Creative activity plan for Father's Day activities in restaurants

Creative activity plan for Father's Day activities in restaurants

In order to ensure the success of an activity, it is often necessary to make an activity plan in advance, which can clearly define a general direction for an activity. What are the format and requirements of the activity plan? The following is the creative activity plan of Father's Day activities in the restaurant I collected for you, hoping to help you.

Creative activity plan for Father's Day activities in restaurants 1 1. Purpose of activities

Through the publicity around Father's Day on June xx, giving warm tips and gifts to the dining customers and providing other value-added services to customers can move customers, increase their emotional attention to our xx club, and constantly focus on the spicy wind, thus improving our turnover, customer return rate and loyalty to our xx club brand.

Through our emotional marketing (providing value-added services), we will continuously increase the share of our xx club in the xx catering market and keep up with our competitors.

Second, the activity time

20xx June xx

Third, the venue.

Xx club

Four. Activity content

1. Customers who come to our store for dinner on Father's Day can call their father for free, whether it is local or domestic long distance, for xx minutes.

2. Customers who come to our store for dinner on Father's Day have the opportunity to take photos for free and send my father for free;

If a guest invites my father to our restaurant for dinner on Father's Day, he can enjoy the following preferential treatment:

(1), one free photo;

(2) Send a shadow box;

(3) Send xx special dishes to commemorate Father's Day;

(4) Give gifts (ties, etc.). ).

4. If you invite dad to dinner, you can enjoy the above discount, and the whole discount is XX;

For fathers who celebrate their birthdays on Father's Day, our store provides free Father's Day family table sets for xx people and below. Restaurant Father's Day activity planning scheme-planning book-restaurant Father's Day activity planning scheme. (The father's birthday must be based on the date on the second-generation ID card. He has reached the legal age of marriage for more than one year and has a photo with his children. )

Verb (abbreviation for verb) publicizes and creates an atmosphere.

(1) external advertising.

1, do two print media advertisements;

2. The second TV advertisement;

3. Online advertising;

4. High-end building advertisements.

(2) SMS group.

Content of SMS: Father's Day is coming on June xx, and all staff of Spicy Wind wish your father or you as a father healthy and happy! The same father in Amanome can enjoy a free family package! There are more surprises! Reservation telephone number: xx

(3) By arranging various advertisements (pictures, words) in different locations inside and outside the store, all-round and three-dimensional publicity will be carried out to create a strong Father's Day cultural atmosphere in the store. The specific work arrangements are as follows:

1, the water mark outside the store, to remind customers at the first time;

2. In-store advertising and atmosphere creation:

(1) and xx booth;

(2), xx pictures;

(3) Father's Day special menu;

(4) Free Father's Day family package;

(5), soft text on the table;

(6) Background music: Chen Hong's "Going Home Often", with two versions of Cui Jinghao and Liu Hegang's "Father" played in cycles;

(7) Employee greetings: Happy Father's Day! And so on to remind customers of the second and third Father's Day, so that customers can feel Father's Day or think of the father in their hometown or the hardships and difficulties of being a father, and pave the way for the later touching!

3. On-site interaction:

(1), send father and son (female) heart-to-heart dishes. Blessing words: I wish the father, son and daughter in the world will always be heart-to-heart and happy!

(2) Take photos on the spot. Voice-over: Leaders, let's leave this eternal moment on this unforgettable day of Father's Day! We will send it or send it to you;

(3) A toast to the father at the scene and the father in the world. Toast: Today is Father's Day. I wish the father at the scene and the father who is far away from home a happy holiday and good health!

(4), (after the toast) said: leaders, my assistant and I present a song "Father" to the elderly guests at the scene, and wish you and your father a happy Father's Day and good health again! (Push the atmosphere to a climax)

Matters needing attention about intransitive verbs

1, propaganda manuscript, words and expressions should be appropriate, accurate and in place. If there are too many of them, they will be false. If it is not enough, it is impossible to have feelings with customers and it is difficult to impress customers.

2, the content of Father's Day activities should be fully trained to reach a familiar level.

3. Father's Day promotion cannot be enjoyed at the same time as other promotions.

4.6. 15 The father who comes to our store for his birthday on Father's Day must make an appointment in advance.

When celebrating my father's birthday in our store or inviting him to our store for dinner, we should organize the management to say a word of blessing for my father.

Creative activity plan for Father's Day activities in restaurants II. time

20xx June xx

Second, location.

Western restaurant on the first floor of xx Hotel

Three. Goals and objectives of the activity

For fatherly love, people's speeches have always been moderate and peaceful. The greatness of maternal love makes us ignore the existence and significance of paternal love, but for many people, paternal love has always influenced them in a unique and quiet way. This is the strange thing about fatherly love. It is ashamed to express, neglected to make public, but noble and heavy, so a wise man said that a father loves a mountain. On the occasion of Father's Day, xx Hotel held a special feedback activity, which will make customers leave many beautiful and warm memories and deepen their understanding of xx Hotel.

Fourth, the marketing objectives

Family and men during Father's Day.

Verb (short for verb) theme

"Father's love is like a mountain, and father's love also needs care."

Intransitive verbs promotion activities

1. On Father's Day, men who consume western food will get a nourishing stew and a fitness center experience coupon.

Men over 70 enjoy a half-price discount on buffet.

3. Dine for four people, and one person is free.

What gift for Father's Day?

Mother's Day can send carnations, buy cosmetics and beautiful gifts ... but what should I give my father on Father's Day? Father's Day gifts must be difficult for many people.

Actually, you don't have to give dad a gift. You can treat your father to a big meal on Father's Day and express your silent love for your father with delicious food!

Activity time: Father's Day

Lunch buffet11:30—13: 30 RMB xx per person.

Buffet dinner18: 00-21:00 RMB XX per person.

Venue: xx Hotel 1 F Western Restaurant

Seven. Budget and advertising planning

1, TV broadcasting and publicity will be broadcast in a rolling way, and it is estimated to be xx yuan;

Eight. anticipated revenue/income

Lunch: xx yuan

Dinner: xx yuan

Total: xx yuan

Creative activity plan for Father's Day in the restaurant 3. Summer is hot in June, and father loves mountains in June. The sunshine in June is the hottest in a year, symbolizing the fervent love that fathers give their children. Father loves mountains. Many things in life can't last forever, but his love for us is eternal. The annual Father's Day is coming. On this Father's Day, in order to arouse the enthusiasm of consumers, attract more customers and increase turnover, the management company decided to plan the following marketing plan for Father's Day:

I. Activity time

June xx to June xx

Second, the purpose of the activity

1. Stimulate household consumption through activities to enhance the good brand image of the enterprise;

2. Stimulate consumption and compete for market share;

3. Increase the sales of E-meals and increase the business income of each store.

Third, the theme of the event:

Father's Day, family.

Fourth, the venue

xx

Verb (abbreviation of verb) activity content

1. During the activity, the greeters in each store sent holiday wishes "Hello, Happy Holidays" to the middle-aged and elderly men who came to the store for consumption.

2. During the activity, each store added two tracks, Repay My Life and Father.

3. There is a good gift for ordering xx meal during the activity.

If the telephone order exceeds xx yuan, you will be given -xx deck of playing cards for free, and if the telephone order exceeds xx yuan, you will be given-E meal will be sent to VIP members in time, and all stores should register and keep financial records.

4. During the activity, the kitchen departments of various stores launched several love packages for Father's Day. The price of each store can be determined according to its own specific situation. The dishes are mainly healthy and nutritious, and the names of the dishes reflect the father's love (reference: grateful love, father's love is like a mountain, father's love is like water, and father and son are affectionate). And promote a special Father's Day dish.

5. Guests who spend at the store during the activity will be given a free family photo (10 inch plastic packaging) if each table spends over xx yuan. Every store should register and keep financial records.

6. The Planning Department uses the SMS platform to send a message of Father's Day blessing to customers: "My heart is Father's Day, xx family, and warmly launch various Father's Day love packages. Xx Catering wishes all dads in the world a happy holiday! "

Propaganda items of intransitive verbs

1. The planning department of the management company is responsible for carving Father's Day banners, one for each store, with the content "Father's Day, xx Family" and delivering them to each store before June of xx;

On xx, June 2, the planning department of the management company sent a message of Father's Day blessing to customers in various stores, "My heart is on Father's Day, and xx family warmly launched various Father's Day love packages. Xx Catering wishes all dads in the world a happy holiday! "

Seven, matters needing attention

1. Each store carefully organizes employee learning activity plans, and conducts relevant knowledge training for employees according to the plans;

2. During the activities of each store, do a good job of taking photos and printing, and increase income-generating points;

3. The activities of loyalty cards and coupons are carried out at the same time.