What is the job of copywriting?

Copywriting is the profession of revising or proofreading manuscripts for specific topics.

"Copywriting" generally refers to the writing of words. In an advertising company, I am responsible for writing creative words, such as slogans, promotions, soft texts, and words in print advertisements. In addition, it will also write scripts, series of texts and product introductions for TV advertisements and radio advertisements.

"Editing" generally refers to selecting and publishing contents and articles for newspapers and magazines. It has the power to review manuscripts and the obligation to revise and check manuscripts. When it comes from radio and television stations, it refers to the planning and design of channels and the selection of content.

Extended data:

Copywriting is divided into broad sense and narrow sense. Advertising copy in a broad sense includes the writing of title, text, advertising language and the selection and collocation of advertising image. In a narrow sense, advertising copy includes the writing of title, text and advertising language.

In China, the concept of "copywriting" is often misquoted and understood because of the relatively immature development of various industries and uneven quality of personnel. The most typical thing is to equate copywriting with "planning". In fact, these are two completely different jobs with essential differences.

Just because copywriting often needs to cooperate with planners and designers, and planners also need to write some plans, many people mistakenly think that copywriting and copywriting are the same thing, and even often confuse them (this is also related to the immature development of "planning science" originating in China).

References:

Baidu encyclopedia-copywriting editor