How do pet shops promote sales?

Scheme 1: illusion discount-giving customers a different feeling. Example: "Spend 100 yuan to buy 130 yuan's goods" is equivalent to a 30% discount, but tell customers that I am a discount, not a discount.

Option 2: temporary money-let customers flock. Example: In the supermarket, "10 minutes, all the goods are 1 discount", and the customers snapped up a limited amount, but the passenger flow brought unlimited business opportunities.

Scheme 3: One dollar over value-the promotion strategy of giving up small and taking big. Example: "Several commodities with a value of 10 yuan or above will participate in the promotion with activities of more than one yuan". Although these goods seem to be losing money, they can attract customers to sell in the form of joint sales, and the profits will increase instead of decrease.

Scheme 4: Critical price-customer visual error. Example: 10 yuan is changed to 9.9 yuan, which is a common promotion plan.

Option 5: Step price-let customers worry automatically. Example: "At the initial stage of sales, 1-5 days will be sold at full price, 5-15 days will be reduced by 25%, and 15-20 days will be reduced by 75%". On the surface, it seems to be an "adventure" plan, but because it captures the hearts of customers, customers are infinite and selective for stores. If this client doesn't come, that client will come. But for customers, selectivity is unique and competition is infinite. If you don't go yourself, others will go, so it must be the customer who finally surrenders.

Option 6: Price reduction plus discount-double benefits for customers. Example: "Customers who buy goods in our store for over 100 yuan can reduce 10 yuan and enjoy a 20% discount". If 100 yuan is 60% off, the profit will be lost to 40 yuan; But if the price exceeds 100, subtract 10 yuan, and get a 20% discount, losing 28 yuan. But the double benefits of strength will induce more customers to sell.

Incentive promotion plan

Option 7: 100% win the prize-turn the discount into a prize. For example, the discount was changed to a prize, and 100% won the prize only in a new bottle of old wine, which catered to the people's hearts. The tangible benefits made the people materially satisfied, and the two-pronged attack was very rich.

Scheme 8: "cash cow"-the income shaken out. Example: Shopping in 38 yuan can enjoy the opportunity of "shaking trees" at Christmas. Every time a tree is shaken, a number plate is dropped, and each number plate has a corresponding gift. Make customers feel happy, customers will be willing to patronize this store, and it will also bring opportunities for the store to generate income. Festive elements, interactive elements and affordable elements make customers happy.

Scheme 9: Courtesy in the box-drinking can also win gifts. Example: this scheme involves many customers and has no threshold requirements, so it is the most widely used.

Membership promotion plan

Scheme 10: Refund promotion-benefits accumulated by time. Example: "On the basis of shopping in 50 yuan, customers can exchange cash according to the promotion ratio as long as they give the shopping receipts in the previous six years to the store cashier. For a six-year refund, the refund ratio is100%; For five-year refund, the refund ratio is 75%; If you retire every four years, the proportion of retirement is 50% ... ". The popularity, time and gap earned by this scheme.

Scheme 1 1: independent pricing-business strategy of strengthening promotion. For example, let the customer price the goods in the range of 5- 10 yuan, and both parties will make a deal if they think it is appropriate. This plan should first pay attention to the floating range of commodity prices. The right to give customers their own prices is only a way to attract customers, and this right is relative. Customers can only set prices freely within the price range provided by the store, which is an important guarantee to ensure that the store will not lose money.

Scheme 12: supermarket shopping card-cumulative discount. Exodus: The shopping card has somewhat stabilized the tourists, which is a win-win situation and has an advertising effect.

Disguised discount scheme

Scheme 13: fixed account-let customers see tangible benefits. Example: 55.60 yuan is only sold in 55 yuan. Although it looks "generous", it is still more profitable than discount.

Scheme 14: Buy more and give more-discount in disguise. For example, you should pay attention to what you send, such as ginseng products, which can be ginseng, ginseng wine or ginseng capsules. In fact, gifts are flexible.

Scheme 15: combined sales-one-time discount. For example, combine the sales of goods with the same attributes to increase profits.

Scheme 16: increase the quantity without increasing the price-give more to customers. Exodus: Whether the quantity is increased or not, customers must see the benefits.

Age promotion program

Scheme 17: staying at home alone-promoting sales through children. Example: On Children's Day on June 1st, children are allowed to choose their favorite toys and items accompanied by the shopping guide aunt, and parents are waiting to pay the bill in the rest area. Pay attention to time, foothold, promotion plan and details to win.

Scheme 18: laugh at yourself-middle-aged people are the most realistic. For example, the curtain in front of a restaurant is "The snack bar next door is good". Self-exposure is a bit "cheap and convenient".

Scheme 19: take the initiative to find fault-impress the hearts of elderly customers. For example, it will take the initiative to sell defective goods, so that customers can take the initiative to find faults and gain the trust of customers.

Scheme 20: "Happy Golden Wedding"-advertise and be a witness.

Scheme 2 1: "Shouxing" effect-let Shouxing advertise for the store.

Gender promotion plan

Scheme 22: Heroes Save the Beauty-Make a Good Male Card. For example, in a tobacco shop in the United States, a beautiful woman was crushed by cigarettes in the window and longed for a man's help. As long as men sell cigarettes, beautiful women can get out of trouble. The scheme has the characteristics of clear goal, diverse psychological grasp and strong adaptability.

Scheme 23: Selecting customers-the "soft" measures for promotion in shopping malls. For example, in a clothing store, there is a sign that men are not allowed to enter, and a rest area is arranged for men, while women ensure privacy when purchasing goods.

Scheme 24: Give it in an appropriate way-meet the "heart" needs of female customers. For example, one of the complete sets of goods such as quilt cover is given as a gift, so that customers can buy complete sets of goods and increase the sales of the store.

Scheme 25: "Substitution" effect-giving women different feelings. Example: The clothing store advertises "Come here with tens of dollars, and we promise to change someone for you". Customers who arrive at the store accept the supporting services of the store, giving people a brand-new feeling, and female customers who accept "replacement" sales give some discounts and small gifts appropriately.

Scheme 26: Love me, love my dog —— Do idolize's article well. Example: Give popular things to girls in idolization to increase sales.

Scheme 27: "Lover doll"-Let single women not be lonely. For example, on Valentine's Day, you can get a "Valentine's Day doll" by launching shopping and advertisements to achieve good results.

Psychological and emotional promotion program

Option 28: Shop around-customers have a little more trust. Example: Suggest "shop around" before sale to improve customer trust.

Scheme 29: Eat Luck-Consume crazily for Luck. For example, if the restaurant spends more, it can draw a lottery, and the chance of winning the lottery is high. The winning photos are posted on the wall, and the advertisement is "Lucky, the more the better". Advantages: commodity advantages, customers can refuse to buy but not eat; Lucky proportion advantage, high consumption, high prizes and high winning rate make the winning proportion controlled by the store, which will not lose money but also stimulate the enthusiasm of customers.

Scheme 30: People who can get more-a magic weapon to lure sales. For example, in a snack shop, you can flip the cards when you buy snacks, give the same snacks when you answer the questions correctly, and give small flavors to small snacks. Grasp the characteristics that children like to show off their bravado and have the satisfaction of small gifts.

Scheme 3 1: file management-let customers be moved by it. Exodus: On a specific day, impress customers with messages and gifts.

Option 32: Add a little-make customers like you. For example, "multi-paving" takes less when bearing the load, and adds more, which makes customers feel more. Customer consumption also values feeling.

Scheme 33: Model Double Stars-Stick to the National Cultural Tradition. Example: The old-age goods store selected the "longevity star" and "filial piety star" by using the "model double star" selection activity. Get familiar with everyone and improve brand awareness.

Show the promotion plan

Scheme 34: "Green Leaf Effect"-Fresh fruits are given to customers free of charge. Example: Fruit shops reflect the freshness of fruits, and there are leaves on the fruits.

Scheme 35: Chaos management-a good way to win chaos. For example: winning in the chaos of clothing stalls, enlightenment: commodity sales can not be static, but should do the opposite, and furnishings can reflect price information.

Scheme 36: Shop around-good goods need inferior goods to accompany them. For example, it is very effective to sell goods with different quality and the same appearance together.

Option 37: There's a trick to ranking-the cheap ones are always in the front row. Exodus: Put some cheap goods in front and put up cheap slogans to attract people.

Packaging promotion scheme

Scheme 38: mystifying-satisfying customers' hierarchical psychology. Example: packaging the goods into luxury goods for the second time and turning the goods into gifts.

Scheme 39: Soul mate-used to witness love. For example, a flower shop cooperates with a matchmaking agency to hold a collective wedding for the couple and witness the love with a soul mate holding flowers. It is also secondary packaging, but it can convey information to customers through activities.

Option 40: Get together-bring its best seller. Example: The fruit shop puts some fruits in a basket, which is both beautiful and affordable. The combination of similar products is a good way.

Shop advertising promotion plan

Scheme 4 1: live effect-promote yourself on the spot. Example: The down series takes apart clothes and bedding on the spot, so that everyone can see what's inside. Selling point: seeing is believing, word of mouth, inviting customers to reflect the interactive line.

Scheme 42: Hint effect-make customers self-righteous. Example: The restaurant visited the dining photos of celebrities in the lobby, suggesting that this is a shop frequented by celebrities. Selling point: improve the visibility of the store and take advantage of the loopholes in customers' hearts.

Scheme 43: roll call effect-let customers pay attention to their own brands. Exodus: Do some public relations activities to improve the visibility of the store.

Scheme 44: Contrast the effect-let customers see the actual effect. Example: There is an unwashed car and a washed car in front of the car wash shop to attract everyone's attention.

Media advertising promotion plan

Scheme 45: "exaggeration effect"-attracting customers' attention. Ex.: Watch sellers sell in water. Selling point: show the quality of goods and seize the curiosity of customers.

Scheme 46: Clever use of witnesses-real live advertisements.

Scheme 47: Celebrity Effect-Let celebrities advertise for the store.

Scheme 48: hitchhiking-a shortcut to win by leveraging strength. For example, in major events, you can sit in the front row to get the opportunity to show your face, increase exposure and publicize.

Promotion scheme of public welfare activities

Scheme 49: One-Yuan Warmth-A Student-Aid Tour in Supermarket. Example: The supermarket in 38 yuan is full of shopping, so you can ask the service desk to put 1 yuan into the donation box to help schools wishing to build projects.

Option 50: Free adoption-turn the prize into adoption right. Example: advertisements let people adopt abandoned animals, pet shops sign agreements not to abandon small animals, and pet shops provide free food for a week.

Scheme 5 1: "purchase" tuition-another form of student promotion. For example, the bookstore can draw a lottery when the shopping amount runs out. The prize is cash and the quota is limited.

Option 52: Hope Shopping Mall-Turn profit into children's hope. Example: During the earthquake, the price of the profit-making promotion activities launched by the shopping mall remained unchanged, and all the profits were donated to the charity Federation to help the children in the earthquake return to school as soon as possible. For example, what Wang Laoji did at that time. We should stand on influential events and honor our promises.

Public relations promotion plan

Scheme 53: destructive effect-let customers really rest assured. Example: The mattress is pressed by roller to prove the quality.

Scheme 54: Demonstration of Effect-Let Quality Speak for itself.

Scheme 55: Consumer Defender-Make a fuss about catering to customers' psychology. Exodus: For goods with quality problems, please leave the store in front of everyone.

Option 56: megaphone-let customers help you sell. For example, during the Olympic Games, dealers of electric vehicles will follow, so that those who are left behind will never be left behind. The megaphone is word-of-mouth sales.

Traditional festival promotion plan

Scheme 57: New Year red envelopes-Spring Festival gift promotion.

Scheme 58: extraordinary 1+ 1- Tomb-Sweeping Day flower promotion. Example: 1+ 1= One-stop shopping, convenient for selling and reasonable in price.

Scheme 59: Five-Five Courtesy-Dragon Boat Festival Zongzi Promotion. Example: note that the scheme may not be novel, but it must be realistic; Make a lot of money and be good at a little.

Foreign holiday promotion plan

Scheme 60: Valentine's Day price-Valentine's Day flower promotion.

Scheme 6 1: Peace is a blessing-Christmas Eve Apple Promotion.

Scheme 62: "Holy Day" feeling-Christmas cake promotion.

Holiday promotion plan for specific groups of people

Scheme 63: March 8th Lottery-Promoting Women's Products.

Scheme 64: Happy Childhood-Children's Day Toy Promotion. Example: Children's favorite cartoons are shown in the children's shopping plaza. After warming up in advance, you can play games to win prizes by answering the questions correctly, and you can enjoy discounts when buying toys during the activity.

Option 65: family kitchen-make mom more relaxed. Example: Mother's Day kitchenware promotion, shopping for carnations, won the "three-day family tour in Hainan".

Scheme 66: Implicit fatherly love-Father's Day gift promotion.

Scheme 67: Respecting teachers and attaching importance to teaching-creatively promoting respecting teachers and attaching importance to teaching. Example: Teacher's Day cross-stitch shop advertisement "The teacher put his sweat and knowledge into a piece of chalk. As a student, why not embroider respect and gratitude in cross-stitch and give it to the old teacher? " During Teacher's Day, all customers who buy cross-stitch in our shop can get a beautiful Teacher's Day card. "

Opening promotion plan

Scheme 68: the "red envelope" of the university-the promotion strategy of the audience sharing a piece of cake.

Scheme 69: Dance crazily-make customers fall in love with your store. Example: KTV holds a big dance.

Scheme 70: Step-by-step promotion —— Punning game promotion. Example: "CS Classic" in a digital store.

Shop celebration promotion plan

Scheme 7 1: integral discount-giving back to old customers with true feelings.

Scheme 72: Self-help sales-attract more new customers. Example: Choose three tickets from 50 yuan at the celebration.

Scheme 73: Collect prizes-Celebrate to enhance influence. Example: pleading advertising language.

Other theme promotion plans

Scheme 74: Fill gold on gold-attract customers' attention with gold. For example, if a mobile phone shop buys a gold slide phone, it can get a real gold "cash prize" through a lottery.

Scheme 75: Visit the Botanical Garden-let environmental protection remember customers' names.

Scheme 76: Happy quintuplets-May customers be happy forever.

Service personnel promotion plan

Scheme 77: Beauty Effect-Make customers beautiful.

Scheme 78: Dwarf Store-Laugh it off.

Scheme 79: Love beauty-catch women's comparison psychology. Example: cosmetics store "Are you beautiful? Do you want to be as beautiful as me? Then please try CC? " Make-up exam activities.

Promotional plan of promoters

Option 80: Alternative mode-special promotion scenario. Example: The clothing store invites elderly models with the slogan "We can all make fashions for the elderly, let alone for the young you?" .

Scheme 8 1: Clear beauty and ugliness-shocking visual effect.

Scheme 82: Win-win mode-do a good job in the articles of promoters.

Scheme 83: Promotion of human feelings-meeting the emotional needs of customers. Example: using relatives of promoters as an excuse to promote sales.

Scheme 84: Anchoring Effect-Service Language Creativity of Promoters. For example, instead of asking customers if they want 1 bottle or two bottles of beer, ask customers if they want beer.

Pre-sales service promotion plan

Scheme 85: Send samples-a more direct trial experience.

Scheme 86: Appropriate offside-give more to customers.

Scheme 87: Get the first-the choice of store service.

Promotion scheme of service in China

Option 88: Choose your own restaurant-everything is to serve customers.

Option 89: Make mistakes-make customers satisfied.

Scheme 90: Imitate-give advice to customers.

Scheme 9 1: Supply on demand-don't let customers down.

After-sales service promotion plan

Scheme 92: be famous on the list-give customers the best service.

Scheme 93: Be responsive-think what customers think.

Scheme 94: Return goods for no reason-a service scheme to win public praise.

Free service promotion plan

Scheme 95: Free service-advanced emotional investment.

Scheme 96: Extra service-sincerely serve customers.

Scheme 97: Graffiti service-make customers fall in love with your store.

Other service promotion

Scheme 98: Please come into the store-small services bring big profits.

Scheme 99: Planting trees to attract phoenix-convenient for customers and shops.

Scheme 100: Serve with your heart-know its goodness and throw it into its favor.