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20 ways to improve performance
20 ways to improve performance
20 ways to improve performance, many new salespeople are very anxious, because they don't know how to sell products, which leads to a state of no performance. In order to improve their performance, I have thought of many ways. Let me take a look at the information about 20 ways to improve performance with you.
20 ways to improve performance 1
Less passenger flow, low repurchase
1, rainy weather: statistics of store entry rate, mediation of store atmosphere, product knowledge training, sales skill drills, actual combat scenario drills, display replacement;
2, the passenger flow is very small: count the rate of entering the store, analyze the customers entering the store, improve the recommendation rate, and the store can do a general cleaning;
3. Decline in member consumption: pay a return visit by SMS every week to understand customer needs, and give small gifts or double points when purchasing.
4, low recommendation rate, low turnover rate: train shop assistants to communicate with customers, understand customer needs, and improve turnover rate. The manager of the open pit leads the clerk to do sales training together;
Product correlation
5. Commodity problem: develop the selling points of similar products and reorganize related sales; Looking for substitutes or similar products as substitutes;
6. The shelf life of the products is approaching: check the shelf life of the products on the shelves regularly, deal with the products approaching the shelf life in time, and report the expired products to the company when they are put into storage.
7. Insufficient stocking: complete the new product sales plan within 3 days after the goods are loaded, and at the same time pay attention to the replenishment of the best-selling products, or replenish according to the sales volume in a week, and replenish before each activity;
8. Strange inventory control: once a week, the store manager will inform the inventory of goods with large inventory and best-selling goods at the handover meeting.
The sales ability of shop assistants has been strengthened.
9. Poor clerk conditions: Is the reason for poor communication life or work? It is necessary to adjust follow-up, one-on-one talks and small group activities to activate team motivation with PK;
10, weak sales ability: for the clerk with poor sales, the store manager or the clerk with strong sales ability will help him summarize and analyze each sale and get promotion from it;
1 1, poor team cooperation: we discuss the problems between cooperation, adjust through communication and shift, and make use of complementarity;
12, lack of professional knowledge: supplemented by company training and regular inspection and evaluation;
13, lack of non-sales languages, and lack of understanding of customer needs: customers are required to communicate more than two sentences each time they enter the store and do exercises in the open space;
Daily activities and management of the store
14, asking for discount: introduce the advantages of the product, compare with other similar brands, try to buy products from other stores in your spare time, and learn about the quality services of others, so you can learn from the advantages; Emphasize product value rather than price;
15, there is no activity in the store: properly match some gifts that can increase sales according to the demand and promotion plan in the store;
16, joint: improve the association ability of shop assistants, strengthen the awareness of alternatives, and recommend combined products to customers; Give customers a reason to buy varieties and give shop assistants a reason to sell varieties;
17. Additional promotion and selection are not in place: stores are required to recommend two or so suitable products to each customer as alternatives, and the cashier can be used to promote sales and recommend one more word.
18, the atmosphere of empty stores has not been adjusted: use empty stores to do sales drills and connect sales training with shop assistants;
19, the staff of the store is transferred and unstable: it gives employees a strong sense of belonging;
20. Managers' management ability: improve managers' ability through training;
20 ways to improve performance 2
1, concentrate on one thing.
At the beginning of work, concentrate on one thing, concentrate on one thing, and make a single breakthrough.
For example, if you have just entered a company and there is no customer accumulation, you can spend 18 days or even longer, and try to increase the number of customer leads first.
As for other things, such as maintaining the relationship between colleagues, it can be postponed for a while.
2. Strive for various resources.
Sales newcomers should understand that sales work is not a one-on-one job, and they should learn to fully strive for various resources.
The first thing to win is the support of management.
Management can provide strong support in various aspects such as price strategy. Some people think that often picking on leaders will make them feel incompetent?
In fact, the success of sales staff is also the success of management, and they are willing to help.
Of course, before asking for help, we must sort things out, not push them to the leaders to solve them. This is also the basic literacy of asking for help.
In addition to the management, other departments are also important resources, which need to be strived for as much as possible.
Marketing department, which can provide market data and market trends to help sales staff locate customers more accurately;
The finance department can help sales staff understand the tax and invoice system, and help you recover accounts receivable in time, thus maintaining long-term and healthy customer relations;
Technology department, which can provide technical support for sales staff.
In 200 1 year, during the 9th National Games, in order to cooperate with the Organizing Committee of the National Games and become the designated network equipment supplier, Dell not only sold the equipment to the Organizing Committee, but also sent engineers to the site to work around the clock for free to ensure the smooth progress of the National Games.
The success of this sales work is inseparable from the full support of Dell's technical department.
So, as soon as you enter a company, you can quickly learn how many departments there are in the company. Among them, which departments can provide what support for sales.
3. Do what sales should do
Many new salespeople always give everything to important customers, and they personally handle and follow up all the requirements of customers, thinking that this is responsible for customers.
In fact, this practice is very unprofessional.
First of all, you are not a professional working outside sales. Once it is not handled well, it will leave a bad impression on customers;
Secondly, you are a salesman, not an engineer or customer service. It is your most important job responsibility to work hard to complete the sales work. Don't take jobs at will.
Lexmark, a well-known printer brand, once organized a scenario drill internally. The theme is: when customers ask for something other than sales, how do salespeople respond?
At that time, the performance of a gold medal sales manager was recognized by everyone.
Let's see how he responded:
The customer called and said:
Hello, excuse me,
Are you the printer sales department of Lexmark Company?
The gold medal salesman said:
Yes, this is Lexmark.
what can I do for you?
The customer said:
We are old customers of Lexmark.
Purchase millions of printing equipment every year.
During this period, the printer broke down.
What should I do?
The gold medal salesman said:
Please call the technical support hotline.
The customer said:
No, they can't get through,
I need your help.
The gold medal salesman said:
Please leave your contact number,
Tell me what the obstacle is,
Our engineer will contact you.
In this conversation, the other party purchases millions of dollars every year and is indeed an important customer. But the gold medal salesman still insists on letting the right person do the right thing.
This is worth learning for all salespeople.
4. Find an undisturbed time.
Dell's salespeople have a colorful flag that says:
Powerhour, please don't disturb.
Putting this flag on the table is tantamount to showing everyone that the sales staff are in intensive contact with customers. Please don't disturb. During this time, even michael dell, the founder of Dell, can't be disturbed.
So you can find a period of time every day to deal with important work efficiently according to your work habits and customers' schedules. If you are a team leader, you should actively promote this work habit internally.
If you don't know how to determine which jobs are the most important and how to make a good choice, you can just click on the title and learn another lesson:
The work is very complicated, how to grasp the key points quickly?
5. Give 80% of your energy to serve key customers.
Many new salespeople are tired all day, but they get nothing. The main reason is that there is no distinction between key customers.
In the case of limited energy, we should learn to give up invalid customers and devote 80% of our energy to serving key customers.
Serving these customers well can also bring high-quality recommendations, and your sales performance will certainly not be bad.
How to distinguish key customers?
First of all, it must be the target customer of the company;
Secondly, you can refer to the following standards:
First, the size of the company;
Second, the position and influence in the industry;
Third, the development trend.
Fourth, the urgency of demand;
Fifth, docking people's decision-making ability.
Every company has different standards for key customers. It is not necessarily a large-scale key customer, or even a key customer who pays the money immediately.
In this regard, the head of the sales team should provide clear and definite support for the new sales staff. Don't let new salespeople analyze and guess which customers are key customers.
6. Respect the power you give.
Many new sellers are eager to know when they can become gold medal sellers. Teacher He Xueyou, the gold seller of Alibaba, said that this is actually very simple.
Ask yourself every morning, what is your goal?
If you know it clearly, then put in 100% efforts to achieve the goal. As long as you reach your goal every day, your ability will definitely improve, the number of your customers will definitely increase, your turnover will definitely increase, and you will naturally be closer to success.
Some salespeople said they would visit eight customers in the morning, but they only visited six. Tired and annoyed, they went back to the company and postponed the task of the day until the next day. Or have decided to visit customers the next day, and even clock out at night without making an appointment with customers.
If you have such behavior and take it seriously, you should pay special attention. Without long-term performance, it is often these small things that are not done well.
On Sunday, I posted this circle of friends:
From 9: 30 am to 4: 30 pm/kloc-0,
I wrote four classes and 1 class.
There is a task that must be completed every day.
Don't be lazy about time, and don't be lucky about quality;
It also makes me more and more normal.
Plus the previous live class and online class,
I don't feel tired without rest for four months.
After the post, many friends praised the interaction, and I added a real personal feeling:
One more thing,
Is a job with fixed results every day,
Is the real job.
Most people, looking at work,
In fact, there is no stable and quantifiable output.
I just wasted myself in my mind.
I have been in this situation before,
So don't feel sorry for yourself
What you've given,
Sooner or later, it will be returned to you in various ways.
What you didn't give,
Sooner or later, it will be returned in various ways.
If you want to grow up to be a gold medal salesman, the core method is simple, that is, achieve your goals every day, with fixed results every day, and you will naturally make progress.
Some people say, but I really can't finish the task.
If you can't finish the task, you are incompetent. If the ability is not good, it is necessary to make up the ability. If the work planning ability is not good, make up the work planning ability; If the target decomposition ability is not good, make up the target decomposition ability. Improve these specific abilities one by one, and the performance will naturally be good.
When he became the sales champion of Alibaba, He Xueyou ran to customers during the day, made an appointment with customers at night, stayed in bed and insisted on reading and studying every day. Take advantage of the rest time, participate in various sales training, and constantly improve their ability.
Teacher He Xueyou believes that the core principle of sales work is sowing theory. As long as you work hard, there will be gains and progress. However, if you don't want to pay, then maybe you are not suitable for any job.
7. Don't speculate.
New salesmen are easy to speculate.
They are eager to beat the enemy, always wondering if there is any skill to sign a big order quickly without getting up early and making a lot of phone calls.
Therefore, new salespeople often study blindly.
Seeing that Zhang San sent a book to the customer and finally signed the bill, he also sent a book to the customer;
I heard that Li Si played golf with his clients, and he also went to play golf.
In fact, any successful sales strategy can not be separated from long-term practice. Without enough visits, there will be no accumulation, no accumulation, and of course there will be no signing.
Sales newcomers have not accumulated, blindly learn skills, and are easy to go astray.
If you are a senior salesman, remember to share more strategies when sharing experiences with newcomers. Don't overemphasize skills, lest newcomers go astray.
8. Make a sales log carefully.
Many gold medal sellers have the habit of taking notes.
Imagine that after knowing the customer for several years, you can clearly tell the place where you first met and how the customer felt.
Therefore, new salespeople should form the habit of communicating with customers every time, record relevant information and organize it regularly, which is also a valuable asset for salespeople.
How to improve performance
Performance comes from the company's sales of products. Therefore, the performance is mainly related to products, channels and sales teams.
Therefore, to improve performance, we need to start from these three aspects:
1, enhance product competitiveness. Identify the market demand and ensure that the product has the ability to solve the market demand. Then the product packaging should highlight the advantages of the product and the company.
2. Increase sales channels. Walking on two legs is better than walking on one leg. So according to the actual situation, try various sales channels, and finally choose a few that are most suitable for the company.
3. Build a team with high execution and creativity. The core of the team lies in the team manager, who will not kill the three armed forces. Therefore, when forming a sales team, we must first find the right person in charge.
Nine methods to effectively improve performance
As managers, we need some effective methods to solve this problem, because we haven't mastered the correct method yet. Here, we will share some effective ways to improve our performance.
1
The quality of products and projects is good.
Product quality is the foundation and development guarantee for enterprises to stand on the market. The quality of products determines the life of products and even the development fate of enterprises.
Without quality, there is no market; Without quality, there is no benefit; Without quality, there is no development.
As a boss, you must know the products you want to sell. Your products should meet the basic requirements of customers and may even bring a sense of added value.
You should know the characteristics, advantages and benefits of your products, and the * * * voice between them and the target customers.
2
There are plans for sustainable development and customer screening.
Only by constantly developing and screening customers can customers continue to flow. We can strengthen the promotion of advertising media and help customers collect information.
It should be noted that according to the positioning of consumer groups, it will be more effective to promote this kind of specific consumer groups in the way they usually like.
Through good service, in exchange for customer reputation, word-of-mouth spread widely. Will let more people know, willing to recommend friends to spend here.
three
There are high customer list items for subsequent customer promotion.
If the customer unit price is high, the same number of visitors and turnover will be high, but the project must be attractive enough to customers, and the user's stickiness should be considered when choosing the project.
Users who buy at low frequency basically can't talk about user viscosity, and many times it is a hammer sale. This requires us to consider clearly what kind of project is the most suitable.
The high customer unit price project emphasizes that the products are different, and what support points will make the same products look higher than their peers, at least one grade higher.
Better product quality and strict control, in this case, customers can completely accept high-quality items.
four
Good team environment and atmosphere
If the team wants to have the same goal, it must have certain authenticity and operability within its power.
But this goal can't be achieved easily, it must be very difficult, so those who are determined to do something are worth fighting for.
Always full of optimistic spirit, honest and trustworthy, strict with others, this personality charm will form an invisible centripetal force within the team and enhance the cohesion of the team.
Through the rules and spirit of the team, the advantages and abilities of each team member are fully and reasonably condensed together, forming a simple addition effect far beyond personal strength.
five
Salary incentives are attractive enough.
The incentive function of salary mainly refers to the process that enterprises meet the needs of employees when designing salary. Generally speaking, the needs of employees mainly include salary, emotion and career, among which salary is a more important way.
The change of salary should be related to more work and more pay, and to the efforts of employees, so that the efforts or values of employees can be reflected in their income.
Salary incentive should not only be reflected in salary, but also in position promotion, which has better incentive effect than simple salary.
Therefore, only by embodying the income model of getting more for more work and improving the promotion channels can we better improve our enthusiasm.
six
The professional ability and sales ability of employees are good enough.
As a boss, in addition to setting an example, he should also shoulder the responsibility of training, improve employees' business level and professional skills, establish employees' clear sense of service, and let every employee learn to consider problems from the standpoint of customers.
The only goal of our service is customer satisfaction. Especially when recommending products, the boss should appropriately delegate some preferential powers, try to let employees handle it as much as possible, and don't do everything by themselves.
This can improve the sales ability of employees, improve their performance, and let employees get high salaries. Only in this way can we achieve * *, and employees who decentralize as much as possible will not forget to reward them.
seven
Enterprise platform education system is qualified
Only when the enterprise's education mechanism is qualified can we train available employees more quickly. According to the choice of employee's career development direction, his position is designed, that is to say, the right person is used in the right position.
Provide all aspects of training for employees, and promote the rapid development of employees into "compound" talents. Enterprise development needs specialized experts as well as all-round generalists. Therefore, the quality of "compound" talents and multi-experts can determine the future of enterprises.
Provide it with a broad platform, give full play to its intelligence, give full play to its subjective initiative, make bold appointments in an eclectic way, and give full play to its strengths so that everyone in the world can use it.
eight
Excellent team leader
As a leader, a commander and a collective leader, we must first tolerate the shortcomings of all the people below and develop their advantages.
At the same time, you should also be an excellent role. You should have the ability to make everyone agree with you, listen to you, admire you, make others believe in your ability, take the lead and set an example in everything.
Get to know everyone in your team and master their different personalities, which is easy to manage.
Leaders should abide by and implement the established system. If they don't, how can they persuade the team to comply?
nine
The enterprise assistance mechanism is qualified.
Formulating a helping mechanism to encourage old employees and quickly train new employees can help new employees understand the company culture as soon as possible, master operational skills and ensure their job skills to be further improved.
Increase the stability of employees, reduce the brain drain rate, and strengthen the benign communication and exchange between employees.
For new employees, they can learn new knowledge and master new skills in a short time, and they can pass the exam smoothly and enjoy generous salary.
Mutual benefit and win-win situation are beneficial to management. Under the influence of incentives, old employees not only go all out to preach to new disciples without reservation, but also improve their theoretical operation level and training ability.
Enhance enterprise cohesion and centripetal force, and create a competitive, studious, United and harmonious corporate culture atmosphere.
Two horses are carrying the same thing. A horse is strong and easy to camel, but a horse is thin and difficult to camel.
The thin horse hoped that the strong horse would help the camel, but it was rejected and later exhausted. Then the owner gave the thin horse's things to the strong Malay camel. Finally, the strong horse was exhausted.
Don't just focus on yourself, but also help your partner when necessary to create a harmonious and friendly team atmosphere.
1985, a friend in Zhang Ruimin wants to buy a refrigerator, but many of them are out of order. Finally, he reluctantly took one.
After my friend left, Zhang Ruimin sent someone to inspect all the more than 400 refrigerators in the warehouse, and found that 76 refrigerators had various defects.
He announced that he had smashed all these refrigerators. Whoever smashed them, he picked up a sledgehammer and smashed the first hammer himself.
Three years later, Haier won the first national quality gold medal in China refrigerator industry.
Don't use suffering as an excuse and don't give up on yourself. The world is fair. God closes a window, but at the same time he will open another door for you. As long as you never give up and work hard, you can always live a happy life.
A person's life cannot be smooth sailing, and there will always be some setbacks. When you lose confidence in life, take a closer look and recall the best things that have happened to you, which will make you feel the beauty of life.
You will feel cool against the breeze; Facing the sun, you can feel the warmth; In the face of spring, life will be full of motivation. Even in winter, it should bloom like a sunflower and be as beautiful as summer.
How to improve your performance
Methods to improve performance
Chang Hong:
1. Personnel stability
2. Do a good job in cultivating outstanding talents.
3. Do a good job in promotional activities in time.
4. Reserve of excellent cabinet directors
5. Internal healthy competition
Sun Rong:
1. The most important thing is the stability of employees, the adjustment and communication of employees' mentality and the guidance of new employees.
2. Manage members and realize the trinity.
Bright Willie:
1. Absorb customer information by giving away experience clothes and filling in personal data, and operate one month before the event, and then call back the customer experience clothes to inform the promotion information, so as to expand the number of store members in advance.
2. Brand Salon: Book special policy salons through radio or special systems or channels in colleges and universities to attract more customers.
He Hongmei:
1. Staffing is stable, reserves are effective, and the survival of the fittest is eliminated. Don't bury carrots just because there is a factory.
2. Regional managers and supervisors can play the role of counselors to help employees grow.
3. Activity-driven, novel promotion methods and differentiated strategies.
4. Attractive salary and find the incentive point for employees.
5. Carry out "service salons or tea parties" regularly, strengthen communication with loyal customers, and provide some fashion information, skin care knowledge, color matching and other knowledge to give members more enjoyment and improve loyalty and brand reputation.
6. A novel "popular way" has expanded the scope and methods of attracting new members.
7. Guide employees to pay a return visit to their outstanding members to ensure that members can create achievements in the activities.
8. Make incentive cases, stagger unsalable products or products that are not easy to sell, and make incentive cases specifically for theme products, best-selling products and star products to enhance the sales enthusiasm and status of employees and improve their self-confidence. Because if it is an incentive case for unsalable products, employees will always feel that this product can't be sold and I can't get this reward. It doesn't matter whether it is sold or not, suggesting that the incentive case is a "new product"
Horse:
1. Integrate customer companies with the same consumption and conduct third-party marketing, such as jewelry, clothing, accessories and beauty cosmetics industries.
2. Each counter should have a stable and suitable counter manager, who receives training twice a month on a regular basis, carries out training in management responsibility, dedication and love, and communicates and shares with the counter manager at the same time.
Li Lihong:
1. Staffing is stable, and sales will be well done in August, and members will pay a return visit to prepare for the peak season.
2. Strive for a good time in the second half of the year, do large and medium-sized promotions, and increase store sales.
Pu Yujie:
1. Study the psychology of customers, gain the trust of customers, and do what you like.
2. The promotion of employees' core competence
Jiang Wei:
1. Improve the sales skills of employees, adjust the personnel structure, and survive the fittest.
2. Targeted incentive cases for theme products, and timely cooperate with promotional activities.
Zhang:
1. Controlling employee turnover rate is the basis of sales, and employee stability is the basis of sales. It is necessary to train new employees in product knowledge, sales methods and experience, and provide psychological counseling and communication to old employees.
2. Do an incentive case every month to motivate employees and arouse their enthusiasm. We should adopt "three voices and two initiatives", including welcome voice, introduction voice, Fujian voice, active greeting and introduction.
Department store:
1. Activity-driven sales growth
2. The stability of regional personnel is the basis for increasing sales.
Finance department:
1. Do the basic work of the counter.
2. Adjust the mentality of middle-level leaders, don't pass negative things on to employees, and let employees have a sense of belonging.
3. Cultivate and bring up excellent cabinet members
4. The right person is used in the right position
5. Do a good job in employee service.
6. Do a good job of guidance
Supermarket department:
1. Do a good job in the counter display, giving people a plump and bright promotion feeling.
2. Do a good job in professional training of employees' gfd and etiquette, improve service quality and promote the relationship with customers. Let customers feel professional and enjoy value-for-money services.
3. Strengthen the self-confidence of employees. If SL can make customers have the same good impression on products as themselves, customers will easily buy things from you. If you try to persuade others to do things that you can't even do yourself, you will soon be easily seen through by customers. If you have confidence in your product, your customers will naturally not have confidence in it.
4. Find the right salespeople and train them steadily.
5. Explore customer needs and shape product advantages.
6. Improve the quality of workshop inspection.
7. Keep good customer relations with store leaders and factory leaders.
8. Carry out corresponding promotion activities in time to improve sales performance.
9. Do a good job in employee service and motivation, and insist that employees have no trivial matters.
10. Improve the management skills of middle managers and the skills of coaching subordinates, so that subordinates have a sense of belonging and trust.
1 1. Assist employees to do basic counter work.
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