What should you pay attention to when opening a restaurant? Store opening process

1. Things to note when opening a restaurant

Site selection is very important. The following 5 places are suitable for opening a store:

1. Commercial area: in a prosperous area, mobile The population is very large, there are many shops, and all kinds of consumption stimulate each other. However, land prices in commercial areas are high, rents are expensive, traffic is congested, and it is difficult to solve parking problems in front of the door. Careful investment is required.

2. Residential community: Choosing such a location requires a large number of households, their consumption habits influence each other, a stable consumer group, and appropriate rents. However, if a large restaurant is to be built, the number of rooms in the community must be at least 1,000. above.

3. Campus area: The consumer group is mainly students, with a large flow of people, but their spending power is limited and the amount of consumption is generally not high. It is advisable to focus on small and medium-sized restaurants and provide some delicious and affordable special catering.

4. Office area: There are many office buildings, a large foreign population, and high consumption levels. High-end restaurants or fast food restaurants can be built. Choosing a place with a lot of company offices can ensure business at noon.

5. Mixed area: similar to a snack street or night market, with a mixture of various characteristics, diversified consumption characteristics, and coexistence of various meal forms. Competition in this area is fierce, so opening a specialty restaurant is a good choice.

2. Store opening process

1. Market research

What are the best-selling braised vegetables in the market? What’s your favorite local flavor? How much do some of the best-selling dishes cost? Where do you get the raw materials from? What is the purchase price? What is the profit point? What is my pricing after the combination?

At the same time, what you have to do is: store location, traffic flow and area. Mainly in business districts with large flow of people, mainly mature communities and vegetable markets

2. Decoration

According to the design plan of the company's designers, in order to save costs in the early stage, a simple version was selected decoration plan.

3. Purchase materials

For refrigerated freezers, it is best to use a constant temperature cabinet (food preservation cabinet) to sell goods. Choose according to the size of the selected store. The constant temperature cabinet is suitable for summer The freshness and color of cooked food are guaranteed. Various kitchen utensils etc.

4. Production of promotional single pages

According to the company's design, let the designer modify the opening time, almost 500 pages, the size is half of the A4 size, near the store Mature communities, vegetable markets, etc.

5. Choose a date to open a store

6. Calculate profits

It is based on the first month's turnover. As for the profit point, the waste caused by not being proficient at the beginning will be very serious. In the later stage, the profit margin can reach 50% after becoming proficient. Then, according to the customer's response, the taste of the dishes will be adjusted, and one or two new products will be added in a timely manner to stimulate consumption and satisfy consumers' curiosity

Extended information:

Features of catering services

1. Disposable

Catering services can only be used once and enjoyed on the spot. Whether it is dining in the store or delivery, one meal corresponds to one service. When this meal is over, the catering service will naturally terminate.

2. Intangibility

The catering industry has intangibility in terms of service utility. It is different from tangible products such as fruits and vegetables. Its color, size, shape, etc. can be distinguished. Good or bad quality. The quality of catering services can only be evaluated through the personal experience of dining guests after purchasing, consuming, and enjoying the service.

3. Differences

On the one hand, the difference in catering services means that catering services are completed by staff in the catering department through manual labor, and each staff member due to age, Differences in gender, personality, quality and education level

The catering services they provide to guests are also different. On the other hand, the same waiter may work on different occasions, at different times, or in the face of different situations. There will also be certain differences in the service attitude and service methods of different customers.

4. Directness

After general industrial and agricultural products are produced, they mostly have to go through multiple circulation links before they can reach consumers.

If the product fails the quality inspection before leaving the factory, it can be reworked. In the store, you can ignore the products you think you are not satisfied with, but this is different for catering products. Its production, sales, and consumption are almost simultaneous, so producers and consumers serve and consume face to face.

Reference materials:

Baidu Encyclopedia-Opening a Store