How to choose a category when opening a shop in Taobao?

2. Enter the seller center.

3. Click I am the seller.

4. Enter the store management.

5. Basic store settings.

6. Change the store category.

Extended data

Taobao shop refers to the shops or shops used by all Taobao sellers on Taobao. Taobao Wangpu was born relative to ordinary shops. Every new shop opened in Taobao is a shop interface generated by the system by default, which is often referred to as ordinary shops. Taobao Wangpu (personalized shop) service is a service provided by Taobao to Taobao sellers, which allows sellers to use the computer and network technology provided by Taobao to realize the personalized shop page display function different from the general store display form of Taobao.

2065438+On March 3, 20051day, Taobao announced the launch of the "real name authentication" plan, so as to eliminate the transaction security risks caused by false registration information to the greatest extent. In other words, merchants who want to open a shop in Taobao must have "real-name authentication" in addition to "real-person authentication".

The so-called "real person authentication" is the annual inspection of Taobao. On the basis of a "real name authentication", an annual "real person authentication" will be conducted.

Before each audit, Taobao will notify the audit time in advance through Wangwang pop-ups, short messages, on-site letters, emails and other means. According to the specific requirements of Taobao's "dynamic gesture authentication" (random gestures), the seller should pose an identical gesture, take photos and upload them to the system to enter the review process. After the new "real person authentication" system goes online, Taobao will conduct regular audits on all sellers, and will also increase irregular identity audits on sellers with bad records.

What are the advantages of "real person authentication" compared with "real name authentication"? The relevant person in charge of Taobao said that "real-name authentication" locks the Taobao account and it is impossible to check whether the account is used by the same person; "Real person authentication" needs photo verification, and the gestures required by photos are random, so it can't be faked, and people can be locked. At the same time, "real person authentication" can be wirelessly authenticated, which is convenient for sellers to go online anytime and anywhere. The submission time of the seller's review materials generally does not need to exceed 5 minutes.

reference data

Baidu encyclopedia Taobao branch