Model essay on hotel marketing planning scheme

7 model articles on hotel marketing planning scheme

How to do hotel marketing planning is good? This scheme is concrete, thorough and operable from the aspects of purpose, requirements, ways, methods and progress. I brought you a model essay on hotel marketing planning, I hope you like it.

Hotel marketing planning mode article 1 1. Time

_ _ _ _ _-_ _ _ _ _ _.

Second, location.

_ _ Hotel.

Three. Goals and objectives of the activity

1, let customers know about Jinjiang Hotel, and dispel customers' concerns about consumption grade.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Develop existing site resources and mobilize business potential in a short time;

4. Consolidate the sales force of the hotel, mobilize the enthusiasm of all staff and bind up the operation.

Fourth, public goals.

Suitable for family, relatives and friends on _ _ holidays.

Verb (abbreviation of verb) configuration

With the increasing consumption level of _ _ hotels and becoming top-grade hotels, "Harmony _ _ _ _ _" is unique in advertising campaign, and its activities are unique and refreshing, creating a warm atmosphere on festivals.

Sixth, combined with promotional activities

1) Food City Vegetable Price 10 yuan, buy one get one free with Yanjing pure beer.

2) 20% discount on food in VIP room. If you spend money in 300 yuan, you will get a coupon to 20 yuan and a ktv show in the afternoon (excluding seafood, abalone, soup, tobacco and alcohol).

3) With the theme of _ _ festival culture, various exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings are launched, and the group banquets are scheduled to be sent to ktv for performance in the afternoon. And launched several Dragon Boat Festival specialties.

4) In this series of activities, we must grasp the principles of "authenticity" and "authenticity". Family dinners and gatherings of relatives and friends are the main sources of tourism at this stage. Then the hotel's products should mainly meet the needs of such guests. The dishes should be light in taste, suitable for all ages, large in quantity and moderate in price. Banquets of various grades should be launched in time, with special dishes, signature dishes and new dishes interspersed here, so that consumers can fully understand the chef's level of the hotel and promote the establishment and promotion of the hotel image brand. This is the main purpose of this marketing and the theme project of this activity.

Seven, the effect analysis of marketing activities

1. This plan embodies the overall marketing idea of _ _ hotel, which is "seeking the potential first, then making profits" (that is, gaining popularity first), so that customers dare to enter the hotel for consumption, and the hotel's service facilities can be recognized by customers. The Dragon Boat Festival's preferential treatment for family, relatives and friends can reflect the hotel's sincerity to customers.

1. The sales targets of all operating departments of the hotel are inclined to the catering department, and the popularity of catering is promoted through departmental linkage.

2. This activity will make customers leave many beautiful and sweet memories and deepen their understanding of Jinjiang Hotel.

VIII. Budget and Advertising Planning

1, _ _ 50 banner advertisements on main roads in the county. The cost is 3500 yuan. Be responsible for _ _.

2. All mobile phone mantissas in _ _ county are covered with carpet messages from 6, 8 and 9 users. It is estimated that _ _ articles will be published, * * * _ _ yuan. Be responsible for _ _.

3. Rent a special publicity car to promote around the city 10 days. Spend _ _ yuan. Feng, the general manager, is responsible.

4. All taxis in Qiyang County are advertised. Spend _ _ yuan. Minister Jiang is in charge.

5. Organize employees to take to the streets for training and distribute publicity materials. Spend _ _ yuan. Manager Jiang and responsible.

6. Make 400 consumption volumes at the cost of 50 yuan. Be responsible for _ _.

Attachment: advertising words

1, new _ _ new entertainment, new consumption _ _ festival, the audience presented many surprises.

2. New _ _ New Taste Food City, the price of vegetables is 10 yuan, and beer is bought for one free.

Hotel marketing planning mode Article 2 Hotel marketing is to study how to identify, analyze, evaluate, select and make use of market opportunities, how to develop marketable products, and explore the best form and the most reasonable way of hotel production and sales in the fierce competition and changing market environment, so as to achieve maximum economic benefits with the least labor consumption. A boss's business sense directly or indirectly determines the future development of a hotel.

_ _ Day is a traditional festival in China and the second largest traditional festival in China after _ _. _ _ is just in the middle of autumn, so it is called _ _ Festival. The ancient calendar in China called August in the middle of autumn "Mid-Autumn Festival", so the Mid-Autumn Festival is also called "Mid-Autumn Festival". _ _ _ Festival is coming. In order to better develop the hotel sales service and realize the double harvest of economic and social benefits, this scheme is formulated in combination with the actual situation of our hotel and the traditional national customs of our country.

I. Target market analysis

The customers of this hotel are mainly middle and upper-class people and government officials, but many of them are private consumers, which requires the hotel to take into account the personal interests of those private consumers on the basis of improving the grade.

Second, the pricing strategy

1, meals can basically maintain the original price, but considering the price of some meals related to Mid-Autumn Festival, you can use discounts (recommended) or directly reduce the price.

2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.

3. The Mid-Autumn Festival package (explained below) should not be too expensive, and the per capita consumption should be controlled at 20-30 yuan (excluding drinks).

4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival (but according to the hotel's net profit).

Third, marketing strategy.

1. Making Mid-Autumn Festival special packages can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).

2. If the birthday of family members is _ _ _ _ _ _, they can enjoy a 50-60% discount (according to the actual decision of the hotel) when having dinner in the hotel with valid documents (household registration book and ID card). It is recommended to recommend Mid-Autumn Festival package to them.

3. Mobile phones and fixed telephone numbers with the suffix _ _ (in the _ _ area) can enjoy a 50-60% discount when dining in the hotel with valid certificates (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them. The hotel had better contact these people directly.

As there is no accommodation service in this hotel for the time being, we can join hands with other large hotels focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For these customers, you can pick them up by car, and it is also recommended to recommend the Mid-Autumn Festival package to them.

Send some small gifts related to the festival after dinner (the name, telephone number, address and website of the hotel should be printed on them).

6. This activity will be held on _ _ _ of the lunar calendar.

Fourth, promotion strategy.

1. Place outdoor advertisements at the entrance of the hotel, near the railway station and bus station (outdoor advertisements are mainly in the form of spray painting and banners.

2. TV, street banners and newspaper advertisements are combined.

3, you can try the mobile phone short message advertisement, focusing on the old customers of the original hotel, paying attention to the appropriate use of language, mainly introducing the latest activities of the hotel.

4. Flyer advertisements are also acceptable, but the quality of flyers must be high.

Note: You can select the above advertisements at the same time. Promotion focuses on urban areas and can also be extended to surrounding counties and cities. The minimum advertising audience should be 6.5438+0.5 million.

Verb (abbreviation for verb) Other related strategies

Security guards must ensure the safety of the hotel; Specify some incentive policies for waiters and related staff to arouse their work enthusiasm (this part can be refined later); Put some high-end music in the hall; The speed of serving must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.

Effect prediction of intransitive verbs

If the promotion and related services are in place, the income will be at least 1.5 times of the usual income.

Seven. Other suggestions

1, equipped with a computer in the service hall to keep some key customer information at any time.

2. Enter the customer's information into the database with the consent of the customer (the key is the customer's name and mobile phone number) for future promotion services (this content can be refined later).

3. Make the hotel website as soon as possible. Websites must be made by professionals. Domain names should be simple and easy to remember. The design of the web page should reflect the characteristics of the hotel, mainly in warm colors. It's best to have big FLASH animation on the home page, as well as news release system, on-line marketing, customer message board, customer forum, employee entertainment and so on. Enhance the hotel's popularity through online marketing (the biggest advantage is that it is popular and has low cost).

Model Hotel Marketing Plan Part III I. Origin of Activities

In order to celebrate the annual "_ _" International Festival and let everyone have a happy and meaningful festival, we have prepared colorful literary evenings and colorful cakes, and the doors of all restaurants are decorated with colorful balloons. By then, various departments in the south of the Yangtze River will launch a series of fine dishes and delicacies. Through the development of this activity, the reputation of _ _ in _ _ and _ _ will be improved, and more families will be attracted to spend in various departments in the south of the Yangtze River.

Second, the activity time

_ _ _ _ _-_ _ _ _ _ _.

Third, the theme of the event

Infinite joy-_ _ Art Festival.

Four. Activity content

At that time, _ _ ministries and commissions will plan theme activities to give friends who participate in the activities a surprise, a happiness, an unforgettable memory and an unforgettable 20__ year festival.

(A) Hotel "Happy Wonderful Unlimited" Art Children's Day party program design:

Anyone who orders a children's set meal in the hotel can sign up for the following activities and competitions at the host before the party starts (the calligraphy and painting competition needs to be registered in advance), and the winning children will receive gifts.

1, Singing Competition: The track is 20 children's songs with background music. The first and third songs will be held at the same time with the hotel. Each department will determine the number of friends who sign up according to the situation.

2. Dance performance: provided by _ _ performance company, only staged in the middle of the hotel party, performed by _ _.

3. Calligraphy and Painting Competition: Anyone who comes to the store to book a set meal in advance can sign up for the calligraphy and painting competition. The guests of the party are all judges, and the top six will take a group photo at the hotel and present awards.

4. Interesting riddle unexpected guess: * * setting 100 riddles. One, two and the hotel are held at the same time, and the hotel party is arranged randomly, and the host is responsible.

5. Jiangnan Recitation Competition: The first part and the second part will be held simultaneously with the hotel.

(2) linkage promotion:

Activity 1. During the period starting from _ _ _ _ _ _ _ _ _

Activity 2. During the activity, starting from _ _ _ _ _ _ _ _ _

(3) Hotel party site decoration:

1. Stage design: The background cloth with the theme of "Happy and Wonderful" is decorated with pink tulle and balloons printed with _ _ greetings to highlight the competitive atmosphere.

2. Layout in the banquet hall: decorated with balloons and colored paper flowers.

3. Other decorations: paste the collected pictures on the acoustics and glass of the banquet hall as an exhibition.

Verb (abbreviation of verb) activity promotion

1. Hall decoration: The first part and the third part, the hotel decorated colorful doors with balloons to create a lively atmosphere on June 1st.

2. Media promotion: _ _ Provincial Traffic Station, _ _ Traffic Station, _ _ national business daily, Life Morning News.

3. Visual publicity: Start publicity in _ _ _ _ _ (three days in advance) stores, mainly through banners, Yi Labao, colorful page menus, word-of-mouth communication, introduction of new and old customers, etc., to achieve the best results.

Packaging design of intransitive verbs

The package design of this activity is mainly based on nutrition, mainly in the form of sales package in the hotel banquet hall. There are six packages, including 46 * * *.

Nutrition package is RMB _ _ _ (one for three people), 15 sets of RMB _ _ _.

The nutrition package is RMB _ _ _ _ (four people with b copies), 16 sets of RMB _ _ _.

The nutrition package is three yuan (four people c), 15 sets of _ _ yuan.

The expected income of this activity is: _ _ yuan.

Model Hotel Marketing Plan Part IV I. Activity Background

_ _ Hotel is the "central landmark" of Nanjing, where eastern and western cultures complement each other. As a member of the "world-class hotel organization", the hotel attracts countless customers with elegant and comfortable distinguished rooms, various restaurants offering global cuisine, advanced and fast business meeting facilities and fully functional entertainment services. To celebrate the arrival of Christmas, the hotel decided to give back to consumers and hold promotional activities.

Second, the theme of the event

Celebrating Christmas, _ _ Hotel gives back the truth.

Three. moving target

Raise awareness, stimulate consumption and increase turnover.

Fourth, the activity time

Publicity time: 20 _ _12.15 —— 20 _ _12.23.

Activity time: 20 _ _12.24 —— 20 _ _12.29.

Verb (abbreviation of verb) activity arrangement

Schedule of the first stage preparation stage

The second stage is the activity promotion stage.

The third stage is the implementation stage of the promotion plan.

Sixth, the design of promotional activities.

(1) theme: lucky draw.

(2) Activity time: 65438+February15-65438+February 29th, normal business hours.

First prize 1 travel voucher worth 3000 yuan, one get two free.

First prize: 1 travel voucher worth 2000 yuan.

Third Prize 1 Value 900 yuan Travel Voucher.

Other customers who didn't win the Sunshine Award were given vouchers worth 100 yuan, which can be used when they come to our store for consumption next time.

(3) Activity content: During the activity, if a single cash consumption reaches 65,438+0,000 yuan, you can get a lottery ticket at the service desk. If it exceeds 1000 yuan, you can get a corresponding number of lottery tickets according to multiples of 1000 yuan, and the part that is less than 1000 yuan will not be counted.

(4) Lottery time: 699 lottery tickets were collected in the lottery box, that is, the customer in the box was informed of the specific lottery time and arrangement by SMS, and the customer was invited to witness at that time.

(5) Redemption instructions: The winners will collect the corresponding prizes at the service desk with their lottery tickets and ID cards.

(6) Note: Cumulative consumption is not calculated in this activity; During the activity, please pay attention to the accumulation of lottery box numbers on the display screen of the hotel lobby; If the winner cannot be contacted within three months after the lottery, the prize money will be donated to charity in the name of the winner; All lottery tickets in the event are not cashed, and no change is given. If taxes are involved, the winner takes care of himself; All employees and related personnel of our company will not participate in this activity.

Model essay on hotel marketing planning scheme 5 I. Activity background

Valentine's Day is coming on May 20th. Every hotel is trying to create a romantic and warm holiday for consumers. According to the operating characteristics of our hotel and the consumption habits of regular customers. This is our creative marketing plan for Valentine's Day this year.

Second, the theme of the event

_ _ Hotel Valentine's Day.

Third, the activity time

May 20, 20__.

Fourth, the venue

Main location: _ _ Western restaurant (building X of the hotel).

Secondary location: guest room.

Verb (abbreviation of verb) activity method

1. Create a warm and charming love palace for consumers through romantic scene layout;

2. Place a "Valentine's Day information card" on which couples can write their love vows;

3. The "Pink Couples Suite" was set up in the guest room, which was cleverly arranged and presented with roses, chocolates and champagne.

Sixth, create an atmosphere.

1, truss is set outside for advertising;

2. The electronic screen and LED screen in the lobby scroll the active content;

3. Put a small exhibition stand on the first floor and the sixth floor respectively;

4. There is a candlestick and a rose on every table in the restaurant on the sixth floor;

The whole restaurant is decorated with white tablecloths, white chairs, wintersweet and sand.

6. Put a bunch of flowers (lily, calla lily) at the bar;

7. Set an arch at the entrance of the western restaurant;

8. Decorate the scene with colored lights and pink balloon sand;

9. Take photos on the spot (polaroid _ _ yuan/piece);

10, put a champagne tower on the dining table;

1 1. Set the table and put a big cake on the table.

Seven, advertising methods

1, flyer: _ _ copies (rooms, business outlets)

2, SMS release: _ _ yuan (X million)

3, internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including inkjet)

4. Advertising text:

A, God-given marriage, love lucky chance. (advertising words)

B, spring letter blooms, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift at Tianyuan Hotel, and then gently bring your she (he) to meet on this romantic day. (SMS)

Eight. Activity arrangement

1. Marketing Department: launch the campaign advertisement x months ago.

2. Other departments shall formulate detailed rules for Valentine's Day activities in combination with the marketing plan before X month X. ..

3. The dining room should create a Valentine's Day atmosphere before X months.

4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.

On the occasion of the Dragon Boat Festival, in order to stimulate family consumption, enhance hotel visibility, let customers know more about Changxing New Zijin Hotel, and mobilize the potential of consumers at all levels; In order to improve customers' loyalty and trust in the hotel, our department has specially formulated a series of activities on the Dragon Boat Festival. The specific contents are as follows:

First, the activity time:

June 5-June, 20__ 13

Second, the venue:

Changxing New Zijin Hotel (Chinese food is the key promotion target);

Third, the theme of the event:

Zijin is a family legend, with thousands of brown incense.

Four. Goals and objectives of the activity:

1, let customers know about the new Zijin Hotel, and dispel customers' concerns about consumption grade.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Develop existing site resources and mobilize business potential in a short time;

4. Consolidate the sales force of the hotel, mobilize the enthusiasm of all staff and bind up the operation.

Verb (abbreviation of verb) promotion goal:

Mainly for individuals, families, relatives and friends who come to the hotel for consumption during the Dragon Boat Festival;

Activity of intransitive verbs:

1, grandly launched three gift box brands with different flavor combinations: Zijin Shijia Dumplings, Harmonious Phoenix Dumplings and Reunion Dumplings; Brand zongzi packaging and price: (note: red wine and red wine bottle opener can be sponsored by suppliers through negotiation);

(1), Zijin Shijia Dumplings: 108 Yuan/box (4 zongzi+red wine 1 bottle+red wine bottle opener1);

(2) Harmony Phoenix Zongzi: 168 yuan/box (6 Zongzi +65438 red wine +0 bottles +65438 red wine bottle opener +0 chess coupons+0);

(3) Reunion jiaozi: 208 yuan/box (8 zongzi+red wine 1 bottle+red wine bottle opener 1 laundry voucher 1 net mulberry voucher1);

2. Combination of promotional activities (mainly Chinese food in hotels, driving consumption in other business places):

1), China beer buy one get one free (designated brand);

2), launch a variety of exquisite and affordable "Dragon Boat Festival Reunion Dinner" with Dragon Boat Festival cultural characteristics and suitable for family gatherings, and book the "Dragon Boat Festival Reunion Dinner" to KTV in the afternoon (14: 00- 19: 00), (including 10 cup of tea);

3) If you spend more than RMB 1 1,000 in KTV, give away 1 box of brand zongzi (Zijin Shijia Zongzi) and 4 sets of exorcism products;

4) During the event, members who purchase the Gold Card of Zijin Hotel will receive 2 boxes of Venice-style dumplings and 4 sets of exorcism supplies; The original gold card members can enjoy a 20% discount when buying zongzi in this hotel.

3. Buy brand jiaozi

Where the cash purchase of three brands of zongzi (in any combination) reaches 2500 yuan, a standard room will be given free of charge for one night, plus 2 sets of exorcism supplies;

4. Anyone who has opened more than 3 rooms in cash in this hotel during the activity will be given brand zongzi (Harmony Phoenix Zongzi 1 box+3 sets of exorcism products for Dragon Boat Festival (exorcism products are: Acorus calamus, wormwood, sachet and sugar cucumber).

Precautions:

(1), guests need to buy if they have other needs. Please ask the waiter to help the guests get it in the Chinese restaurant during the meal according to their needs. Dishes should follow the principles of "authentic" and "original flavor". Suitable for family dinners and gatherings of relatives and friends. Light taste, suitable for all ages, large appetite and moderate price. Timely launch banquets of various grades, interspersed with special dishes, signature dishes and new dishes, so that consumers can fully understand the chef level of the hotel and promote the establishment and promotion of the hotel image brand.

(2) During June 9th-13, each restaurant will give away 1 zongzi, 1 jujube, 1 preserved eggs for free.

(3) Anyone who stays in the guest room on June 9th-13 will be given two scattered zongzi in each room, 1 dish of red dates, and the brand zongzi will be given as soon as the room is opened.

(4) During the period of June 9- 13, each person can get 2 zongzi for sauna and foot bath consumption.

(5) Customers who come to the Chinese restaurant for dinner during June 9th-13rd will be given a free Deng Ke for each box, and the food and beverage department will be asked to back it up (that is, red dates, brown sugar, salted eggs, zongzi and longan).

Seven. Publicity and promotion

(1) A banner at the entrance of the hotel reads: New Zijin wishes the people of the whole country a happy Dragon Boat Festival;

(2) Water signs: there are 1 at the Zongzi Pavilion in the lobby, and 1 at the Chinese restaurant, sauna department and entertainment department.

(3) Hotel elevator advertisement: According to the actual size, the content is: discounts and prices of various departments during the Dragon Boat Festival;

(4) Leaflets, specifications: A4 size, each; Put leaflets in the rooms of various departments, front desk and cashier for guests' reference and newspaper delivery;

(5) Vouchers, specifications: width 5CM, length 13CM, named as: Zijin Shijia jiaozi Voucher, Harmony Phoenix jiaozi Voucher, Reunion jiaozi Voucher, each voucher is printed for the first time, with 500 copies each. If it needs to be added, it will be printed internally.

Instructions for ticket use:

Only _ _ brand Zong 1 box (basket) can be purchased for this coupon;

There is no exchange or cash exchange for this coupon, and it shall not be mixed with other coupons;

This voucher can only be used if it is stamped with the special seal for hotel finance;

The final interpretation right of this coupon belongs to the hotel.

(6), huge: the content is the price of the three major brands of zongzi in this hotel and the preferential measures of various departments;

(7) SMS:

Members of New Zijin Hotel, old customers who have left contact information, four-digit and three-digit serial numbers of all mobile phones in Changxing County, and carpet SMS coverage for users of 6, 7, 8 and 9, which is expected to end; Text message content: Zijin family biography, thousands of brown incense. Changxing New Zijin Hotel grandly launched the gift box brand Zongzi: Zijin Family Zongzi: 108 Yuan/basket; Harmony Phoenix Zongzi: 168 yuan/basket; Reunion jiaozi: 208 yuan/basket; Various brands of zongzi bring a bottle of red wine and a bottle opener. Welcome to make a reservation. During the Dragon Boat Festival (June 5-June 13), there are many discounts and surprise gifts. New Zijin Hotel Tel: _ _—

Eight, atmosphere layout:

(1) and June 5-June 13, a dragon boat decorative platform was set up in the hotel lobby, and both sides of the dragon boat were covered with paddles. A variety of zongzi are displayed in the dragon boat, and KT boards are set behind the dragon boat to create the cultural atmosphere of the Dragon Boat Festival, and decorated with mugwort leaves, calamus and sachets. Set up a zongzi sales pavilion, named "Zijin Zongqing Pavilion", and the restaurant has a special person to follow up the sales of zongzi pavilion;

(2) Zongzi Museum mainly deals in three brands of Zongzi (Zijin Shijia Zongzi, Harmony Phoenix Zongzi and Reunion Zongzi): A, realgar wine, Acorus calamus, wormwood, sachet, cucumber (with sugar) (bagged, 30 yuan/bagged) B, Wuzi Deng Ke (Wuzi Deng Ke ingredients: red dates, brown sugar and salted eggs). (Note: This price is for reference only and should be priced according to the purchase cost. )

(3) From June 5th to June13rd, a pile shaped like a dragon boat was erected in an open space in the Chinese restaurant, with the dragon head in front and the dragon tail behind. The dragon is covered with all kinds of zongzi, and a banner is attached to the dragon. The text on the banner is the theme of this promotion: "The story of Zijin family, a thousand brown incense".

Nine. Work arrangement:

Food and beverage department:

1. According to the actual consumption situation of the department, submit the list of zongzi to the marketing department for a unified visit.

2. Please take the time to contact and buy all kinds of zongzi and set the takeaway price;

3. Please be responsible for creating an atmosphere in which dragon boats and paddles are placed in the lobby and Chinese restaurant; Prepare two dragon boat-shaped piles;

4. Train the department staff for this promotion and accurately convey the promotion policy.

5. Responsible for preparing 150 servings of food for group worship (bamboo basket: zongzi, preserved eggs, brown sugar, salted eggs, red dates, snacks and longan).

Housekeeping department:

1. According to the actual consumption situation of the department, submit the list of zongzi to the marketing department for a unified visit.

2. Prepare for promotion; Train the front desk staff on the card issuing rules of this event.

Finance department:

1. Be responsible for reviewing the list of zongzi quantity to the agreement customers.

2. Cooperate with the Food and Beverage Department to complete the purchase of zongzi, paper faucet, dragon body and dragon tail; Buy raw materials for "five sons into the company"

3. Responsible for purchasing 150 bamboo baskets.

4. Responsible for providing preserved eggs and salted eggs for group worship gifts. (Sponsor)

5. Responsible for drafting the collection procedures of all group worship gifts.

6. Responsible for 150 group worship gifts.

Entertainment sector:

1. According to the actual consumption situation of the department, submit the list of zongzi to the marketing department for a unified visit.

2. Prepare for promotion; Train departmental staff for this promotion activity and accurately convey the promotion policy.

Human resources department:

1. According to the actual consumption situation of the department, submit the list of zongzi to the marketing department for a unified visit.

Engineering department:

According to the actual consumption situation of the department, submit the list of zongzi to the marketing department for a unified visit. Assist the food and beverage department to make dragon boats and paddles to create an atmosphere.

Security department:

1. According to the actual consumption situation of the department, submit the list of zongzi to the marketing department for a unified visit.

Sales department

1. Report the number and list of zongzi given to customers by the hotel to the finance department. And take the lead in visiting customers according to the list.

2. Cooperate with all departments to carry out this planning activity; Make publicity materials needed for this event (such as lobby water signs, hotel elevator advertisements, hotel leaflets, huge external walls, DM leaflets, etc.). ) to create a cultural atmosphere of the Dragon Boat Festival.

Ten, advertising budget:

Engineering quantity (RMB) SMS 800 banner 100 water mark 80 huge external wall 500 hotel leaflet 1200 hotel elevator advertisement 80 tickets 700 decoration expenses 500 * * 3960.

Hotel Marketing Planning Mode Chapter VII I Time:

May 26th to June 10

Second, the location:

Jinjiang Hotel

Three. Goals and objectives of the activity:

1, let customers know about Jinjiang Hotel, and dispel customers' concerns about consumption grade.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Develop existing site resources and mobilize business potential in a short time;

4. Consolidate the sales force of the hotel, mobilize the enthusiasm of all staff and bind up the operation.

Fourth, public goals:

Suitable for family, relatives and friends during the Dragon Boat Festival.

Verb (abbreviation for verb) positioning:

"Happy Dragon Boat Festival, Happy Family, Happy Family" is unique in the advertising campaign under the condition that the consumption level of Qiyang Hotel is increasing to a higher level, and the activities are unique and refreshing, creating a warm and warm atmosphere on the festival.

Sixth, combined with promotional activities

1. Housekeeping department adopts the business strategy of "sending food and beverage coupons", and opens 1 room in cash to send food and beverage coupons to 20 yuan.

2. In the name of "Happy Dragon Boat Festival, Happy Reunion and Happy Family", the Food and Beverage Department carried out the following publicity activities.

1), the price of food in the food city 10 yuan, buy one get one free in Yanjing pure beer.

2) 20% discount on food in VIP room. If you spend money in 300 yuan, you will get a coupon to 20 yuan and a ktv show in the afternoon (excluding seafood, abalone, soup, tobacco and alcohol).

3) Take the Dragon Boat Festival culture as the content, launch various exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings, and book a group banquet to send to ktv in the afternoon. And launched several Dragon Boat Festival specialties.