Why do people always say that SMS marketing is illegal?

Hello, dear, when it comes to marketing short messages, it is estimated that many people are familiar with it and are also troubled. Especially around the shopping festivals such as Double Eleven and 6 18, marketing messages of various e-commerce platforms are bombarded indiscriminately, which easily inundates those originally important messages, making it impossible for users to see and handle them in time, causing certain troubles and even losses to users. In this regard, more users have no choice but to block them one by one.

In fact, in June this year, the "202 1" Public Opinion Analysis Report on Consumer Rights Protection "issued by China Consumers Association showed that the problem of some e-commerce platforms illegally sending marketing messages to disturb the people began to show an upward trend; During the monitoring period, nearly 65,000 negative messages of advertising messages were collected, with more messages in June 17. It is also on this basis that the Ministry of Industry and Information Technology held a special meeting to deal with this issue.

It is worth mentioning that this requirement is not only for e-commerce platforms. It also requires relevant basic telecommunications enterprises and short message service enterprises to immediately improve their management systems and technical means and strengthen the access management of short message ports; 1232 1 the center for reporting and accepting bad network and junk information has also been asked to strengthen the work of accepting junk information complaints, transferring clues, monitoring and analyzing.

Indeed, the governance of spam messages cannot rely entirely on the self-discipline of e-commerce platforms. In the whole chain of production, sending, complaining and handling, the relevant responsible departments of each link should cheer up and go all out to crack down on spam messages and create a safe and refreshing communication environment for users. This should be true not only during the Double Eleven period, but also in daily life.

In fact, this is also clearly stipulated in laws and regulations. 20 15 "regulations on the management of communication short message service" clearly stipulates that short message service providers and short message content providers shall not send commercial short messages to users without their consent or request. When requesting users to agree to receive commercial short messages, the type, frequency and duration of the commercial short messages to be sent shall be stated.

Article 1033 of China's Civil Code also stipulates that no organization or individual may disturb the private life and peace of others by means of telephone, SMS, instant messaging tools, e-mail, leaflets, etc. Except as otherwise provided by law or expressly agreed by creditors. Everyone has the right to be undisturbed, and the people's longing for a better life, of course, also includes the peace of life. It is illegal to send marketing information without permission.

The marketing method of indiscriminate bombing of short messages not only infringes on the rights and interests of users, but also fails to achieve good results. You know, SMS bombing is nothing more than a crowd tactic, which is to screen out a small number of customers with real needs by casting a wide net. For a wider range of users, these spam messages will not only make them interested in related products, but will breed disgust. In this sense, marketing SMS is tantamount to fishing.

The scenery should be eye-catching, and enterprise platforms and businesses still realize that Double Eleven or 6 18 are shopping festivals formed with the development of e-commerce in recent years. This festival itself is a social resource and an important engine to stimulate consumption. Don't let disturbing marketing information destroy this atmosphere and overdraw the public's enthusiasm and trust.