Planning scheme of ktv live activities

Any kind of promotion planning is to attract customers, so planning is very important. So how should the planning scheme of ktv live activities be designed? Let's have a look. The following is my carefully collected ktv live event planning scheme. I hope it helps you. If you like, you can share it with your friends!

Ktv live event planning scheme 1

I. Purpose of the event

Use the Mid-Autumn Festival to carry out promotional activities, publicize new products, stimulate consumption, stimulate sales, prepare for the sales market in the second half of the year, and shape the company's external affinity.

Second, the theme of the event

Use _ _ drink * * * ChanJuan

Third, the object of the activity

The main target is "relatives"

Fourth, the activity time

10.3

Verb (abbreviation of verb) activity content

Promote sales by reducing prices.

1, promotion time, purchase of _ _ drink multimedia series, and give away a memory card.

2. Promotion time, _ _ _ series drinks, 10% off sales, no gifts.

Activity promotion

1, Mid-Autumn Festival _ Drinks * * * Chanjuan

Anyone who buys drinks for relatives can get a _ _ photo studio family photo coupon.

Couples can get two movie tickets and a Chanjuan doll when they participate in the "soul mate" activity.

2. Interactive activities will be held on the same day, and consumers can participate in the lucky draw to answer questions by purchasing small tickets.

First prize: Beijing National Day Tour

Second prize: _ _ digital camera

Third prize: __mp3

Note: Answering questions is related to this wine, and besides answering questions, there are also checkpoints such as hands-on operation of the wine, aiming at mobilizing understanding and expanding the influence of this machine.

Promotion of intransitive verbs;

1, newspapers, rolling advertisements of local TV stations, etc.

2. Leaflets.

3. Display boards and banners outside the store.

Seven. Focus on activities

1. Train employees and clearly explain the gist and requirements of the National Day wine promotion plan to employees.

2. Divide the responsibilities of staff into groups and coordinate and cooperate with each group.

3. Take measures to prevent accidents.

Ktv live event planning scheme 2

1, holiday promotion. Use Christmas, New Year's Day, Valentine's Day, April Fool's Day, Mother's Day and other festivals to hold related promotional activities at night, especially Valentine's Day and Christmas are the most important promotional festivals at night. For example, on Valentine's Day, you can send roses to designated brands of beer, which can be consumed by both men and women, and you can also send ladies beer for free. Blue Horse Beer once invited some foreign students studying in Zhengzhou universities to spend Christmas at the night pier. All consumers who consume blue horse beer have the opportunity to perform programs and take photos with foreign students on the same stage, which has achieved good results.

2. Gift promotion. Gifts can be divided into two types: one is to send wine, and the other is to give gifts. Sending wine is the most commonly used way, such as buying 10 and getting 2 free. Gifts can be given by consuming different quantities of gifts with different values. For example, Venus Beer sells 5 bottles of prize-winning luminous rings, 10 bottles of prize-winning luminous sticks and 20 bottles of prize-winning spherical electronic watches, and the effect is very good. Night beer promotional items are different from those in restaurants. In the production and selection of gifts, its main characteristics are novelty, strangeness and artistry, which are suitable for the night atmosphere and highlight the corporate culture connotation, such as flashing rings, spherical electronic watches and colorful light sticks, which make consumers unforgettable, induce consumption and potential consumption, and then show the brand image.

3. personnel promotion. Enterprises send promoters to the night market for on-site promotion, such as introducing to consumers, organizing gifts or other promotional activities, and shopping guide in the night market supermarket. Promoters should choose 18-22 young people with technical secondary school education or above, good temperament, good image and full of youthful and fashionable atmosphere. Because women have stronger affinity, we should use female promoters. It is necessary to strengthen the training of promoters, improve their etiquette and communication skills, and have strong promotion ability. Promotion expenses should be dressed, services should be young and beautiful, but not too sexy. It is necessary to strengthen the management of promoters, formulate a reasonable salary incentive mechanism, and fully mobilize the enthusiasm of promoters.

4. Promotion of lucky prize. Lucky prizes are generated in the form of bidding points, stock throwing, lottery drawing and scratch cards. In the evening show, and reward the corresponding gifts, the purpose is to stimulate consumers' enthusiasm for consumption and enhance brand memory.

5. Price promotion. Price promotion is mainly price reduction promotion. In order to improve their competitive advantage, some brands use lower supply prices to promote dealers and night shows, so as to increase their enthusiasm for buying goods. In order to increase the purchase rate, consumers can also be promoted at reduced prices. For example, a brand reduced the original terminal sales price of 10 yuan/bottle to 4 yuan/bottle on the night designated on Christmas Eve, which made consumers feast their eyes on it overnight and achieved good promotion results.

Ktv live event planning scheme 3

A, Christmas KTV layout and decoration:

1. Decorative Christmas pictures are stuck on the glass of the square and the side door, and flags are hung around the curved top of the door.

2. Seating area: The background is decorated with a big Merry Christmas sticker. The seat was decorated with flags.

3. Seating equipotential area: Decorate a 3-meter-high Christmas tree, wrap decorative lanterns and hang Christmas decorations.

4. The lighting layout of the hall should have a festive atmosphere (some star-shaped string lights can be hung).

5. Paste images on posts and walls.

6. The roof area is decorated with suspended ceiling, and the undecorated area of the roof is decorated with radial colored flags.

7. Santa Claus is at the door.

Second, suggestions on the arrangement of Christmas theme activities:

1. Merry Christmas (jingle bells) is played in the background music, or piano music is played.

2. Give the guests a fruit bowl on Christmas Eve as a sign of peace.

3. All kinds of fruits and sweets can be placed in the waiting area to show the festive atmosphere.

4. Santa Claus enters the box in the traditional way to send small gifts and send KTV greetings to the guests.

Santa Claus throws candy and light sticks in every private room and sprays liquid ribbons as an atmosphere.

6. Entertainment bundled package service.

7. Provide instant photo service.

8. The floor of the box is covered with small balloons, which will give the guests a feeling of wanting to explode and have a novel vision. You can also put small gift notes or quiz prizes in balloons.

9. A lucky draw can be arranged at Christmas. At around 22:00, the waiter will inform you to start the lucky draw, and ask the guests to send representatives to participate.

Third, the overall atmosphere layout of KTV

1. Employees in every business district wear Christmas hats to serve the guests.

2. Arrange Santa Claus to distribute gifts.

Before the 3rd and 20th, make arrangements and preparations to let customers feel the festive atmosphere in advance.

Finally, sell the Christmas mascot as a gift or prize to KTV, hoping that KTV can adopt it.

Ktv live event planning scheme 4

Main idea:

Expand the visibility of the enterprise, feel the quality of service and reflect the unique culture of the enterprise.

_ purpose:

Stabilize existing customers, expand new markets, let consumers feel the quality service of our company, and strive to establish consumer loyalty.

_ keywords:

Christmas, enterprise, service, popularity, consumers

_ Activity time:

20__ year 65438+February 24th to 20__ year 65438+1 October1.

First, the early publicity articles:

slogan

_ Merry Christmas, Happy! The Christmas special begins, inviting you to have fun. What are you waiting for?

_ If you want a Christmas present, come quickly!

_ Beauty, make your Christmas more romantic!

_ Let the cold winter be full of blood, in the name of "home"!

_ Book a KTV private room at Christmas, and Santa Claus will surprise you!

_ Do you need a reason to come? Romance, warmth, passion, and unexpected Christmas gifts, three mysterious Santas make you overjoyed!

_ Come on Christmas, reimburse the round-trip taxi fare 10 yuan.

Publicity media

Dajiang Evening News, Radio, Wuhu, Banners, Shop Announcements

From now on, book a Christmas private room (65438+February 24th-65438+1 October1), and send a beautiful gift to anyone with 6 or 8. The top ten people who booked private rooms on that day also had Christmas gifts.

65438+February 24th, Christmas tree lighting ceremony, free snacks. This project can be used as publicity for the event.

China Telecom's 5000 PHS short message promotion service. Consumers can enjoy the "Christmas Lucky Star Special" through SMS.

Second, decorative articles:

The requirements are as follows:

1. With "Christmas-Consumers-"as the main line, the overall layout of the first floor remains unchanged. In the case of the same appearance, as far as possible to increase decorations, as a means to highlight the festive atmosphere, build various signs, so as to facilitate new consumers to adapt to the environment quickly. The purpose of only adding decorations is: after Christmas, when new consumers come back, they still have an indescribable sense of intimacy, which also makes old customers feel festive, but they can still get familiar with the environment.

2. The interior of the private room can be simply decorated, and the doors of each private room and the walkways and steps of each floor should be marked with "merryChristmas".

3. The private rooms mainly highlight the festive atmosphere with gifts. See the activity article for details.

4. Employees' clothes can be unchanged, and Christmas hats can be added. However, the quality of service must be strengthened. The meeting language is "merryChristmas", smiling at customers, and ensuring the integrity of the store decoration as much as possible during the event.

5. Create a festive atmosphere outside the store.

There is a Santa Claus on the 6.2, 3 and 4 floors. Randomly enter the private room and give gifts.

7. The overall environment can play Christmas songs and enhance the festive atmosphere.

Third, the preparation of tools

1. Christmas present. Can be donated by a company _ dike, * * * together to create a happy Christmas Eve in Jiangcheng in 2007.

The carpet at the entrance of the hall is customized. The content is "merryChristmas".

3. Three Santas.

4. Christmas tree (chandelier)

5. Christmas gift box (can be made and marked "")

6. Pens and notes

7. Christmas hat (for waiter)

8. Signature banner

Fourth, preferential articles

Need to decide or solve

Note: Different free snack services can be provided in different time periods. The reconciliation of various preferential ways mainly includes the special discount of Christmas lucky star, the discount of booking a room with lucky numbers, the holders of VIP cards and fashion consumption cards in our store and the top ten discounts every day.

Verb (short for verb) activity:

1. For the method of giving gifts in private rooms during Christmas, refer to point 3 of the promotion article.

2. Our existing members and holders of fashion consumption cards reserve private rooms for enjoyment. Give away drinks, etc.

Christmas tree lighting ceremony on Christmas Eve

The manager of the company held a Christmas tree lighting ceremony on the first floor on the afternoon of February 24th, 65438 10. Customers can write down their wishes and put them in Christmas boxes. Sealed by the manager and placed in a conspicuous place in the store. The purpose is to build customer loyalty.

4. Enjoy snacks for free.

5. Every private room has Santa Claus's guest activities.

6. Delivery of Christmas cards

Receiving: private room number:

Highlight the concept of "consumer first" in enterprises.

7. Santa Claus can take photos with consumers in private rooms upon request. (fee-based service)

8. Celebrate New Year's Day and then lift the storm.

At the beginning of the new year, true feelings return to consumers. The specific quotation is to be determined.

9. Christmas tree lights-out ceremony

At the end of the whole activity, * * * sang Christmas songs. Pray for yourself, your family, your friends and your country.

10. Signing Ceremony of "Together with You for _ years"

After the lights-out ceremony, leave the mark of Christmas itself on the signature banner. The banner company will hang outside the store.

Sixth, follow-up publicity articles

1. The content is to celebrate the success of this event and introduce the highlights of this event.

2. Media: DJI Evening News and Fashion Consumer Network.

Seven. Budget section

1. Dajiang Evening News advertisement

65438+February 15 (Friday) to 18 (Monday) for daily publicity. Make a public announcement on the 20th and 22nd respectively. _ Follow-up report once a month. * * * Eight advertisements. For the first five times, it is estimated that the cost of selecting A3 version of newspaper eyebrows is 1 1,000 yuan. On the 22nd, A 14 version is selected, with an area of 17.5cm×7cm, and the estimated cost is 800 yuan. The follow-up report is in written form, and the estimated cost is 700 yuan.

Step 2 broadcast advertisements

From 65438+February 14 to 65438+February 17, it was publicized for 30 seconds at noon 12: 30 and around 5: 30 pm respectively. On the 20th, 22nd and 24th, the publicity took 15 seconds at the same time. The estimated cost is 1 100 yuan.

3. Fashion consumption online advertising

A month's promotion of Christmas activities is estimated to be in 200 yuan.

4. City banners

* * * Ten pieces are hung on Jiuhuashan Road, Food Street, Jiji Road, Changjiang Road and Zheshan Road respectively. Estimated cost 500 yuan. A signature banner, 50 yuan.

5. Appropriate expenses

The estimated cost of pens, sticky notes, Christmas hats and greeting cards is 300 yuan, and the estimated cost of Christmas trees and carpets is 300 yuan.

6. Santa Claus costume. Yes, estimated cost 150 yuan. * * * meter: 5 100 yuan.

Eight, the effect.

1. Fame can go deep into the hearts of people of different social classes;

2. Establish and improve the loyalty of consumers;

3. The purpose of this activity is to spread the consumer-oriented culture and establish more new consumer groups;

4. Since the night of 24th, 90% of the rooms have been booked. Multiplied by the discount, it is the total income now. The main purpose of this plan is not to make a profit.

Nine. postscript

1. The main purpose of this activity is to highlight corporate culture, let more people know about it and build customer loyalty.

2. The specific budget needs to be calculated.

3. This activity can consider seeking partners to further expand the publicity effect.

Every customer who participates in this Christmas activity will get a gift, with which they can enjoy a special discount in the next activity (such as the Spring Festival).

5. This activity does not include luxury private rooms.

Ktv live event planning scheme 5

I. Background of the event:

It means 165438+ 10/1every year. Because of its special date, it is also called "Singles' Day". It originated on campus and spread through the Internet and other media. Now it has become a popular festival among young people. In order to let young friends enjoy the carnival of online shopping on this festival, there is also a value-added carnival party. Leshan Children teamed up with Huangzuan KTV to launch the "Muye Zhang Help Free" activity.

2. Introduction of Huangzuan discount KTV:

Huangzuan discount KTV is located in the downtown area of Leshan, opposite to oriental home, Baiyang West Road, covering an area of more than 3,000 square meters. Combining pioneering concepts such as music culture, service, visual art and dance art, it presents you with a new trend of three-dimensional discount KTV for future aircraft carriers. Brand-new service concept brings you high-quality consumption experience!

3. Address: Huangzuan discount KTV on Baiyang West Road, Shizhong District, Leshan City.

Four. Activity time:

Verb (abbreviation of verb) activity rules:

1. Follow WeChat official account's "Leshantong" on WeChat and enter "Muye Zhang" to start registration.

2. Share the activity page obtained after registration to the circle of friends, invite friends to click Share, and increase your strength value by 10 points.

3. You can get 10 points for registering in Leshan Children's Forum and 20 points for posting.

4. The promotion value and ranking can be found in Leshan Tongshuang 1 1 column or mobile phone activity page.

5. The auxiliary time ends at165438+1October1noon 12.

6. Get the top three with the most boost values, and enjoy the value-added singing of 198 yuan in Leshan Huangzuan discount KTV on the same day (all drinks and snacks are included); You can also get the birthday cake blessing of Huangzuan discount KTV on your birthday.

Boost time:

Come and pay attention to your friends! !

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