How can we make students' after-school homework remedial classes distinctive?

How can the trusteeship remedial class recruit students to maximize its dominant position in the competition? According to my previous enrollment experience, I have summarized the following points for your reference.

First of all, the teaching quality should be first-class.

It is no exaggeration to say that the lifeline of education and training industry is teaching quality. If the tutoring effect of the cram school is very good and the students' grades can be greatly improved, then after word-of-mouth communication, every parent will become a voluntary salesman of the cram school. Are you still worried about not recruiting students?

When parents choose training institutions, the first thing they pay attention to is these questions: what is the teaching staff? Are there any famous teachers? Did the students who came to the cram school improve their grades? If the cram school can satisfy parents on these issues, the difficulty of signing the bill will be reduced by half.

Second, the implementation process should be strong.

In the process of implementation, we should pay attention to the following aspects:

1.？ Determine the target group, place and time: Take K 12 counseling as an example, the target is primary and secondary school students and their parents, the place is at the gate of primary and secondary schools, and the time is half an hour before school, and each school arranges 2-3 people.

2.？ Step on the spot: make sure that every school has leaflets distributed by its peers after school. There is a very important influence factor in pushing the ground, which is public security and urban management. We should try to avoid confrontation, and avoid it if we can.

3.？ Formulate the implementation plan of ground propulsion: the implementation plan should be detailed to the time point, person in charge and completion index of each implementation project.

4. Division of labor: The number of people promoted by local governments can be determined according to the scale of local governments. Large-scale local governments can recruit college students for part-time or full-time promotion. The cost of college students' part-time job is low, but the effect is not good. For part-time workers, it is recommended to pay according to the effect.

Third, collect successful cases and tell stories to parents.

The target groups of training institutions are students and parents, but the final class registration is mainly based on parents' opinions. Therefore, persuading parents is the key to enrollment signing.

Parents who come to consult are generally divided into these two categories:

1.？ One is that children only need to attend cram schools, which they have never attended before. Most of these parents asked about holiday classes, synchronous classes and oral classes of Olympic Mathematics.

2. The other category is those who have participated in training courses before and now want to change training courses, mostly because the last counseling effect was not satisfactory.

Therefore, when doing enrollment publicity for parents, it is best for the custody remedial class to make these preparations: comparison of academic transcripts before and after tutoring; Data on the improvement rate of remedial grades; Letter of thanks from parents; Photos and videos of student counseling, etc.

Fourth, serve the existing students well and improve the conversion rate.

Training schools need to know that existing students are the key to enrollment and continuing classes. If students learn well in the trusteeship remedial classes, then these students can be transferred to synchronous classes or sprint classes. If there is a 60% conversion rate, the enrollment problem will be solved.

Moreover, in addition to continuing classes for old students, the counseling effect of existing students will also attract a group of parents to come here. The counseling effect of existing colleges is a sign of life for training schools.

Verb (abbreviation of verb) informs parents of the training situation in time.

Parents send their children to make up lessons, and what they care most about is their grades. Therefore, training institutions must meet the needs of parents. You can refer to this practice: after the counseling every Saturday and Sunday, send a text message to parents, introduce the counseling content and homework, and pay attention to parents by the way.

After a long time, parents have a clear understanding of their children's learning situation and naturally have more trust and confidence in the teaching of training institutions and teachers. After establishing some trust, invite parents to recommend, and the enrollment effect will be much better!

Amway, as shown!