Who knows the development of contemporary lottery in China?

For a long time after the founding of New China, lottery was regarded as a kind of gambling and was banned for a long time. In the mid-1980s, with the gradual deepening of China's reform and opening up, lottery gradually became a form for the state to raise funds for social welfare undertakings. China lottery has gone through a history of nearly 20 years. At present, welfare lottery and sports lottery have become the two most important lotteries in China. The development of lottery in contemporary China can be divided into three stages according to the historical time sequence, namely, the initial stage, the growth stage and the adjustment breakthrough stage.

The initial lottery continued until 1993. Although the initial sales amount was only170,000 yuan, it had reached18.43 million yuan by 1993, an increase of more than 100 times. The reason why lottery tickets in China developed by leaps and bounds for the first time in the early 1990s is because of the improvement of instant invoicing. 1989 some provinces and cities launched small prize groups of physical prizes and flexible prizes, and began to explore the methods of centralized mass sales of lottery tickets; 1992 some provinces and cities sell welfare lottery tickets in the form of grand prize group, big scene, big momentum, high prize amount, low prize area and multi-prize level, and begin to try the sales method of million prize group. In that year, the sales volume of welfare lottery tickets reached13.76 million yuan, an increase of 56% over the previous year. The sports lottery in the period of 1987- 1993 has not yet formed a unified scale, and the "11th Asian Games Fund Lottery" (that is, the traditional combination of opening and closing) issued from 1988 to 1990 is the initial stage of the development of sports lottery. Since then, Sports Lottery has also introduced instant lottery tickets. From 1994 to 1999, tens of thousands of lottery players gathered all over the country, computer lottery began to enter, and China lottery entered a stable development period. At present, the characteristics of China's lottery development are: the state has strengthened the standardized management of the lottery market; The National Sports Lottery Management Center was formally established in April 1994, which formed a competitive development situation between welfare lottery and sports lottery. The sales model of instant lottery grand prize group is widely promoted throughout the country, and the scene of tens of thousands of people buying lottery tickets has become a unique landscape in the world lottery market; Computer lottery began to enter China's lottery market, which made the lottery industry develop rapidly at this stage. There are two points to note here: First, in 1998, a 5 billion yuan special lottery ticket for disaster relief was issued, which most intuitively reflected the public welfare of the lottery ticket and also demonstrated the strength of the Chinese public in supporting public welfare undertakings; Second, the development of sports lottery is relatively slow at the initial stage, and the annual sales growth is very limited. However, the sales volume of 1999 exceeded that of welfare lottery, mainly because Sports Lottery took the lead in promoting computer lottery. Although welfare lottery took the lead in piloting computer lottery, its popularization was later than sports lottery, and it temporarily fell behind in the market competition, which shows the influence of the application of modern technology and equipment on lottery sales.

Since 2000, modern technology and equipment have been fully applied, and new ways of playing have emerged one after another. China lottery has entered a period of rapid development. The important characteristics of this stage are that the Ministry of Finance has completely taken over the management of lottery, determined the current lottery management system, and established and improved the lottery management system; The two major lottery issuers fully apply modern lottery technology and equipment, constantly improve the distribution and sales methods, and fully enrich the lottery varieties. At this stage, the total amount of welfare lottery issuance continued to grow, from 8.988 billion yuan in 2000 to 22.6 billion yuan in 2004. Sports lottery experienced a leap-forward development from 1999 to 2002, but the sales volume dropped significantly in 2003 and 2004. This time is not only a contest of technology, but also a contest of gameplay. Sports Lottery took the lead in promoting computer lottery, but so far the sales system is still a quasi-hotline system, and the lottery system was upgraded to a full hotline system at the right time, and the international advanced gameplay was introduced first, forming a new lottery variety of "two-color ball". This proves once again that the application of modern technology and equipment plays a great role in tapping the potential of China lottery market.

Lottery has been developed in China for less than 20 years, but it is playing an increasingly important role in the economic and social development of China. By 2004, more than 30 billion yuan of public welfare funds had been raised by issuing welfare lottery tickets, which were mainly used to support the elderly, the disabled, orphans, social welfare undertakings and other poverty alleviation public welfare undertakings. More than 30 billion yuan of public welfare funds were raised through the issuance of sports lottery tickets, which were mainly used for public welfare undertakings such as the national fitness plan, the Olympic glory plan, the construction of extracurricular activities for young people, and the preparations for the 2008 Olympic Games.

After nearly 20 years' efforts, China lottery has begun to mature, and China lottery has had a strong influence. The positive development trend of China lottery shows in the following five aspects:

First, there are more and more lottery varieties. There are dozens of varieties and thousands of denominations from single traditional type to traditional type, instant type, instant combination type and computer type. The game of computer lottery has also developed from a single arrangement to a variety of games such as arrangement, combination and number, from simple prize setting to multiple prize setting, from once a week to multiple times a week, from quasi-hotline to hotline and telephone betting. The game of lottery is more colorful and closer to the market. As can be seen from the above figure, the accelerated development of lottery in China since 2000 has directly led to the leap-forward development of lottery in China, which is based on the application of modern technology and equipment. It can be predicted that the lottery varieties in China will be more interesting, diversified and international in the future.

Second, the general trend of lottery joint marketing. With the continuous progress of technology, lottery joint marketing has also become a new trend. A typical example is the welfare lottery "two-color ball", which is the first lottery jointly sold nationwide in China, thus becoming the first lottery with a prize pool of over 100 million in China. In 2004, the total sales reached 9.252 billion yuan, 6.5 billion yuan higher than 2.8 billion yuan in 2003. After the welfare lottery "two-color ball" realized the national joint marketing, the sports lottery successively launched the national joint marketing "gold and silver color" and "seven-star color". The welfare lottery "3D" and sports lottery "Rank 3", which have been jointly sold all over the country, more intuitively reflect the powerful advantages of joint marketing. At present, the daily sales of 3D is close to 50 million yuan, while the daily sales of Rank 3 has exceeded 50 million yuan. China's popular lottery joint marketing is also an important link in keeping with international lottery.

Third, scientific and technological innovation promotes development. From the development of contemporary lottery in China, we can see that every leap-forward development of lottery in China benefits from the application of advanced science and technology. At present, the full hotline operation of the welfare lottery sales system has been basically completed, which brings obvious advantages: first, it solves the data security problem existing in the betting terminal and improves the fairness and impartiality of the welfare lottery; Second, the data processing speed is greatly improved, which enhances the control ability of the central system to betting stations; Third, the hotline system can run more computer lottery games, enrich the varieties of computer lottery and increase the interest; The fourth is to realize real-time data transmission and processing to maximize the lottery sales time. A considerable number of provinces and cities have also opened telephone and mobile phone betting, and it has become a breeze to query lottery information through mobile phone short messages and the Internet. Technological innovation makes the lottery industry more and more close to people's daily life and more humanized, which plays an increasingly important role in tapping the development potential of the lottery industry. The sports lottery sales system is still a quasi-hotline system, and it is reported that it will be upgraded to a full hotline system this year.

Fourth, the sales outlets are gradually specialized. Lottery, as a special commodity, its advantages brought by professional marketing methods are constantly highlighted. The two major lottery issuers in China have established a unified and standardized model of establishing sales outlets, equipped the sales outlets with necessary hardware equipment, established a good image of the lottery and improved the credibility of the lottery. This kind of professional lottery sales outlets can provide professional lottery knowledge, rich lottery varieties and comprehensive and thoughtful services, provide a very good environment for the public to buy lottery tickets, and obviously increase the sales volume of lottery outlets. Typical examples are "lottery bar", "lottery supermarket" and "lottery shop"

Fifth, the lottery group is becoming more and more mature. This maturity is not only manifested in people's more rational understanding and purchase behavior of lottery tickets, but also in the formation of lottery culture, which has developed from a simple speculation and winning mentality to a common mentality of leisure and entertainment and a public welfare mentality of poverty alleviation and charity. People participate in healthy and active lottery activities, which makes the lottery culture realize the perfect combination of rational culture and perceptual culture, and puts the new humanistic spirit, that is, conscience and social responsibility, into practice, not just in concept.

Since 2000, modern technology and equipment have been fully applied, and new ways of playing have emerged one after another. China lottery has entered a period of rapid development. The important characteristics of this stage are that the Ministry of Finance has completely taken over the management of lottery, determined the current lottery management system, and established and improved the lottery management system; The two major lottery issuers fully apply modern lottery technology and equipment, constantly improve the distribution and sales methods, and fully enrich the lottery varieties.

I believe that China Lottery will be recognized by the world in the near future, just like China's economy.