What are the network promotion channels?

The model is always ever-changing, but it will never change. No matter what kind of promotion channel, it is only for the same goal: sales. A database marketing Database marketing includes IM promotion, EDM mail sending and SMS short message sending, which is a common way to promote online e-commerce. Database marketing usually has little contribution to sales and low conversion rate, but it has played a relatively good role in tapping potential people and branding. The advantage here lies in the return on investment. Social media marketing Social media marketing, with the development of the Internet, has increasingly developed into the relationship between people. People-oriented and user-oriented has become the most prominent symbol of the web2.0 era, and the UGC community created by users has also occupied the vast majority of netizens on the Internet. Therefore, the author believes that social marketing, delivering value through users, has become an important channel for e-commerce websites to spread. In addition, this can also be observed from data analysis. A large part of traffic comes from direct input, usually from such word of mouth, IM communication, light blogs, favorites and so on. Social media marketing covers a wide range, including blogs, forums, SNS, Weibo, light blogs, RSS sharing and so on. Weibo and light blog can be said to be new media marketing, which includes many types of people. For example, the target group of Sina Weibo is mainly the elite group aged 20-40, which is also the target group of online shopping. In addition, there will be micro-groups and other users gathering together with the same goal in Weibo. Promote specific groups through sales promotion and activities, and create fission marketing and word of mouth. As long as you are patient and look at new media marketing with a developmental perspective, you will firmly grasp users. Examples of social media marketing include wenqing gathering place such as Douban, which is a suitable target group for e-commerce websites such as Xiaoqingxin clothing brand First Moment. Third, online advertising online advertising can only say that online advertising is getting more and more expensive now. Whether it is the promotion of e-commerce development or the growing popularity of portal websites, in short, hard and wide is beyond the reach of ordinary e-commerce companies. It is hard to say how much the conversion rate is, and it is difficult to calculate how much the brand display has received. It is suggested that e-commerce should do less burning money and control the cost is the cornerstone of the long-term development of the website. But at the same time, with the rise of CPS advertising in Taobao Alliance and FAW-FA Alliance, CPS advertising is still relatively reliable. At least there is no sales, and no one can take out advertising fees from my pocket. There are many advertisements for certified public accountants, and cheating data is inevitable no matter what registration requirements. However, good relations with the alliance and good media can also achieve quite good results. From the point of view of direct selling, you can still get a good return on investment. In the 3G era, there is more and more fragmentation time, and mobile phone clients occupy our spare time. Have you found that the subway is full of mobile phone control, mobile phone reading, mobile phone Weibo, mobile phone Renren, mobile phone LBS and mobile phone Taobao? Mobile client advertising also earned a lot of click-through rates. APP development has flourished before the mobile phone, and the mobile phone client is naturally smooth. With the gradual mainstream of the smart phone market, the mobile phone client is naturally a golden signboard. With determination, I will do other things, even if it is outsourcing technology development. The most important thing to do e-commerce is always to think and make technology work for me. Five distribution platforms Distribution platforms, I have been engaged in B2C e-commerce, and I don't have a deep understanding of the concept of distribution platforms. 10 Group buying began to take shape. 1 1 During the Thousand Regiments War, I cooperated with the group buying website several times. For me, the group buying website can be regarded as the distribution platform of e-commerce. It is important to plan and expect well in the early stage and do well in the later stage. Six search engine marketing. The author Octopus himself started as a webmaster, and he is more interested in a search engine itself. At present, spam on the Internet is increasingly flooding the network. How to find the target website quickly and accurately is the reason for the continuous improvement of search engine usage. From the data analysis, at least 10%-30% of the traffic is realized by search engines. Judging from the conversion rate of search engine traffic, the conversion rate is relatively high because of accurate positioning. Search engine marketing should be divided into two types, one is SEM and the other is SEO. For SEM, SEM can solve this problem for enterprises in the early stage of building a website, without keyword ranking, but it is fast and costly. For SEO, the effect is slow and the cycle is long, but the cost is low and the effect is lasting. Of course, it is suggested to integrate SEO elements into the website construction in the early stage, simplify the code, try not to exceed four layers of URL address, make a good website map and set up keywords. SEO is bound to become an increasingly important part of marketing. 7. Resource cooperation. Resource cooperation. More, vertical forum cooperation; Provide goods as integral gifts for redemption; Try website cooperation and so on. There are many ways. It is advisable to master it flexibly, so don't say much. Eight classified information websites classified information websites, which I mentioned when I was still doing education and training. The classified information website posted at the top, and the picture on the right was not expensive at that time. It was done for a quarter, and the conversion rate was not very high at that time, so it stopped. Of course, classified websites are much better now than those years ago. It also has different functions for different industries and involves less. Please give me more advice.