Marketing activity planning of hotel graduation banquet

Marketing activity planning of the hotel's graduation banquet 1

Event theme:

The sea is wide and the sky is high and birds fly

Event time:

From now until September 3th

Event content:

Event 1:

1. If you book 5 tables of graduation banquet in our store, the standard is 599 yuan/month. Give two bottles of drinks to each table

2. Give two pieces of beer

Activity 2:

1. If you book 1 tables of the graduation banquet in our store, the standard is 599 yuan/seat, give a gift certificate gift package from 5 yuan

2. Give a luxury label

3. Give a set of student bath gift boxes

Activity 3:

Give a gift certificate gift package from 8 yuan

2. Give two luxury labels

3. Give a senior password box for students

Remarks: In addition to participating in the above preferential activities, our store also provides the following value-added services for free:

1. Free emcee

2. Free electronic screen. Scroll to play the blessing

3. Free POP stop sign

4. Free speaker equipment

5. Free sign-in desk

6. Free cheap drinks. Hotel graduation banquet marketing activity planning 2

The name of such a resounding nutrition package for college entrance examination, such as Fish Leaping to Longmen, Great Exhibition and to be no.1.

For the operation of restaurants, the "thank-you banquet" and "school banquet" after the college entrance examination are also essential. In order to meet the market demand, many restaurants have tried their best to develop new recipes and launched corresponding packages in many restaurants.

Before the college entrance examination, students study in a state of high mental tension. After the college entrance examination, it is essential to relax themselves enough. Restaurants should seize such a customer psychology, provide necessary meals in the restaurant, and also provide some equipment for candidates to play games, so as to better promote the operation of the restaurant.

It brings a small autumn harvest to the off-season of catering, and many hotels and restaurants try to attack the potential "thank-teacher banquet" market in various ways. It should be a good business opportunity to do a good job in the marketing of "Xie Shi Banquet".

1. Target Market Analysis

Teachers spend more than 1, days and nights with students, giving them lifelong enlightenment, giving them understanding and tolerance, and educating them to establish the concept that every minute is accurate. In recent years, the "Xie Shi Banquet" is very prosperous. According to the survey, the teacher-thank banquet has become the second largest wedding banquet hosted by ordinary families, which is second only to the wedding banquet. There are n reasons for the "teacher-thank banquet" and "fire":

Reason 1 (students): I have to do it because other students are hosting banquets in restaurants, otherwise I will lose face.

reason 2 (parents): other parents held a thank-you banquet for their children, and they didn't thank their children for their emotions, so they couldn't let them down.

reason 3 (parents): Xie Shi's banquet should be given to friends and relatives, and if you attend others' Xie Shi's banquet, you have to do it in order to get back some money.

reason 4 (society): it's a happy event for children to go to school, and family and friends can gather for a feast to celebrate, which can increase the festive atmosphere and connect feelings.

reason 5 (merchants): business is booming, income is rising, which can gather popularity and festive spirit, and increase turnover and hotel popularity. why not do it?

second, the pricing strategy

1. When making the menu of Teacher Xie's Banquet, we should consider linking the menu with the teacher to increase the festive atmosphere, so as to win the favor of students and parents.

2. For high-priced dishes, it is suggested to combine the reduction with the creation of new dishes.

3. The price of the Xie Shi Banquet (explained below) should be divided into high, medium and low grades, and the consumption level should be expanded reasonably.

4. The price of other drinks and other services can be changed flexibly according to the actual situation of the hotel (but it should be set according to the net profit of the hotel).

3. Marketing strategy

1. Make a special thank-you banquet package. According to the actual situation, the "thank-you banquet" can be divided into three grades: "Ten-year Cold Window Banquet", "to be no.1 Banquet" and "No.1 Scholar and Banquet". The names of the dishes should be packaged reasonably to reflect a strong cultural atmosphere.

2. The champion and the banquet are invited with lofty sentiments. Specially invite the champion of the college entrance examination (one in literature and one in science) to gather the hotel for a bright future; Give each champion exquisite school supplies as a souvenir; To be no.1 Banquet (please give full play to leaders' connections and make invitations).

3. merchants interact and receive generous gifts. The hotel cooperates with other businesses, schools or suppliers to sign reciprocal terms in the form of "one-on-one", and prepares coupons for students. It is suggested to adopt a "win-win" approach, with the active participation of marketing, finance and the company.

4. There are gifts at the table and surprises at the venue.

students who hold a thank-you banquet in the hotel can get a bottle of 52-degree liquor aged in Kouzijiao for five years (worth xxX yuan per bottle) regardless of the consumption amount.

if you patronize ten tables or more, you will get a table with the same grade. Spend five or more tables (including five tables) to give away souvenirs for students to study, and so on.

5. Free parking, priority booking, free photography, free doctor's hat, etc.

6. Give the teachers attending the banquet a nice little gift after dinner (the name, telephone number, address and website of the hotel should be printed on it).

Fourth, advertising strategy

1. Put some outdoor advertisements (brand-finished, banners, inkjet) at the gate of the hotel.

2. Combine TV, street banners and newspaper advertisements.

advertising slogan: "I will never forget my teacher's kindness for years, and a glass of sake shows my deep affection!" At this point, when the peach blossoms and plums are fragrant, xx Hotel grandly launched a thank-you banquet (ten-year cold window banquet, to be no.1 banquet, champion and banquet) to express the gratitude of the students.

3. You can try the mobile phone short message advertisement. The focus of mass sending is the old customers of the original hotel. Pay attention to using appropriate language and mainly introduce the latest activities of the hotel.

4. Make a pop-up box advertisement or a larger FLASH animation advertisement or banner on some protocol websites. The processing of web animation and pictures must be consistent with the marketing content.

5. Flyer advertisements can also be used to print 1, copies of activity leaflets, but the leaflets must be exquisitely made and accompanied by food display charts.

note: you can choose several kinds of the above advertisements at the same time, which are the key communities or schools to be promoted.

V. Other relevant strategies

Security guards must ensure the safety of the hotel; Designate some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined in the future); Put some high-grade music in the hall; Service language skills; The speed of serving food must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the humanistic culture of respecting teachers and valuing Taoism.

VI. Effect prediction

1. Direct effect: If the promotion and related services are in place, 1 tables will be added each month, with an average 1 yuan per table, that is, 1, yuan, which will increase the net profit by about 4, yuan; The total income is at least higher than the same period of last year, and we strive to break through the million mark again.

2. Indirect effect: Word-of-mouth publicity with 1, customers per month, plus banners, outdoor advertisements, newspapers, online media advertisements, souvenir advertisements, 1, leaflets, etc., directly know that there are at least 2, people, which improves the brand effect, increases the opportunities for these people to spend money in hotels in the future, and has long-term marketing benefits.

VII. Other suggestions

1. The reservation department can search the information of some key customers and publicize them among the familiar customers first.

2. With the consent of customers, input the customer's information into the database of the reservation department (the key is the customer's name, position, company and mobile phone number) to serve the future promotion (this content can be refined later).

3. Make a good website of the hotel as soon as possible. The website must be made by professionals. The domain name should be simple and easy to remember. The design of the webpage should reflect the characteristics of the hotel, with warm colors as the main color. The homepage should have a big FLASH animation, as well as news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Enhance the hotel's popularity and increase its market share through network marketing (the advantage of which is large audience and low cost).

VIII. Budget

1. Special (literary, scientific) champion souvenir: 1,× 2 = 2xx yuan;

2. Memorial gift for teachers: 1× 15 = 1,5 yuan;

3. Gift of drinks: 52-degree cellar aged for five years is 128× 1 = 12,8 yuan, and the gift of drinks ends at the end of this month (provided by the cellar supplier).

4. leaflet: 1×. 12=12 yuan;

5. The cost of doctor's hat, photography and venue layout is 5 yuan;

6. Advertising fee: the total amount of the brand (or X-frame), banners, ink painting, newspapers, internet, short messages, etc. is 1 yuan;

total cost: 6,2 yuan (excluding drinks). 3

1. Purpose of the event:

When many college entrance examination students are facing further studies, the hotel has launched the "School Entrance Banquet" and the "Champion Banquet" in an all-round way to create the reputation of catering services, open up the catering banquet market, drive the consumption of catering, room service and recreation, and effectively improve the economic benefits of the hotel.

second, the object of the activity:

famous and key schools in the city

third, the theme of the activity:

"Star of Hope"

fourth, the date of the activity:

July 18th-September 18th

fifth, the venue of the activity:

Ballroom on the second floor

sixth. (banquet for more than 1 tables is required)

2. Anyone who spends more than 5, yuan (excluding 5, yuan) at a catering banquet will be given a free dinner at the same price for a single table ("school banquet" menu) or a standard room (valid only on the same day);

3. Anyone who holds a "school banquet" in the hotel will be given a personal "photo album of fame". The contents of the photo album will be collected and typeset by the hotel. (The contents include the commemorative photos of various activities and honors he participated in during his schooling, taking photos with school teachers and classmates and taking photos with his family. His personal data will be kept in the hotel for preservation and filing. )

4. The hotel issues the "Star of Hope Invitation Card" to promote hotel consumption. The object and way of issuing the card: every guest attending the banquet will be distributed to every customer through the "gift money" or "gift package" issued by the host of the banquet. Marketing activity planning of the hotel graduation banquet 4

The annual college entrance examination has arrived, which is once in a lifetime for many candidates. This year's college entrance examination will release the first batch of key undergraduate admission notices before July 2 at the latest. Many parents are very concerned about the college entrance examination and attach importance to it.

in view of this social hotspot, how to seize the "college entrance examination economy" and improve the hotel's operating efficiency, the business planning department and the catering department jointly launched a planning scheme for the graduation banquet.

first, theme:

gratitude for xx in to be no.1

second, time:

July 2th-August 3th

third, location:

xx Hotel

fourth, object:

being admitted to a national or provincial regular college (including undergraduate and junior college) and living at home.

2. Through the unique college entrance examination banquet planning, parents and candidates' sense of pride and glory will be satisfied, and friends and relatives at the scene will be infected. By enhancing the reputation of the hotel, potential customers will be attracted, which will bring potential benefits to the subsequent operation of the hotel.

3. Effectively use "psychological marketing" combined with "emotional marketing" to meet the psychological and emotional needs of the guests by improving the added value of services.

VI. Pre-publicity of "accepting guests":

Go to the student offices and post offices of senior high schools through marketing representatives (because some students in Leiyang are studying in key senior high schools in Changsha and Hengyang) to collect the data of students and parents admitted by regular colleges (including undergraduate and junior college students), and screen out the data of parents who live in the urban area and have better economic conditions. The marketing representatives first call on behalf of a five-hotel to congratulate them. And make an appointment to send a special warm greeting card to a five-hotel at the time and place, invite them to come to the hotel to hold a school banquet, and inform them of the special planning and preferential policies for the school banquet to attract them to make reservations as scheduled.

VII. Planning of the process of the graduation banquet:

In order to satisfy the pride and vanity of parents and candidates to the limit and attract the admiration and envy of all the guests at the scene, this planning scheme will focus on the process of the graduation banquet, aiming at improving the added value of hotel services through a series of novel and unique planning activities, winning the high approval of all the guests at the scene and leaving unforgettable memories for candidates and parents. At the same time, using the "marginal benefit communication effect" to attract their classmates and even relatives and friends at the scene to choose a five-hotel first when holding various banquets.

1. 9: 3-1: 3: Candidates come to the hotel to make up.

2, 1: 3-11: 5: Candidates and their parents stand in the lobby with candy and cigarettes to welcome guests. Soft and festive music is played in the lobby, and celebration water signs are placed. Next to the banquet hall on the second floor, the staff of the reception office are in place, and the catering department is responsible for the surrounding atmosphere layout of the reception office. Put a sign on the corner of the stairs on the first floor and the second floor.

3, 1: 3-11: 5: festive music and songs are played in the banquet hall for guests to listen to.

4, 11: 5: The wedding banquet officially begins, and the candidates (boys wear black and white tuxedos and girls wear white wedding dresses) are in place beside the reception office.

5, 11: 55—12: 5: The ceremony of winning the throne of honor. The aisle in the middle of the banquet hall is paved with a red carpet, surrounded by camping on both sides, and a plastic flower door is set in front of the red carpet. Candidates stand in front of the arch, with two hostesses in front and two good classmates behind. Each of the four people holds a bouquet of flowers and a greeting card, and these four people will send the candidates to the honorary throne of the rostrum with passionate music. During the red carpet ceremony, colorful fireworks will be sprayed (flowers and greeting cards will be prepared by the candidates themselves, and the hotel can help them order).

6, 12: 5—12: 1: Exam.