All three major operators have entered the commercial field of 5G messages.

All three major operators have entered the commercial field of 5G messages.

All three major operators have entered the commercial field of 5G messages. On June 25th, 65438, China Telecom announced the commercialization of 5G messages. The news of 5G finally ushered in the official landing. All three major operators have entered the commercial field of 5G messages.

All three major operators have entered the commercial field of 5G SMS165438+1On October 25th, China Telecom announced that the 5G SMS service was officially commercialized.

At the launching ceremony, Keke, deputy general manager of China Telecom, said that as an upgrade of traditional short messages, 5G messages can become an important basic service for operators on 2B and 2C.

Up to now, the three major operators (China Telecom, China Mobile and China Unicom) have started the commercialization or trial commercialization of 5G messages, which indicates that China's 5G messages have developed from the design and construction period to the commercial period.

In April 2020, the three major operators jointly released a white paper on 5G messaging, aiming to build the 5G messaging service into a universal information and communication service with multi-terminal support, wide user coverage and multi-industry empowerment.

GSMA, the global association for mobile communications, has also incorporated 5G messages into the necessary functions of 5G terminals.

According to GSMA official website, 90 operators in 60 countries have commercialized 5G messages, with 473 million monthly users. After the successful commercialization of 5G messages, the upstream and downstream partners in the industrial chain will have development opportunities.

In addition, according to the 14th Five-Year National Informatization Plan, the penetration rate of 5G users is expected to reach 56% in 2025. In the new year, the development of China's mobile phone industry is worth looking forward to, and the related applications of 5G will be further developed in depth and breadth.

With the empowerment of policies, domestic 5G has shown a good development trend.

According to the data of the Ministry of Industry and Information Technology, by the end of 20021,the number of 5G mobile phone terminals in China had reached 5180,000.

In terms of network deployment, as of 202 1 and 65438+February, China has built and opened 1425000 5G base stations.

At the level of listed companies, Monternet Technology has made frequent moves in industrial layout in recent years, and has successively obtained the cooperation qualification of operators of 5G message CSP in many domestic provinces, and strategically invested Guangdong Bee Mobile to cut into the 5G message SDK track.

Shenzhou Taiyue once said on the interactive platform that the company has launched Taiyue's 5G message cloud platform, providing all-round support for many industry customers and value-added business partners, and * * * opening up the 5G message market.

As 5G messages enter the commercial stage, the whole ecology will accelerate development, and sub-sectors such as platform services and industrial applications are expected to benefit for a long time.

Minsheng Securities pointed out that "the trial commercialization of 5G messages is of great significance. The acceleration of 5G news is good for the industrial chain. It is optimistic that leading enterprises will continue to benefit from the acceleration of 5G news, and platform services and applications are expected to continue to benefit for a long time. Because 5G messages are similar in function to applets and official WeChat accounts, enterprises and individuals can fully interact, and applications such as booking tickets and corporate promotion will gradually become popular. The commercial potential in the fields of finance, Internet, e-commerce, commercial chain and public welfare is expected, and the demand for platform services and industrial applications such as CSP is expected to continue to increase. "

All three major operators have entered the commercial field of 5G messages. After nearly two years of preparation, the 5G news finally officially landed. 65438+1On October 25th, China Telecom announced the commercialization of 5G messages at the 5G message commercialization conference. Keke, deputy general manager of China Telecom, said that as an upgrade of traditional SMS, 5G SMS can become an important basic service for operators on To B and to C. ..

5G message is a new application introduced by operators in the 5G era to replace the traditional short message function. It integrates voice, message, status, location and other communication capabilities, and provides interactive information services based on mobile phone native applications by always being online.

With the development and popularization of 5G technology, 5G messages have entered people's field of vision. In April, 2020, China Mobile, China Unicom and China Telecom jointly issued the White Paper on 5G Messages, which formulated the relevant standards for 5G messages. In September, 20021year, China Unicom said that its national operation platform for 5G messages had been completed, and it would be put into trial commercial use in the middle and late June of1year. China Telecom followed closely, announcing that the basic platform of 5G messaging has been deployed and entered the final verification stage.

Up to now, the three major operators have started the commercialization or trial commercialization of 5G messages, and 5G messages have entered the formal commercial period from the design and construction period. So, what is the market prospect of 5G messages? Will it become a subversive instant messaging tool in the future?

(Source: CFP)

China Telecom's 5G message charging standard was announced

At the press conference of 65438+1October 25th, Zhang Xiaojun, deputy general manager of China Telecom Marketing Department, introduced that the commercial promotion of 5G messages of China Telecom is mainly aimed at individual users and industry users. China Telecom will provide 5G message service packages, gradually open the 5G message service to users, and actively explore various charging methods and modes.

Zhang Xiaojun said that individual users of 5G messages can provide a unified portal based on the user's mobile phone number, and the fee will be free without downloading the APP, and the way of sending short messages is the same as the current fee (0. 1 yuan/article). For enterprise users, they are charged separately according to the message type. Individual users can receive and reply company information for free.

"In order to promote users to experience the new charm of 5G SMS service, China Telecom will provide a free experience package for a certain period of time. In order to encourage partners to better join the 5G messaging ecosystem, China Telecom also provides incentive policies to encourage * * * to create an ecosystem. " Zhang Xiaojun said.

According to reports, China Telecom has built a systematic service platform of management+operation+security around 5G messages, with flexible, convenient and secure business service capabilities. In terms of operation management, build a 5G message operation management platform to provide customers with basic service capabilities such as 5G message, customer management, business configuration and strategy management; In terms of business services, build a 5G message cloud platform and a 5G message MaaP gateway; In terms of security governance, the security and reliability of 5G messages are realized through green governance, and the information security of users is guaranteed.

Keke said that after nearly two years' efforts, China Telecom's 5G network coverage is improving day by day, terminals are rapidly popularized and applications are constantly enriched. At present, it has entered a new stage of 5G deep cultivation and the integration of * * * and * * *. As an innovative message interaction product in the 5G era, 5G message is an important business in the company's "cloud to digital" strategy and will become an important basic service for operators.

Industry: The market prospect needs to be further explored.

"5G news is the biggest opportunity for operators, which will harvest the information market of 100 billion industries and open a new chapter in China's next-generation information services." Singh, a veteran of the communications industry and a former executive of China Mobile and GSMA, told reporters.

In fact, since the three major operators began to vigorously deploy 5G messages, there are different voices in the industry about whether this service can bring subversive changes to the instant messaging field. Ye Sheng, a 5G network expert, believes that 5G messages are of great significance to operators for several reasons. First, based on the advantages of SMS's natural real-name registration system, 5G messages can be used as a channel for businesses to accurately market users. At the same time, its graphics card and intelligent interactive function have high commercial value and can expand the short message market. Second, 5G messaging will be the first large-scale commercialization of 5G applications for public users and industry users. The future will be combined with artificial intelligence, big data, location, payment, search and so on. Through the construction of ecosystem, it can bring huge imagination space.

Yuan Bo, a senior communication engineer and strategic planning expert, also believes that for operators, personal services are facing bottlenecks, and the development of 5G messages is conducive to breaking through the current shortcomings. "5G messages are mainly for To B services. Because of its rich media characteristics, it can fully meet the service needs of enterprises for users. In addition, the services of operators may be more recognized by the government and state-owned enterprises and institutions, and the national security risks are relatively small, which is also a positive factor for the commercialization of 5G messages. " Yuan Bo told reporters.

However, some people in the industry hold a wait-and-see attitude towards the commercialization prospect of 5G messages. Tao, director of the Digital Capability Center of Nomura Research Institute, believes that at present, 5G messages do not have the conditions to become a "killer" application. On the one hand, the terminal coverage is insufficient, and the rapid popularization of the C-side is needed for the 5G message service to drive the development of the B-side. On the other hand, the underlying cornerstones of the three major operator networks need to be opened. Due to the end-to-end accessibility of 5G messages, if the standards of operators are inconsistent, it will affect the user experience. "Whether we can build a high-value ecosystem with network interoperability, business interconnection, terminal enjoyment and consistent experience is the key to the success or failure of 5G messages."

In this regard, Zhang Xiaojun said at China Telecom's 5G message business conference that China Telecom explored the cooperation between 5G messages and terminal enterprises through industry collaboration and industry standards promotion. "In 2022, China Telecom will focus on key industries, actively plan the development of 5G messaging services, carry out ecological promotion and layout, explore typical application scenarios of key industries and strategic customers, build service benchmarks for applications, and gradually incorporate mature applications into 5G messaging in key cities and key regions to promote the integration of 5G messaging and industries." Zhang Xiaojun said.

All three major operators have entered the commercial field of 5G messages. 1On October 25th, China Telecom announced the commercialization of 5G messages. Keke, deputy general manager of China Telecom, said that as a product upgrade of traditional SMS service in the 5G era, 5G SMS will become an important 5G basic service for operators ToC and ToB. "5G message will be one of the important products for China Telecom to implement the' from cloud to digital' strategy, and it will also become a new driving force to promote the upgrading and high-quality development of the digital economy industry in the whole society."

Up to now, the three major operators have started the commercialization or trial commercialization of 5G messages, which indicates that China's 5G messages have developed from the design and construction period to the commercial period. The development trend of 5G messages is good, and 2022 is a crucial year for the development of 5G messages. According to industry insiders, there are still problems such as insufficient number of terminals and poor business experience in the development of 5G messages. How to do a good job in the next step of 5G news will test the wisdom of participants in all aspects of the industrial chain.

Individual users get it for free.

Keke introduced that after more than one year of joint efforts and practical exploration with all parties in the industrial chain, China Telecom has made all preparations for the commercialization of 5G SMS products.

"China Telecom has completed the construction of the 5G SMS platform, the network to the terminal has been fully opened, the business has been fully loaded, the operating system has been basically completed, and it has the commercial conditions for 5G SMS." Zhang Xiaojun, deputy general manager of China Telecom Marketing Department, said.

Zhang Xiaojun introduced that China Telecom has built a systematic service platform of management+operation+security around 5G messages, with flexible, convenient and secure business service capabilities. In terms of operation management, build a 5G message operation management platform to provide customers with basic service capabilities such as 5G message, customer management, business configuration and strategy management; In terms of business services, build a 5G message cloud platform and a 5G message MaaP gateway; In terms of security governance, the security and reliability of 5G messages are realized through green governance, and the information security of users is guaranteed.

The commercial promotion of China Telecom's 5G message is mainly aimed at individual users and industry users. Zhang Xiaojun introduced that China Telecom will provide a package of 5G SMS service, gradually open the service to users, and actively explore various charging methods and modes. For example, for individual 5G message users, the mode of receiving and sending short messages for free is the same as the current mode; For industry users, fees are charged according to message types, and individual users receive and reply corporate messages free of charge.

In order to promote users to experience the new charm of 5G SMS service, China Telecom offers a free experience package for a certain period of time. In order to encourage partners to better join the 5G messaging ecosystem, China Telecom also provides incentive policies to encourage * * * to create an ecosystem.

Zhang Xiaojun said that in 2022, China Telecom will focus on key industries, actively plan the development of 5G messaging services, carry out ecological promotion and layout, explore typical application scenarios of key industries and strategic customers, build service benchmarks for applications, gradually incorporate mature applications into 5G messaging empowerment in key cities and key regions, and promote the combination of 5G messaging and industries.

Promote terminal development

In order to better promote the scale development of 5G messaging services, China Telecom said that it would introduce a wide range of partners, including technical service providers, solution providers and capability providers. , jointly explore the technology and business service solutions of 5G messaging, improve the capability system of 5G messaging and the service platform of vertical service, and empower industry customers.

In view of the problem of insufficient terminal coverage reflected by the industry, Zhang Xiaojun said that China Telecom will promote the development of 5G message terminals and expand the coverage of 5G message terminals. "On the one hand, by accelerating industry cooperation, increasing the promotion of industry standards, we will vigorously carry out cooperation and exploration of 5G message terminals in the open market; On the other hand, accelerate the coverage of self-owned brand models such as Tianyi 1 and Maimang, and lay a good foundation for terminal cooperation for the large-scale development of 5G messaging services. "

Miao Jianhua, president of China Communication Enterprise Association, put forward five suggestions on the future development of 5G messages at the press conference. The first suggestion is to "speed up the scale coverage of 5G message terminals, promote the rapid development of 5G terminals, and lead the formation of larger-scale 5G messages".

Chen Jiachun, the first-level inspector of the Communication Development Department of the Ministry of Industry and Information Technology, said that 5G messages should be taken as an opportunity for digital transformation and upgrading. Starting from the national interests and the interests of the masses, take the lead in breaking through the inertia thinking and innovating application scenarios in public welfare fields such as government affairs, public services and media promotion; Adhere to the tone of serving the real economy, increase the intensity of vertical industry scene mining, continuously enrich the application field of 5G messages, and continuously improve the user application experience.

Enhance industrial synergy

In April, 2020, China Telecom, China Mobile and China Unicom jointly issued the White Paper on 5G Messages, which aroused widespread concern. Up to now, the three major operators have started the commercialization or trial commercialization of 5G messages. According to GSMA (Global System for Mobile Communications), 90 operators in 60 countries have commercialized RCS messages, with 473 million users per month.

China Mobile is the first of the three major operators to start the commercial trial of 5G messages. Zhuang Renfeng, deputy general manager of cmnet Co., Ltd. introduced that China Mobile has built eight regional platforms and a 5G unified messaging platform, and started the second phase of planning.

Huang Changjian, deputy general manager of China Unicom Group Product Center, introduced that on 202 1 165438, China Unicom launched the commercial trial of 5G messaging. In 2022, the goal of China Unicom is to access 65,438+000 top telecom operators' partners, build 65,438+000 industry standard projects, recruit 65,438+000 super players and 65,438+000 experience officers of 5G messaging products, and jointly expand the 5G messaging ecosystem.

Keke said that China Telecom will speed up the application and promotion of the 5G short message service, quickly form a scale, and make 5G short message a new entrance to enjoy digitalization in the 5G era as soon as possible. In addition, we will strengthen the deep integration of 5G messages with new technologies such as cloud computing, AI, big data and blockchain, and turn 5G messages into a new credible digital economic infrastructure, enabling the digital transformation of thousands of industries.

Minsheng Securities said that 5G news will accelerate the industrial chain, and the upstream and downstream partners of the industrial chain will usher in development opportunities after the successful commercialization of 5G news. Functionally, 5G messages are similar to applets and official WeChat accounts. Enterprises and individuals can fully interact, and applications such as air ticket booking and enterprise promotion will be gradually popularized. The commercial potential in the fields of finance, internet, e-commerce, commercial chain and public welfare is expected, and the demand for platform services and industrial applications such as CSP is expected to continue to increase.

At the level of listed companies, Monternet, a wholly-owned subsidiary of Monternet Technology, has selected "Partner Recruitment Project of cmnet Co., Ltd. on Terminal Analysis Service Capability of Short Message Applet 2.0" in mid-February, 20021,and positioned it as one of the fallback schemes in the development of 5G messages. In addition, Monternet has made frequent moves in the industrial layout in recent years, and has successively obtained the cooperation qualification of operators of 5G message CSP in many domestic provinces, and strategically invested in Guangdong Burt's Bee Mobile to cut into the 5G message SDK track.

Shenzhou Taiyue previously said on the interactive platform that the company has launched Taiyue's 5G message cloud platform, providing all-round support for many industry customers and value-added business partners, and * * * opening up the 5G message market; In the future, we will actively track the development trend of the industry and the changes in the business needs of industry customers, and launch corresponding products and services iteratively.