Discourse and skills promoted by education

0 yuan Experience Class, 49 yuan VIP, limited time discount, are common activities in the education industry. But why are the leaflets eye-catching and the courses carefully prepared? Many parents are watching the activities and expressing their interest. Poor exchange effect? At this time, we have to think about whether there is a problem with the push-to-talk technology. Whether the push-to-talk technology is used well sometimes determines the transformation effect of the push-to-talk activity. Here are some push-to-talk skills in the education industry.

First, parents: Why is it free? There is no such thing as pie falling. It must be a bunch of additional consumption.

Answer 1: "Let the children experience it and feel good enough to continue learning from the teacher."

Answer 2: "Our school is celebrating its third anniversary and doing activities."

Experimental results: Answer 2 is better than the answer 1. At present, in the baptism of Double 1 1, Double 12 and JD.COM 618, people have subconsciously accepted the store celebrations and activities. 1 highlights the urgent need for innovation. The second answer conveys that the organization has matured and started to give back to customers, so that parents can dispel their doubts and are willing to communicate further.

Second, parents: What is the quality of teachers' teaching? I haven't heard how many students there are in your school, one class ...?

In the face of parents' problems, we can push leaflets in the organization, supplemented by specific words to solve the trust problem. For example, more than 70% of our teachers are 985,211or graduate students, and most of them have independent teaching experience.

The preparation of the speech revolves around the teacher's academic qualifications, teaching experience and basic skills. It is best to prepare some materials to prove the teacher's strength.

The speech was outstanding, the parents of WeChat group praised screenshots, and the screenshots of students' good news. For example: "Every class has a WeChat group, where teachers will post their children's classroom performance, after-school exercises and knowledge points that need to be mastered, so parents and teachers can communicate in real time."

The image of the school focuses on the number, area, electronic equipment and safety measures of classrooms. For example, "We have xx classrooms, covering an area of more than xx square meters. Each classroom has multimedia equipment, air conditioning, monitoring and so on." Wait, all the software and hardware that can highlight the strength have been moved out.

After solving the above concerns, parents still have follow-up concerns.

Third, parents: I'm afraid I'll report to my children first, and then I'll decide to discuss it after I go back without their consent.

At this time, it can create a feeling of snapping up for parents, highlighting the sense of urgency in words, pressing for time, limited time concessions, limited places and last inventory.

You can say: because we have a small class system, we will no longer accept registration when the class is full.

Or you can emphasize the initiative of parents:

You made the right decision to respect your children. Although children are young, they have the right to think and choose independently. If a child is willing to do something, it is not only easy for him to learn, but also easier for us to teach, and parents are happy to watch. However, things often backfire.

Many times, children are smart, but they don't want to sit in their seats and study hard. Sometimes, we want our children to be generous and confident, but they are nervous. I believe that difficulties are everywhere in life. What we do is more to overcome difficulties, not to retreat when encountering difficulties, nor to retreat and never come back.

Finally, every marketer needs to understand, what is the purpose of pushing?

Deal, leave the customer's contact number and my contact number.

You don't need to spend too much time on one parent, but you can't just ask three questions and keep handing out leaflets. This is taboo.

Don't talk too much, don't say anything, let alone talk nonsense. This requires educational institutions to unify their words and create a brand image. Both in-service teachers and part-time teachers can let parents know what kind of organization this is and what activities it is doing. Use professionalism to dispel concerns and produce brand effect. Even if you don't attend for a short time, you can leave a good impression. After standardized operation, it is also convenient to verify the effects of different push-to-talk technologies. Combined with many effect comparisons, the most matching and practical push-to-talk technologies are adjusted and summarized.