How to save costs in SMS marketing?

Anyone who has done mass texting knows that the cost of SMS marketing is very low. Therefore, many people take a fancy to the characteristics of low cost and wide coverage of short message group sending, but many people send short messages in the wrong way, resulting in spending money, but the effect is not very good.

So today, Bian Xiao has compiled some ways to save the cost of mass sending. You can refer to SMS marketing.

Selection of cooperation platform

Compared with the SMS industry, the price of SMS group sending is almost transparent, but whether the cooperative SMS platform is honest or not should be considered. In recent years, the problem that has always appeared in the short message industry is the charge deduction, that is, many low-priced short message platforms are charged in the actual sending process. Therefore, when you choose a short message group sending platform, you must choose a qualified and reputable platform, and the selected short message group sending platform is honest.

The problem of short message recharge

For the SMS platform that has just started cooperation, don't recharge too much at a time, because you are not familiar with this platform. Is it a deduction? Is the arrival rate and delivery speed up to standard? You don't know all this. We can use it less for a while and then consider a large amount of recharge when we feel we can trust it. Of course, the more you recharge, the greater the discount.

Actual cost of mass delivery

When actually sending a group, users should pay attention to the following two points. The first point is the choice of target audience, and the second point is the writing of short message copy.

Let's talk about the choice of target audience first. Choose the target audience that conforms to the company's products and positioning, otherwise the audience positioning is inconsistent, and it is also white-haired. Let's talk about text messaging first. At present, a short message is less than 70 words, and it is charged according to more than two. Therefore, it is necessary for us to be concise and clear when editing the content of short messages, and never make a long speech.