How to promote app?

App promotion methods: advertising promotion, major application stores and download stations, new media operation, quantity promotion and innovation, and SMS.

1, advertising promotion

Information flow advertisement. Some well-known and popular platforms can be used as information flow advertising places. Common ones are Baidu, Tik Tok, Weibo, Tencent and Zhihu. , but the key is to find the right user and finally get the user at the right price; Search engine advertising. Search engine advertising is easier to understand, just put the advertising on the search engine.

2. Major application stores and download stations

Use the app store that comes with the mobile phone brand. Major mobile phone brands will have their own app stores to download applications, such as Apple, Huawei, Xiaomi and other well-known mobile phone manufacturers. These self-contained stores are industry-leading in both page experience and app recommendation mechanism, and can be used as the main push channel; Third-party application market.

3. New media operation

Various public media platforms. Tik Tok, Zhihu, Baijiahao, headline number, etc., adhere to the long-term operation of each platform, attract users to download apps through activities or content, and achieve the purpose of promoting innovative apps; Social platform resources. WeChat subscription number, applet, WeChat group and circle of friends are all places worthy of maintenance and operation, and there are potential users; Industry vertical website.

4. Change quantity and promote innovation

Recommend each other in the application. Using the built-in recommendation bits of the APP to exchange the drainage volume with each other requires the cooperation of applications of the same order; Trade quantity for quantity. If your APP is too small to meet the exchange requirements, you can find channels such as Internet alliance to make up the difference in exchange for promotion traffic.

5. SMS e-mail

Mass messaging can send product information to a large number of customers' mailboxes in a short time, with wide range, low cost and high efficiency. However, in order to avoid blocking spam messages, it is best to cooperate with activities and promotion.

Introduction to App promotion

20 12 puts forward a set of theoretical and practical models with App promotion as the ultimate goal and user loyalty as the guidance. It is named because the model curve crosses α. APP promotion depends on product type and user positioning, and the priority depends on the budget, cycle and goal of APP promotion. In many functional applications and game applications, product placement is the most basic mode.

Advertisers implant advertisements in the form of dynamic advertisement columns. When users click on the advertising bar, they will enter the website link to learn more about advertisers or participate in activities. This mode is simple to operate, as long as you put advertisements on those applications with large downloads, you can achieve good communication results.