Market prospect of video short message

Peer-to-peer SMS has become popular, but in the era of 2.5G, 2.75 G and 3G, SMS can no longer meet the needs of peer-to-peer applications. Due to the limitation of picture products, MMS only embodies some entertainment functions and lacks point-to-point application expression, so there is no market tension. Video short message products have the comprehensive characteristics of cultural information products. Peer-to-peer applications are accurate, entertaining and knowledgeable, which improves the communication quality. It will be the best application choice for users' 2.5G and 2.75 G interactive information products at present. It also provides an important application for the 3G era.

With the rapid development of network and mobile communication, the diversification of consumers' communication needs has become more and more obvious, and the birth of video short messages will largely meet people's growing demand for diversified communication content. We will rely on platforms such as webmail and instant messaging to provide users with more high-quality content to send, receive, download and watch. Traditional graphic products such as greeting cards on the internet will be changed into short video products, and it is precisely because of high-tech products that the visual habits of network users on traditional graphic products will eventually be changed. Become a loyal user of video short message products.

At present, the consumption habits of mobile phone users using SMS and MMS in China have basically taken shape, which provides a strong consumption foundation for the launch of video SMS service. At present, streaming media on WAP and GPRS can be used to provide services for 2.5 mobile phone users. After 3G access to the Internet, video short message will become the ultimate content information product of network and wireless value-added services, which has the uniqueness of integrating video, audio and text, short content, accurate expression and large amount of information.