How insurance companies improve the renewal rate of auto insurance

First, pay attention to customer maintenance.

Customer maintenance is the daily work of every insurance salesman. On holidays, you can call customers to greet or send messages of blessing, so as to brush the sense of existence, so that customers don't easily forget the existence of an insurance salesman in the address book. Once customers have insurance needs, the first thing they think of is you.

Second, a good working attitude.

Every customer wants quality service, and sometimes a good working attitude can greatly improve the renewal rate. Some insurance salesmen may slap their customers because they don't handle business on their own side, which will only make them lose a quality customer forever. Therefore, no matter whether customers are doing business here or not, they should give them a good attitude and show their professional services. Moreover, a good working attitude will make you get more customer recommendations and improve your performance.

Third, communicate in advance.

Insurance salesmen need to pay attention to customers at all times and communicate with customers 2~3 months before the policy expires, so that customers are psychologically prepared. Because car insurance is paid annually, many customers will forget to pay because it takes too long. If the insurance salesman reminds the customer, the customer will think of you first when renewing the insurance.

Fourth, make appropriate concessions.

Insurance salesmen can apply for some discounts or gifts to customers as much as possible within their own capabilities. Although the value is not high, it can make customers more satisfied. Just like some people buy things and give gifts, not for the value of these things, but for psychological satisfaction. If the customer is satisfied, they will naturally renew their insurance here.