How to judge the quality of a short message sending platform?

The quality of enterprise SMS sending platform is different from that of ordinary products, so how to distinguish the authenticity when choosing SMS sending platform and choose a regular SMS platform with good quality should be kept in mind, so that you can choose a regular and legal SMS sending software with good quality and convenient use.

1. The channel stability of 106 short message platform is the most important for enterprises, because the short message platform can timely and accurately send messages to customers and employees in the company, regardless of enterprise short message marketing, salary note short message, and major event notification short message in the company. If you choose a short message platform with poor quality instead of the triple play of 106 short message channel, it will cause problems such as short message sending failure, short message sending delay and low short message arrival rate. This will affect the benefits of enterprises and the spread of major events. , then the loss outweighs the gain. How to choose a stable SMS platform? Generally, the stable sms channel is owned by the third-party SMS platform providers directly connected with the three major operators, while the SMS platforms that can be directly connected with the three major operators are generally formal and legal SMS mass sending companies with complete qualifications and can be trusted by the majority of enterprises.

Second, short message sending should have obvious effect. The main purpose of most enterprise SMS group sending platforms is marketing promotion, so the effect of SMS group sending is the first factor that enterprises should consider. In order to achieve good SMS marketing effect, enterprises should not only have enough understanding of customer needs, but also have factors such as the arrival rate and sending speed of SMS platform. What effect can we talk about if the arrival rate of SMS group sending is very low because of channels or fee deduction? Can the arrival rate of high-quality enterprise SMS group sending platform reach 100%? Under normal circumstances, the arrival rate of enterprise SMS group sending platform is lower than 100%, which may be caused by problems such as the number of customers and signals. However, the regular SMS group sending platform does not charge for sending failed SMS, and adopts the charging mode after sending successful SMS. Generally, the short message arrival rate of the regular short message group sending platform is around 95%.

Third, the enterprise SMS group sending platform is fully functional. The general enterprise SMS group sending platform is fully functional and can meet the needs of different customers. It is a good quality short message platform. What are the minimum functions of the enterprise SMS group sending platform? For example, whether the SMS platform provides industry reference template, whether the platform is simple and easy to operate, user-defined signature, point-to-point sending, variable SMS, regular sending, SMS reply, number diversion, whether SMS sending is successful, SMS link optimization analysis and other functions. Only by choosing a regular and high-quality SMS group sending platform can we promote our marketing to the next level, and the internal notification of the enterprise will be more accurate.