In 222, can you still be popular if you want to switch to the Internet industry?

In p>222, is the Internet industry still worth joining?

I have a friend in the traditional industry who asked me this question: "Is it too late to switch to the Internet now?

Some interns also said to me, "My tutor said that the Internet is dying and will be suppressed. It is better to be a teacher.

Let's talk about this topic today. Is the Internet industry worth joining in 222?

1 There is still money in the Internet

Let's go back to the intern's question: He wants to join the Internet, but his tutor thinks that the Internet is going to die, and suggests that he become a primary and secondary school teacher.

I smiled. This tutor knows neither the Internet industry nor the post of people's teacher.

Nowadays, in Shanghai, primary and secondary school teachers are also very involved.

I know teachers from some famous schools in Shanghai, and they actually follow the example of the Internet industry, and set up 776 teachers who will arrive at school at 7: a.m. and get off work at 7-8 p.m., and they have to go to school to prepare lessons collectively on Saturday ...

The salary is also a far cry from the Internet. This is the really unreasonable thing: it's curly and poor.

the internet industry is involved, which is true. But the Internet industry is still the most profitable industry today.

No matter which industry we say has a future, in the final analysis, we need money as an endorsement.

For example, if you are optimistic about the new energy automobile industry, then we do see that a huge amount of investment has entered the new energy automobile industry. Except for well-known companies Tesla, Xpeng Motors and Weilai, traditional enterprises are now transforming electric vehicles, and even mobile phone manufacturer Xiaomi has started to build cars.

a large amount of capital has entered this industry, and the income of employees in this industry has risen, which is a promising industry.

as far as the present situation is concerned, the internet industry is still the most profitable industry.

In the latest Mercer survey, the only industry that is predicted to have an annual salary increase of more than 7% in 222 is the Internet industry.

not only that, many internet companies still maintain the mechanism of salary adjustment twice a year, or even several times to motivate their teams.

if you say that joining the internet industry now is equivalent to joining the national army in 49 years. Then my question is, where is the "PLA" in the workplace?

Is the teaching profession the People's Liberation Army? It seems that all the teachers with high salaries are in Shenzhen. A little friend of mine just went there to be a teacher. It is said that the annual salary is 4,, and the standards for recruiting teachers in Shenzhen have been rolled up to doctors. Volume but high salary, which is quite reasonable.

are civil servants PLA? I have seen some offline industrial companies before, and it is really only worse.

for internet people, we need to know that we are still in the most profitable and promising industry and are most willing to pay for talents.

Let's talk about the living environment. If you enter a big factory with a fairly reliable corporate culture, if your boss and you are normal and have enough working ability, you can still get a salary increase and a promotion on the Internet.

it's not easy. In some industries where resources are monopolized, people with resources have opportunities. The financial industry, for example, is still about seniority.

At the beginning of last year, after a college student entered a bank, he refused the toast of the leader at a dinner party, and was chased and beaten by a group of colleagues. This is the status quo of the financial industry (at least in part). Resources are in the hands of a few people. If you want to make money, you have to kneel.

For example, as an ordinary salesman, you need to deposit 1 million yuan. Why should customers deposit money in your bank? Is it because your bank has any competitive advantages that other banks don't have?

Let's talk about a recent news, which also made me laugh and cry. An employee of a securities company, with a postgraduate degree, was arrested in order to strive for the completion of performance and help customers take the postgraduate entrance examination.

where the clear rules don't work, the hidden rules begin to prevail. The Internet industry, at least in most positions in the industry, still relies on strength to speak.

it is the wish of every worker to earn money standing.

in the internet giant, you will find that even as an intern, you can send WeChat directly to the founder and CEO of the company, even fling 18 exclamation points to ask them to respond to your call, and you can also send screenshots of chatting with them to a large group to pull a wave of traffic, and no one will do anything to you.

2 Look at the essence through layoffs

I can understand that the Internet is bad. In the past six months, the voice of layoffs in the Internet industry has never stopped: from the avalanche of online education in the middle of the year, to the wave of layoffs in community group buying, to layoffs in the game industry, and then the year-end outbreak, Byte, Aauto Quicker, Baidu, iQiyi and Didi are all laying off employees.

If you are an outsider on the Internet, if you are a student, I can understand your experience. There are jitters everywhere, and even big factories can't live well. Why should I enter the Internet industry?

However, in essence, people are laying off employees through the phenomenon. Are the layoff logics of these companies the same?

it's different. Share several common types of layoffs:

traditional artistic morality

proactive

error correction

strong man's wrist broken

1) traditional artistic morality at the end of the year

Since 218, the Internet has been "optimized" at the end of the year, which is basically standard. The logic is very simple. Nowadays, many Internet companies have learned Ali's 271 gameplay-2% of high-performance employees, 7% of ordinary employees, and 1% of eliminated employees.

all the year round, your work has not improved. Take advantage of the opportunity of year-end inventory (the inventory of middle and high-level internet companies usually starts from September to October) and send away a wave. Large-scale factories, even if they are optimized by 5%, have sent a large wave of talents to the society, and employees will definitely respond, and the media will amplify this feedback.

who are the victims of such layoffs?

victims: victims of low-performance employees

are often low-performance employees. The first step of an enterprise is to push people out by beating low performance. There is no bonus for beating low performance, and PIP (full name is Performance Improvement Plan) can also be used to formulate special performance improvement plans. These are very difficult for employees and it is easy to back down. If employees insist on not leaving, the enterprise will pay for compensation and send them away.

2) Take precautions

As the name implies, the company is not optimistic about the future growth space and does cost control. In the future, the market development is not good, and enterprises predict that life will be difficult. It is necessary to control costs, re-examine the team and not be too bloated.

Byte's fattening and thinning in the commercialization team in the second half of the year is typical.

The year p>221 is not good, and many large enterprises, that is, the fathers of advertising owners, have encountered problems. For example, the real estate industry, online education and game industry are all shrinking their advertising investment.

Byte has a hunch that the income is not good enough, so we should make a wave of layoffs and control the cost.

this kind of layoffs often means that the core departments don't touch, the marginal departments share some places, or stop recruiting.

victims: newcomers/probationary employees

This situation is a routine operation of foreign companies.

I wrote "The Decline of Foreign Enterprises in Zhou Nianji 11" before, and I said that in 28, when the financial tsunami struck, Randstad also laid off employees. At that time, the general manager made an emergency plan, and each department had to lay off at least one person. At this time, the most unlucky employees and newcomers in the workplace are often newly hired. Everyone knows that the company's HC control will not recruit people in the short term, so it is necessary to keep the most experienced people in hand. People who have just joined the company are often recruited because they are still in the probation period and there is no cost of layoffs.

3) "error-correcting" layoffs

Reason: strategic adjustment, giving up some non-main businesses/projects

This situation often happens in the Internet industry, and the company has promoted several new projects every year, each project may have dozens of fewer people and hundreds more. By the end of the year, after the calf was finished, the project was not made. The management sat down and said, No, these projects are too expensive. Give up.

Victims: employees of the innovation team

Typical cases are ByteDance's vigorous education and Didi's orange heart optimization. In 22, Didi tried hard to recruit more people, and Didi shouted for community group purchase, and Byte even shouted for recruiting 3, people for education. In the middle of this year, the wind changed and began to lay off employees.

especially when it comes to the policy vane, cut it immediately. The same is true of Baidu's layoffs at the end of the year, mainly the game business team.

to put it bluntly, Baidu games are not profitable, and with stricter policy control, it is normal for Baidu to give up. Of course, such layoffs have little impact on the company as a whole, and Tik Tok still lives well after giving up education. It is equivalent to cutting off an appendix or tonsil, and other functions of the human body remain the same.

However, for newcomers in this department, it is often a deep pit, thinking that they have joined a big factory and have a bright future. However, they were laid off less than half a year, and the probation period did not pass. It is difficult to find a job at the end of the year if they get compensation, and it is difficult to defend their rights without compensation.

So, I often tell fresh graduates that it's ok to go to Byte, go to Tik Tok, go to today's headlines or fly books, and don't make great efforts to educate. Once the innovative business is dismounted, the whole team will be killed.

4) "strong man with broken wrist" layoffs

reason: the company can't live any longer, so it has to lay off employees on a large scale to save itself. In this case, the company must have a serious problem.

most companies won't be so hard on themselves unless they have to. It is said that the capital is ruthless. When layoffs occur, it is also ugly for the old boss to kill the old subordinates. After all these years of ups and downs, the Internet is also a Jianghu. If there is a choice, most companies will not choose this game.

victim: everyone

at this time, the victim is everyone, no matter what position you are, you may be stabbed.

Looking at the layoffs in recent months, the layoffs at this level are mainly iQiyi and Mushroom Street.

I asked some acquaintances about the layoffs of iQiyi, and I was shocked to hear them. For example,

There were directors who left, and many of them left;

Some employees with long service experience and high salary leave their jobs;

layoffs involve all departments, even core teams and profit-making departments.

iqiyi is located in the video track, a track that consumes a lot of money, but after years of war, there is still no winner. Among the remaining opponents, Tencent Video is backed by Goose Factory, Youku is backed by Ali, and they all have gold masters. Iqiyi has long since left Baidu and fought alone for a long time.

originally, iqiyi wanted to learn Netflix, but unfortunately, it didn't succeed. It didn't have the strength to continuously produce high-quality content, and there was no way to beat its competitors. The market of these older videos was also taken away by short videos (Aauto Quicker, Tik Tok) and medium videos (bilibili). If the story can't go on, life will naturally be sad.

However, there are only a few large factories with this scale of layoffs.

3 opinions vs mouth hi

imagine the scene of the new year. You go back to your hometown, attend family gatherings, and meet your seven uncles and eight aunts. They ask you what you are doing. You reply weakly, in an internet content community, be a layered product manager for creators.

For big uncles and aunts, they don't know what a content community is, what a product manager is, and what a creator is layered. They only heard about the Internet, so a big uncle hesitated and shared his only information under the topic of "Internet": "I see that many Internet companies are laying off employees now. Is your company laying off employees? "the internet industry is really dying now. you might as well come back and take an examination of a civil servant and be closer to your parents. The display of this attitude, I don't know is a point of view, but a mouthful.

the real viewpoint should be Insight, with data, cases and reasonable logic. It is impossible for big uncles and aunts to discuss this topic.

if you don't believe me, you can ask a few questions: which sub-sectors are laying off employees? What specific difficulties have these companies encountered in their business? What is the scale of their layoffs? Which teams are mainly cut? What kind of employees? Are you hiring at the same time as layoffs? What kind of employees are recruited?

soon, they don't like chatting with you.

indeed, from 221, no matter whether it is a long video platform that can't continue to spend money; K12 online education, game industry, internet finance industry, as well as head manufacturers who have been hit by anti-monopoly have all encountered problems.

But the Internet giant is still the place with the highest income, the place most willing to invest in talents and the place with the most resources to change the world.

yes, written at the end, the internet has definitely passed its golden age, like the rapid growth between 212 and 216, and it will never happen again.

Easy Money is gone. Many Internet practitioners who have made money are actually catching up with the dividend in the mobile Internet era, and now this dividend has been exhausted.

In fact, from 217-18, when the Internet entered the second half of traffic, there was no easy money to make. It is much more difficult for Meituan to engage in the take-away business done by millions of riders than it is for WeChat to do social media.

moreover, for the internet, 221 will bring a new challenge: regulation. Online education died of the policy shift, and games were also under the pressure of supervision, and even many big factories gave up the work system of big and small weeks under supervision (of course, this supervision was great).

but this does not mean that the internet industry is not worth joining. For people in the workplace, let me repeat my point: we will meet all kinds of people, and they will all pass on their opinions and information to us. The purpose of their opinions may be to show their value, to earn your money, to care about you, or simply to find something to talk about. But what we need to do is not blindly believe his views, but to further understand: what is his background? Is there enough knowledge and experience? What is his argument? Is it data or case? What is his logic? Is it reasonable? Is it enough to support his point of view?

The above is my experience, my thinking, my argument and my logic.

for reference, welcome to discuss.