Qq reading e-books has stopped, and QQ reading books have been removed from the shelves.

Reading, do you prefer the electronic version or the paper version? Recently, an e-book that was once regarded as a substitute for paper books, another popular device was shut down ... On September 28th, according to the official news of the reading service manager, QQ e-book reading device/handheld reading will stop the operation of related business on June 26th 10, and the device will no longer support the purchase of new books. Its customer service staff told Yangzi Evening News/Niuzi News reporter that after the shutdown, users can continue to use the device to read the downloaded books, and the e-books and personal documents stored in the device will not be affected, but the purchased books and balance can only interoperate with the reading App account at the starting point of reading. "There is no other substitute. The entire reading company has only pockets to read this e-book device. "

Let's see what happened after QQ stopped reading e-books.

Reading, do you prefer the electronic version or the paper version? Recently, an e-book that was once regarded as a substitute for paper books, another popular device was shut down ... On September 28th, according to the official news of the reading service manager, QQ e-book reading device/handheld reading will stop the operation of related business on June 26th 10, and the device will no longer support the purchase of new books.

Its customer service staff told Yangzi Evening News/Niuzi News reporter that after the shutdown, users can continue to use the device to read the downloaded books, and the e-books and personal documents stored in the device will not be affected, but the purchased books and balance can only interoperate with the reading App account at the starting point of reading. "There is no other substitute. The entire reading company has only pockets to read this e-book device. "

Popular e-book reading equipment, another stop.

On the afternoon of September 28th, the reporter found in the online mall that the official sales information of QQ reading e-books could not be found, and only "second-hand goods" could be bought. Some models of goods it released before were sold at low prices.

20 17 saw a model in the market, which was priced at 999 yuan at that time, and now it is discounted to 280 yuan. In the evaluation area, a consumer left a message: "This price is backlit, enough to read the net text." Others said, "Very good. If you just collect resources on the computer and simply read books, this model is perfect. You can set automatic page turning, hiding under the cover and skipping chapters. The disadvantage is that the screen is a bit small. "

This is the second popular e-book reading device that has been shut down this year. More than three months ago, Amazon KIndle Service issued an important notice about the operation adjustment of China e-bookstore, saying that Amazon would stop the operation of Kindle e-bookstore in China after one year. It is also the same "routine"-the official mall, cloud and other functions are closed, and users can't buy new e-books and can only read books already stored on the device.

According to the Report on Competition Analysis and Development Prospect of China E-reader Industry in 20021-2025 issued by Puhua Industry Research Institute of Academia Sinica, most e-readers have related book sales and reading platforms behind them, which is also the reason why consumers buy, such as Amazon Mall of Kindle, palm reading of iReader, reading network matrix of QQ e-reader and so on. Massive reading resources are the key to attracting consumers, but now, if an e-book reading device wants to stop downloading new books, it will be "greatly discounted".

Is light reading the solution to modern reading?

Popular e-book reading devices have been shut down one after another, making netizens lament that "times have changed." Because as early as 20 14, the big companies behind the internet set foot in the book industry, which triggered many people's discussions. On the Zhihu, there is also a related question and answer, "Will e-books really replace paper books?"

Among the 579 responses, most of them were "negative comments" against paper books at first, thinking that e-books can cater to most people's online habits and meet the "core needs" of reading in the morning and evening, thus making paper books "marginalized". Another netizen vividly said: "Just like you are on the road now, from Beijing to Shanghai, you will never choose to ride a horse."

But in the past two years, the answer to this question has shown different trends. "Paper books have their irreplaceable advantages", "E-books are difficult to read complex documents" and "classic literature must buy paper books". , tend to affirm paper books and become the mainstream.

Xiao Zhang, a graduate student, told reporters that she likes reading online, but she doesn't deliberately buy an e-reader. "Because mobile phones and tablets can be used, there is no need to buy special equipment."

Xiao Chen, another long-time reading enthusiast, told reporters that she bought a Kindle and tried to read online, but she went around and went back to reading paper books. "I find it ok to read novels and online literature online, but once I read something a little deeper, it is very inconvenient." For "convenience", it becomes "inconvenience", which is one of the main reasons why she gave up online reading.

As she said, when Amazon launched the Kindle handheld reader in China, it took the idea of "putting the bookstore in your pocket" and launched the banner of "light reading". During the hot sale, some e-book fans also threatened that e-books were the ultimate solution for modern reading. Nowadays, no consumers pay for popular devices. Whether "light reading" is the solution of modern reading can be marked with a big question mark.

Yangzi Evening News/Niuzi Journalist Sun Qingyun

Proofreading pottery

QQ Reading E-books Turn off related reading:

QQ will stop reading e-books and will no longer support the purchase of new books.

According to the announcement of official website Reading Group, Tencent QQ e-book reading device/handheld reading device will stop the operation of related business on June 26th, 2022 10, after which the device will no longer support the purchase of new books.

Users can continue to use the device to read downloaded books, and e-books and personal documents stored in the device will not be affected.

According to the data, handheld reading is a multifunctional e-book reader launched by Reading Group in 20 19. In addition to reading e-books, it also has the functions of telephone and SMS, and is the first e-reader in China to support the operator's network.

Previously, Amazon Kindle announced that it would stop the operation of Kindle e-bookstore in China on June 30, 2023, after which users would not be able to buy new e-books.

Relevant data show that since 20 18, the market scale of China's digital reading industry has been expanding. In 2020, the market size of digital reading industry has reached 372 1 billion yuan, and it is estimated that the market size of digital reading industry will reach 45.39 billion yuan in 2022. On the other hand, e-book readers have always been a very niche market. In many surveys on digital reading methods, e-books have been ranked behind mobile phones and tablets.

Edit Duan Xue Ying

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