How to write the new product pre-sale poster? Poster format

How to write the text of a poster? Posters generally consist of three parts: title, text and signature.

(1) There are many ways to write the title of the title poster, which can generally take the following forms: First, it consists of the name of the language. That is, write the word "poster" in the middle of the first line.

Second, the topic is directly borne by the content of the activity. Such as "dance news", "shadow news" and "ball news" Third, it can be some descriptive words. For example, "×××× reappears the charm and relives the past with ×× Temple".

(2) The main body of the poster requires the following contents to be clearly written: the purpose and significance of the activity.

The name poster originated in Shanghai and is a way of publicity. In the past, posters were used in plays, movies and other performances and activities. Shanghainese usually refer to professional theatrical performances as "going into the sea", while those engaged in professional theatrical performances are called "going into the sea".

Perhaps because of this, people call it "poster", which is a propaganda poster to attract customers as the performance information of drama. Regular posters usually include the nature, organizer, time, place and other contents of the event, which are mostly used in film and television dramas and new product promotion, and are integrated by using elements such as pictures, words, colors and space.

The name poster format poster originated in Shanghai and is a way of publicity. It is mostly used in film and television dramas and new product promotion, and uses elements such as pictures, characters, colors and spaces to make a complete combination. The following is my carefully arranged poster format, I hope it will help you!

(A) the concept and characteristics of posters

Posters are applied documents used to report or introduce plays, movies, cultural performances, sports competitions or reports, exhibitions, etc. to the public.

The name of the poster originated in Shanghai. In the old society, people often referred to professional cultural performances as "going to sea", and engaging in professional cultural performances became "going to sea". As the information of drama performance, posters are also called "posters". Now the poster has a wider scope of application. In addition to posting, some of them are published in newspapers or broadcast on radio and TV stations.

Posters attract readers' attention with novel forms and decorative beauty. Headlines are big and eye-catching, and information is transmitted quickly. Most of them are posted in their own units or places where publicity is fixed, which has an advertising effect and encourages as many people as possible to participate.

(B) the writing format of the poster

There are many kinds of posters, and their writing methods also have their own emphasis and characteristics. But the basic content of the poster usually includes the following three parts:

1. Title. The title can have three forms:

(1) The word "poster" is written on the text, and the font is large and eye-catching to attract people's attention.

(2) Write the activities directly, such as "dancing", "academic lectures" and "ball news", so that people can know what they are at a glance.

(3) Add the name of the organizer before the content of the activity, such as "Seminar on Ding Ling's Works Held by Chinese Writers Association"; Some people also add a few words summarizing the purpose and significance before the main title as eyebrows to explain the purpose and wonderful degree of the activity, so as to render the atmosphere and arouse people's enthusiasm for participation.

2. Text. Generally, it is written item by item, and the time, place, content, participation method and matters needing attention of the activity are listed item by item. In order to enhance the attraction, when introducing the content, the language can be lively, the writing can be lively, and it can be accompanied by symbolic patterns to expand the publicity effect.

3. signature. Indicate the organizer and organizer, and indicate the date in the next line.

(3) Requirements for writing posters

1. The content must be true and the title consistent; Some words of encouragement can be used appropriately, but they must not be inaccurate.

2. The text should be concise and neat, and the items should be clear and clear.

3. According to the content with artistic patterns, color and composition should be eye-catching, with the flavor of the times and decorative beauty.

Fan Wen:

In order to further promote the development of college students' scientific and technological activities, the Youth League Committee invited Professor xx, a famous mechanic, to give a "report on how college students engage in scientific and technological activities", and hoped that all students would actively participate.

Time: 20xx, June 20th.

Venue: University Lecture Hall

Xx college student union

20XX June 18

A brief comment on this poster, the title is eye-catching, the main body clearly States the purpose and speaker of the report, and puts forward the requirement of "I hope all students will participate enthusiastically" Finally, give the time, place and signature. The full text is short, clear and consistent with the title.

distinctive

1. Advertising

The poster of TV series "Song in the Cloud" hopes that all sectors of society will participate. This is an advertisement. Some posters use artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted where people can easily see them. Its advertisements are extremely colorful.

2. Commerciality

Posters are pre-advertising and publicity of an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements are often mainly for commercial purposes. Of course, posters of academic reports are generally not commercial.

use

1. Advertising poster: It can be spread to the society, mainly to improve the visibility of enterprises or individuals.

2. Posters of modern society: a relatively common social phenomenon, which is accepted by most people and provides important information of modern life.

3. Corporate poster: recognized by the corporate sector, he can use some ideas of employees to control and cause thinking.

4. Cultural poster: The so-called culture is indispensable in today's society. There are posters of cultural stars in remote corners and silent mountains.

5. Movie and TV drama posters: a common way of publicity. By understanding the characters and themes of film and television dramas, we can make posters to achieve the publicity effect.

design tactics

Composition skills, in addition to the contrast skills in color application, need to learn and master, but also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the dynamic and static comparison of composition skills, and the comparison of Chinese and western composition skills. Comparison of ancient and modern composition techniques.

(1) Thickness contrast of composition skills: The so-called thickness contrast refers to the colors used in the composition process and a style formed by patterns composed of colors. In painting and calligraphy, we know that there is a difference between meticulous painting and freehand brushwork, or that meticulous painting and freehand brushwork appear on the same picture (like the painting of cabbage and fruit by Qi Baishi, a master of Chinese painting), and this style is in the packaging composition. Part of this thickness contrast is the contrast between the main pattern and the foil pattern; Have a plenty of contrast between the central pattern and the background pattern; Some are as rough as the wind sweeping away the residual clouds in rows, and some are as delicate as hairspring; Some use the calligraphy of weeds instead of patterns, which can be seen anytime and anywhere on some wine and food packaging. For example, Miss brand dumplings and Rejoice brand shampoo.

(2) Comparison of composition skills. In the composition of traditional Chinese painting landscapes, we should study the perspective of close-range and middle-range, and in the design of packaging patterns, we should also adopt the same principle as the composition level of near and far pictures. The so-called "near" is the most eye-catching part of a picture, which is the so-called first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern, such as the instant noodle packaging first used by Shuanghui. The first thing that broke into people's sight was the Shuanghui trademark with a blank background and the huge white variety Shuanghui (that is, close-up view) with a crimson square background. In turn, it is the main characters with smaller running script of "Braised Beef Noodles" (it should be said that the second line of sight is also called the middle scene), the product photos that express the packaging content (also called the third line of sight, bounded by the middle scene), and then the auxiliary corporate mascot advertising language, performance instructions, corporate logo and so on. This obvious layering, also known as the visual three-step rule, takes into account people's habit of watching still life pictures. As a designer, at the beginning of creating a painting, you should know the theme of your appeal before making it, and create an atmosphere that stands out from the crowd. So the designed picture is like a powerful magnetic force, which tightly pulls the salesman's sight.

(3) Density contrast of composition skills: When it comes to density contrast of composition skills, it is very similar to the contrast of complexity and simplicity in color application, and it is also very similar to the flying white in Chinese painting, that is, the concentrated places in the pattern must be set off by diffusion, and it is not appropriate to concentrate or spread them all. It embodies a kind of density coordination, clear rhythm, relaxation and ethereal. At the same time, the theme is prominent. I see that in many packaging designs, the whole picture is dense and colorful, with heavy color expression from the background pattern to the theme pattern, which makes people feel overwhelmed and breathless. This will not only not beautify the product and promote sales, but also make people bored and lose their appetite. This is caused by not grasping the contrast between density and density.

(4) Dynamic and static contrast in composition skills: In a pattern, we often find this phenomenon, that is, an explosive pattern or several deliberately painted crazy thick lines, or banded English or patterns appear in the background or periphery of a packaging theme name. , all show a feeling of "",and the theme name is dignified and steady, and the background is calm, which is the scene. This contrast avoids everyone's vulgarity and rigidity. So the visual effect is very comfortable. Accord with people's normal aesthetic psychology.

(5) The contrast of composition techniques between China and the West often uses the combination of cartoon techniques of western painting and traditional techniques of China or the combination of Chinese traditional studies and English in a package design. And the picture directly highlights the western photo or a picture on the packaging pattern in a realistic way. This form of expression is also a common reference way, which often appears on the packaging of children's products, women's socks, clothing or cosmetics.

(6) Comparison of ancient and modern composition skills: making foreign things serve China and making the past serve the present. Especially in order to reflect a cultural taste, people often use ancient classic ornamentation, calligraphy, figures and patterns in the current packaging, which is most obvious in the packaging of wine. For example, wine and Taibai liquor, as well as Mid-Autumn moon cakes and black peanuts in food, are all embodied and excavated from these aspects. In addition, there are some high-end gift boxes for cosmetics and daily necessities, and their ornamentation and patterns are also looking for grafting techniques from classical culture. This can give people an antique and elegant pursuit or some comfort. So it is very popular with consumers.

Hammer Technology 20 18 released new products in the spring. What are the pre-heated advertising copies? On April 9, awl technology held a spring new product launch conference in Beijing. However, before this, Hammer Mobile and 20 brands produced a set of cross-border preheating poster copy, which attracted many people's hot comments. Today, I chose the poster copy of 10 brand to share with you:

Spring Airlines: They say that one ticket is hard to find, cost-effective, and punctual. They said that the price of high-quality mobile phones must not be cheap; They also say that eating egg yolk will lead to higher cholesterol.

Tigers flew: They said that professional basketball websites must not be interesting enough. They say cheap mobile phones must be rough. They also said that nobody can become a basketball superstar. _

_ Iqiyi: They say that artificial intelligence looks cool, but it is useless; They say that mobile phones are getting thinner and thinner, purely to show off their skills. They also said that AlphaGo can't beat the world champion.

Okamoto: They say condoms that are too thin are not safe enough. They say that a mobile phone that is too thin won't last a day. They also say that the sun goes around the earth. _

_ Fresh every day: They say that vegetables, fruits, meat, eggs and milk have to be bought in the vegetable market; They say that young people should choose foreign brands when buying mobile phones. They also say that foreign moons are round.

Guomai: It is said that no one reads books these days. They say it is difficult to sell mobile phones without a "big bang" now. They also said that the Internet would collapse at 1996.

_ Chen Guang: They say that students should wear the same school uniform, have the same hairstyle and use the same books. They say mobile phones should look like apples. They also say that the ugly duckling is ugly.

Iflytek input method: They said that for a 4-hour meeting, the notes should be sorted for half an hour; They said that it takes at least half an hour from taking selfies with mobile phones to making friends. They also said that six years ago was the end of the world.

__FIIL: They say that headphones with good sound quality must be particularly expensive; They say a nice mobile phone must be very expensive. They also said that "goldfish's memory is only 7 seconds".

Innocent blue: They said, don't show your photos to others. They said that mobile phones without a "big bang" should never be sold. They also said that tomatoes and crabs should never be eaten together.

_ _ This wave of brand joint poster copywriting uses a unified parallelism sentence "They say ... it is said that ... they also say ...", which effectively tells the characteristics of their new products from the opposite side.

This wave of brand joint poster copy uses a unified parallelism sentence "They say ... it is said that ... they also say ...", which powerfully tells the characteristics of their new products from the opposite side. For example, they say that headphones with good sound quality must be particularly expensive; They say a nice mobile phone must be very expensive. They also said that "goldfish's memory is only 7 seconds". What they say is not true, but on the contrary, their mobile phones are beautiful and inexpensive.

In fact, this group of brand joint copywriting is to praise other brands first and then praise their own brands, but they are all confirmed from the opposite side and impressed.

After reading this set of joint poster copy, you can also try to praise your brand from the opposite side.

Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).