Planning Scheme of 52 Activities in Clothing Store (Collection of 6 Articles)

52 Internet Valentine's Day, also known as "wedding auspicious day", "confession day" and "coquetry day", is a love festival in the Internet age and the first fixed festival in the virtual network world, which is set on May 2th and May 21st every year, because the homonyms of "52" and "521" are "I love you". The following is the "clothing store 52 activity planning scheme (a collection of 6 articles)" compiled by me for your reference only. Welcome to read this article. Part 1: planning scheme of 52 activities in clothing store

1. Purpose of activities

1. Grasp the business opportunities planned by 52 promotion online stores to make customers feel fresh and stimulate their consumption desire.

2. Increase the number of online shop views and attract new customers.

3. Build the credibility of online stores and enhance customer loyalty.

second, the activity time

xxx years x months x days-XXX years x months x days.

third, the theme of the activity

I love you, and I am full of heart.

IV. Target audience

Female clients aged xx to xx.

V. Activities

"I love you, my heart is beating" special event

Buyer's reality show, sharing beauty and winning gifts!

1 sharing is a prize: upload a real picture of the baby trying on, write down your inner feelings and show off your beautiful legs. (Everyone has a prize)

2 Lucky Advent Award. (x names per month)

3 Loyal customer award. (X names at the end of the year)

VI. Promotion of the event

1. Focus time of the promotion: X days before the event; X days after 52;

2. means of publicity: once the target audience is determined, it will be spread through appropriate channels, such as Taobao Want Want news, signature files, baby topics, announcements, QQ, blogs, Weibo, post bars, gangs, forums, WeChat and so on.

VII. Work before promotion

1. Supply of goods: determine the products to be promoted and prepare sufficient goods. Different products should be promoted in different ways. In addition, for discounted items, for example, large products should be selected as promotional items. During the promotion period, the sales of goods will be faster than usual, so adequate stocking is the guarantee.

2. Do a good job in after-sales service: With the increase of orders, a large number of after-sales service problems are brought, and we should fully communicate and coordinate with customers to ensure the satisfaction of each customer.

3. determination of customer groups: find the right consumer groups and make targeted promotion plans. Part 2: planning scheme of 52 activities in clothing store

1. General idea

52 is a popular online Valentine's Day. Because modern people pay more and more attention to romantic feelings and feel that life needs a sense of ceremony, and businesses make great publicity and hype every year, 52 Valentine's Day has become one of the festivals that couples must pass. This promotion plan mainly puts forward two large-scale promotion activities closely following the theme of "52" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.

In addition, as xx is one of the main commodities of Valentine's Day, it is suggested that the annual "xx Festival" for the xx market in shopping malls be started at 52, so as to promote "Festival" and bring a good start to the Diamond Festival with the huge business opportunities of Valentine's Day.

second, the activity time

may x-may x.

iii. Store layout

In line with the theme of "52", it is suggested to set up a magpie bridge in the * * * enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grapes, the main entrance post is decorated with green plastic grapevines to create a rich romantic atmosphere for Valentine's Day.

IV. Activity Planning

(1) 52 sections

1. Theme:

A century-old shop, a hundred years of harmony-52 sections.

[Theme Interpretation] The theme of this activity is "A century-old shop; A hundred years of harmony ",focusing on the xx market, with a clear positioning, highlights the most competitive brand reputation advantages of xx stores in xx shopping malls, and attracts target consumers with integrity and blessings.

2. Activity planning:

The XX Festival lasts from August to the "Eleventh" Golden Week, which is more than one month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of 52 is the warm-up period of the diamond festival activities, which attracts consumers' attention to the diamond festival activities and promotes the next consumption.

the romantic start of XX Festival, and the seven dazzling gifts can be selected at will.

you can choose one of the seven kinds of discounts when you purchase xx products totaling 3 yuan during the activity.

52 yuan voucher for bedding; 52 yuan deduction coupon for suit; 52 yuan Deduction Voucher for Shoes; 52 yuan Deduction Voucher for Women's Wear; 1% discount card for clothing accessories; 4% discount card for Chinese clothes; 2% discount card for wedding photography.

3. Exhibition creativity:

Each brand introduces several special models for Valentine's Day, which can be expensive and expensive, or specially designed for Valentine's Day. They are displayed with dried flowers and covered with a transparent glass cover, which highlights the classic models from many styles that make consumers picky, forming a romantic and beautiful effect under the matching of flowers and forming an irresistible temptation for consumers. And women are often compared to flowers. The collocation of flowers and xx implies the harmonious relationship between women and xx. The unique display mode with appropriate lighting and background will surely attract consumers' attention and produce excellent promotion effect.

(2) Full-court activities

1. Full-court theme activities:

(1) Activity theme:

Romance 52, Lucky 52-52 romantic gifts worth more than 1 yuan, first come first served.

(2) event planning:

The in-store merchants provide 52 items as gifts, set up an activity area in the * * * enjoyment space on Saturday and Sunday, and make a large kt version with the names and pictures of 52 gifts. According to the convention, all the items are divided into department stores and clothing and gold appliances. During the activity period, consumers can participate in the event only if their cumulative consumption exceeds a certain amount. Choose one of the 52 gifts first.

(3) prizes:

each merchant in the store provides a gift in kind with a price of not less than xxx yuan. If the price of goods is generally high, it can be replaced by a xxx yuan deduction coupon. Consumers draw prizes on the spot and receive prizes on the spot.

(4) Preparation of promotional materials:

① Design and production of KT version.

② The activity rules explain the water tag.

④ tables and chairs needed for the activity venue.

2. Other promotional activities:

(1) Buy Valentine's Day gifts and send crosstalk couples a package-during the activity, buy Valentine's Day gifts and give crosstalk couples a package when they arrive in 52 yuan.

(2) Romantic Queqiao, love transmission-during the activity, you can enjoy free ems express delivery in China when you buy a single ticket of the specified category of Valentine's Day gifts in 52 yuan, so as to convey romantic feelings to lovers who are separated from each other. Chapter 3: Planning scheme of 52 activities in clothing store

1. Theme of activities

Passion blooms, and there is love in the times.

Second, the activity time

May X-May 2th.

III. Activity content:

(1) Love song duet expressing true feelings

On May 2th, XX: XX-XX: XX, a special area was set up on the side of the children's area in Building X, and the live Mike was connected to the broadcast room of the shopping mall. Couples can sing or express their true feelings to him or her through love song duet or true feelings expression. And broadcast it immediately through the mall broadcast. At the same time, exquisite gifts were prepared for each couple.

(2) Romantic Lover Rose Fragrance (5.2)

During normal business hours on May 2th, customers can get a free rose flower (limited to xxx) at the promotion service desk on the 6th floor. On the same day, when the cash purchase is over xxx yuan, a box of exquisite chocolates will be given.

note: the consumption amount is not cumulative, and only one chocolate can be given with a single cash register receipt (over xxx yuan for cash purchase), and the excess will not be given repeatedly.

iv. media promotion

1. media selection: xx evening news.

2. Layout specification: 1/3 edition of xx Evening News is red.

3. Release date: May 2th.

4. expenses: xxx yuan.

V. Expenses

1. X pieces of exhibition board: xxx yuan.

2. x piece of lintel: xxx yuan.

3. Print advertisement: RMB xxx.

4. the asset operation department is responsible for the gifts (roses and chocolates).

5. Audio fee: RMB xxx.

6. Other miscellaneous expenses: RMB xxx.

total: about xxx yuan (excluding the cost of roses and chocolates).

VI. Prompt

vip cards can use the discount function for this activity. Part four: the planning scheme of 52 activities in clothing store

1. Details of activities

Target audience: unmarried men and women.

activity positioning: 52, online valentine's day.

activity theme: 52-online valentine's day, romantic hand in hand.

number of applicants: xx male and xx female, ***xxx.

activity time: 52 nights. xx：xx--xx：xx。

venue: xx(xx road, xx district).

the purpose of the activity: to render the atmosphere of "52", promote the sales of the company's products during Valentine's Day, and enhance brand affinity.

Second, the implementation plan

1. This activity focuses on middle and high-level personnel, so in terms of activities, the layout of the scene needs to be elegant and warm, reflecting elegance, taste and standard. The atmosphere created by the on-site host (it is recommended to use professionals) is relaxed and pleasant, and at the same time, it can actively mobilize the enthusiasm of the guests, so that they have sufficient opportunities to show themselves and increase their attraction to participate in this event.

2. The personnel require a college degree or above, and the salary is xxx——xxx yuan or more.

3. The advertising design needs to be novel, and the visual sense is refreshing (it is recommended to use the idea of professionals). In terms of publicity, it reflects the serious and responsible attitude of this activity, enhances the trust of the company, and shows the differences from other similar activities.

4. After the activity, the customer service staff will pay a telephone call back to show the company's sense of responsibility and service, and take in the relevant questions raised by the applicants to lay the foundation for the weekend dinner plan.

5. The office staff is responsible for the registration of applicants and the management of materials.

6. In order to ensure the authenticity of the information and reduce the company's review, the applicants must take the work unit as the main carrier.

7. The customer service staff verifies the reliability of the applicant's identity through his work unit in a hidden way, provided that the applicant's privacy is not revealed.

8. Publicize through newspapers, posters and other media to arouse people's awareness.

9. The qualifications of all personnel in this activity are reserved for the operation of later activities.

III. Contents of activities

1. Needle-piercing contest for 1 people

The requirement is that whoever wears the most needles will win the final victory within the specified time. A pair of diamond rings that can win the live prize. This link is based on the activities organized by the people in the ancient Southern and Northern Dynasties to commemorate the wisdom and ingenuity of the Weaver Girl. The original name was "Tie a colorful thread and thread a seven-hole needle". You can see the tacit cooperation between lovers and the ingenuity of girls. Since it is a traditional Valentine's Day in China, there should be traditional cultural factors in China. This shows the intelligence and ingenuity of women in China.

2. Game interaction

Talent show (which can be plot performance, singing or other talents)

The requirement of plot performance is to interpret the modern version of ancient love story (asking for a partner). Based on the love story of Cowherd and Weaver Girl. Participants in the performance can get souvenirs.

venue layout:

considering the venue environment of Bund Fashion, we don't do too many tidbits, but only use them on site.

lighting: a small light source is hung in the garland of the paper crane. Because the lights in the venue itself are dim, two spotlights are needed for the stage effect.

Make a simple decoration with ribbons, paper cranes, flowers and candles, and use lighting to create an effect.

Ribbon: tie a flower ball on the ceiling with ribbon and stretch out four frames. Hang colored strips, paper cranes and petals on the shelf.

paper cranes: make two garlands under the flower balls and hang paper cranes.

flowers: place lilies and orchids in an eye-catching position on the site.

candles: one candle is placed on the desktop of each table. Set off a romantic atmosphere.

equipment required for the activity:

number plate (designed as a heart), TV, DVD(VCD), microphone, stereo, special love song disc, recent pop music, iron wire, lamp, origami, candle, host, staff and needle and thread (for safety reasons, it is best to customize the one without needle tail, which is bigger, thicker and thicker. Chapter 5: Plan of 52 activities of clothing store

Activity time

May X (week X)-May 2th (week X).

activity content

1. sweet valentine's day is xx MINUS xx.

during the activity, customers buy clothing products over xx minus xx, over xxx minus XX ... buy more and reduce more, and so on, without capping. Men's and women's wear, men's and women's shoes, wool and cashmere, home underwear, bedding products, luggage and leather goods, some young women's wear, a few brands and special products do not participate in the activities. The same rules of full reduction and full reduction shall not be accumulated across floors and halls. For details, please refer to the notice of each hall.

second, 52 sweet happiness ceremony.

during the activity, customers paid cash for wearing goods, and gave a photo coupon with a value of 188 yuan for xx photography in 8 yuan, and a wedding gift certificate with a value of xx photography in 88 yuan in 5 yuan. 2 yuan presented 2 tickets for the weekend cross talk stage. A single ticket is limited to one gift, not cumulative and not repeated, and the number is limited until the gift is exhausted. Gift place: reception desk on the first floor.

During the activity, customers will pay cash for wearing goods and give xx dolls or movie tickets when they arrive in 8 yuan; Give xx bear soap to 6 yuan; Give a mini green potted plant to 3 yuan. A single ticket is limited to one gift, and there is no cumulative and repeated gift. The quantity is limited until the gift is exhausted. The gift is subject to the real thing. Gift place: next to the xx hall of the shopping mall on the third floor.

During the activity, customers will be given a box of xx when they buy the inlay in cash in 1 yuan. A single ticket is limited to one gift, and there is no accumulation or repeated gift. The quantity is limited until the gift is exhausted. The gift is subject to the real thing. Gift place: shopping mall office on the first floor.

third, sweet likes to brush.

during the activity, customers will buy clothes and cosmetics with xx credit card, and send one xx stored-value card to 5 yuan on the day when the single card is full of 5 yuan (inclusive), and one xx stored-value card to 5 yuan on the day when the single card of jewelry, jade and household appliances is full of 1 yuan, and the single card is limited to the same day.