5 supermarket marketing planning scheme

# Planning # Introduction In order to ensure the orderly and effective development of things or work, it is usually necessary to make plans in advance. Good planning will definitely pay attention to the participation and interaction of the audience. The following is an organized supermarket marketing plan, welcome to read!

1. Supermarket marketing planning scheme

I. Purpose of the activity 1. Inspire Trust-Mart's brand competitiveness and influence.

2. Establish the authoritative position of Trust-Mart Shopping Plaza in the industry.

3. Show Trust-Mart's novel and unique cultural charm.

Second, the idea of holding activities.

The era of basing ourselves on Duyun, looking at the whole country, building a car behind closed doors, and the fragrance of wine is not afraid of the depth of the alley has passed. Only by showing yourself, building the reputation of the enterprise itself and letting the people know what the enterprise has done can it be accepted by the public. Publicity itself has become an indispensable marketing tool for enterprises at present. As a good partner, Qiannan TV Station is ready to provide 360-degree service for Trust-Mart, design and create a bright future for Trust-Mart together with Trust-Mart people, and set a unique example for Chengdu retail industry. Based on the understanding of mutual trust and assistance, a good opportunity and platform are presented to the other party, and the reloading of the store celebration activities is the plank road to secretly upgrade the trust-mart brands.

III. Contents of activities

As a supermarket, connections and geography are the main advantages, that is, the concept of "good weather, good location and harmonious people". For the current retail industry, consumers in China are disloyal and mercenary. So what do we use to keep the hearts of consumers? The most effective way is to establish brand channels. The core content of brand building cannot go beyond the unique corporate culture and business philosophy. With the extension of this connotation, the brand is different. Based on this understanding, we will use the Trust-Mart Shopping Plaza Reloading Celebration as a marketing tool to rapidly enhance the brand and expand its influence and popularity.

Programme of activities:

1, operation golden idea

Supermarket management pursues the gathering of popularity and the intimacy of consumers to the supermarket. Therefore, this activity should be consumer-centered, fully consumer-centered, communicate with consumers as effectively as possible, and let consumers actively participate in the activity through various channels to increase the affinity of Trust-Mart shopping malls. Before the celebration, we launched this activity to inform consumers through TV media and other means, so that consumers can exchange their personal experiences and real feelings when shopping in the supermarket with us, or their good ideas on supermarket management (SMS, telephone or email). After evaluation, we judged the gold ideas, silver ideas and copper ideas. That is, you have the opportunity to get great value gifts.

2. The same fate

On the day of the re-assembly celebration, consumers whose birthdays are in the same month can get a membership card and a gift (cake) for free with their ID cards. Trust-mart Shopping Plaza will give a generous gift to all babies born on 20xx x x, and award them the title of "Honorary Customer for Life" and relevant certificates. "Life-long Honorary Customers" can enjoy discounts on the evaluation certificate of consumption time in Trust-Mart.

3, crazy shopping day, gifts are constantly sent.

Within a few days before and after the celebration (the specific time is determined by Trust-Mart), anyone who has spent all of 68 yuan in Trust-Mart Shopping Plaza can participate in the lucky draw with the judgment receipt. When the consumption reaches 168, there will be two lucky draw opportunities. For every increase in consumption of 100 yuan, there will be one more lucky draw opportunity.

Prize setting:

First prize: 2 household appliances or value-added gift packages (worth more than 500 yuan).

Second prize: 4 small household appliances or gift packages (ranging in value from 200 yuan to 500 yuan).

Third prize: 4 gift packages (worth 50 to 200 yuan).

Commemorative awards: several

4. Opening ribbon-cutting activities

The new store has a new atmosphere. On the day of the celebration, leaders of relevant departments in duyun city were invited to cut the ribbon. The ribbon-cutting activities are lively, which not only brings joy to the enterprise itself, but also makes people feel lucky. The most important thing is to take the opportunity of cutting the ribbon to inform the society of your "strong return" to attract people from all walks of life to pay attention to the enterprise.

5. Trust-mart talent stage

The event is the focus of this series of activities, tentatively scheduled to be held in duyun city People's Square. People's Square is a gathering place for the general public in duyun city, with a large flow of people and a huge number of people stopping to watch. On the day of the celebration, a stage belonging to ordinary people was opened in People's Square.

Participants: regardless of age and sex, as long as they have talents and specialties, individuals and groups can participate.

Activity forms: singing, dancing, musical instruments, unique skills, etc. , and the form is not limited. On the stage, you will have the opportunity to get a shopping voucher for Trust-Mart Shopping Plaza (the specific prize will be decided by Trust-Mart Shopping Plaza) with different denominations. The longer the performance time on the stage, the higher the value, and the activity time is about two hours.

Activity rules: the value of prizes won by participants depends on the performance time of participants on the stage, and the performance time is decided by the judges. The longer the time, the higher the prize value. The performance time does not exceed 40 seconds, and won a low-value encouragement award such as a pack of paper towels. Prizes can be sponsored in the supermarket.

Registration place: Trust-Mart Service Desk Exchange Office

Preparation before the activity:

1, time:

2. Venue: duyun city People's Square (tentative)

3. The beauty of voice and dance

Yinwu Beauty will invite the city song and dance troupe to give guidance and strive to dedicate a level and distinctive activity.

Pre-activity preparation schedule

leave out

Fourth, media publicity.

During the event, we will conduct all-round publicity and reporting with TV media as the main streaming media. The two old columns of Qiannan TV Station, "12 Online" and "Variety Stand", will join hands to create a grand festival belonging to duyun city People and Trust-Mart Shopping Plaza.

1, Golden Idea Action, Same Destiny, Crazy Shopping Day, Continuous Gifts Delivery, Opening Ribbon-cutting Activities, Qiannan Satellite TV's trump card column "12 Online" will conduct pre-publicity and news reports or video recording of the activities.

2. In the "Trust-Mart People's Talent Stage" activity, the "12 Online" column of Qiannan TV Station will publicize the activity in the form of news in advance, adding another fire to the promotion of the activity. During the event, Qiannan TV Station will provide a professional camera team to record, and after the event, it will be packaged and played back, and a video CD will be made as a gift for data preservation.

The effect of verb (verb's abbreviation) activity

Expected effect of the activity: Through this activity, the image and taste of Trust-Mart Shopping Plaza will be greatly improved in people's minds, reaching the effect that hard advertising can't achieve. Getting rich in business is used by people, especially on the talent stage. First, people's spiritual and cultural life can be satisfied. In today's society, people pursue not only material satisfaction, but also spiritual enjoyment. The development of this activity is more to give people a platform to show themselves, and it will also bring the company's popularity in the local area. This is not the publicity effect that hard advertising can bring. The most typical example is the brand Honghualang Liquor, which firmly grasped the Spring Festival Evening, the richest cultural feast of China people, and finally made it deeply rooted in the hearts of the people; Second, enhance the corporate image and taste. A good corporate image can not only expand the visibility of the enterprise, increase the goodwill and confidence of consumers, but also gain the trust of consumers and create a good consumer psychology for the goods and services of the enterprise. In a word, the development of activities will definitely bring about a great promotion of corporate image and taste, a great publicity effect and cultural benefits to enterprises.

2. Supermarket marketing planning scheme

First, the theme of the event: enhance the brand image of xxxxxx and increase sales.

Second, the activity time:

Commencing on February 1 xxxx.

Three. Location:

There are four stores in xxxxxx supermarket.

Fourth, the integral content:

Xxxxxx Supermarket will upgrade its membership card system on June 5438+February 1 day, 2009. Xxxxxx Supermarket will implement the points exchange system for membership cards based on the principle of giving priority to customers' interests.

1. When applying for membership, customers must have relevant certificates (such as ID card/ID card copy, etc. ), fill in the xxxxxx supermarket membership application form in detail, and pay the 5 yuan handling fee.

2. The handling methods of volumes are divided into: individual handling and unit collective handling. There is a 20% discount for group handling.

3. Members who buy by group purchase cannot enjoy the rights and interests of members.

4. Customers can apply for membership card for free when they purchase 288 yuan at one time.

The membership card is valid for two years. If the customer's membership card is expired or lost, it shall be reissued with the original membership card or "customer retention form". The replacement fee is 2 yuan, and the original membership card is invalid at the same time.

6. The original membership card points are switched according to the ratio of 10 to 1, and the bonus points are redeemed from 1 to 4 every month.

Verb (verb's abbreviation) integration method:

Members' points are exchanged for gifts in eight grades, and the gift fee is calculated according to the proportion of 0.6% of the marketing fee. The grades are as follows:

First-class gifts (80 points): goods of the same value in 5 yuan.

Second-class gift (100 points): goods with the same value of xxxx yuan.

Third-class gifts (200 points): goods with the same value of xxxx yuan.

Four-level gift (600 points): goods with the same value of xxxx yuan.

Five-level gifts (800 points): goods with the same value of xxxx yuan.

Six gifts (1200 points): equivalent quotient of xxxx yuan.

Seven Gifts (2500 points): Goods of the same value in 250 yuan.

Eight-fold gift (8000 points): goods of the same value in 800 yuan.

Key points of implementing intransitive verbs:

1. Each branch determines the gift exchange products according to the content of the points method, and the product range of each level of points is within (1- 10).

2. The store uses posters to stick the points given away at the entrance and exit of the shopping mall to ensure publicity.

3. Gifts for redeeming members' points must be in place before redeeming, and the goods for redeeming should be listed at the entrance of the mall. The gift of Chen Lie guarantees a lot of beauty.

4. One person is responsible for the exchange of bonus gifts, and the person in charge of the exchange should be sincere in service, make full use of the six terms of service and do a good job in explanation.

5. During the implementation, the marketing department of each branch shall guide and supervise the shopping malls under its jurisdiction.

Seven, membership card change, explain the content of the work:

(1) Explain the future use of the membership card, including: enjoying points, redeeming gifts, regularly participating in the lucky draw of membership card numbers, and enjoying the discount of the member company.

(2) Customers who have registered membership cards can still use their membership cards before they expire, but the points are cleared.

(3) Emphasize that the price of goods is very low, and any consumer can enjoy goods with parity or even lower prices.

(4) It shows that our supermarket pays more attention to the quality of goods while adjusting the price.

(5) Where feasible, customers with membership cards can return the goods within 15 days if they are dissatisfied with the purchased goods (specifically, which goods need to be specified) or have quality problems, while other consumers generally only have 7 days.

(6) Permanent member: It means that when a customer reaches 8000 points and comes to the mall to exchange this gift, he becomes a member of xxxxxx Supermarket, and in the process of replacing the membership card every year, he is a permanent member without paying the handling fee of 2 yuan money, and we will record the information of permanent members separately.

Eight, poster writing format suggestions:

Get a membership card and get more.

Dear customers and friends, xxxxxx Supermarket will upgrade its membership card system on June 5438+February 1 day, 2009. Xxxxxx Supermarket will implement the points exchange system for membership cards based on the principle of giving priority to customers' interests.

If you are a cardholder of xxxxxx supermarket, when you have certain points, you will get unexpected gifts, and xxxxxx supermarket will bring you "the same consumption, different experience". If you haven't joined our membership, please act quickly!

3. Supermarket marketing planning scheme

1. Activity Purpose: The fifth day of the fifth lunar month is a traditional festival in China. In order to celebrate the Dragon Boat Festival, commemorate Qu Yuan and preserve folk traditions, a number of publicity activities are held to celebrate the Dragon Boat Festival, so as to achieve the purpose of "entertaining through education"; And give back to customers, hoping to improve the popularity of supermarkets, attract people, provide customers with a warm shopping place, increase the turnover of activity days, and let customers feel an unforgettable Dragon Boat Festival.

Second, the activity time:

June xx, Xxxx.

Third, the theme of the event:

Delicious zongzi on Dragon Boat Festival, happy shopping.

Fourth, the promotion method:

1, "Beautiful Zongzi at Dragon Boat Festival, Full Shopping"

Activities: During the Dragon Boat Festival, anyone who has made a one-time shopping trip to 38 yuan in this supermarket can get a beautiful dumpling free of charge at the service center with a computer receipt. Each store is limited to 200, and the quantity is limited while stocks last.

2. Special sale of goods

During the promotion period, Zongzi and its holiday-related commodities (such as yellow rice wine, frozen food, drinks and other foods, transparent soap, shower gel, insecticidal water, mosquito-repellent incense and other products) are all sold at special prices.

3, "XXX guess zongzi, super price flat"

1) Activity time:

June of X year

2) Activity content:

Customers who have bought 18 yuan in the supermarket during the promotion period from June X to X can participate in the activity of "Guess Beautiful Zongzi" with their computer receipts.

3) Activity mode:

Set up a promotion counter at the entrance of the supermarket or next to the freezer to let customers guess the brand and price of zongzi seeds. The price of the goods executed by the purchasing department must be quite low, and they should be sold to customers at unexpected prices, so that customers can feel the tangible benefits and lay the foundation for the next sale after the holiday.

4. "Dragon Boat Festival in May, General Competition of Stimulus Package"

Operating Steps: Purchasing Department negotiates zongzi materials-materials are in place-activities are publicized-competitions are organized.

Competition prizes: take jiaozi yourself, and take more packages.

Verb (abbreviation of verb) related propaganda

1, leaflet publicity: 40,000 in Phase I and Phase II and 40,000 in Phase III, with an average of 1800 per store.

2. Off-site posters and on-site radio publicity.

Cost budget of intransitive verbs

1, "Dragon Boat Festival exquisite dumplings, when shopping is full" activity: 200 exquisite dumplings are limited to xx3 days.

2. Activities of "XX Guess Beautiful Tangyuan, Super Price": (The quantity and price are decided by the sponsors of each store).

3. "May Dragon Boat Festival, xx jiaozi Competition" activity: jiaozi bulk rice 100 kg.

Other expenses:

Decorative layout, balloons, banners, theme display ornaments, the average store is around 300 yuan.

The total cost of promotion: about 8600 yuan.

4. Supermarket marketing planning scheme

I. Purpose of the activity 1. Take the "new semester" as an opportunity to further publicize the overall image of campus supermarkets and improve the credibility and reputation of campus supermarkets in the eyes of students.

2. Stimulate consumer groups with the "new semester", attract target consumer groups and potential consumer groups, maximize sales and increase sales performance.

Second, the active object.

All college students and residents of the surrounding communities

Three. Time and place of activity

Time: March 20xx1—— March 20xx 10.

Location: in the campus supermarket

Fourth, the theme of the event

"Enjoy the ultra-low price and make great achievements in the new semester"

Verb (abbreviation of verb) activity mode

During the 1. activities, 100 customers who come to the supermarket every three days will get a bottle of Master Kong drink and a free hand cream when they spend the whole day in 58 yuan. 78 yuan can get a set of exquisite cups for free; Full 98 yuan can get an advanced mouse; Over 108 yuan, you can participate in the "shopping lottery" for free: grand prize: digital SLR camera (1); First prize: supermarket 500 yuan shopping card (3 cards); Second prize: one big plush toy, worth 200 yuan (5); Third prize: a high-grade towel (20 people).

2. Price promotion. During the activity, all daily necessities will be 30% off and food will be 20% off.

3. Purchase: Brand cosmetics and pajamas will be sold as promotional goods on March 3rd and 4th.

4, limited purchase, the whole paper pump and bagged laundry detergent as limited purchase goods, because the price is cheap, so each person is limited to 2 pieces.

Sixth, the way of advertising cooperation

1. Hang large banners at the event site to highlight the theme of the event and set up an event information desk.

2. Arrange employees to post posters of supermarket promotion activities on campus display boards and dormitories.

3. Arrange staff to distribute leaflets on the only way for students to attend classes and finish classes.

4. Publish promotional advertisements in journals or newspapers on campus.

Seven, preliminary preparation

Personnel arrangement:

(1) Arrange a sufficient number of service personnel to wear work cards or ribbons, so as to facilitate the identification and guidance of services.

(2) There should be a certain number of order maintenance personnel on site.

(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other.

(4) Emergency personnel (generally led by leaders, and should be handled by public relations in time in case of intervention by government functional departments).

Material arrangement: all products participating in the promotion activities will be ready before February 26th.

Personnel training: train on-site consultants and sales staff, and make every effort to build a team with combat effectiveness in all aspects.

Eight, medium-term operation

1, the staff arrived at the scene first, and took their positions.

2. The propagandist distributes leaflets, introduces activities and products, and guides customers to enter the supermarket.

3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects.

4. The sales staff prepares the sales items and introduces the products to be sold.

At the appointed time, gifts should not be distributed too early or too late. Personal information should be registered and signed when issuing.

6. Finally, clean up the site and keep recyclable items for later use.

Nine. Late continuation

1. A summary meeting will be held after the event, such as the sales volume of this event, the implementation effect, the general situation of consumer evaluation and response, etc. Analyze the advantages and disadvantages of the activity, summarize the successes and draw lessons from the shortcomings. Only by constantly summing up can we develop better.

2. Activity tracking report, terminal construction, terminal delivery, advertisement adjustment and summary report filing.

X. cost budget

1, banners, information desk, posters and on-site decoration at the event site 1000 yuan.

2. Print the activity leaflet 1000 yuan.

3.500 yuan to advertise in campus periodicals or newspapers.

4. Staff who distribute leaflets will distribute them before the event, 300 yuan.

5.( 1) Gift: 400 hand creams, 2000 yuan; 200 sets of exquisite suits, 3000 yuan; 100 high-grade mouse, 3000 yuan.

(2) Prize: digital SLR camera 1000 yuan; 3 shopping cards, 1500 yuan; 5 plush toys, 1000 yuan; 20 luxury towels, 400 yuan.

6.300 bottles of Kangshifu drinks, 750 yuan.

Total cost: about 15450 yuan.

XI。 accident prevention

1, if the promotional goods are out of stock, replace them with other goods as soon as possible to avoid unnecessary confusion;

2. If there is chaos such as looting, do a good job of grooming and arrange a certain number of security personnel when necessary;

3. Prevent all kinds of accidents and maintain order at the scene;

4, arrange emergency personnel, if necessary, you can contact the public security and security, request their support.

Twelve. Effect evaluation

Taking the new semester as an opportunity, because college students have abundant funds at the beginning of the semester, they all need to buy some daily necessities to carry out this promotion, so a series of promotion measures have been adopted, which is expected to produce satisfactory results.

5. Supermarket marketing planning scheme

1. Activity theme: Celebrate the 7th anniversary of * * Supermarket. 2. Activity time: March 5, 20xx-April 20xx 1.

Third, the purpose of the activity:

1. Taking the 7th anniversary of the 4th anniversary as an opportunity, we plan a series of activities to further publicize the overall image of the enterprise, its popularity and reputation among customers and suppliers.

2. Take March 8th Women's Day, 3. 15 Consumer Rights Day and the seventh anniversary of the company as an opportunity to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales.

3. By planning a series of activities, deepen mutual understanding and emotional exchange between xx Super Plaza and consumers.

4. Expand the visibility of enterprises and further establish the social image of "caring for community residents and building a warm home together".

Four. Target audience: customers, employees and suppliers

Verb (abbreviation of verb) activity slogan:

First, targeted advertising language:

1. Warmly celebrate the 7th anniversary of Shenzhen * * Company!

2. Warmly celebrate the 7th anniversary of the establishment of * * Supermarket!

3, * * SiQingLe in the "seven"

4, sincere company for seven years, sincere service forever!

5, service * * We will work harder!

6. Send a big gift to celebrate the seventh anniversary.

7. Give you a gift for the seventh anniversary of holding hands.

8.* * Supermarket wishes all female friends a happy holiday! (Celebrating Women's Day on March 8)

9. Take action to care for women (celebrate Women's Day on March 8th).

10, every day xx every day "3. 15" (Consumer Rights Day).

B, the company's common image advertising language:

1, love is sincere family and even relatives.

2. Quality, service and value for money!

3. Care for community residents and build a warm home.

4.xx quality service project in XX years.

Activities and initiatives of intransitive verbs:

1, store layout:

A. Off-site layout:

1) Large-scale and huge: each branch will make it according to the actual size of the building, and the content is the promotion information of this theme.

2) Small banner: the content is congratulations from well-known enterprises; For example, PepsiCo wishes the seventh anniversary of the establishment of the company. (Please ask the purchasing department to send the supplier list to the marketing department in advance)

3) Ink painting: mainly announce all the contents of this theme promotion activity, convey the activity information and attract customers.

4) Window glass: Rationalize the window glass to increase the festive atmosphere of the company's seventh anniversary.

B, site layout:

1) flag paper: design and make a flag paper with the theme of the company's seventh anniversary to set off the store atmosphere and beautify the shopping environment.

2) Celebration banner: The banner of "Celebrating the Seventh Anniversary of the Establishment of XX Company" is hung in the middle of the gate.

3) Cashier and entrance: make corresponding corporate image propaganda language and various theme activities.

4) Hand-made flag paper: In the conspicuous area of the store, hand-made flag paper with various publicity contents is made.

5) Lantern (pulling flowers): set off the atmosphere.

6) According to the actual situation of the store, design and make a series of advertising billboards to beautify the store and transmit information.

2. Media promotion:

1) Poster Stage 3:

The first issue: March 8th Women's Day: 2p (February 27th-March 8th).

The second issue: the seventh anniversary of the company: (March 5-March 18) 8p90 items.

The third issue: the seventh anniversary of the company: (March1September-April 1) 8p90 items.

Mainly in the form of special offers and gifts.

2) Live broadcast: rolling corporate culture, introducing special information and promotional activities, stimulating customers' attention and enthusiasm for participation, influencing customers' buying behavior and increasing sales.

3) Personnel advertisement: All personnel must fully understand the promotional activities carried out this time and do a good job in explaining the activities of each customer.

4) TV and newspaper advertisements:

3. Promotion activities:

When spring is in full bloom, we will celebrate the anniversary of the company and have passed the seventh anniversary in the waves. Looking back, we have always taken "quality, service and value for money" as our business philosophy, which has satisfied every customer and won unanimous approval from all customers. Looking ahead, we always believe that we will think more and do better for you. To thank you for your * *.

With your constant support and deep love, on the occasion of the seventh anniversary of the four clean-ups, our shopping mall specially holds various preferential activities for you to ensure that you will be surprised, happy and satisfied!