance of this contract are an effective part of this contract.

Article 15: This contract is made in duplicate, each party holds one copy, which has the same legal effect.

Party A: Party B:

Legal representative (entrusted agent): Legal representative (entrusted agent):

Date: Year Month Day

Model Advertising Contract 3 Party A:

Party B:

According to the Contract Law of People's Republic of China (PRC), the Advertising Law of People's Republic of China (PRC) and other relevant laws, Party A and Party B, through consultation, sign a contract on the following items entrusted by Party A to Party B, and abide by them jointly.

1. Production project: Party A entrusts Party B to produce the brand placement advertisement in the micro movie "",and the placement scheme is as follows:

Second, the production cost:

Third, the production cycle:

The production cycle of this project is 60 days, and the time is from xx to xx. Party B shall make the contents of the contract implantation project within the specified time, upload the finished products to the network and actively publicize them. During filming, due to irresistible factors and other special reasons, such as war and natural conditions, the delivery date will be delayed and the production cycle will be postponed.

Iv. mode of payment:

Party A shall pay Party B on the effective date of the contract so that Party B can put into production and implementation as soon as possible. Not later than three days from the effective date of this contract, otherwise all adverse consequences caused by breach of contract shall be borne by Party A. ..

Verb (abbreviation of verb) settlement method: account settlement, and Party B provides the receipt.

Liability for breach of contract of intransitive verbs:

Party A and Party B shall strictly abide by the provisions of this contract, and neither party shall unilaterally terminate or suspend the execution of this contract without authorization, otherwise the breaching party shall pay the other party liquidated damages (30% of the total contract amount) and compensate the other party for the losses caused by the breach of contract.

Any dispute between Party A and Party B during the performance of this contract shall be settled through friendly negotiation; If negotiation fails, both parties may bring a lawsuit to the people's court where either party is located.

This contract is made in duplicate, one for each party, and shall come into effect immediately after being signed and sealed by both parties.

Party A (official seal): _ _ _ _ Party B (official seal): _ _ _ _ _

Legal representative (signature): _ _ _ _ _? Legal representative (signature): _ _ _ _ _ _

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Model Advertising Contract 4 Party A:

Party B:

WHEREAS, Party A and Party B, in accordance with the Contract Law of People's Republic of China (PRC), the Advertising Law of People's Republic of China (PRC) and relevant laws and regulations, have reached an agreement through consultation on the following items entrusted by Party A to Party B for mutual compliance.

I. Contents of cooperation

1. The shooting expenses provided by Party B shall be settled in one lump sum within 5 working days from the date of signing this contract.

2. Both parties shall implement this agreement according to the following agreements:

(1) Party A shall provide Party B with the microfilm script for execution within one day after the signing of this agreement.

(2) Party B provides Party A with the Blue Sky Teahouse located in the commercial inner ring road as the shooting scene of the microfilm.

(3) Party A shall ensure that eye-catching "xx" and live images of the teahouse appear in the microfilm.

Second, the term of cooperation.

The cooperation matters in this agreement are from May 20xx to May 2 1 year.

Three. rights and duties

(I) Rights and obligations of Party A

1. Party A shall provide Party B with five complete microfilm discs.

2. Party B shall keep confidential the materials, information, documents, data, materials and other confidential information about Party A's microfilm script and its advertising creativity and operation mode, and shall not disclose it to a third party without Party A's permission; The confidentiality obligation shall remain legally effective for two years after the cooperation agency is designated in the xx area of CCTV Microfilm Channel.

Four. Alteration and dissolution of the agreement

1. This agreement can be modified if both parties reach an agreement through consultation.

2. If both parties reach an agreement through consultation, this agreement can be dissolved.

3. The purpose of the agreement cannot be achieved due to force majeure;

4. Other circumstances stipulated by law.

Verb (abbreviation for verb) is force majeure.

Force majeure means that when people can't foresee, including natural disasters and government actions, they will inform each other within 3 days and try their best to take necessary measures. Both parties shall reasonably share the possible losses based on the principle of equality and mutual benefit, or both parties shall settle them through consultation.

1. For matters not covered in this agreement, both parties shall reach an agreement through equal consultation and sign a supplementary agreement, which has the same legal effect as this agreement.

2. This agreement shall come into effect after being signed and sealed by both parties.

3. This agreement is made in duplicate, each party holds one copy, which has the same legal effect.

Party A (official seal): _ _ _ _? Party B (official seal): _ _ _ _ _ _

Legal representative (signature): _ _ _ _ _ Legal representative (signature): _ _ _ _ _

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _