How to improve the satisfaction of SMS participation in mobile business hall

It is obvious from the research results that the satisfaction of China Mobile is closely related to the customer's loyalty to the company. Customer satisfaction must be improved. Based on this research, the following suggestions are put forward: (1) Improve the network quality, so as to achieve good network coverage and high network speed.

China Mobile's Internet access speed needs to be improved. Many users report that China Mobile's Internet access speed is slow, and China Mobile should pay attention to it whether using mobile phones or wireless networks. Slow network speed directly leads to low sales of mobile wireless network cards. Therefore, China Mobile must strengthen hardware equipment, increase advertising, get online faster, naturally increase its turnover and improve its customer satisfaction. (2) Enhance the innovative ability of mobile phones.

From the research, we can know that innovation ability has the greatest influence on customer satisfaction, but it happens that the company is at this stage of relatively low innovation ability, so it is urgent to improve innovation ability. (3) Reduce costs and expenses.

This is an important way to improve consumer satisfaction. Companies should save costs and improve their overall competitiveness. Most users complain that the phone bill is too high and there are too few preferential policies. For example, in the university campus, more activities should be carried out to recharge the phone bill, and more policies should be introduced to raise students' consumption awareness, instead of finding a telephone booth to make a phone call and reluctant to use a mobile phone. (d) Increase the use of products.

Add new services from time to time and pay attention to the practicality of services, such as launching mobile phone weather forecast for users due to abnormal weather changes. At the same time, when launching new services, we must make full publicity and investigation, observe users' use of new services, whether they really need them, and cancel bad services in time so as not to affect users' daily lives. These are the details of creating user satisfaction. (5) Improve complaint handling.

Dealing with customers' complaints does not depend on imposing fines on the original mistakes or mistakes. It is very important to put yourself in the customer's shoes, put yourself in the customer's shoes and worry about the customer's urgency. Moreover, everything should be "forward-looking", focusing on solving problems, supplemented by investigating the root causes and finding responsibilities, in order to handle complaints well. Of course, the premise is to have a customer complaint handling process, so as to make the customer complaint process simple, fast and effective and obtain better customer satisfaction. China Mobile must start from all aspects, improve the complaint mechanism, change the attitude of users' complaints, strive to satisfy users' complaints to the maximum extent, and pay attention to long-term interests rather than immediate interests, so as to win better user satisfaction and more word-of-mouth effects.