Planning scheme of father's day activities in cinemas

In order to effectively ensure the quality level of activities, we need to start the work of making activity plans in advance. Activity plan refers to the planning document for an activity. Do you know what kind of activity plan can really help us? The following is the planning scheme of Father's Day activities in the cinema that I helped you organize. It is for reference only and I hope it will help you.

Cinema Father's Day Activity Planning Scheme 1 I. Activity Background

In order to better convey Jiahua's emotional culture, enhance consumers' impression and memory of "Jiahua Jewelry" and promote sales with brands, this activity plan is now formulated. Mainly with the help of Father's Day, the concept of Father's Day is spread in the name of Jiahua Jewelry, reminding target consumers to pay attention to Father's Day, triggering their celebration of Father's Day, and making Father's Day penetrate into the emotions of target consumers, thus achieving the marketing purpose of improving brand awareness and increasing the purchase rate of brand names.

Second, the purpose

1, send a sincere blessing to all mothers in the world.

2. Drive the sales of Jiahua Store products.

3. Carrying the brand mission of Jiahua brand "I express all kinds of feelings"

4. Inherit the traditional concept of marriage and establish the market position of Jiahua Jewelry as the first jewelry brand in the wedding market.

Third, the theme

Thanksgiving mother, jewelry love!

Fourth, the target market

Cater to the psychology of target consumers and meet emotional needs.

The target group is people aged between 25 and 45 who hold middle and senior positions in government agencies and enterprises. Because of busy work, I usually spend less time with my family, especially with my parents, so there is a common knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.

Verb (abbreviation of verb) I-word duration

May 1 1- May 14

Activity of intransitive verbs

1. All customers who visit Jiahua Jewelry Store during the event will receive a carnation.

2. If you spend more than 5,000 yuan (discounted price) in Jiahua Store, the wedding photo studio will take a set of wedding photos for your parents free of charge (implementation method: you can design a simple wedding photo series with a local wedding photo studio, which is called "Love for Mom". )

3. Mothers who have been married for more than 13 years can get a beautiful gift of Jiahua jewelry with relevant documents. (places are limited while stocks last), and you can also enjoy a 8.8% discount. 20% discount

Seven, publicity methods

1, "Father's Day" content banners are hung on the main streets of the city.

From May 1 1 to May 65438+3, high-density banners were hung on the streets with large traffic in urban areas, and in the name of "Jiahua Jewelry", people were reminded to pay attention to "Father's Day" in sensational language, forming a strong festive atmosphere.

2. Send a "Father's Day" family message; Send the activity content by SMS.

From May 1 1 to May 13, in the name of "Jiahua Jewelry", a wonderful message of "Father's Day" was sent to new and old customers of "Jiahua Jewelry" to remind consumers that May 13 is "Father's Day" and impress consumers with emotional exchanges. On May 9th and 10, the activity content was sent by SMS to inform the target consumers of the activity content of "Jiahua Jewelry" from May 1 1 to 13, and the main location of the activity.

Planning scheme of father's day activities in cinemas II. Activity information

1, activity background

From the beginning of our babbling, my father has been guarding us, and with his strict teaching and broad love, he plays the most important role in our growth. He taught us not to be complacent when we won the honor. When we fall and cry, when we are helpless, he always plays the strongest backing to support us all the way forward. He works hard for his family, and he is busy for us, because love prevents us from being together all the time. Therefore, on Father's Day, a real estate held a special thank-you activity for the owner to look at the house on Father's Day, which provided a platform for the fathers and children of modern families to communicate, let the children spend more time with their fathers, let them know more about their fathers, thank their fathers for their care and help for decades, and take this opportunity to leave good memories.

2. I-word duration

June 17 14:00

3. Location 2 Wanda Cinema Jiefang Road

Second, the purpose of the activity

Through Father's Day movie viewing, a real estate creates a strong popularity atmosphere, enhances Wanda's popularity and reputation, and at the same time thanks and deepens the feelings with old customers, thus forming a potential impact on intended customers and promoting good relations with customers.

Third, activity preparation

(A), preliminary preparation

1. Three days before the start of the activity, the company must ensure that many customers' advance notices are completed and lottery tickets are distributed.

2. Arrange the required content before the film starts, contact relevant personnel to confirm the time schedule, and ensure to be present on time.

3. Plan the regional division of the activity site in advance, and the responsibility lies with people;

4, the implementation of the site required items such as lottery boxes, gifts, tour guides, cold meals, floral decorations, etc.

Four. Activity flow

1, 12:00- 12:30, check the implementation of all the work, and confirm the situation in place (lottery boxes, gifts, guides, cold meals, floral decorations and other materials are ready), and all kinds of decorations inside and outside the venue are in place.

2. 12:30- 13:00 Moderators, the etiquette is in place, and they are ready for their work (clothing and makeup are ready).

23. Reconfirm with Party A the activity flow from 13: 00 to 14: 00, and do a good job of inspection.

4. 14:00- 15:00, customers arrive one after another, and the host begins to explain the activities, lottery process, awards and detailed rules; (Choose a movie (theater)-Leave a lottery ticket (for lucky draw)-Exchange movie drinks+popcorn-enter the theater-draw a prize-show a movie.

5. 15:00—— 17:00, customers watch movies.

6. 15:00—— 17:00 The second batch of customers arrived one after another, and the host began to explain the activities and lottery process, awards and details; (Choose a movie (theater)-Leave a lottery ticket (raffle)-Exchange a movie and a drink+popcorn-Enter the theater-raffle-show the movie)

7. 17:00—— 19:00 for customers to watch movies.

Detailed rules of verb (abbreviation of verb) activity

1. There must be two cleaners at the site to clean up the site environment in time to ensure that the site is clean and tidy.

2. There must be two security guards on site to ensure the safety of the site.

3. There must be theater staff and etiquette on site to guide customers to watch movies.

The effective scheme of Father's Day activity planning scheme 3 in cinemas is based on real empirical data. Therefore, the first step of the pre-market survey is the foundation of the activity promotion plan, which provides a very favorable guarantee for the accuracy and scientificity of the activity plan. Market research, including social environment and industry environment, such as product characteristics, competitors' situation, consumers' consumption habits and so on. By analyzing the market survey data, we can find out our own advantages and disadvantages and reduce the risk cost.

The second step is to draw up an activity plan. The content of the plan is only a few important projects:

1. Identification of target groups

Promotional activities held for a certain consumer group to confirm the consumption habits of the group and facilitate the formulation of the best promotion method.

Step 2 determine the theme

Theme set must be thematic and creative. If you can edit creative spoken English, it will be easily remembered by consumers and become a mantra, which will have more advertising effect.

Step 3 seduce a wizard

Mainly refers to the benefits that consumers get through activities, such as gifts and discounts. The degree of benefit should also consider the consumer's acceptance and the cost burden within the company's acceptance.

4, network media promotion

The use of online media refers to the transmission of activity information to consumers through the Internet. Because whether the information is conveyed to consumers accurately and immediately has a considerable impact on the number of consumers, it is necessary to choose online media for promotion.

What kind of benefits can network news marketing promotion bring to enterprises? There are many people who have never understood. So I want to tell you here:

First, news media reports have enhanced the visibility and credibility of the company;

Second, the browsing and reprinting of news media has accelerated the company's publicity, with low cost and fast spread;

Third, the setting of keywords brings direct and effective customers to the company.