Which companies have applied for virtual operator license?

On February 26th, 65438, today, the Ministry of Industry and Information Technology issued the first batch of pilot approvals for mobile communication resale business (namely "virtual operator") to 1 1 private enterprises. The enterprises that obtained the first batch of pilot approvals include Dixintong, bus online Holding Co., Ltd., Yin Tian Communication, Zhejiang Lianlian Technology, JD.COM Yule, Hu Axiang Lian Xin, Wei Bei Communication, Wang Wan Zhicheng, Sharing Online Network Technology, Telephone World Digital Chain Group, etc., but Gome (Weibo) and Suning have been shortlisted for the first batch.

It is understood that during the pilot period, approved resale enterprises can purchase mobile communication services from basic telecom operators, repackage the service content, and carry out mobile communication services including mobile voice services, SMS/MMS services, and mobile data services. Own your own brand and profit from it. In addition, operators will also cancel the differential pricing restrictions on resale enterprises inside and outside the network.

Zhang Feng, chief engineer of the Ministry of Industry and Information Technology, said recently that the resale business of mobile communication is one of the core contents of opening up the telecommunications field to private capital, and it is the focus, hot spot and fastest-growing field of the current communications industry. In the long run, the entry of private capital into the field of mobile communication will further stimulate the vitality of market competition, help optimize the market competition pattern and improve the competition and service level.

In addition, according to Tencent Technology, Suning, Gome, etc. Missed the first batch. The specific reasons may be incomplete preparation of materials, or submission of materials after the specified time.

Gome told Tencent Technology that Gome officially submitted the relevant application to the Ministry of Industry and Information Technology in May 438+February, and it is currently under approval. Due to the large number of applicants, the approval of the Ministry of Industry and Information Technology is progressing normally, and Gome may be among the second batch of lists.

The following is the attitude of some enterprises organized by Tencent Technology to obtain a virtual operator license:

Dixintong: After obtaining the license, the target market positioning of Dixintong resale business focuses on heavy mobile phone users and small and micro enterprise market customers.

Bus online: During the business pilot period, bus online will build a fashionable communication brand for young users, providing users with six smart life services: mobile media, mobile communication, mobile social interaction, mobile payment, mobile e-commerce and mobile entertainment.

JD。 COM: After obtaining the license, JD.COM will repackage the mobile communication services of the basic operators to build a JD.COM. COM's own telecommunications services, such as voice, SMS, MMS and mobile data packets. JD.COM aims to become the largest virtual operator and the fourth largest telecom operator.

Yule: As the first enterprise in China to set foot in the field of mobile resale, Yule will focus on developing mobile health services in addition to constantly introducing innovative basic tariff products.

Wei Bei Communication: After obtaining the license, the company will consider the traffic resale business, and later will cooperate with operators to launch "WIFI Link".

The following is the information of the first batch of enterprises that have obtained virtual operator licenses compiled by Tencent Technology:

Dixintong: a communication chain retail enterprise that sells mobile communication terminals and provides related services;

Bus online: A new media company, whose business covers three major areas: new media, mobile communication and mobile Internet;

Telephone world digital chain group: mobile phone chain operation group, providing personalized mobile phone products and mobile information services;

North latitude communication: mobile data value-added service operator, software and hardware integrated system product provider in the field of mobile communication, whose main business is mobile value-added service;

Yin Tian Communication: integrated mobile phone service provider;

Share online: the main business is the research and development of internet search applications;

Lian Xin, Hu Axiang: providing personalized communication integration solutions, mainly providing service platforms for industry customers;

Lianlian Technology: It mainly provides services such as mobile phone bill recharge, game card recharge and Alipay account recharge.

Wanwang Zhicheng: Internet application service provider, providing domain name services, basic Internet applications, website construction and other services for corporate customers;

JD。 COM: E-commerce company, selling home appliances, digital communication, computers, household department stores, clothing, mother and baby, books, food and other commodities online;

Music: Its main business is selling mobile phones and other communication equipment.

Fact+

What is virtual operator?

Virtual operator refers to the partners who have formed cooperative relations with basic telecom operators, including China Mobile (Weibo), China Unicom (Weibo) and China Telecom (Weibo). Virtual operator leases traditional telecom operators' network lines and other hardware resources through contracts, and provides diversified and personalized telecom services according to market and user needs. To some extent, virtual operator is not only a partner of traditional operators, but also has business competition.

In fact, the domestic model similar to virtual operator has existed for a long time, mostly in the fixed-line broadband field. Second-class broadband operators, such as Great Wall Broadband, Intercommunication Broadband and E-home Broadband, which are often seen in daily life, can all be called "virtual operator". These companies do not own their own telecom backbone network, but rent from China Unicom and China Telecom, but they have their own pricing power, thus entering the broadband market.

Starting from 20 13, the industry has been talking about "mobile virtual operator", also known as "mobile communication resale enterprise". They can buy mobile communication service resources from the three major operators, repackage them into their own brands and sell them to end users.

What can Mobile virtual operator bring to users?

The detailed provisions on the specific business scope of virtual operator in China have not yet been issued. From the international practice, Mobile virtual operator can generally provide the following services for mass users or enterprise users:

Mobile virtual operator can have a corporate patent logo (such as the brand of Mobile virtual operator displayed on the screen of mobile phones) and sell SIM cards (national universal numbers);

Mobile virtual operator has the power to set the retail price of business;

Mobile virtual operator can develop internal platforms and value-added services, such as voice mail and SMS services.

In addition, from the experience of foreign countries, Mobile virtual operator can build wireless WiFi hotspots in shopping malls, parks, communities and other places, launch a variety of mobile phone packages, and handle mobile communication services in supermarkets, hypermarkets, the Internet and other places.

In addition, because many companies can have the status of "virtual operator" and introduce competition mechanism, each company may be able to provide relatively cheap tariff packages and more humanized services. However, judging from the situation that some secondary broadband operators "steal broadband", the quality of mobile network may become a big challenge for mobile virtual operator, which needs to be tested in practice.

What impact does Mobile virtual operator have on the telecom market structure?

In the long run, the emergence of virtual operator will help to activate the innovation vitality of the telecom market, urge basic telecom operators to improve their competitiveness, expand the scale of the entire telecom industry, and fulfill the national mission of stimulating domestic demand growth through information consumption.

However, in the short term, new entrants are limited by business scale and discourse power, and may show more cooperation with basic operators, so there is little possibility of direct business competition. The real competitive situation will be the confrontation between the three major operators and their respective partners. In the early stage of business development, virtual operator plays more of an agent role, or will become a "prop" for basic operators to compete for users.