How does an enterprise create a private domain traffic pool?

You can refer to Baidu’s experience

1. Digitalization and videoization of promotional materials

It is necessary to digitize the original product brochure. The form of company and product introductions should be combined with the characteristics of consumers’ information acquisition under the mobile Internet, such as short videos, picture albums, PDF promotional materials, etc. In content production, the theme should be clear and the content should be concise and concise to meet the characteristics of time fragmentation under the mobile Internet.

2. Scan the QR code of products in the store for a digital experience

Identify each product in the experience store with a QR code (the QR code must include product specifications, store and other information) ). After customers enter the store and see the physical product, they can use their mobile phones to scan the QR code to browse the special introduction of the product (short video or electronic album), so as to achieve the complementarity of physical and online products, achieve digital experience, and integrate online and offline.

3. Online and offline sharing, attract traffic through multiple ways

Traffic can be attracted through a series of methods such as offline marketing activities and online self-media tweets. The traffic drainage process can have built-in mini program QR codes and connections to directly drive customers to the online store.

4. Customer resources, systematic management and accumulation

The retention of important customer resources is an important asset of the company and the store. It must be systematically managed and accumulated, and cannot be lost due to changes in store staff. drain. Reaching store staff turnover will not market the customer experience.

5. Outline "user portrait" based on private domain traffic pool

The private domain traffic pool of the experience store uses Internet technology to collect information and track the popularity of products and customer attention. , build "user portraits" during the experience process, and connect with customers for interactive marketing.

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