How to write a new media marketing planning activity plan?

Network promotion is advertising, but traditional advertising is based on media and newspapers, while network promotion is based on the Internet. To this end, I have compiled a new media marketing plan for you. Please refer to.

New Media Marketing Plan Part I

Target customer orientation: The target customer of hot runner is the boss, general manager or relevant person in charge of injection mold manufacturer; The target customers of turnover boxes are the bosses of some manufacturers, middlemen or the procurement of companies; The target customers of mobile power supply are all people who use mobile phones. Xiamen Yundian Network Technology Co., Ltd. is a diversified enterprise, focusing on foreign trade, with extremely low domestic market share and insufficient brand benefits. Brand promotion should be the primary purpose of promotion. My thoughts:

First, establish an independent enterprise blog.

The company website blog only advertises, and the user experience is not good; Sina and other third-party blogs and other modules are rigid, and new blogs with low weight cannot be linked. Therefore, I think enterprises should set up their own blogs to publish company product information and corporate culture, maintain the relationship with the public and the market, establish brands and promote them.

1, website building scheme: You can choose the mainstream blog-specific scheme in the market, such as wordpress, and the space and server you buy must be better, because the promotion effect of this blog will be better than that of the website after it is built.

2, the establishment of the blog section: only advertising-based blogs will definitely fail, so this blog mainly depends on traffic and popularity. Blogs are mainly original, 500 to 1000 words, or more. Without words, it is not readable and makes people impatient to read more.

(1), set up a special section to send information about the company's products, such as advantages. To promote the company's products and serve as an external link to the company's website.

(2) The establishment of the company's high-level disk is because the analysis of the current market economy and the development prospects of various industries has attracted some company bosses.

(3) The staff section of each department focuses on life, such as movies, food and mobile phones, movies and entertainment, so as to attract ordinary people, because these are potential customers of mobile power.

(4) Establish a link section to link our company's website, or exchange high-quality friendship links after the blog has the weight, so that our blog can be included by Baidu more.

(5) After-sales service can also be established, such as how our company deals with the quality problems of products, so that customers can build trust in us.

Second, the picture marketing method.

Recently, the internet has become popular, such as the most beautiful physical education teacher and tofu beauty, which has a very high exposure rate for enterprises. We can choose beautiful women from the company to take photos of our products, and then take pictures of the company's name at the gate, which should be clearly visible, and give the pictures to artists for beautification, and then release them in major forums and Weibo, or make videos, so as to make Sino Holdings quickly known to the public.

Third, video marketing.

Video click-through rate can reach hundreds of thousands or even higher, which is the purpose of video marketing. According to my observation, the click-through rate of well-known brands' videos, such as the advantages of direct hot runner, turnover box and the use of mobile power supply, is generally not high, which means that such videos are made in vain and have no effect at all. However, a video called "Spontaneous Combustion of Mobile Power for Women's Shopping Bags" has a click rate of over100000. We can find that people nowadays like heavy taste or hot videos, and ordinary ones will not be paid attention to.

1, you can choose a meaningful video and insert a gorgeous company advertisement at the beginning, which lasts about 6 seconds. The video cover is eye-catching and the video title should be explosive and attractive.

2, you can choose the beauty of the company, or the handsome guy to shoot the video. The content is like when a person is making an important phone call, for example, there is a bill of 20 million yuan, and then the mobile phone is dead, and then someone sends a mobile power supply to make an advertising video.

Fourthly, about Weibo marketing.

Weibo marketing is not suitable for all enterprises, because it is difficult to build a fan base, but it is suitable for our company's mobile power supply, because all people who play mobile phones and computers will be our potential customers, and the fan base is easy to find.

1. Go to influential Weibo to build a number, then pay attention to others and gradually increase fans.

2, can't blindly hard advertising, Weibo, although only 140 words, but also be creative, can combine heavy taste and humor advertising, with PS, P funny pictures and text pictures to attract fans.

3. Pay attention to the reprint rate in Weibo. If an article about Weibo is reprinted in large quantities on the Internet, we will have the opportunity to expose the company's brand, and we can mobilize the employees of the company to reprint it to their friends.

4. Weibo should be creative in organizing activities. For example, on Valentine's Day, July 7th, Singles' Day and other special days, we can help people write love letters and Tibetan poems, and then let others leave their email addresses. We will attach the company's website and product pictures when sending them.

Note: After the opening of Weibo, we should focus on building a strong fan base.

Verb (abbreviation of verb) WeChat marketing

Wechat fan base is difficult to establish and needs chatting to maintain. It is not easy to do it without a dedicated WeChat marketing team.

Summary: Successful promotion has its own characteristics, and unsuccessful methods are the same. If our company focuses on the internet,

Promotion must be innovative and creative, and what needs to be done in the early stage of promotion is to accumulate fans.

New Media Marketing Plan Part II

How to use new media to promote our products?

Weibo: First, comment on hot topics and promote products. The content is novel, and you can't simply advertise (such as some beautiful nail products or regular preferential activities).

The second is to do your own topics, such as which nail school is strong and semi-permanent training. Fill in the content yourself and do a good job in topic hype! You can make the nail industry know everything!

Thirdly, use the existing resources to integrate marketing, understand how to write content, how to send it to Weibo, and then compare and subdivide it into your own Weibo, so as to make a screening, so that enterprises in Weibo can have content to see! Someone interacts! Fourthly, we can make use of sales promotion. We have fans and headlines. We released Weibo in the peak period, and then made some promotion, so as to achieve the attention of our fans and peers. This is powdered! At the same time, it is the same as removing some dead powder zombie fans!

The fifth fan has it, the promotion has it, and the topic is done! How to achieve effective interaction and how to clinch a deal! First, our content cannot be a simple advertisement! But creative and humorous advertisements! Combine ps and do something funny! Combine the company's content advantages to promote! Realize an interaction and deal with fans! Furthermore, plan some activities to promote the festival! For example, prize forwarding, attention to gifts, Weibo signing up for 300 yuan reduction and so on! In order to do more registration and consultation for holiday activities!

Wechat: First of all, there must be good content to write, such as practical skills, shop opening guidance or graduation work arrangement! It can make the content novel and available, avoid the sales focus, highlight some advantages of the school and attract customers to ask!

Second, we have a good promotion channel. Wechat itself is too expensive in the background, and 50,000 times is too uneconomical. We can create other channels, such as a circle of friends to guide attention, and we can find offline activities to do a simple promotion! For example, offline scanning WeChat to send gifts and so on! When there are activities, we can find some advertising companies to do some activities to help us write and plan the content effectively! Then spread it out!

Third, suck powder! Weibo absorbed powder through the online circle of friends, integrated the company's internal activities and made a complete WeChat forwarding lottery! Let everyone actively share our articles to the circle of friends to increase fans and reading!

New Media Marketing Plan Part III

First, the conversion rate is high.

You can't expect to get traffic from new media like search engines.

Xin Zhicheng suggested that enterprises should formulate some strategies to attract users according to their own products and services, and identify and target the small circle where our target groups are located. Attracting 200 super target users with credit cards may bring higher conversion than 20 thousand random users.

Second, enhance the value.

Increase traffic while providing advertising value. This may be the easiest goal of social media marketing. Xin Zhicheng gave some key factors to achieve this goal:

1, social media friendly station is a must;

2. Don't always stare at famous social media platforms, and find out more about the small circle where the target customers are located;

3. A good title is also necessary;

4. Use related pictures;

5. Provide users with the content they need;

6. Reduce the annoying advertisements (especially the most annoying pop-up window of the newly learned Ali blog).

Third, optimize channels.

Some enterprises served by Xinzhicheng hired market research companies to provide suggestions for product improvement.

In fact, new media allows enterprises to get feedback directly from users and listen to their opinions and suggestions, which may be much more reliable than market research companies. For example, both Dell and Starbucks have established feedback communities for users, and future products are defined by the communities.

Fourth, expose the brand

Maybe users need to see (or hear) your brand at least six times before they can buy something from you.

Social media provides a good stage for enterprises to show their faces. Anyway, I have to show my face on some social media, such as some recommendations from new media platforms.

V. Income loyalty

A company actually needs fans. Xin Zhicheng is often crowded into small hotels.

If a company can have a large number of loyal fans through social media, then these fans are the most effective product salesmen in your company. And to have fans, you must let users know about you.

Six, keep the goal

Xin Zhicheng solemnly told enterprises not to let new media be disturbed by those social networks or social news stations. In essence, new media is a platform for communication. Whether it is technology or means, communication is the ultimate goal, and every enterprise can get valuable information from communication.

Although many companies are involved in social media marketing, a large part of them are just wasting time and energy. What Xin Zhicheng means is that you need to know what companies want from social media, which is the key to the problem. New Media Marketing Scheme (2)

Science and technology promote the pace of modernization, and the economic tide is sweeping the whole society day by day. In today's diversified society, people's lives are inseparable from mutual communication and the exchange of needed goods. With the advent of the information age, the fast-paced life makes the life of modern people more fast-food. People's demand for information is getting higher and higher, and the influence of traditional media is gradually shrinking, which is an inevitable trend. Therefore, it is particularly important to study the characteristics and marketing strategies of new media. The concept and characteristics of new media

1, new media concept

New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, Internet, desktop windows, digital TV, digital movies, touch media and so on. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media".

2. The characteristics of new media

The traditional new media has the following characteristics: a, interactivity and immediacy; B, the public and * * * enjoy; C. multimedia and hypertext; D, personalization and community. However, with the development of the times, some new changes have taken place in the marketing strategy characteristics of new media.

Second, the new media marketing model and strategy

1, authorized to sell brands.

"Brand strategy" will make new media enterprises have a "star effect" and greatly enhance their bargaining power. Take Disney as an example. From the initial animation production enterprise to the present, the animation industry operated includes the development, production, publication, broadcast, performance and sales of animation products such as animation books, newspapers, movies, television, audio-visual products and stage plays, as well as the production and operation of derivative products such as clothing, toys and video games related to its animation image, which benefits from Disney's all-round development of animation. The development of animation derivatives is mainly carried out through brand authorization. Licensee uses Licensor's animation brand to produce and sell a certain product or provide a certain service, and pays an agreed amount of royalties to Licensor of animation brand. Brand authorization methods generally include commodity authorization, promotion authorization, theme authorization, channel authorization and so on. Derivative development is the most profitable link in the animation industry chain. In the internationally developed animation industry chain, the profit ratio of animation broadcasting and derivative development is 1:9. Therefore, building a brand will make enterprises gain huge benefits in terms of profit growth, capital absorption and attention.

2. Do the channel sales link

The growing trend of media types is not excessive from the perspective of "omnipresence". It can be said that as long as there is an environment that can be influenced by the concepts of "listening", "seeing", "feeling" and "touching" or spread by audio and video, there can be media. Media resources in the Internet age are like a dense spider, which surrounds everyone's nerves and bodies. Individuals with tiny "people" or "enterprises" can't get rid of the media and stay out of it. The integration of new media and traditional media has produced digital magazines, digital newspapers, digital broadcasting, digital TV, digital movies and other forms of products. Communication has also been integrated with new media, such as short messages, mobile TV, broadband networks, etc., and it has also expanded the communication channels of media products.

With the expansion of channels, new media can provide users with "link services" by relying on powerful search engines. New media enterprises can make profits such as advertisements and stocks by "selling" such links and keywords. Taking cloud media TV as an example, its digital TV set-top box is both a user terminal and a network terminal. It can make the analog TV set change from passive receiving analog TV to interactive digital TV (such as video on demand), and can access the Internet, so that users can enjoy all-round information services such as TV, data and language.

More importantly, cloud media TV relies on the powerful search engine of TV Internet to realize program on demand. Television Internet captures the internet content locally through technical means, and provides users with high-speed browsing access through TV after automatic format conversion and two-level audit. The content can be controlled and the user's operation behavior can be traced back, which makes TV interconnection different from traditional interconnection. The cloud sharing technology of cloud media can realize the * * * sharing of traditional media and network media resources, and realize the "three integrations".

3. Do free sales service

The charging method of new media products is "free" at first, but it doesn't mean it is really free. It charges for products and quality services. It can be said that the mixed mode of free and charge is common in new media marketing. For example, 360 antivirus software provides free download and antivirus services, but later experts' antivirus services are charged.

4. The benefits of getting attention

"Circle people is circle money", Weibo applied this principle. By joining a person, let him experience the fun of Weibo, and at the same time contact many people around him through "adding friends". When the audience is huge, Weibo can have many activities to promote, such as promoting brands, inserting soft advertisements, packaging stars and so on, forming a "response" mode and making money unconsciously.

5. Do experience sales upgrade.

It is understood that Jiangsu Cable's cloud media TV not only uses cloud computing technology, but also uses relatively new "experience technology", which mainly includes three technologies: the first is interface technology, hoping to make TV more intimate and easier to use through interface innovation; The second is intelligent technology, which allows TV to replace people's thinking, make smart TV, let TV know users' preferences and become "smart" TV; The third is the design method with user experience as the core. Collecting feedback from 2000 experience users is a stage of Jiangsu cable application experience technology. Experience technology emphasizes that the interaction between media and users is constantly enriched.

Just like online games, users can invest money in higher and more exciting upgrade software, game props and equipment. Only by experiencing the previous games can you have interest and pleasure. In addition, the market income of game derivatives is also considerable.

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