Why do maternity and baby stores take birth certificates?

The arrival of a new member brings more joy and happiness to the family. Parents were excited and happy at first, but as time goes by, many parents begin to worry about the expenses of the baby. It is not easy to give birth to a baby, let alone raise it. Everything you eat, feed, play and wear needs to be carefully selected, and everything requires money. Among them, the baby's food - milk powder, makes all mothers and fathers happy. Feeling the heavy burden of expenses. Looking at the increasing household expenses due to the baby's food rations, paying attention to milk powder brands and milk powder activities in maternal and infant stores has gradually become an aspect of concern for many parents. Previously, some parents reported that they saw a birth certificate for a certain brand of milk powder. Milk powder and buy-one-get-one-free promotions, so why do maternity and baby stores take birth certificates? I hope the following analysis will be helpful to everyone.

In order to develop more new customers, merchants are using endless marketing methods, such as joining as a member consumer of a brand. This kind of thing is familiar to all mothers, but some mothers say that they have encountered it. With your birth certificate, you can receive free gifts such as milk powder and diapers, or buy one and get one free on milk powder. From the description of the mother, we can know that the brands that hold the "birth certificate exchange for milk powder" activity are basically big brands, such as domestic milk powder Feihe Xingfeifan, overseas milk powder Mead Johnson, etc. Activities similar to exchanging birth certificates for maternal and infant products have occurred both on official websites and in physical stores. The official website requires the original birth certificate to be uploaded directly, while the activities in physical stores require that the birth certificate be photographed or photocopied for the record.

In this era where privacy is increasingly valued, many people hesitate to think twice when they hear that they are asked to provide personal information. Some mothers are worried that their information will be leaked, while others think that this operation is a scam and fishy. It seems that the merchant is losing a lot, but in fact the merchant is making a sure profit. If you ask the staff about the purpose behind this practice, they will usually explain that it is an activity organized by the manufacturer; to record participation in the activity; to prevent someone from receiving milk powder indiscriminately, etc. However, objectively speaking, there are many disadvantages to using a birth certificate to participate in merchants' milk powder activities:

1. The birth certificate is very important. It not only states the baby's name, date of birth, height, weight, etc. It also records private information such as parents' names, ages, valid ID numbers, etc. One piece of paper can contain information about multiple people. Milk powder can only be taken once, but personal information can be used for a lifetime.

2. If the birth certificate is obtained by the merchant, the merchant may use the child's information to seek its own interests, such as calculating the child's age, the age when the child is ready to switch breast milk, go to school, etc., the merchant It is possible to use the contact information left by the mother to advertise continuously. This is also a common problem of spam text messages.

3. The baby’s birth certificate has multiple functions: it proves the baby’s health and natural condition when he was born in my country; it proves blood relationship; it allows the baby to obtain health care services in accordance with the law; it is an important certificate for the newborn baby to obtain nationality ; Apply for household registration certificate; provide basis for other matters that must be validly certified by the "Medical Birth Certificate". If the birth certificate is disclosed to the outside world, it may be used by illegal people. When a mother registered her child's household registration, she found that her child's birth certificate number was duplicated. In this case, things would be difficult. She would need to go to the department and issue the certificate. Materials can become complex.

4. Milk powder safety accidents occasionally occur with regular milk powder products purchased at regular prices. Naturally, such promotional milk powder products cannot be 100% sure to be safe. When receiving milk powder, it is recommended that mothers and fathers carefully observe various information about the product, such as the outer packaging. Production date, milk powder quality, etc. If conditions permit, it is recommended to check the authenticity and make sure everything is normal before feeding the baby. It is best to observe the child's reaction when feeding the baby. If the child shows resistance or emotions, parents do not need to worry. You can take your time before breastfeeding your baby; if your child is not not interested in this milk, but develops discomfort after consuming it, you should send it to a doctor immediately. Parents who have not finished eating the milk powder can save it first. If they are sure that their children are unwell due to the milk powder, they can ask the merchant for compensation.

Due to the various risks associated with registering a birth certificate to participate in milk powder activities, some consumers have considered this operation by merchants to be a scam with routine information. Finally, I would like to emphasize that you should treat the behavior of providing personal information to obtain gifts rationally. Unofficial organizations such as unknown organizations and for-profit institutions need to pay special attention to it. Don’t give out your birth certificate to others at will. If someone wants to ask you for your birth certificate, If you want to borrow your birth certificate for temporary use, you still need to ask clearly even if you are acquainted with the person. If you find that your or your children's private information has been used without permission, you must call the police immediately.