Simple project plan

Simple project plan 1 1. Introduction to the project:

Longjiang Auto Network is a car website in the form of B2c e-commerce. With the maturity of internet broadband and technology application, it can be predicted that e-commerce will become the mainstream of internet popularization and application, which will certainly affect the life and economic behavior of thousands of households and increasingly become an important form of social business activities.

Looking at the domestic Internet car websites, China Auto Network, Pacific Auto Network, China Auto Network and the three major portals are the main distribution centers of B2C e-commerce car networks, accounting for most of the online car commerce. In addition, there are hundreds of small B2C car websites in China, which are limited in scale and capacity, slow in development and difficult to maintain the status quo, and are brutally competing for the few remaining shares. What's more, many people who have rich resources and information and want to conduct automobile online business through the Internet are struggling to find the threshold to enter B2C e-commerce, or are worried about the bubble economy of the Internet. However, when consumers browse and buy online, they find that there are still too few data introductions of many online related automobile models (many only provide news of the automobile industry), and they can't find the model parameters or dealer introductions they want to know in time.

The so-called special service of the website. The appearance of "Longjiang Automobile Network" aims to change the situation of difficult service with characteristics and develop special website columns. Attract the attention of car enthusiasts and car dealers through special columns. Avoid the edge of other automobile websites, form their own brand and service barriers, improve access difficulty, maintain existing advantages and ensure stable performance.

Second, the industry status analysis and market demand forecast:

The website of "Longjiang Auto Network" of New Concept Auto Service Co., Ltd. was established on February 28th, 20xx. Let's analyze this website first.

We have 4 years of rich experience in the field of large-scale automobile websites, and are committed to establishing the most professional automobile websites in Heilongjiang Province and even in China. Provide professional services covering more than 2,500 cities across the country for settled businesses.

Longjiang automobile network service: an automobile business platform with perfect functions and rich display information; Enterprise online sales system; Open remote customer management and personal website procurement and sales system; Powerful search engine support.

The investment scope of Longjiang Auto Network: website advertising, car dealers entering, consumer team purchasing, auto parts purchasing platform, honest members, enterprise website construction, server leasing, domain name registration and other services.

The development idea of Longjiang automobile network originated when Wang left my8848 to cooperate with Xidan Shopping Mall to develop igo5. In a word, we can make use of our platform advantages to attract merchants to stay for online sales (regardless of whether the merchants have websites or not), enrich their information resources and achieve a win-win situation, which is the so-called commercial street model.

Let's analyze the profitability of Longjiang automobile network model again. First of all, the advertising revenue of major manufacturers' websites is expected to be around 20,000 yuan per month, and there are many potential businesses, which will become one of the important profit sources of Longjiang Automobile Network. Secondly, the brand operation income, Longjiang automobile network will become another iconic brand in the automobile website if it is operated properly, and its operation and promotion model will become a new model with great brand value; Thirdly, the service income of merchants, including the entry of merchants, the membership fee of auto parts procurement platform, the organization of car group purchase, the development of car consultation service and so on. It can be seen that the automobile website has unlimited business opportunities, pays attention to innovation and is good at capturing market gaps and new trends. The sooner they step in, the greater the profit.

To sum up, the advantages of Longjiang automobile network are: strong brand, experience, technology and resources, strong promotion of new products, short, flat and fast, suitable for large businesses and high-demand goods sales. Longjiang automobile network also has shortcomings, which need to be improved: companies or enterprises that already have websites must abandon their existing websites if they join Longjiang automobile network; The membership fee of auto parts purchasing platform is not low, which will keep many individuals or small businesses out of the door; The horizontal competition of various businesses is not protected, which is easy to cause vicious competition; Longjiang Auto Network is full of ambition, determined to snare all small and medium-sized car websites and businesses, and has a great potential to unify the rivers and lakes. As we all know, industry monopoly and excessive concentration are dangerous signals for all kinds of small and medium-sized "retail investors" and have to be embattled.

China automobile consumption market and its characteristics

With the promotion of China's reform and opening up and the rapid economic growth for more than 20 years, the income of China residents has increased substantially. In 20xx, the per capita net income of rural families reached 2366.4 yuan, four times higher than that of 1978, with an average annual growth rate of 7.28%. The per capita disposable income of urban households reached 6859.6 yuan in 20xx years, which was 3. 16 times higher than that of 1978, with an average annual increase of 6% and 4%. The income of residents in big cities is growing faster. The part of urban residents' consumption expenditure used for food and clothing is decreasing year by year, while the part used for medical care, transportation, communication, entertainment, education, cultural services and residence is increasing year by year. The savings of urban and rural residents reached 7,376.24 billion yuan at the end of 20xx, and now it has exceeded 8 trillion yuan, and the annual growth rate of savings is constantly improving. China has developed into an automobile consumption market with great potential. It is estimated that there are currently 7 million families in China who have the ability to buy a car, and it will reach 42 million in 20xx. By 20XX, China may become the third largest automobile market in the world, only next to the United States and Japan.

Judging from the actual purchase of automobiles, automobiles are being accepted by more and more people as a kind of high-grade durable consumer goods with the lowest family ownership rate in China. With the continuous improvement of residents' income level and the introduction of China government's policy of encouraging cars to enter the family, especially the relaxation of price control of production enterprises in May of 20xx, and the gradual cancellation of various unreasonable expenses for restricting demand and car loans, cars are rapidly entering ordinary families and are beginning to replace household appliances as a new generation of leading consumer goods. According to the statistics of the National Bureau of Statistics of China, from June to July in 20xx, the retail sales of wholesale and retail vehicles above designated size nationwide was 4194 million yuan, up 45.4% year-on-year, of which the sales in July was 7.61100 million yuan, up 75.3%, which was the fastest growing commodity among all kinds of commodities. Due to the car buying boom, some cars are out of stock, and some brands have to book in advance, which leads to the current market sales situation.

Now, before buying a car, more than 50% consumers will choose to know the performance, technical parameters, price and dealer details of the car through online media. In this way, the automobile professional website has become their first choice.

Third, the feasibility analysis

Features of columns: Based on the long-term follow-up analysis of visitors, Longjiang Auto Network has found out which columns are more popular. Self-developed driver simulation test system, new car price inquiry system, car model inquiry system, second-hand car trading system, auto parts procurement platform and other columns, especially the driver simulation test system was launched on the car online for the first time, which was greatly welcomed by netizens and became the object of imitation by many car websites.

The purpose and realization of visitors: "Longjiang Auto Network" is a platform to contact online consumers, manufacturers and enterprises. Visitors can learn about the products and prices of the participating manufacturers and enterprises through "Longjiang Auto Network". For products that need to be understood or purchased in detail, click to enter the release page of manufacturers and enterprises to operate. Large-scale professional car websites have become the first choice for me to buy a car.

Four. Contents and functions of the project

1, website overview:

"Longjiang Auto Network" website is a B2C e-commerce car website, and the core of the website is still the classified display, introduction, dealers and comments of various models. When introducing the main parameters of each model on the website, the exclusive dealer of the model will be indicated. Click on the dealer to view the details of the dealer.

Another important content of "Longjiang Auto Network" website is the auto parts purchasing platform, including trade opportunities, product display, enterprise directory, talent recruitment, industry news and auto parts purchasing platform. Based on information service, establish a perfect and user-oriented online trading system. The construction of online trading platform, information publishing platform, working platform and automatic website building platform will help auto parts manufacturers or traders accurately grasp the market pulse, quickly contact more customers, simplify the trading process, improve the trading speed and reduce the trading cost. At present, the auto parts purchasing platform has more than 1300 auto parts companies' websites and product information, and receives 2000 consultations and contacts from auto parts customers in more than 100 countries around the world every day. With high-quality service, unique service system and network technology, we provide online business solutions for auto parts enterprises.

2, column layout:

Home page: navigation of each column, graphic display of key recommended products, popular search words, on-site search, display of featured products, investment channels, large-scale advertisements, etc.

Weekly: once a week, focus on promoting the products of one or more manufacturers and enterprises, or carry out theme promotion activities closely related to current politics and life themes; Users who subscribe to e-magazines can receive weekly magazines regularly.

Investment promotion: In the initial stage of website promotion, the investment promotion column focuses on the characteristics and benefits of Longjiang Auto Network, publicizes the concept of online chain sales, encourages new businesses to join, and provides contact information for investment promotion.

Visitors can register as ordinary members of the website, comment, vote and put forward opinions or questions about the displayed goods.

Fill the gap in the network industry, and the brand value is huge; Build an online sales platform for customers.

At present, Longjiang Auto Network has launched the prices and detailed parameters of more than 400 models, which can meet the needs of visitors to watch online. In July, 20xx, Longjiang Auto Network released a new car price inquiry system, which was widely used by users after being released online, making the website famous again. Anhui automobile network, etc. In February 20xx, 65438+ launched a brand-new driver online simulation test system, which won unanimous praise from netizens. The website was revised twice in May of 20xx, some columns were integrated, the previous information platform column was deleted, and the second-hand car trading column and auto parts purchasing platform column launched in August of 20xx were added. The future of Longjiang Auto Network will be bright!

Simple project plan 2 1, cover

This is an easily overlooked part.

Many organizations think that content is more important than form.

In fact, form can express content better.

In addition, the project plan is also a very important window for funding agencies to know and understand us. Professional rigor can definitely add points.

The cover can only write the name and date of the project, or include the following information: the name of the project;

Application (execution) institution;

Mailing address;

Telephone, fax and e-mail;

Contact person (person in charge);

You can also list bank accounts, lawyers, audit institutions and other information on the cover.

In addition, if you are raising funds from an organization, you'd better add a simple cover letter in front.

Since a project plan can be submitted to multiple funding agencies, it needs a personalized cover letter that starts with "someone from an organization" to show your concern and respect for the organization.

2. Project Summary (General)

This is the most important part, and it is also the part that readers read and browse first.

To know that the project managers of the foundation receive a large number of application requests every day, they may not have enough time to "read" all the project plans.

Therefore, the' summary' part of the project will be the decisive factor affecting the result of the' primary election';

In the summary section, collect all the information you think is important.

The summary generally includes: the background information, mission and purpose of the organization;

Problems and solutions to be solved in the project;

The ability and successful experience of the project applicant, etc.

It should be pointed out in particular that although the project summary part is ranked in the first half of the plan, in fact, this part was written after all the plans were written.

3. Project background, existing problems and requirements

In this part, you need to introduce the existing problems in detail and why you want to design this project to solve these problems.

To fully explain the seriousness and urgency of the problem, it is best to provide some data, which will not only fully explain the problem, but also show your understanding of the project.

In addition, some real and typical cases can be used to impress readers emotionally and arouse their * * *.

Need to explain the cause of the project, logical causality, beneficiary groups and their relationship with other social problems.

Generally speaking, this section includes the following main information:

Project scope (issues and events, beneficiary groups);

Macro and social environment leading to the project;

Reasons and reasons for proposing this project;

Other long-term and strategic significance;

4. Objectives and outputs

After convincing the funding agency of the existence of the "problem", clearly put forward your solution.

Encourage inter-agency cooperation.

If there are other institutional partners, we should also make it clear.

In this part, you should introduce your project plan, the overall goal, phased goals and tasks of the project, and the evaluation criteria of each goal in detail.

The overall goal is a long-term, macroscopic, conceptual and abstract description.

The overall goal can be decomposed into a series of specific, measurable, achievable and time-marked phased goals.

For example, "reducing illiteracy" is the overall goal, and "making 200 rural women know 1000 characters by XX" is the specific goal.

The statement of objectives must be very clear.

The most important thing is to set realistic goals.

Don't promise what you can't do.

Remember, what the funders want to see in the project completion report is that the project has actually achieved these established goals.

5. Beneficiary groups

In this part, you should describe the beneficiary groups of the project in more detail.

If necessary, income groups can also be divided into direct income groups and indirect income groups.

For example, the direct beneficiaries of the capacity-building project of non-profit organization information consultation center are domestic NGOs and NGO employees, but the indirect beneficiaries are the service targets of NGOs.

Because through capacity building, the service ability and efficiency of non-governmental organizations have been improved, so as to provide better, more and more perfect services for the clients.

Another example is a service organization for the disabled, whose direct beneficiaries are the disabled, and the indirect beneficiaries are their families, even the whole society.

Many funders hope that the beneficiary groups can participate in the project from beginning to end.

Especially in the design stage of the project, the participation of beneficiary groups is more important.

You can list the activities of the beneficiary groups participating in the project in the attachment, including seminars, meeting topics, time, participants, etc. Organized by beneficiary groups;

At the same time, let the funders know that your project is not only designed for the beneficiaries, but also widely supported and recognized by them.

Simple project plan 3 I. Project background

Green and intelligent consumption concept leads people into the era of healthy consumption. In the future, people's consumption trend will pay more attention to energy saving, environmental protection and intelligence. In the home market, consumers not only choose traditional energy-saving sanitary ware and lamps to save energy, but also do not ignore the requirements for "intelligent" life. Intelligent home improvement design can better meet people's needs for humanized home, and at the same time can play an energy-saving effect. In addition, some cities in China are also vigorously building Internet of Things projects, which will greatly promote the process of smart home industrialization.

Second, the business needs

This project is a smart home system, and its specific functions are as follows:

1. When the host is not at home and the guests visit, the system will record the appearance and contact information of the guests in time and send them to the host in the form of short messages, and the host can reply if necessary;

2. The system monitors the environmental coefficient of the family. If there is any abnormality, the owner will be notified by SMS or telephone in time;

3. Household appliances can be controlled according to the environmental coefficient to meet the requirements of environmental protection and energy saving.

Third, the project output

After the project is completed, the products are as follows:

1. A functional core board with embedded mpu, SARAM, FLASH and other peripheral interfaces such as USB and gpio, plus an LCD.

2. Burn the operating system and application programs on the board for users to use;

3. Add the binary image of the operating system of the application program;

4. Product development process documents (classified by functional modules);

5. A copy of the product instruction manual;

Fourth, the implementation plan

The realization of product development is mainly as follows:

1. As the main operating system, we choose Linux embedded operating system and 2.6.30.4 kernel to realize the scheduling of each process;

2. We use TQ2440 development board as the experimental board of our products, and the development board has its own functional modules;

3. We use the USB interface of the development board to connect the camera to realize the function of collecting and saving video images;

4. We use the serial port of the development board to connect with the SIM800GPRS module to send and receive short messages;

5. We can use the I/O of ARM to receive the environmental coefficient data from external sensors.

6. We can use the I/O of ARM to transmit control signals to external control circuits to control household appliances;

7. We can use the LCD on the development board to realize the user's UI interface and touch function;

Verb (abbreviation for verb) implementation plan

Implementation arrangement

Six, team management

Our development team consists of five people: Pan, Ren, Yu Jie,.

The person in charge of each module is as follows:

Team management:

A) A group meeting must be held once a week, and the person in charge of each module should report the progress and problems of each module and make records;

B) During the development process, each person in charge must write the development document, preferring the document to the code;

C) Every time the results and documents are delivered to the time point, if there are serious problems, everyone will discuss them, and the team leader will decide whether to change the original plan;

Seven. capital budget

The required substances are as follows:

1. Maeda TQ2440 development board +LCD+gprs module+camera module;

2. a sim card

3. Several temperature, humidity and sulfur dioxide sensors.

4. Rent, table and chair rental, water and electricity for 5 months.

5. Document printing cost

6. Management fee (currently not available)

The above cost is about 7000 yuan (with water), and the labor cost is about 12000 yuan (1 monthly salary is only in 200 yuan).

Eight. feasibility analysis

We mainly analyze it from the following three aspects:

1. Technically, the even version of the Linux kernel is a stable version, and 2.6 is more preemptive than 2.4, which can completely realize real-time. Arm920t adopts reduced instruction set, Haval architecture and 5-stage pipeline technology. The main frequency of 2440 is 400Mhz, which can fully meet the scheduling and running speed of product programs. The driver of USB2.0 under Linux has long been realized, and the gprs module has also been realized. The touch technology of Lcd has matured many years ago. Therefore, there is no problem in the technical realization of the product.

2. Economically, the product cost is about10.2 million yuan, which is lower than similar products. The price of a small switch in the market is 198 yuan, the price of an electric curtain is 1453 yuan, the price of a fingerprint door lock is 24 18 yuan, and a system is at least 10,000 yuan. It takes about 12000 to develop a system, but the cost of mass production should be less than 5000 yuan, so our price is advantageous.

3. Market, which is our weakness. The smart home market has gradually matured, and we are not the first to enter the market. However, the commercial housing market is expanding day by day, and so is the home market. House prices are rising, so are home prices. Don't scold me, I don't want the house price to go up. ) A person who is willing to spend 1 10,000 on a house will be reluctant to add 1% to buy a smart home? Therefore, our market is still very broad.

Simple Project Plan 4 Chapter 1 Company Nature

(1) Name of the company

Xx advertising media co., ltd, xx advertising media co., ltd, xx advertising media co., ltd.

(2) Nature of the company

A media joint venture advertising company integrating production, agency, planning, creativity, investigation and consultation.

(III) The purpose of the company

Help customers get economic and social benefits.

(IV) Company objectives

Carry out the concept of personalized management and build an advertising company with certain influence in the west.

(E) Entrepreneurship concept

At present, the company is in the stage of investigation and research, but we have formed a * * * name, that is, we actively explore the development mode and direction at the beginning of our business, take a road with our own characteristics, and through effective capital operation, we will first attract small customers, establish a good long-term cooperative partnership with customers with a pragmatic attitude of Excellence, gradually expand our experience and reputation, carve ourselves up bit by bit and break through ourselves. This is the key to the development of advertising companies.

(v) Corporate services

1. Specialized advertising services provide our customers with specific and correct industry consulting services, including data investigation and analysis conclusions. Therefore, customers' investment is more scientific and fair, and they can communicate with consumers in all directions. Establish internal research institutions, gradually create their own theoretical framework and knowledge system, and establish their own culture. Become a strategic partner with the media, act as an agent, and completely buy out a large number of advertising spaces and time in the media. We dump and sell advertising media to advertisers in one direction.

2, to provide customers with correct and scientific market research, customers don't have to run around, we provide customers with perfect effect measurement services.

3. User benefits: Due to our own characteristics, we have the upper hand in business costs. It can minimize the advertising budget required by customers and achieve real high quality and low price.

Chapter II Market Analysis

(1) market description

Advertising is a new industry in China. In 20xx, an advertising company appeared in China. In recent years, the number of companies has been increasing, the turnover and employees have been expanding, and the growth rate is considerable. In 20xx, the national advertising business volume has exceeded 200 billion yuan. According to experts' prediction, China's GDP will increase by no less than 7% in 20xx, reaching more than 2 1 trillion yuan, and the national advertising business will be about 3 10/billion yuan.

(2) Target market

According to the regional characteristics, we divide the initial target market into three categories: internal market in xx region, external market in xx region, large regional market in xx region and long-term target market in xx region.

The internal market in xx area is mainly manifested in a full set of vi, commodity advertisements, shopping mall advertisements and real estate project packaging. The surrounding market in xx area is mainly manifested in the production of outdoor billboards and wall advertisements in counties and cities around xx. The market in xx region is mainly manifested in providing market research, public relations planning, advertising services required for holding promotional activities, facade advertising, signboard making and outdoor advertising for small trade shows.

(3) Target customers

Initially determine the target customers are mainly distributed in various builders, enterprises, shopping malls and facades in xx, xx and xx areas.

(IV) Construction progress

From preparation, preparation to implementation, it is estimated that it will take one month to contact the advertising company. The first week is mainly used for the preparation of funds and the pre-planning of the company. Starting from the second week, we will spend two weeks to build the company from both hardware and software. In the last week, while improving the company's construction, we contacted Chengdu's business website with some advertising decoration companies and advertising decoration facades with relatively concentrated target customers, and strived to establish trade cooperation relations with them.

(V) Market development strategy

The first year of starting a business.

1, our initial development model

Scheme (1): Contact some advertising decoration companies in xx District to seek to establish an advertising consortium. This is because they all have the characteristics of small scale and isolated development. Some companies have advantages in media agency, some companies have customer resources, and some companies have advantages in the region. Through capital operation, horizontal alliance is implemented, resources are integrated, advantages are complementary, costs are reduced, and risks are taken. Grouping is the inevitable choice for the further development of advertising industry in China. Combine in various ways to form a powerful advertising regional group. Through large-scale operation, the advantages complement each other and reduce operating costs. This will help to get rid of the repetitive and wandering state of individual development of small companies, thus improving the overall service level. This is also of great help to the initial development of our company.

Scheme (2): If the alliance is unsuccessful, we can only base ourselves on the surrounding areas of xx from the beginning and seize all kinds of advertising business around. We mainly design and make advertising signs, supplemented by some public relations planning activities with certain scale and influence, and eat up all the scattered businesses that large advertising companies have no time to take care of, and become famous step by step. Expand long-term business in development. Cherish the relationship with customers, establish a good customer relationship, and let today's advertisers become voluntary propagandists who contact advertising companies tomorrow. You can also try to invite banquet customers to participate in the stock market and develop together.

2. Contact the trade show and the owner of the facade to publicize and introduce this advertising company.

3. Look for suppliers of advertising production consumables to ensure the service and quality of the purchase channels.

4. Establish friendship links with xx commercial websites and introduce our advertising companies online.

5. Open telephone business consultation and establish company website to provide online consultation service.

Entrepreneurial development stage (second and third years)

Our advertising company has accumulated considerable experience in the standardized operation in the early stage of development, and has a certain popularity in the xx market, which has been recognized by more and more customers. At the same time, the technical level and production equipment of the company's employees have reached a higher level with the development, so the goal of this stage is to further establish the brand image of our advertising company, further promote the market, and develop our advertising business objectives to large and medium-sized enterprises.

Initially establish a stable customer base. Being able to put advertisements in the mainstream media in xx, the influence began to cover the whole xx area.

Spread this advertising company to all parts of xx, and the company's profits will tend to be stable.

Simple project plan 5 1. Build a brand

1, name, registered trademark;

2. Develop products;

Second, brand promotion: the goal is to be a household name.

1, cooperate with online merchants, such as Alibaba;

2. Establish a website;

3. Establish chain stores;

4. Affordable advertisements.

Three. Operational objectives

1. In the first year, 30 chain stores were established nationwide, selling 900,000 pairs;

2. In the second year, 30 companies were added, with a sales volume of 6.5438+0.8 million pairs;

3. In the third year, 30 companies were added and (1) sold 2.7 million pairs;

4. In the future, 30 stores will be added every year, with an average sales of 30,000 pairs per store;

Fourth, the price positioning:

20-40 yuan/Double

Benefit analysis of verb (abbreviation of verb)

Investment in the first three years: 90 chain stores x 60,000 = 5.4 million, advertising investment 4.6 million yuan * * * investment:100,000;

Sales revenue: 5.4 million yuan =1620,000 yuan, and profit is 48.6 million yuan (the profit rate is calculated at 30%);

Slight net profit: 6,543,800 yuan+0,600 yuan.

The whole project consists of two parts, which can be combined into one or separated, depending on the financing situation.

The whole project looks like a traditional industry, but in fact it incorporates many new ideas. If it can be implemented smoothly, it can also promote the development of related industries-retail, electronics and so on.