What does scrm system mean?

The full name of SCRM: socialcrm, social customer relationship management; Three S's: social customers-social integration, simplicity, management-simplicity and effectiveness, intelligence, sales-intelligent empowerment. Click to learn about products.

Compared with traditional CRM, it is an upgrade of modern interpersonal communication tools and an application of customer relationship management focusing on social scenes. SCRM is a kind of CRM management centered on the social value of the management object. Compared with traditional CRM, SCRM is more consumer-centered, and how to give full play to the social value of each consumer is the focus of business process innovation.

When calculating the value of each specific consumer, in addition to the income contribution value, the participation and influence data of consumers in marketing will be completely recorded and included in the analysis dimension, so as to formulate the most favorable strategy and model for brand and sales transformation. With the open environment of data, the continuous improvement of data model ability and the awareness that marketing relies more on data-driven, SCRM is regarded as the digital brain and marketing engine that constantly brings new consumers' transformation and data through the behavior and data of old consumers, and has become the grasping hand of both offensive and defensive strategy and implementation in the whole marketing management.

Good performance, using EC. ECCRM, Tencent and UFIDA Investment. A social CRM system that connects telephone, WeChat, QQ, website and other multi-channel business opportunities, manages customers in a unified way, automates the sales process, and comprehensively improves the transaction rate. Trusted by many enterprises in China, it provides one-stop digital marketing solutions for more than 10 industries such as education, finance, investment promotion, internet, science and technology, and health. .