How to calculate the opening rate of 7 tweets

The calculation method of the opening rate of seven tweets: the opening rate = the total number of people reading pictures and texts/the number of people sending pictures and texts. If a tweet is read by 30 people and delivered by 6 people, then 30/6=5. If the seven tweets are still the same, the open rate is only 30%.

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The number of pictures sent can be found in the homepage of WeChat official account and the list of articles sent. The reading volume of pictures and texts is the reading volume of this article. When analyzing the operating data of official WeChat account, the most important indicator to evaluate the effect of tweets is the opening rate. The higher the opening rate, the better the tweeting effect. Of course, there are other indicators that can be judged, such as message rate.