Poster of Trial Opening Booth —— Model essay on the planning scheme of new store opening activities

How to promote the opening of a new store The most attractive publicity for the opening of a new store is as follows.

1, creating momentum through decoration

When the shop was renovated, it began to make corresponding publicity, which brought expectation and curiosity to passing customers and created momentum for the upcoming opening. You can make a conspicuous large-scale inkjet as a temporary advertisement, the content of which is the brand image promotion of the upcoming opening, and you can reveal some contents of the store promotion activities.

2. Use flyers to create motivation

In order to gather popularity, new stores generally do some preferential activities, such as opening rewards. And these activities need to be accompanied by some leaflets to let everyone know the news. On the one hand, the color of the leaflet should conform to your product, on the other hand, it should also consider the season. For example, hot pot is generally red, drinks are generally light blue, and fast food is generally dark red or black.

3. Build power through the atmosphere

Generally speaking, creating an opening atmosphere means playing dynamic music, placing opening flower baskets at the door of the store, decorating the facade with colored balloons, and posting posters, product pictures, activity booths, etc. in the store. Arrange tables and tableware for free tasting inside or outside the store and tell customers in the most direct way that our new store is opening today.

4. Create motivation through activities

Whether it's a discount or a king's meal,

Wechat moment

Advertisements or prepaid coupons can be used, but the theme and expression of the activity content need preliminary research and market analysis, and the premise of increasing sales and customer stickiness is to ensure the later store operation effect.

New store opening activity planning plan model essay new store opening activity planning plan model essay 5

Planning has been an indispensable part of our life for a long time. Of course, we need a plan for opening a new store. The following are five sample essays on the planning scheme of opening a new store. Welcome to learn from them!

New store opening plan 1

I. Trial Operation Period

After decorating the storefront according to the company's regulations and placing the products according to the requirements, start trial operation and get familiar with the market situation, customer needs and customer psychology. Then, depending on the specific situation, it will open on a certain day and hold a celebration.

Two. Introduction to the Opening Ceremony of Aiyingduo Store

1. The opening ceremony of Aiyouduo Store and the activity of "Aiyouduo-Creating the World with Love" were held on the opening day.

2. The slogan of the activity is "Love Young People-Create a World with Love"

3. Purpose of the activity: to promote publicity by opening the business, so that the image of Aiyouduo Company can reflect customers and quickly shape the influence of Aiyouduo's local brands.

4. Activity requirements: Throughout the company's love culture and "love" appeal, the preliminary work should be prepared and put in place, and follow-up measures should be taken later.

Third, the opening should be prepared in advance.

1, information publicity: poster posting, publicity page distribution, local media placement (optional if conditions permit);

Promotional products: Yi Labao equipment, banners, pop hanging, poster posting, love card membership card and reward card equipment;

3, gift equipment: jewelry, koala bears and other small gifts;

4. Articles: exhibition boards, exhibition stands, gas molds, arches, audio equipment, salutes, firecrackers and invitations;

Four. Arrangements for the opening ceremony

1. preparation for the open day: hanging banners, placing arches, model airplanes, etc. And play music, post or prepare all promotional materials;

2. Announce the opening ceremony: salute, firecrackers, etc.

3. The opening promotion activities include the basic contents of the promotion poster:

"Love the young and love to come" activity

The first five customers will get a 50% discount on the opening day. In addition to small gifts and a bag of "diapers" or similar small items, you can directly become a vip member of the store;

B. On the opening day, all customers enjoy the lowest discount (the discount can be customized) and give gifts;

C, three days before the opening, the customer has a relative discount (the discount is self-determined).

D, babies born within one week of opening can be named free of charge with their birth certificates, and become the biggest preferential policy of "Love Your Baby, Lucky and Blessed" to enjoy loving your baby in future consumption activities, with small gifts on its centenary festivals and other festivals, and may become the "Fuwa Star" of the headquarters of Love Your Baby;

Verb (abbreviation for verb) Follow-up measures (running through the whole business activity)

A, find a happy baby who grows up with caring children, and will follow up every month.

B, find "Aixing Doll" (i.e. old customers) who pay close attention to Aiyouduo within one month after opening, conduct monthly follow-up, give gifts and introduce preferential policies within a certain period of time, carry out selection activities or reward their family photos, and publicize them in the store (measures can also be drawn up by themselves or jointly carried out with the photography center vertically).

C, set up various awards, encourage more customers who love children, establish close business relations, and spread the emotional business model and happy cultural connotation of loving children; Such as: Love Award, Happy Family Award, Happy Mother Award, etc.

Abstract of intransitive verbs

Franchise stores should attach importance to the opening ceremony, stimulate the consumer groups with the trend of "becoming an instant hit", make the brand image deeply rooted in the hearts of the people, and let love spread among consumers. Each store manager can also improvise and independently carry out a series of activities to move customers and promote business with love and happiness as the center!

New store opening activity planning scheme 2

First, product display

According to the requirements of the company, the products will be displayed in different areas (see the exhibition topic for details)

Second, prepare to open.

1. required items-opening banners (2 pieces), arched doors, Yi Labao, firecrackers, posters, leaflets, gifts, membership cards, discount cards, stereos, balloons, etc.

2. Prepare sales tools-sales slip, handbag, calculator, change, customer record book, etc.

3. Store image-clean and tidy, organized pop hanging, eye-catching signs and full display.

4, personnel-business personnel in place, capable image, clean and refreshing decoration.

Third, publicity before opening.

1. Determine the opening time and conduct effective publicity 3 days before the opening.

2. Poster promotion (posted 3 days in advance)

3, distribution of leaflets (3 days in advance until the opening of uninterrupted distribution)

4. Conditional customers can publicize in relevant media.

Fourth, opening activities and promotion.

1, Opening: firecrackers are playing, colorful flags are fluttering, balloon people (or arched doors) are used to attract people's eyes, music is used to attract people's hearing, bright colors of shop clothes are used to arouse consumers' interest, and multi-sensory promotion is carried out!

2, opening promotional activities to explore new customers, to maintain his old customers.

3. Write clearly the promotion plan on the poster and implement it.

4. Follow-up visits

Verb (abbreviation for verb) specific promotion activities (that is, poster content)

The world created by love-Aiyouduo maternity products monopoly!

The world created with love, love children, more maternal and child supplies, and the store is grandly opened!

New store opening activity planning scheme 3

First, the purpose of opening activities:

1. Establish the public image of the store and win the attention of local consumers.

2. Gather popularity through opening activities, show Mima's image, and raise awareness.

3. Strengthen the local influence of Mima Store and promote sales through opening activities.

4. Attract the public's attention through unique activities and improve the communication effect.

Second, the early publicity methods and specific operations:

1, the leaflet design should be clear at a glance, and the theme of the activity is obvious. Production should reflect the grade of the brand. Never print leaflets in red and yellow, there is no grade.

2. Door brush 1-7 days (or door banner)

Release content:

1. Class information: time, place, professional title, appointment telephone number.

2. Contents of preferential activities.

3. Information related to enterprises mainly has cultural connotations.

4. Information about the participation mode of the lottery and the distribution of gifts.

Third, the design of publicity content of opening activities:

First of all, we need a product with a relatively low price to attract customers and detonate the market. This price needs special emphasis, and it can also be used as a buying and sending activity to attract attention (we can use spring clothes with a large inventory of 20 years and put them on the 2-3 pole middle island rack). At the same time, the design of promotional content should be relatively lively, such as gifts, prizes, sweepstakes and so on.

Theme: Mima Women's Dress Opening Star Show Ceremony

Sub-theme: free fitting+professional shooting+Mima "star" selection

1. Call, SMS invitation and WeChat three days before the event starts. DM single announcement (customers who enter the store with DM single can send the opening gift package until it is delivered)

2, fashion show, the main flow mouth to build a model guide platform (from the shopping mall fitting room to the shopping mall patio ladder, laying red carpet lines)

3. 1) Give a bottle of brand-name 30L laundry detergent when the retail price is over 588 (and so on);

2) 28% discount on all goods. Send VIP card when shopping over 888,

Shopping lucky draw, cash surprise (the discount must be controlled, and the minimum discount is 8.8%)

For consumption in 600 yuan, you can draw a lottery once;

Consumption 1200 yuan, you can draw twice;

Flowers 1800 yuan can be drawn three times;

etc

Spare materials:

Table tennis: Write down the amount with a marker pen: _ expression 14 (you can also use a checkmark to express your gratitude) 30 yuan 12, 50 yuan 8, 80 yuan 4, 100 Yuan 4, 150 yuan 2, 300 yuan 65438. Lottery box: 50__50 paper box is wrapped in red paper, and a striking "prize" is written on it with a marker pen, and a round hole is opened to provide an arm to enter the lottery;

Directional prize: either choose hand cream or milk tea, which proves that we have no empty prize for customers who have won the "comfort prize";

4. The venue will be arranged in the form of cocktail party.

1. Carpet layout, red carpets and landmarks in front of the store. Balloon colored doors and green plants were set up at the door of the store.

2. Existing VIP customers send delegations three days in advance, and promotional activities and brand descriptions will be broadcast in the store on the day of the event.

3. Prepare red wine and fruits, laminated stickers, POP display racks and other foods in the store.

The leaflet will be published three days before the opening.

5. The name or telephone number of the person who signed the DM slip, and the customer can send the opening gift package (a small bottle of mineral water, a golden roll from 30 yuan and a moisturizing mask) when entering the store with DM.

This activity needs assistance: planning department, exhibition, commodities, self-management and market. The planning department is responsible for the production and follow-up of POP publicity materials. Display is responsible for the display and atmosphere layout of the goods opened on the same day. The commodity department communicates with the direct sales department on commodity distribution. The market assists in maintenance work on the opening day.

Start brand building and image store opening one week in advance, and build momentum for publicity.

New store opening activity planning scheme 4

First, establish the theme of the new store opening promotion plan:

New shops, new gifts and new fashions.

Fashion, discounts and gifts have been added to the new store.

A new fashion store is a good gift for meeting each other.

The new store opened, exquisite and fashionable.

Second, the new store opening promotion time:

Activity cycle: from the opening date 10 days (the key is the first 5 days)

Choose Saturday or Sunday, preferably a holiday.

Third, the new store opening promotion objectives:

All broad groups

IV. Activities: (Shopping Chain)

New store opening promotion plan, serial happiness plan:

Double happiness at the door, as soon as you buy it, you will get it (the amount of money you buy and the gifts you send will be determined by the specialty stores for reference only): during the activity, all the shopping will be given a pair of "28 yuan pure cotton socks";

During the activity, if you buy over 458 yuan, you will get a beautiful pearl pen from 48 yuan.

During the activity, a set of exquisite notebooks with a value of 100 yuan will be given to anyone who purchases over 668 yuan; If you spend more than 888 yuan shopping during the activity, you will be given a belt with a value of 138 yuan;

Double happiness and shopping free lottery: (the prizes of each award are customized by each store for reference only)

Customers who shop during the event can participate in the free lottery in the store. The prizes are as follows:

The grand prize is: a set of famous brand home theaters, worth 8000 yuan.

First prize: 256M brand MP3, worth 528 yuan;

Second prize: a tie, worth 88 yuan.

Third Prize: A set of exquisite beauty suits, worth 48 yuan.

Commemorative Award: A pair of pure cotton socks, worth 28 yuan.

Triple happiness and a VIP card:

Every shopping customer will be given a VIP card by 100. After registration, they will become permanent members of Featured Dragon, enjoying special discounts and other activities to buy features.

Description:

(1) VIP cards adopt the points system, and all consumers with VIP cards can enter the points plan after swiping their cards or registering. When VIP consumption points reach 1 1,000 yuan, they can be converted into corresponding 1 1,000 points, and so on. Each specialty store can customize the redemption items according to the points.

② With VIP card, you can also enjoy:

1, an enterprise newspaper or quarterly continuously donated by the company;

2. Invite to participate in other related activities organized by the company;

3. Participate in reciprocal activities with other industries;

4. Get other surprise gifts from the company.

The fourth surprise: consumers will have the opportunity to participate in the lucky draw held by the general agent at the end of 65438+February 30.

Note: The fourth surprise is operable, which can not only improve the brand exposure, but also attract consumers' continuous attention through the hype of newspapers and other media.

Other new store opening promotion schemes: (for reference)

1, bundled promotion: joint promotion with coffee shops, dry cleaners, cinemas, discos, KTV and other entertainment places ① Both parties can enjoy a 20% discount with the sales receipt; ② Both parties * * * enjoy the brand promotion impact brought by customer resources and activities; (3) * * * Including publicity and planning expenses.

2. Voucher use: RMB vouchers can be given to people who shop in 500 yuan (including 500 yuan), and RMB vouchers can be given to people who shop in 1000, without cash exchange, and the deadline can be set by themselves.

3. Welfare coupons: issue coupons to various groups, units and institutions. Strive for group buying and expand consumer groups. Shops can organize and implement the above plans according to their own conditions and characteristics, strive to be scientific, effective and reasonable, do a good job in the promotion plan for the opening of new stores, and lay the first shot in opening stores and starting businesses.

New store opening activity planning scheme 5

I. Opening hours

20__ year165438+1October 3rd.

Second, the service focus and target

1. Western food, Chinese food, coffee, tea, drinks and desserts;

2. High-end enjoyment, mass price;

3. Birthday party, classmate party, business party

4. Individualized young people who pursue fashion, taste and quality;

Third, the open day activities

1. Hold a coffee tasting. Guests are invited to be guests with the exquisite invitation letter issued by the boss, and other customers can taste the special drinks (the smallest coffee and drinks made in disposable cups) in the products for free.

2. All consumers who enter the store on the same day can enjoy a 15% discount (note: wine is not discounted).

3. You can get a 10 yuan voucher from our store when you shop in 68 yuan on that day.

4. Give the customer a side meal (cake, dessert, pizza, etc.). After spending all the money in 88 yuan.

5. Create an atmosphere: colored balls, firecrackers, fireworks, paintballs, music, etc. Create a scene atmosphere.

6. Spend more than 168 yuan, issue VIP cards and stored-value cards, and record the membership information in detail.

Fourth, opening promotion.

1. Distribute promotional leaflets (with vouchers: vouchers and discounts cannot be enjoyed at the same time) for limited use.

2. Online publicity: Publish publicity on Weibo, WeChat and QQ groups, and put forward preferential policies during the opening period.

3. Send VIP cards and stored-value cards (it is best for the invited guests to be sent by the boss).

4. Make publicity banners, posters, X-shaped brackets, etc.

Verb (abbreviation of verb) promotion policy

1. Make1vouchers from 0 yuan, 20 yuan and 50 yuan.

2. Within the first week of opening, if you spend 128 yuan, you can send a special coffee, drink or dessert in the store.

3. Spend 168 yuan and give away a membership card or stored-value card.

4. Within the first week of opening, if you spend 168 yuan, you will get a couple's rose and other coffee cups that you can't see the relationship (of course, it is best to print our logo).

Cost budget of intransitive verbs

Estimated expenses (promotional materials, gifts, opening decorations, etc.). ) According to the in-store plan.

What preparations should I make before opening a shop?

What preparations should I make before opening a shop? Novices themselves have little experience in running stores and are not very familiar with the operation mode. Whether it is a chain store or a self-operated, if you want to open a new store, you must make preparations in advance. Let's take a look at what preparations and related materials need to be made in the early stage of opening a store.

What preparations need to be made before opening a store 1

If you want a new store to be popular, you must do a good job of publicity in the early stage, otherwise others won't know about your store, how can you come and spend it? Therefore, in the early days of opening, you can choose to go to the surrounding communities or business districts for publicity, which can be carried out by distributing leaflets.

When making flyers, you must choose a reliable advertising company. Although it is a small single page, there are also many stresses in production. Many small advertising companies are unprofessional, the design of leaflets is unreasonable, and the final publicity effect is not ideal. So when you make a single page, you must let the advertising company design it.

Since it is a new store opening, it is necessary to have an opening atmosphere, and it is also important to create a good atmosphere. For example, the arch at the door, the colorful flags at the door of the store, and the posters and publicity display racks placed in the store are all common ways to create a business atmosphere, especially posters and display racks.

These two things can tell you directly that our store has opened, what our store does, its business scope and some opening activities can also be presented to you. You must choose the design that suits your shop on posters and booths.

Not just to do well. Different design effects present different marketing effects, so we must make everyone shine.

Finally, the most important point is the operation of activists. The success of a shop opening activity must have reasonable manual distribution, and different people have different division of labor, so that they will not be as busy as one's ears when opening.

What preparations do you need to make in the early stage of opening a store 2

1, do a good job in business circle research

Business circle research should do two things:

One is a survey of customer groups, and the other is a survey of competitors.

Retail is like inviting guests to dinner. To attract customers to your home, it is more important to analyze the customer base than to study the competitors.

To investigate the community around the store, we need to know the number of households, the age composition of residents, consumption habits and so on.

It is a good method to go to the nearest vegetable market and catering industry to investigate the income level and consumption habits of residents, and you can get a more objective conclusion.

The research on competitors covers a wide range, including layout and display, product structure, price and employee status. And it is also important to find out the best-selling categories and items.

2. Storage image and hardware configuration

The image of the store can not be ignored. Today's consumers not only value the quality and low price of goods, but also value the shopping environment and hardware equipment measures of shops.

Many entrepreneurs always think that the decoration of storefronts and facades is not included in the investment, so they often pay little attention to the design of VI and CI systems of enterprises.

This is an unwise move. Whether designing by yourself or looking for a professional planner, the store should have an image design system to highlight the characteristics of commercial services.

During the construction period, in addition to supervising the quality of the project, there must be on-site supervision, so as to understand the complete situation of the whole store, so as to troubleshoot in the future and be familiar with the workflow of various hardware equipment.

3. Goods in place and establishment of management system

Commodity is the soul of store management, so it is very important in this link. Contact suppliers, purchase price, production standardization process, pricing, product characteristics, cost calculation, display and decoration methods, etc. , should be clearly completed before finding the object to rent.

Establish a standard operating system foundation, and after the formal operation, according to the actual management problems, quickly make appropriate fine-tuning corrections, in order to get the store operation on the right track in the shortest time.

4, personnel recruitment and education and training

People are the foundation of an enterprise, so we must recruit people when the opening process is appropriate, strictly follow the principle of "quality rather than quantity, strict control", and avoid recruiting people in the late stage of opening or in the case of loose process.

On the one hand, the shortage of manpower may be due to the lack of time to recruit suitable people, on the other hand, it is not conducive to the training of store personnel, which will lead to low quality.

Moreover, many bosses, due to lack of recruitment experience, used a lot of family cronies at the beginning of their business, which caused great management troubles and unnecessary management cost losses in the future.

Personnel training is the cornerstone of store operation. Training should be organized in a planned way, so that personnel can receive on-site guidance and classroom training on work flow and service quality in an all-round way.

As soon as many supermarkets open their doors, the on-site operation is in chaos. I wanted to attract a large number of passengers through opening a store for promotion, but I didn't expect that the personnel training was not in place, which led to low service quality and customers' dissatisfaction with complaints. As a result, I lost my wife and my soldiers.

5. Do a good job in community penetration and membership development.

Community infiltration before opening can lay a good foundation for the success of opening activities and future sales.

However, community infiltration is not only about issuing membership cards, but also encouraging employees to chat with residents and exchange contact information when doing community activities, so as to understand residents' expectations of supermarket stores, which is very necessary for the content planning and publicity of opening activities.

6, set the layout and dynamic line

The shape and area of the store can't be changed, but setting the best layout and moving lines according to local conditions is the top priority of the new store.

According to the survey results, we can decide which categories are suitable to be placed in the deepest part of the store, and which products can be placed at the door to effectively attract customers, and strive to make the layout and moving lines conducive to customers walking around the store and helping to sell.

What preparations do you need to make in the early stage of opening a store 3

First, the market analysis is roughly analyzed as the market sales trend.

Price distribution, brand distribution, hot-selling product dimension, competitor analysis and so on. Talk about product analysis. Why do you want to do product analysis? As mentioned above, as long as there are good products, it will bring clicks and conversions. Product analysis includes two parts: one is to analyze the products of one's own shop.

The other is to analyze some product information of competitors, refer to each other's excellent places, find product differentiation and create better products than each other. First of all, we should understand the product style, product selling point, page style, traffic structure, sales volume, customer unit price, number of visitors and activity strategy of competitors.

Second, there must be low-cost supply.

Ultra-low price is the best way for you to attract customers. It is also a prerequisite for you to gain benefits. The low price I'm talking about is not what we think. In other words, the prices of our products can be found in Yi Bei and Taobao, which are more attractive than our prices.

This requires us to find the lowest price source. This is hard to find. When you find the source of goods to negotiate, don't say how our website will bring you publicity benefits. Real regional agents don't care about this. He will only pay attention to how much goods you can get from him.

Third, I am very familiar with the products in your store.

This is often a problem for most of our shopkeepers. If you don't know your own product, how can you introduce the performance of the product to customers? What can you use to persuade customers to buy your things? No matter what we sell, we must become experts in this field. This requires everyone to know more about this field and learn from the predecessors in this field. We must wait until the customer mentions a desire to buy, so that we can come up with several schemes for the customer to choose from, and we need to help the customer analyze and compare them.

Fourth, good publicity is not necessary.

When we open a shop online, we must make more friends online. Do a good job in propaganda. At least let people know what you are selling. When he wants to buy it, his first thought is you. When I say online publicity, I don't mean posting on the forum about what I sell. But to make friends and try to attract others' attention. Make good use of your signature file. Because when you get attention, your signature file also becomes the highlight of others' attention.

Five, how to maintain your old customers.

This is very simple. As I said before, we can set up a WeChat group and send a red envelope from time to time to interact with them. Add coupons when you enter the store, because only in this way will he come directly to your store if he needs it, because there is trust between them. At the same time, if his friends have needs, they will definitely introduce them to improve the conversion rate and click-through rate. At the same time, you also get benefits, so it is also important to maintain old customers.