What are the publicity methods for the opening of the newly opened indoor children's park?

In the operation of a children's paradise, location is a very important factor to determine the passenger flow of the park, and the publicity of the park is also very important. For the newly opened indoor children's playground, if the publicity and promotion in the early stage are not in place, then the operation in the future will inevitably encounter difficulties. Here are some ways to promote the park.

First, outdoor promotion

Outdoor promotion means that we can often hand out leaflets and put up posters on the street. The general distribution and posting scope is to post and distribute in the crowded area around the park 1.5 km. This kind of outdoor promotion cost is relatively low, and it can also directly face the target customers. Through some coupons, free experience coupons or gift coupons, customers can be attracted to the children's paradise. As for whether you can become a "member" of children's paradise, it depends on what kind of amusement experience and service children's paradise can provide to customers in the future.

Second, self-media promotion

Media promotion has a great influence. We can expand the popularity of children's paradise through influential TV, magazines, newspapers, websites and forums, so as to build the brand of children's paradise. It can also be forwarded and promoted through popular apps such as Weibo, WeChat, WeChat official account and qq, so as to quickly spread brand consultation and brand image and win more consumers.

Third, promotion activities.

Children's Paradise can regularly hold some festival preferential activities, such as Children's Day, Father's Day, Mother's Day, National Day, winter and summer holidays and other major festivals, so as to improve consumers' participation. When appropriate, children can experience it for free and try it for free. Once the child likes it, are you afraid that the child will not come next time? Moreover, proper activity experience can enhance consumers' sense of identity and trust in the brand and help the brand to occupy the market quickly.

Fourth, joint venture promotion.

Children's paradise can cooperate with children's educational institutions, training courses, maternal and child stores, kindergartens, children's wear stores, toy gift shops, supermarkets and other industries. Cooperation methods include holding festivals or giving away school supplies with park signs. Or send experience coupons or discount cards according to the consumption quota of parents and children in cooperative stores. The purpose of these joint ventures is to learn from each other, let parents and children know about the park through multiple channels, improve the visibility of the park, promote consumption, and achieve win-win or win-win results.

The above briefly introduces the promotion methods of several parks. Of course, the promotion methods are far more than these. Park operators can explore new ways of promotion by themselves. It is believed that as long as park operators master the marketing skills and essentials, combine the actual situation of the park and plan and promote it in a targeted way, they will certainly occupy the market and become a well-known park brand.