About super girl

Truth signed a contract for many years and confiscated it.

The contract problem will inevitably involve Shanghai Tianyu Media Co., Ltd., which holds the super girl brand. Tianyu is a wholly-owned company of Hunan Radio and Television Group, which was incorporated in Shanghai on May 24th, 2004. Responsible for the overall operation of Super Girl, acting as an agent for the development of related products of Super Girl. For Super Girl, I first knew the name Tianyu when I signed the contract.

Super Girl stipulates that all players who advance must sign a contract with Tian Yu 'e. From the top 20 players in the division, players must sign an agreement or contract with Tian Yue. The contract signed with Tianyu before each division 10 is as long as 8 years. According to the contract, if Super Girl breaches the contract and signs a contract with another company privately, she will have to pay a penalty of 5 million yuan. Even if Super Girl participates in other performing arts activities privately in the name of Super Girl this year, she will be fined 500,000. If she wants to cancel the contract, she must promise never to enter the entertainment circle after the cancellation. But when signing up, almost no players were told about it.

Even more outrageous, according to a player who has signed a contract, after a rehearsal, a staff member took out the contract for them to sign. Without signature, they can't continue the game. Most of the contestants want to move forward, so they have to sign. There is only one contract, and the player is taken away after signing it. Although Tianyu left after signing the contract, some reporters got a contract. The main body named "Broker's Agency Contract" consists of 6 pages, divided into 1 1 clauses. Judging from the liability for breach of contract, if Tian Yue really breaches the contract, Super Girl can also claim 5 million yuan. However, a "super girl" who asked not to be named told reporters, "The contract did not promise how much to invest in us, nor did it mention when to release a record, how many TV dramas to shoot, and so on. It's hard to say that they broke the contract. "

For many super girls who didn't go to Changsha to participate in the finals, the problems they are facing now are quite embarrassing. Tianyu has not planned to package them so far, and some of these super girls often shoot advertisements or take performances before the competition. Summer vacation is the golden age of their development. But this paper contract with Tianyu has restricted their development.

Record strength was unexpectedly eliminated.

Han Zhenzhen of Hangzhou Division was asked by Tianyu to sign an agreement with 10 on the day when he entered the top 20, but the agreement of the top 20 will automatically expire at the end of this year. "I estimated at that time that if I entered the first 10, I would have to sign a contract with Tianyu for at least five years. I took part in the competition to seek development. If I sign a contract with Tianyu, how can I develop? " In the end, Han Zhenzhen did not sign this agreement. As a result, she lost to Ji Minjia in the 20-0/0 match.

At that time, Han Zhenzhen, who was superior in strength, won a strong support rate with a song "Leaves", but was eliminated because of one or two "out of tune". In fact, there are countless out-of-tune voices occasionally at the super girl scene. Judge Heinan's explanation is: "The' strength' faction is not allowed to go out of tune, but the idol faction can."

be in the background

Tianyu, as a newly established company, has no strong strength in packaging, production and distribution. If every signing player packs, the packing cost of 50 players will exceed 20 million yuan, and it is difficult for Tianyu to come up with so much money at once. In fact, the current depressed domestic pop music scene can't digest 50 new singers a year. Then why did Tian Yue ask so many super girls to sign overlord contracts with him so naked this year?

There is only one reason for this. In the top three of the Super Girl Finals last year, Tian Yue inadvertently signed the third runner-up Baby Zhang and sold it to Tianzhong Company. As a result, Tianzhong Company made Baby Zhang prosperous this year. At the same time, some music companies sent their contracted singers to participate in Super Girl, used this program to stir up popularity, and then left. This has strengthened Tianyu's belief that it is better to let one person slip through the net if he kills a thousand by mistake. After the competition, Super Girl has formed a star effect. Through this activity, Tianyu wants to squeeze out all the possible commercial value of Super Girl and let the poorly packaged Super Girl contract be sold to other companies in the form of "transfer fee"; If you can see the results, you will immediately release the records and execute them; For players with unclear characteristics and weak strength, simply ignore them. Anyway, the contract is made by heaven, and in any case, they will not suffer.

Behind the scenes, two acquaintances judged

The truth is open, and the judge has no autonomy.

Up to now, two of the three judges are employees of Hunan Satellite TV, and one is Heinan, who even Chang Kuan said was unfamiliar. "I have been in the music circle for 22 years, and I have never known Heinan, nor have I heard of his songs or packaged singers." In addition, the decision to rotate judges before the finals was temporarily changed. As for the public judges who decide the outcome of PK, in fact, they can't vote for their favorite players as people think.

The record crew took the stage to vote.

A man who was recruited by Hangzhou Division 20+00 and served as a public judge for two consecutive times wrote on the Internet that at the scene of 10 into 7, when Dingding and Zhou Yang PK led by 9: 0, the public judge was instructed to start voting for Zhou Yang. In the final PK match between Ye Yixi and Sarah, when their votes were close, even staff members voted on the stage instead of the public judges.

In the competition for the top three in Hangzhou Division, TV viewers found that before the PK results of Zheng Jingwen and Sarah were announced, the advertisement was interrupted for more than 10 minutes, and Ji Minjia's SMS support rate rose from the last to the first in just two hours. This has also caused many people's associations and doubts. What happened in the final?

be in the background

What kind of singer to choose to enter the next round is related to whether the TV ratings can be maintained. Therefore, eliminating those who are not popular and disobedient is something that TV stations must consider. What kind of players will enter the next round is most conducive to ratings, and they will choose what kind of players. To achieve this goal, it is very easy to solve it through judges and public judges. Even the number of SMS votes has been questioned in sub-regions with low attention.

Behind the scenes three fatigue schedules

The truth lengthens the schedule and increases the competition time.

Super girl brings Hunan Satellite TV not only brand promotion, but also rich wealth. At present, the advertising price of Hunan Satellite TV's super girl every Friday has exceeded the advertising price of CCTV's prime file. In order to make money, Hunan Satellite TV no longer considers the audience's desire for early results. The Super Girl competition lasted more than three hours. In fact, some links are to extend the time. From the beginning of the competition to the elimination of the next contestant, the time is as long as 2 hours, and this time is nothing more than the singer singing again and the judges re-evaluating.

Case 5: Super Girl in the Finals

There were only 15 people in the final, but the game dragged on for quite a long time. First, the second and third * * * 10 players in five divisions played twice 10 scored 7 and 7 scored 5, and then these five players played 10 scored 8, 8 scored 6 and 6 scored 5 with the champions in five divisions. The organizer is not considering whether the super girl can eat physically and mentally, but increasing millions of advertising revenue and SMS revenue.

be in the background

The longer the time, the more advertising time, and the crazier the audience who voted by SMS. Increasing the length and frequency of programs means increasing the number of bundles of banknotes.

Four young players behind the scenes

Truth: A large number of students skip classes to participate.

The younger age of "super girl" players is an important focus of attention. Last year, Baby Zhang, who was only 15 years old, became famous overnight and became the idol of countless girls of the same age. At the time of registration, a large number of students skipped classes in all subjects. Experts believe that "super girl" directly infringes on "minors" and "education" that have always been regarded as "must be adhered to" by society. This program is aimed at girls between the ages of 15 and 17, which is unimaginable for Fox Company, which makes American Idol, because there are strict laws in the United States that minors are not allowed to participate in commercial performances. Even if there is no clear legal provision in China, the rights of minors must be supervised and protected.

Record children's access cards

There are still many children coming to attend Super Girl this year. In the audition of Chengdu Division, a child who is only a few years old even got such encouragement as a direct pass to encourage more children to participate. At present, most of the participants in the Super Girl Finals are students, with little social experience and easy to make mistakes in judging the outside world. If so, the psychological damage to them will be enormous.

be in the background

Because 10-year-old teenagers are irrational, only for this age group, there are fanatical fans, and they will send text messages to vote by hook or by crook.

[This post was edited by the author in August 2005-10 17: 08: 59]

-

-Author: A walker knows no boundaries

-Date of issue: August 2005-10 17: 08: 27

-

What is the point between you and me in "super girl"?

"I like Super Girl, and I support He Jie!" This is a male university professor who has never been confused, has a doctorate and likes classical music.

This can't help but make the reporter a little dumbfounded-I thought that the audience attracted by programs like "Super Girl" was at most a group of boys and girls who liked pop music.

The prosperity of "super girl" reflects the poverty of traditional communication, and also shows the great feedback of the public to the media in the Internet age. In 2005, Hunan Satellite TV's Super Girl decided the top six last Friday (August 5), and the support rate of contestant Sina.com Chris Lee has exceeded 654.38+0.72 million, ranking first. There were 824,000 "super girls" searched on Google, and 246,000 "super girls" were wrongly written by many people. This summer, "super girls" created a more violent fashion than Typhoon Mai Sha.

Cultural diversity and flamboyant personality

"I am very touched to see these young people working hard for their dreams on the stage, showing their personalities and spreading their charm everywhere." The professor explained.

"Many middle-aged viewers like this program because they want to find the' debauchery' that they missed when they were young." Sun Wei, a professor at Fudan University's School of Journalism, explained why "super girl" drives middle-aged people crazy.

Twenty years ago, when the professor was a "super girl", modesty and convergence became the respected character of the whole society in China. "At that time, individuals' personalities and ideas were habitually suppressed, and the whole society was very dull." Sun Wei said.

Twenty years later, Sister Furong appeared, and so did the blogger. China society is more and more tolerant of different cultural phenomena and values. "Go your own way and let others talk!" It has become a declaration of the independence of the younger generation.

"Social recognition and pursuit of individuality, personal struggle and personal success have laid a deep social foundation for the success of Super Girl." Sun Wei said.

In addition, China's cultural products have diversified in recent years, and TV programs have developed from single news to soap operas, sitcoms, variety shows, live sports, talk shows, dating shows, talent shows and reality shows like "Super Girl". "In the process of marketization, Chinese mainland media is taking a road to improve the degree of differentiation by relying on functional expansion to meet people's demand for cultural diversity." Yu Guoming, a professor at Renmin University of China, said.

On the contrary, such programs will not cause strong repercussions in Hong Kong and Macao. "Such a program needs a certain region and market. No matter how different people are, some viewers can always see what they can identify with in a player. " Sun Wei said.

The world is keen on entertainment.

"Super Girl" is actually just a part of the global TV show craze. Its TV form is very similar to the idol TV template that is now popular all over the world.

On February 9th, 2002, when Will Yang and gareth Gates met in the final of British independent television station PopIdol,140,000 viewers cheered for them in front of the TV, accounting for 57% of the audience at that time, and the audience share of 16-34 young viewers reached 72%.

That night, 9 million calls took part in the idol voting within two hours, setting a new record for telephone voting in Britain.

Other countries are also suffering from the hurricane of idols. At present, 30 countries and regions have obtained the franchise right of idol template, with 1. 1 billion TV viewers, and more than10.50 billion viewers voted in the world. America, Indonesia, Malaysia, Singapore, India, Australia, Czech Republic, Turkey, Croatia, Slovakia, France .......................................................................................................................................

Super Girl disintegrated authority and showed the most basic secular truth. The zero threshold of "no age, no region, no occupation, no appearance" gives ordinary people the opportunity to be on TV, and their desire to perform is satisfied. At the same time, it is possible to sign a record company and gain fame and fortune.

In the British competition, Will Young became the champion and won a record contract worth 654.38 million pounds. In the same year, Gareth Gates, the runner-up, topped the British charts with a song "Melody Liberated", won the Best TV Performance Award at the British Music Awards, and was also received by the Queen of England.

A similar thing happened in China. Super Girl champion An Youqi signed a contract with Tianyu Media Co., Ltd., and released the album An Youqi with the same name two months later, setting a record for the fastest signing and release of Chinese records in 2004.

For the audience, such programs are novel and interactive. "Voting for her favorite player can make her stay and continue to participate in the competition, so that the audience can feel' masters of the country', instead of the traditional sense that TV viewers are always' forced to accept' the edited content." Sun Wei said.

In addition, the audience, like watching a ball game, sees uncertainty in entertainment programs. The change of SMS voting makes every audience look forward to the ending. "I can't predict the outcome of the game. There are a lot of suspense here. This also attracts me to watch every game-who will be eliminated this round? " Audience Chen Jing told reporters.

The referee's controversy has also become one of the highlights of the program. Simon cowell is one of the judges of British pop idols. He is famous for his harsh words.

In the topic of Sina's "super girl". There are 6,543,800+700,000 comments about the disputed referee Ke Yimin. A TV producer told reporters, "This kind of program is usually made to arouse the controversy of the referee. Some of them sing the red face and some sing the bad face, which can be adjusted by public opinion and will always grasp a better degree. " Since the audition, Ke Yimin has been criticized by the audience for his sharp comments, but since the final, he has changed his attitude and given priority to enthusiastic encouragement. On August 3rd, Ke Yimin resigned as the judge of "Super Girl" and became the focus of news again.

At the same time, the controversy over the voting results has also made the popularity of this program continue to rise, and the final result will certainly not be recognized by every audience, which has led to many speculations. New media such as the Internet and mobile phones have provided a place for discussion. A few days ago, shady rumors about "Super Girl" circulated among the people, and some even claimed to know that the result of the competition was preset, which made many viewers watch the program with a textual research attitude.

Return to the popularity of TV

"Why is Super Girl so hot?" When the reporter asked this question, the professor of China Communication University said nonsense: "This shows that China TV has returned to the essence of mass media." Bao, director of the Program Research Center of Shanghai News Media Group, also said: "TV culture is mass culture. The phenomenon of' super girl' is a normal phenomenon, but the media's attitude towards it has deviated from the direction. "

"The task of TV is entertainment first, then education and information. Many viewers watch TV just for entertainment. TV culture is a popular culture, and the popularity of' Super Girl' shows that China TV is returning to the essence of entertainment and the public. " Hu said:

"Super Girl" has become a public entertainment place. "I didn't fall in love with Super Girl until I saw the audition. There are all kinds of people in it. It's so fun! " Audience Hu Xiaofeng said.

Idol has achieved international success; Today's serious culture was popular in the past. "It is not surprising that watching TV in an international environment and watching culture in the long river of history,' super girl' is booming." Hu said:

In addition to "Super Girl", other TV stations have also launched similar music talent shows. Although it has achieved some success, its attention is slightly lower than that of "Super Girl".

"The reason is simple, they are not popular enough!" Hu laughed.

"Looking back at' Super Girl' a few years later, its influence on China TV is comparable to' Focus Interview'. Which TV station in history dares to broadcast a variety show for four hours, except CCTV's Spring Festival Evening? " Bao asked.

"Compared with the' Full Control' Spring Festival Evening, Hunan Satellite TV is making a history-making TV program." Sun Wei said.

Hunan Satellite TV started with entertainment programs such as "The Covenant of Roses" and "Happy Camp", and its ratings once ranked first in the country. Prime-time advertising pricing even exceeds CCTV's comprehensive channel, resulting in the "Hunan TV phenomenon" that has attracted much media attention.

From 65438 to 0999, radio and television media went public, Hunan Satellite TV introduced social capital, expanded the industrial chain, and developed film and television exhibitions, cable networks, real estate and other related industries. "However, due to the long investment front and poor management of many related industries, the advertising revenue of Hunan Satellite TV in 2002 was only half of its heyday." An industry insider told reporters.

In 2003, Hunan Satellite TV adjusted its investment strategy, repositioned its entertainment industry as its core competitiveness, carried out a comprehensive revision, and launched the call sign of Happy China. "In 2003 alone, the advertising revenue of Hunan Satellite TV doubled," said the insider.

While enjoying the welcome of millions of people, Super Girl has also suffered many criticisms: vulgar and shady, which is not conducive to school education ... In July, CCTV's Focus Interview talked about the vulgarization of TV programs, pointing at "Super Girl".

According to informed sources, the relevant state departments have sent experts to "Super Girl", hoping to stop broadcasting the program. "The expression of individual rights and desires embodied in pop culture and' Super Girl' may be translated into other aspects of society." A sociology professor told reporters.

Is "Super Girl" more terrible than other information on the Internet? Is the voice of banning making a mountain out of a molehill? Don't more people just laugh it off? Insiders pointed out that "Super Girl" not only implies the public's aversion to preaching, but also has huge commercial profits, so it is impossible to cancel it.

[This post was edited by the author in August 2005-1017: 09: 31]

-

-Author: A walker knows no boundaries

-Date of issue: August 2005-10 17: 42: 38

-

Personal evaluation of "super girl" is positive and negative, but the overall evaluation tends to be negative.

From the perspective of former media workers, Super Girl was a very successful media plan at first, representing the current trend of TV popularization and entertainment. High ratings are enough to respond to the criticism of sour grapes.

From the intellectual's point of view, Super Girl can't get rid of some chronic diseases of Hunan Satellite TV in the overall operation mode, and completely copy the western and Hong Kong and Taiwan in the way of making programs, but too many black-box operations behind the programs have in turn destroyed the proper entertainment rules, and entertainment has become a fool. To make an inappropriate analogy, it is like dragging out and shooting all the cadres at or above the departmental level in the province, and basically no one is wronged; The cadres at the main hall level are lined up, and they are shot every three times. There must be unjust, false and wrong cases, but there are also fish that slip through the net. The so-called top 20 and top 65, and the "super girl" of 438+00 are basically such a concept. In addition, there is no doubt that "super girl" objectively has the wrong public opinion guidance to minors, and the truth is self-evident.

In addition, CCTV does not hesitate to criticize "Super Girl" by innuendo with two trump cards "Focus Interview", which I think is unwise and disdainful. Of course, this is the consistent practice of CCTV. They always try to rape TV viewers with their own views. Typical examples range from the propaganda orientation of the Kosovo War and the Iraqi War to the switching pictures of five groups of central battles in the China men's basketball competition. Using the most professional equipment to make the most unprofessional news TV is pathetic!