How to measure marketing and branding

1. High reach rate

Marketing effect depends largely on the reach rate of information, which is also the most important focus of all marketing tools. Unlike mass text messages and emails sent by mobile phones, which are heavily filtered, every message sent by WeChat public accounts can be sent to the terminal mobile phone completely and without error, with a arrival rate of up to 100.

2. High exposure rate

Exposure rate is another indicator to measure the effect of information release. Information exposure rate and arrival rate are completely different things. Compared with Weibo, WeChat information has Higher exposure. In the Weibo marketing process, except for a few very technical copywriting and relatively high-profile events that were retweeted in large numbers and gained high exposure rates, the direct advertising on Weibo was quickly submerged in the Weibo scrolling is in the news, unless you are scrolling to post an advertisement or the user is scrolling to read Weibo.

WeChat is derived from mobile instant messaging tools and has strong reminders, such as ringtones, notification center message stops, corner icons, etc., to remind users of unread messages at any time. The exposure rate is as high as 100.

3. High acceptance rate

As mentioned above, WeChat users have reached 300 million, and WeChat has become or surpassed the mainstream information reception similar to mobile phone text messages and emails. Tools, their breadth and popularity become the basis of marketing. Have you ever seen those big WeChat accounts with tens of thousands or even hundreds of thousands of followers? In addition, since fans of public accounts actively subscribe and information is obtained proactively, there is no such thing as spam that will lead to resistance.

4. High accuracy

In fact, those vertical industry WeChat accounts with large numbers of fans and highly concentrated user groups are truly hot marketing resources and promotion channels. For example, the public account for wine investment promotion under the well-known media Jijie.com in the wine industry has nearly 10,000 fans composed of wineries, wine marketing agencies and wine distributors. These precise user fans are equivalent to a grand online sugar and wine party. Every fan is a potential customer.

5. High convenience

The convenience of mobile terminals once again increases the efficiency of WeChat marketing. Compared with PC computers, future smartphones will not only have all the functions that PC computers can have, but will also be easy to carry. Users can obtain information anytime and anywhere, which will bring great convenience to merchants’ marketing.

Measured by the above 5 points.