3 decoration company activity plan model essay

Family decoration is a short-term behavior. It takes a long time for home improvement to become a fashion and a culture. The following is my model essay on the activity planning scheme of decoration company, welcome to refer to it.

Activity Plan of Decoration Company1July 30th-July 3rd1

I. Theme of the event

Dianjiang? Xicheng

Two. I-word duration

July 30th-July 3rd1

Three. Venue

Lord Buckingham

Four. Activity content

◆ Craftsman: activity planning scheme of a hundred percent decoration company 1. The national design directors gathered in Xicheng, which originated from Guangdong Cantonese design, and devoted themselves to designing the signing ceremony. 2. Twenty years of tempering and accumulation; Guangdong School is a master craftsman, including many authoritative design engineering awards. 3. Face-to-face analysis of the design points of luxury houses in Guangdong and Hong Kong, and the whole case 100% design effect.

4. Authoritative release of the Red Book of Decoration Service Consultants. Obviously, the decoration is not a dream, and the red book, a decoration service consultant of a famous craftsman, was signed and delivered on the spot.

◆ Technology: the ultimate achievement in 20 years 1. 20 years honor exhibition:

Advertising text: witness the 20-year honor on the road of a century-old enterprise, and make a solid backing for your home dream with strength.

Operation method: Show all kinds of honors won by famous craftsmen in the past 20 years, and print them on the spot with KT.

2.20 years design exhibition:

Advertising words: design is not 20 years, but a lifetime. Combine the ingenuity and wisdom of famous artists in the past 20 years, and gather the latest trends of China home fashion.

Operation plan: On-the-spot spray painting shows wonderful design cases of various luxury houses collected from all over the country, and design characters are also a way of display. Celebrities sit in the town and compete for the peak.

3. Soft package lecture hall

Advertising copy: make up life with art, make life full of humanity, and enjoy luxury houses with soft clothes.

Operation plan: Chief furnishings designer xxxx will share the application of home furnishings art in the design, open a new era of soft decoration design, and enjoy the comfortable life brought by furnishings art.

4. Ashali asked feng shui.

Advertisement text: Xue will take you to ask about different life and auspicious mansion on the spot.

Operation plan: Mr. xxx, a senior national expert in Yi Studies, uses Millennium classics to better combine our modern home design, and realizes his pursuit of a harmonious environment of body and mind through metaphor and symbolic means such as architectural layout, spatial division, orientation adjustment, color application and pattern selection, so as to create a "new home" for customers. Good luck? Wang Zhai.

◆ Craftsman spirit: Explain the true colors of famous craftsmen. 1. lean engineering tasting

Advertising text: lean project on-site tasting, six construction standards to create a safe home improvement.

Operation plan: famous craftsman yellow wall, green space, blue waterproof, colored PVC flame retardant pipe, wire connection protection system, standard colored water pipe, green environmental protection plate? If the site is displayed intensively, the living quality will be upgraded in an all-round way, and 100% rest assured project will be built! Strictly implement the standardization of construction technology, construction materials, construction technology, finished product protection and quality acceptance, and almost harsh construction acceptance standards, completely eliminate the construction defects and quality defects of traditional decoration! 2. Watch the gold medal model, and the elite soldiers will display the whole decoration process in three dimensions, and observe the decoration standards from zero distance. Luxury house under construction: villas/luxury houses above xxx xxx xxx xxx under construction, please taste!

Twenty senior construction teams and gold medal foremen can be selected by you on the spot. Choose a satisfactory and reliable foreman to control the decoration quality from the source. Show 20 construction teams in the form of spray painting, and indicate the construction site under construction and previous gold medal construction projects ◆ Craftsman ceremony: 4 gifts, thanks for feedback.

1. Home manners:

Send exquisite small gifts immediately after signing in for consultation.

The recommended gift is a waist pillow or a U-shaped sleeping pillow. The price is about 15 yuan, and it needs 300 yuan in the early stage. You can contact the household products company to buy it, or you can buy it from Taobao.

2. Be polite:

① Booking can enjoy a special discount of 7.8% for manual labor, and the discount deadline is 20 1 1 year 1 month 1 day. (2) Customers who place orders on the spot will be given an Apple IPAD2 tablet with a deposit of more than 5,000 yuan in advance, one for each person, which is the most fashionable person. 5,000 yuan in cash can offset the later project payment (non-refundable, the total project cost is more than 78,000 yuan) and pay a deposit of 3,000 yuan, which can offset the 5,000 yuan project payment.

If you pay a deposit of 5,000 yuan, you can pay a deposit of 8,000 yuan, a deposit of12,000 yuan and a deposit of10,000 yuan. Please bring the floor plan to the site for consultation.

(3) Owners who advance the project cost of 3000 yuan or more on site can enjoy throwing golden eggs, with the first prize of 100% 16800 yuan, the second prize of 14800 yuan and the third prize of 65438 yuan.

3. The collective dress is polite:

2 customers in the same community on site, each returning to 200 yuan; 5 households, each household will be cashed back in 500 yuan, and so on, 10 households and above 10 households will be cashed back 1000 yuan. Non-stop signing contracts and non-stop concessions;

4. Warm service:

Mu Guiying Cake Shop enjoys exquisite cakes and unlimited supply of fresh fruits, coffee and green tea, which will make you feel at home. Affectionate July, another cold!

Verb (abbreviation of verb) activity flow

On the morning of July 30th:

1.9 o'clock to 10 o'clock: customers arrive, designers consult on the spot, and design services.

2. 10 to 10: 30: The activity begins, the general manager makes a speech, explains the activity, shapes the value of the activity, and displays the main materials.

3. 10: 30 to 12: live interaction, throwing golden eggs at the scene for gratitude, playing on IPAD2, consulting designers and designing.

On the afternoon of July 30th:

1. 14 o'clock to 15 o'clock: customers arrive, designers consult on the spot, and design services.

2. 15: 00 to 15: 30: the activity begins, the activity is explained, the value of the activity is shaped, and the main materials are displayed. 3. 15: 30 to 18: live interaction, thanks for the golden eggs, released by IPAD2.

Designer consultation and design

The activity flow of July 3 1 is the same as above.

Intransitive verb tourist source organization

1. Supervisors and designers count the existing owners' resources and invite them to the event site by phone.

2. Collect all the customers of the famous craftsman employees and distribute them in the form of tasks. The marketing manager and director confirmed that 20 people were present, the designers and supervisors each confirmed 15 customers and 5 other employees. And formulate reward and punishment policies. The prospective host will get a reward of 30 when he arrives, and a reward of 200 when he signs the bill. Those who fail to complete the task will be fined and confiscated by 50 yuan.

3. The existence of advertising audience customers.

4. At the invitation of SMS platform, send SMS to old customers, newly developed customers and customer resources of other channels to inform the preferential activity information. 5. Collect potential customers who have recently handed over the building and invite them by phone.

6. Assign tasks to the material suppliers participating in this activity, and each company will bring five potential customers to the site.

7. Old customers bring new customers. The completed owner will send 1000 yuan supermarket shopping card (or cash) when he brings new customers to the site to sign the bill, and the unfinished owner will bring new customers to the site to sign the bill, reducing the project balance by 2500 yuan.

Seven. Advertising plan

paper media

1. From July 15, we began to promote soft writing in Jiangnan Evening News, Wuxi Daily, Modern Express, Yangzi Evening News and other newspapers.

On July 22nd, advertisements were placed in Jiangnan Evening News and Wuxi Daily. On July 28th, advertisements were placed in the color version of 1/2 in Jiangnan Evening News, Wuxi Daily, Modern Express and Yangzi Evening News.

2. Issue invitations, make invitations and give a brief introduction to the activities;

A. Designers, directors and marketers of famous artisan decoration companies distribute their products to customers in real estate and business districts.

Part B of the invitation letter is placed in the specialty store of the building materials supplier and distributed to the customers by the employees of the building materials supplier.

Hard and wide outdoors

1. Screen replacement of expressway signs in Jiangsu.

2. Publish the existing outdoor billboards or advertising spaces of Wuxi famous craftsmen.

network media

1. 10 branch website updates activities in time.

2. Publish activity information in the furniture forum, mainly Wuxi Decoration Network and 365 Real Estate Home 3. Publish activity information on the same city website.

Publicity of construction sites under construction

The venue under construction during the event will be packed and displayed with anniversary activities and preferential policies. On-site advertising of activities

4 m x 3m image advertisement on the background board of the event site (the advertisement size is subject to the actual situation); KT version and X-frame are arranged.

Eight. cost budgeting

1. Production cost

Outdoor advertising replacement costs 4000 yuan.

The cost of graphic production at the event site is 2000 yuan, and the cost of making golden eggs is 2. The cost of newspaper advertising.

3. Hotel venue fee

6000

4. Snack fee at the event site 1000 yuan.

5. Tell the billboard to change (Jiangsu free advertising for one month)

* * * 8 billboards, covering an area of 600 square meters, with a unit price of 25 yuan/square. The price is 15000 yuan. 6. External Yi-ology teacher fees 1500 yuan.

Total: 84,300 yuan

Nine. Activity proposal

1. The venue of the event is suggested to be held in the hotel: the space of the decoration company is small and the space operability is not strong, which is not conducive to the placement of promotional materials for the event. According to the original experience of activities in Wuxi and the psychological analysis of consumers, the activity site is not suitable for home stores, and consumers are easy to compare. If you do activities in the store, it is difficult to grasp the psychology of consumers, retain customers and give designers enough time to go.

Communicating with the owners, holding activities in the hotel is more helpful to grasp the psychology of the on-site owners, have more time to communicate with the owners, and the main energy of the owners will be on-site consultation.

2. Before the activity, we must cultivate the passion of the designer team and make the designers more active and lively.

3. Plan the owner's questions in advance and design the answers.

4. In the activity, the Golden Egg Award was set to five awards, but only the first four awards were put in the Golden Egg, and the last one was not put.

5. The general manager's speech session was set up in the activity to thank the new and old customers for their support and love for the decoration of famous craftsmen.

6. Prepare 4 iPad2 computers for on-site demonstration.

7. The invited material supplier is responsible for the golden egg production fee.

8. The advertisements of on-site material suppliers should also reflect the content of the 20th anniversary celebration.

9. Two weeks before the event, this newspaper reported in soft form to inform readers of the anniversary celebration information in advance, and at the same time clearly pointed out the purpose of the director's party in Wuxi: anniversary celebration and gratitude to the West City.

Decoration company activity plan 2 X decoration company welcomes the owners of Juhui X community.

Activity theme: I choose what I like.

Purpose of the activity: cooperate with the property management company to thank the owners for their support and welcome them home. Through on-site activities, we can achieve our customized sales target of decoration.

Activity characteristics:

First, welcome the owners home with the property management company * * * to improve our brand image.

B, senior domestic designers designed this apartment? The uniform will be decided, and then the design scheme, materials and materials department will be displayed at the venue. Owners will vote for their favorite designs, and owners will vote for interaction to make them more involved.

C, the highlight is customization

top-grade

convenient

Activity time:

Location:

Number of people arranged for the event:

Specific content:

1, decoration consultation grand meeting 1 creativity: introduce common sense, analyze home decoration, and let consumers understand consumption and trust!

2. Content and purpose: ① Explain home improvement with professional knowledge and popular language, introduce common sense of home improvement, and let consumers know how to better decorate their houses.

② Analyze the current formal decoration industry, brand decoration companies and small enterprises, and decoration? Guerrillas? Essential differences (such as post-service and quality).

(3) Introduce several installation and maintenance modes and charging standards of the first decoration company, so that the owners can understand where the money is spent and make consumers feel more at ease.

(4) Exposing the dark side of the front decoration building materials industry, reminding consumers to pay attention, and showing how the first decoration company did it will increase consumers' trust in the company and help consumers finally sign the contract!

3. Event site:

① Product display: The works are placed on both sides of the owner's seat and displayed in a fan shape. There is a comparison between the design effect diagram and the real scene diagram, indicating the design description and the basic situation of the owner, the room type and the investment amount of decoration, and the price of the whole body (including soft clothes, lamps and furniture, home) is clear.

(2) Product display: Building materials merchants set up consultation offices around the site to display the main products, and the shopping guide will assist in the introduction and accept the consultation and order from the owners.

(3) Distribute DM, set tables and chairs, and participate in the owner's seat in the form of semi-ellipse, which is convenient for observation and listening (semi-ellipse circle is also a wider and looser form, which is more conducive to receiving and sending, different from face-to-face cramming).

(4) computers, stereos, etc. Be prepared to make a reasonable explanation.

⑤ Set up a drink collection office to create a relaxed and pleasant communication atmosphere.

2. Super discount

1 creativity: people are not profitable, and profit-seeking psychology is the general mentality of consumers.

2 Purpose:

Pursuing preferential treatment is the general psychology of consumers. In order to adapt to consumers' psychology, we should take some preferential measures to attract and satisfy consumers and make them more willing to accept it.

The discount itself also shows that the merchants attach importance to the owners. Everyone wants a feeling of being valued, which is conducive to promoting consumers to have a sense of identity with businesses and have a greater willingness to sign contracts with businesses.

(3) Designers and business personnel should follow up the preferential activities in time, communicate with the owners, and strengthen the owners' awareness of this activity, which is conducive to finding potential intended customers.

3 Event site:

(1) The property leader made a speech, and the event organizer announced the preferential measures and specific methods for rewarding guests.

(2) Designers set up desks in front of their own works, explain them on the spot beside the works, receive the owners' consultation, communicate with the ditches, and record the owners' information for follow-up after the meeting. (Designers wear work permits and dress codes).

(3) Building materials merchants display and introduce products, provide free consultation activities, collect customer information, and accept on-site orders from owners.

(4) During the free activities of the exhibition, quickly arrange the customer to rest and negotiate with the salesman, and the salesman will follow up in time and invite the owner to fill in the decoration consultation information.

4 preferential content:

① Send it as soon as it comes: On the day of the event, owners who are interested in decoration can get a free gift and a beautiful small gift from the decoration company as long as they fill in the relevant information (the number of gifts is limited).

② On the day of the event, provided by * * Decoration Company? Field measurement room? 、? Graphic design case? Two free services, the owner fills in the personal data, and the company will send someone to deliver the map to the door within one week.

In order to thank the old and new customers for their support and love for * * Decoration Company, you will get a big red envelope worth (1000) yuan when you go to * * Decoration Company during the activity.

During the activity, the owner who pays the deposit and signs a contract with the decoration company can enjoy a free housekeeping service;

⑤ Collect the first ten sets of model houses: During the activity, the top ten signing customers presented water heaters with a value of 4,888 yuan.

5. On-site exhibition and expenses

1. Spraying background truss erection (3 * 6m) Total: 630 yuan.

2. There are four X blocks in total: 320 yuan.

3. Total cost of stage (3 * 6m): 450 yuan.

4. Main arch: 200 yuan.

5. A stereo: 500 yuan.

6. First moderator: 600 yuan.

7. There are 3 dancers: 600 yuan.

8. Saxophone player: 200 yuan.

The above is the cost of exhibition materials, excluding gifts and personnel costs.

Decoration company activity plan 3 I. Activity background:

On the occasion of the second anniversary of the establishment of He Yi Decoration Company, in order to thank all walks of life and consumers for their support and love for the company in the past two years, a 20xx home improvement ceremony was held here, so the activity place was August Building Pedestrian Street.

August building is located in the center of August building pedestrian street, with famous shopping malls at home and abroad such as Xinyijia and Gome. The rising August Building Pedestrian Street? It will become the most active commercial and leisure shopping area in Jishou.

At present, the first phase of August Building was handed over on the 2nd of this month, and a few owners have started to decorate it. Four sets are delivered daily, and the first phase is expected to be delivered in May.

Second, the activity ideas:

On the occasion of the second anniversary of the establishment of He Yi Decoration Company, in order to thank new and old customers, on-site promotion activities were held. On March 2, 20xx, the first phase of the August building will be delivered, and the owners will get the houses one after another, which will set off a climax of home improvement consumption. Taking this opportunity, we will cooperate with a decoration company to arrange an exhibition in the first phase of August building when the house is handed over in March and April, and provide free consultation on home improvement and display and promotion of home improvement materials for the owners. The company will communicate face to face with the owners to achieve the sales purpose.

The whole activity will be divided into? Boutique model to watch the through train? 、? Decoration consultation event? 、? Super discount? Divided into three parts.

Third, the purpose of the activity:

1, improve the company's popularity and reputation, and expand the company's influence in the industry;

2. As a celebration of the company's second anniversary, on the one hand, it promotes the knowledge of home improvement to consumers; On the one hand, through the super preferential reward form, thank the old customers for their love for harmony, enhance the reputation of harmony, form new interpersonal communication and increase the on-site passenger flow.

3. Collect customer information through activities to expand the company's customer base;

4. Create direct economic benefits for the company through activities.

Four. Activities:

Activity theme:? There is another one for the 20xx home improvement ceremony? Second anniversary celebration?

Activity slogan: meticulous, careful, caring, zero-distance service.

Activity time: April 20xx1September-May 19.

Venue: Pedestrian Square, August Building

Participants: all citizens

Specific content:

1, decoration consultation grand meeting

(1) Creativity: Introduce common sense and analyze home improvement, so that consumers can understand consumption and trust!

(2) Content and purpose:

Explain home improvement with professional knowledge and popular language, introduce common sense of home improvement, and let consumers know how to better decorate their houses.

② Analyze the current formal decoration industry, brand decoration companies and small enterprises, and decoration? Guerrillas? Essential differences (such as post-service and quality).

③ Introduce several decoration modes and charging standards of He Yi Decoration Company, so that owners can understand where the money is spent and consumers can feel more at ease, peace of mind and comfort.

(4) Reveal the dark side of the current decoration building materials industry, remind consumers to pay attention, and at the same time show how a decoration company does it, increase consumers' trust in the company, and help consumers finally sign a contract!

(3) Activity site:

① Exhibition of works: The works are placed on both sides of the host's seat and displayed in a fan shape. The works have a comparison between the design renderings and the real-life drawings, indicating the design description and the basic situation of the owner, the investment amount of the room type and decoration, and the overall price description (including soft decoration, lamps and household).

(2) Product display: Building materials merchants set up consultation offices around the site to display the main products, and the shopping guide will assist in the introduction and accept the consultation and order from the owners.

(3) Distribute dm, set tables and chairs, and the participating owners sit in the form of semi-ellipse, which is convenient for observation and explanation (semi-ellipse is also a more relaxed form, which is more conducive to acceptance, different from face-to-face cramming).

(4) computers, stereos, etc. Be prepared to make a reasonable explanation.

⑤ Set up a drink collection office to create a relaxed and pleasant communication atmosphere.

2. Super discount

(1) Creativity: people are not profitable, and profit-seeking psychology is the general mentality of consumers.

(2) Purpose:

Pursuing preferential treatment is the general psychology of consumers. In order to adapt to consumers' psychology, we should take some preferential measures to attract and satisfy consumers and make them more willing to accept it.

The discount itself also shows that the merchants attach importance to the owners. Everyone wants a feeling of being valued, which is conducive to promoting consumers to have a sense of identity with businesses and have a greater willingness to sign contracts with businesses.

(3) Designers and business personnel should follow up the preferential activities in time, communicate with the owners, and strengthen the owners' awareness of this activity, which is conducive to finding potential intended customers.

(3) Activity site:

(1) The event organizer announces the preferential measures and specific implementation measures.

② Designers set up desks in front of their own works, give on-site explanations beside the works, accept the owner's consultation, communicate with the owner and register the owner's information for follow-up after the meeting. (Designers wear work permits and dress codes).

(3) Building materials merchants display and introduce products, provide free consultation activities, collect customer information, and accept on-site orders from owners.

(4) During the free activities of the exhibition, quickly arrange the customer to rest and negotiate with the salesman, and the salesman will follow up in time and invite the owner to fill in the decoration consultation information.

(4) Preferential contents:

① On the day of the event, (a) all the old customers in He Yi can get a beautiful small gift from the company; (2) Owners who are interested in decoration can get a beautiful small gift from the decoration company for free as long as they fill in the relevant information (the number of gifts is limited).

(2) On the day of the event, there is also a decoration company to provide it? Field measurement room? 、? A graphic design scheme? Two free services, the owner fills in the personal data, and the company will send someone to deliver the map to the door within one week.

? To thank old and new customers and friends.

To thank Heyi Company for its support and love, we will get a big red envelope worth (1000) yuan when we go to He Yi for decoration during the activity.

During the activity, the owner who pays the deposit and signs a contract with the decoration company can enjoy a free housekeeping service;

⑤ Before collection 12 sets of model houses: the first 12 customers who signed the bill during the activity presented water heaters worth 4,888 yuan.

3、? Boutique model to watch the through train?

(1) Creativity: Facts speak louder than words, what you hear is empty, and what you see is true!

(2) Purpose:

(1) The owner can feel the design and construction strength of the company by visiting the boutique model house on the spot; Through the on-site case, let the owner know the construction process and technology of the brand decoration company and leave a deep impression on the owner.

Decorative company activity plan model essay related articles:

1. Model essay on activity planning of decoration company

2. Decorative company May Day activity planning model essay

3. Model essay on activity planning scheme of decoration company

4. Suggestions of decoration company, with 6 model essays.

5. Model essay on activity planning of decoration company