How to treat Huawei's enhanced SMS service?

Provide convenient service menu and services such as recharge, repayment, quick reply and reminder. It is not only to enhance information, but also to reshape the SMS ecology of the industry. ?

The underlying technology of enhancing information is actually one of the hot technologies in the communication industry in recent years-unified communication (RCS) technology. Unified communication technology was put forward by GSMA Association and received responses from operators and mobile phone manufacturers all over the world.

On June 26th, China Mobile set up a 5G message open laboratory, and released RCS commercial rich media messages at the World Mobile Congress (MWC Shanghai 20 19), including mobile phone manufacturers such as Huawei, Xiaomi, Meizu and Samsung.

Based on the latest RCS UP 2.3 standard of GSMA, in the coming 5G era, enhanced information will not only serve ordinary users, but also reshape the value of industry short messages to enterprises. To put it simply, you can realize the functions similar to the official WeChat account in the SMS interface, including graphic information push, business subscription, chat robot interaction and so on.

For example, operators, banks, airlines and other service providers can directly put the user's operation entry and link in the message, and the user can directly input it, thus realizing the integration of short messages and applications and reducing the steps of jumping from short messages to third-party applications.

For example, if we want to check the phone bill, we can directly open the SMS application, find the service number of the operator, and click the shortcut key of bill inquiry to get the bill information displayed by rich media.