Share sales skills and words

Share sales skills and words. In life, we sometimes get a strange phone call. The other person will say a series of first-class sentences and tell you a lot, which makes you impatient to listen, so you hang up. In fact, this is the biggest problem in sales, so we won't talk about the key points. Let's share sales skills and words.

Share sales skills and words 1 sales skills and words 1: sense of security

People always seek advantages and avoid disadvantages, and inner security is the most basic psychological need. Persuading customers with safety is the most commonly used sales speech. This persuasion can be seen everywhere, for example, in the insurance sales speech, it is basically persuaded from the starting point of safety. In the field of car sales, this kind of car safety system is definitely a strong argument for car buyers to ensure that family travel is very effective.

For example, selling a house, telling customers that house prices are rising, house prices are rising, and funds are shrinking, is not as safe as investing in a house. Another example is selling equipment. Buying this kind of equipment can make the customer experience better and attract more customers. If you don't buy, your competitors will buy your customers.

The opposite of security is fear. If the security measures can't impress the customer, you might as well scare him with fear. Selling children's intellectual toys says that not letting children lose at the starting line is an example; It is also a threat to let customers observe mites in the skin to promote cosmetics;

A salesman of an insurance company in Japan used a tape recorder to simulate the conversation between the deceased and Yan Wang, and told the story of being punished for not buying insurance for his family, which was even more frightening. Intimidation may be the most effective means of selling.

Sales Skills and Language II: Sense of Value

Everyone wants his personal value to be recognized. In the Wenchuan earthquake, some beggars volunteered to donate money to the disaster area. In addition to kindness, I am afraid there is also a subconscious mind that wants social recognition. Grasping the sense of value is also a key point. In order to persuade you to buy insurance, you can say, "Buying insurance for your family means buying peace, which is the responsibility of your father and husband."

"After using this equipment, the company's work efficiency will be greatly improved, which shows that you have a good eye for goods as the director of the equipment department." . Selling barbecue machine "How eager is her husband to eat a delicious meal when he comes back with a tired body, and how happy should her husband be when his wife brings a delicious barbecue?" Ha ha, now that you mention it, I want to despise my wife for not buying it.

Sales Skills and Words 3: Self-satisfaction

Self-satisfaction is a higher level demand than personal value. I am not only valuable, but also have my own style and characteristics. This is also the persuasion point often used in sales promotion. Buy a car: "This car not only has good performance, but also has a unique shape and smooth lines, which is very suitable for successful people like you." You can say something like this: "When your husband and three or five friends come home, you can cook them the same barbecue as the restaurant, which shows your housewife's tricks."

To the director of the equipment department, you can say: "After using this equipment, the company can save 20,000 yuan in one year, and the efficiency will be greatly improved. The boss and colleagues will praise you as an excellent supervisor in the equipment department. "

Sales Skills and Vocabulary 4: Love and Feelings

Needless to say, love is the greatest need and desire of human beings, and it should also be the persuasion point of sales promotion. Do you know who the main audience of boxing matches in the west is? According to the survey, this is an elderly woman. Don't think that you don't need love when you are old. However, it should be strategic to take love as the persuasion point, and we can't talk directly, especially when the other party is a woman. You're talking nonsense, either find each other or find each other's boyfriend to smoke. We can't save you.

Be good at using words to arouse each other's imagination, for example, the sales are still selling barbecue machines. You can say to her: "on her husband's birthday, create a romantic and warm world for two with red candles and flowers, serve a plate of barbecue and two glasses of red wine, and two people have a quiet drink." Let your husband taste the mouth-watering barbecue and watch you be virtuous, beautiful and delicious. What a happy feeling it will be. " Ok, stop (to continue is to find a cigarette) and let the wife imagine for herself. If you can say such sales words, she won't buy it. Tell me I despise her being with you.

Sales Skills and Vocabulary 5: Attention to Details

Now there are many books about promotion skills, which are basically about the initiative and enthusiasm of promoters to treat customers. But in reality, many promoters can't understand its essence, thinking that enthusiasm means smiling all the time and taking the initiative in words. In fact, this is also wrong. Everything should be measured, and excessive enthusiasm will have a negative impact.

Enthusiasm cannot be expressed simply by external expressions. The key is to do it with heart. The so-called sincerity, the stone is open! Sneak into the night with the wind, moisten things quietly, the real sincerity is to think what customers think, meet their needs with the products of enterprises, and make them get benefits.

Sales skills and speech sharing II. The most appropriate way of speaking in sales skills

1, praise behavior rather than individuals.

For example, if the other person is a chef, never say: You are a great chef. He knows that there are more chefs who are better than him. But if you tell him that you will eat in his restaurant for half a week, it is a very clever compliment.

Step 2 express praise through a third party

If the other person hears your praise indirectly through others, it will be more surprising than if you tell me directly. On the contrary, if you criticize each other, never tell them through a third party to avoid adding fuel to the fire.

3, polite words should also be said just right.

Kind words express your respect and gratitude, so enough is enough. Someone did a little thing for you, you just need to say thank you. "I'm sorry to trouble you about this." "As for my lack of knowledge, please give me some advice. "This kind of impersonal pleasantries can be omitted.

4. Just say thank you in the face of others' compliments.

When most people are praised, most of them will answer ok! Or smile. But accept it frankly and say thank you directly. Sometimes the other person praises our clothes or something, if you say: this is just a bargain! Instead, it will embarrass the other party.

5. Appreciate the generosity of competitors.

When your opponent or annoying person is praised, don't rush to say it, but … even if you don't agree with him, on the surface, say yes, he works hard. Show your generosity.

6. Criticism also depends on the relationship.

Suggestions may not be unpleasant. Even if you mean well, the other party may be ungrateful or even misunderstand your kindness. Don't criticize unless you have a certain friendship or trust with the other person.

7. Criticism can be enjoyable.

"I have some ideas about your ... maybe you can listen to them."

8. Time is of the essence.

It's never on Monday morning, and almost most people will have Monday blues. In addition, don't leave work on Friday, so as not to ruin the mood of the other party's weekend vacation.

9. Pay attention to the occasion

Don't criticize your friends or colleagues in front of outsiders, just say these things behind closed doors.

10, and put forward suggestions at the same time.

In addition to making criticism, you should also provide positive suggestions for improvement in order to make your criticism more convincing.

Sales skills and vocabulary sharing 3 sales skills and vocabulary classic sentences

1. For salespeople, sales knowledge is a must. Sales without knowledge can only be regarded as speculation, and it is impossible to really appreciate the fun of sales.

2. Successful promotion is not an accidental story, but the result of studying, planning and applying the knowledge and skills of salespeople.

3. Promotion is the application of common sense, but only by applying these proven concepts to activists can it produce results.

Before you make a big splash, you must make a good preparation.

You must not neglect the preparation and planning before promotion. Only when you are ready can you win. Prepare sales tools, opening remarks, questions to ask, words to say and possible answers.

6. The combination of full preparation in advance and inspiration on the spot is often easy to disintegrate powerful opponents and succeed.

7. The best salespeople are those who have the best attitude, the richest commodity knowledge and the most thoughtful service.

8. All materials, manuals and advertisements related to the company must be studied and memorized. At the same time, we should collect competitors' advertisements, promotional materials, brochures, etc. Discuss and analyze, so as to understand yourself and take corresponding countermeasures.

9. Salespeople must read more books and magazines about economy and sales every day, especially newspapers, in order to understand national and social news and news events and visit customers. This is often the best topic, not ignorant and shallow.

10, the way to get orders begins with finding customers, and cultivating customers is more important than selling immediately. If we stop adding new customers and salespeople, there will be no source of success.