How is database marketing done?

The early stage of database marketing is that you have enough data, and you can dig out some potential needs or habits from this data to find marketing opportunities.

Example: Member-based marketing of catering,

As long as each customer applies for a membership card, the number of purchases they claim each time, the amount of consumption, frequency of consumption, consumption preferences, etc. The statistics can be good, so we will do marketing based on this premise.

If you select those who have a relatively high spending amount and frequent purchases, you can push relatively high-priced dishes to customers.

Consumption frequency is high, but the amount is not high. You can recommend new dishes, new cuisines, and activities that give you coupons when you spend enough to increase consumption.

Customers who have not come to spend in a month or two, we do an activity to wake up sleeping members, and give a coupon of a certain amount to stimulate consumption

Customers who have birthdays are usually invited on their birthdays. When friends are having a meal to celebrate, etc., you can send text messages to customers a week before their birthdays and give them birthday discounts to attract consumption.

Database marketing is more than what I mentioned. The core is that after we have enough data, we can filter and do different marketing for different customers.